Presentation of Nordic transmedia cases in Bogota Nov 10 2011 during Distrito Cinema Fastival

1. The nordic Fabel Kommunikation
transmedia Max Valentin
scene three CEO
cases max@fabel.se

3. This presentation contains:
• 3 cases of participatory culture/the Nordic Larp Scene
• 3 cases of Nordic transmedia
• Short conclusion

4. Larps for entertainment
Futuredrome (2001)
• Inspired by Burning
man
• 900+ participants
• Broad collaboration in
production

5. Larp for learning
The Journey (2003,
2006)
• 4000 participants
• Proven impact in target
group
• Broad collaboration in
production

6. Participatory culture
Lunch Beat (2010- )

7. Participatory culture
Lunch Beat (2010- )
Online platforms
used

8. Beauty contest of words
2011 / Source: Google trends

9. TV/larp production
The truth about Marika
(2008)
• Five 45 min episodes on Swedish TV
• Online community solving pussles
• Offline community acting in urban areas

10. TV/larp production
The truth about Marika
• The Company P (Transmedia
design) wins Emmy 2009
• Opens up an understanding
for what transmedia can be
• Typical story for this media,
conspiracy theory
• Shows the importance of
discussing ethics in
relationship 2009 / The company P celebrates their Emmy for ”The
truth about Marika”
to the context of the
production

11. Mobile gaming
Shadow cities
• Finish pervasive MMORPG for iPhone by Gray Area
(Massively multiplayer online role-playing game)
• Free-to-play strategy
• >100 000 downloads

12. Mobile gaming
Shadow cities
• Creative use of new technology
• Collaborative
• Pivoting development

13. Mobile gaming
Shadow cities
• Epic battle
• Weak story

14. Mobile gaming
Shadow cities
Online platforms
• Epic battle used
• Weak story

15. Comparing impact

16. Comparing impact
The truth about Marika: 11
Shadow Cities: 99
I love bees: 21
Pirates of the caribbean: 833
Comcel: 183

17. Serious gaming/DIY
Shameless (2011)

18. Serious gaming/DIY
Shameless
• Swedish cross-media
production meant for classrooms
• Production by:
NGO - Amnesty International,
Public sector - The region of
Gothenburg
Private sector - Fabel
Kommunikation
• Linked to national education plan

19. Serious gaming/DIY
Shameless
• Swedish cross-media Online platforms
production meant for classrooms used
• Production by:
NGO - Amnesty International,
Public sector - The region of
Gothenburg
Private sector - Fabel
Kommunikation
• Linked to national education plan

20. Serious gaming/DIY
Shameless
Low cost
• Standard technology
• On excising platforms
Online content
• Fashion by Shameless
• What happend to Omid
Instructions for teachers
• Among us

21. Story universe game culture interactivity
user generated content Collaboration
Blending event and online Trust

22. Story universe game culture interactivity
user generated content Collaboration
Blending event and online Trust
Henry Jenkins ”Convergence culture: where old
and new media collide”
Jane McGonigal ”Reality is Broken - Why games
makes us better and how they can change the
world

23. Conclusion

24. If the formula is:
Social trust + network reach = Success

25. If the formula is:
Social trust + network reach = Success
• Focus on how to involve participants into the
whole process
• Clear framework of rules for involvement of
audience
• Subproducers must understand the framework
• Use open licenses, creative commons
• Embrace the little user generated content you
get

26. The nordic Fabel Kommunikation
transmedia Max Valentin
scene three CEO
cases max@fabel.se