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The Internet as I have seen it

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Some slides I prepared to explain the growth of the Internet along with current trends and the social implications.

Published in: Technology, News & Politics
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The Internet as I have seen it

  1. 1. Concept of The Web Professor Bell is convinced that in the near future it will be possible to see by telegraph, so that a couple conversing by telephone can at the same time see each other’s faces. Extending the idea photographs may yet be transmitted by electricity, and if photographs, why not landscape views? Then the stay-at-home can have the whole world brought before his eyes in a panaroma without moving from his chair. (The Industrial Development of Electricity, 1894)
  2. 2. Early years of Internet (was not WWW) • 14.4 k modems • Graphically limited • White text on no background. • Internet was good for sharing information via emails and bulletin boards • More elaborate scenarios (virtual reality, graphical user interface existed only in fiction and movies like Tron and Hackers.
  3. 3. Multimedia On The Web • With WWW came graphics and sound being embedded in the pages. • Existing prevalent 56k modems were not efficient at handling the data. • Some sites were oblivious to delivery limitations. • Most still mindful of limited download speeds.
  4. 4. Broadband Enters • The swf format starts to replace Javascript embedded in Web pages. • ADSL speeds reach 1mbps with Singtel Magix. • Starhub follows suit with cable modem. • ISPs offer value added services. • Broadband starts to be mainstream.
  5. 5. Broadband Becomes Mainstream • Napster and file sharing popular among teens. • Music industry badly hit. • Internet becomes popular in Singapore as local businesses begin to spring up. • VOD starts to make its presence felt. • Dot.Com boom and bang.
  6. 6. Interface • Entertable • Tablet PC • Sensors (gestural interface) • Voice recognition • Kenko Toware Internet toilet • Wearable computing soldiers • Virtual reality / consensual hallucination but for what purpose?
  7. 7. Interface • Entertable • Tablet PC • Sensors (gestural interface) • Voice recognition • Kenko Toware Internet toilet • Wearable computing soldiers • Virtual reality / consensual hallucination but for what purpose?
  8. 8. Digitization and Content • Walkman to iPod • Music industry and Napster • Entertainment is mostly digital • Ethics: Mashups and plagiarism • P2P and legalities • What business models are left?
  9. 9. Digitization and Content • Walkman to iPod • Music industry and Napster • Entertainment is mostly digital • Ethics: Mashups and plagiarism • P2P and legalities • What business models are left?
  10. 10. Clash of The Titans • Microsoft anti trust • Flash and Silverlight • HD DVD and Bluray • No Flash on iPhones, but why?
  11. 11. Clash of The Titans • Microsoft anti trust • Flash and Silverlight • HD DVD and Bluray • No Flash on iPhones, but why?
  12. 12. Convergence • iPad vs Kindle • Hong Kong’s Octopus card, EZ Link • Mobile phones and PDAs • Internet connected TVs • But do we need the Internet fridge?
  13. 13. Convergence • iPad vs Kindle • Hong Kong’s Octopus card, EZ Link • Mobile phones and PDAs • Internet connected TVs • But do we need the Internet fridge?
  14. 14. For better or worse • Aided and empowered • RSI • Communication • Addiction • Building friendships • Pornography • Clarity • Information overload • Social awareness • Email backstabbing • Knowledge sharing • Greed • Plagiarism
  15. 15. Digital Cultures • Mac fans • World of Warcraft players • Facebook moms
  16. 16. Digital Cultures • Mac fans • World of Warcraft players • Facebook moms
  17. 17. Who governs the Web? • MediaCorp “hero” and taximan. • Korea dog poop girl. • Free speech and Internet governance in Saudi Arabia and China.
  18. 18. Who governs the Web? • MediaCorp “hero” and taximan. • Korea dog poop girl. • Free speech and Internet governance in Saudi Arabia and China.
  19. 19. Next Generation National Broadband Network (Nex Gen NBN) • NBN will enable broadband access speeds beyond 1Gbps, or 500 times the common access speed of 2Mbps. • Expected to be available nationwide by 2015. • High-definition video conferencing, telemedicine, Grid Computing-on-Demand, security and immersive learning applications on the Next Gen NBN from about 2010. 
  20. 20. Next Generation National Broadband Network (Nex Gen NBN) • NBN will enable broadband access speeds beyond 1Gbps, or 500 times the common access speed of 2Mbps. • Expected to be available nationwide by 2015. • High-definition video conferencing, telemedicine, Grid Computing-on-Demand, security and immersive learning applications on the Next Gen NBN from about 2010. 
  21. 21. Handheld Computing • Smaller PCs equipped with wireless networking. • Merging with phones.
  22. 22. Handheld Computing • Smaller PCs equipped with wireless networking. • Merging with phones.
  23. 23. Wireless Broadband • Launched in December 2006, Wireless@SG has blanketed Singapore with free Wi-Fi coverage at over 6,000 hotspots. • Data access for people on the move.
  24. 24. Wireless Broadband • Launched in December 2006, Wireless@SG has blanketed Singapore with free Wi-Fi coverage at over 6,000 hotspots. • Data access for people on the move.
  25. 25. Free For All • Linux: a free OS with office applications. • Free videos online. • Free music. • Free books. • Free games.
  26. 26. Free For All • Linux: a free OS with office applications. • Free videos online. • Free music. • Free books. • Free games.
  27. 27. Niche Markets • Being able to serve small interest groups. • EG Audiences who only like science fiction, comedies, 40s Jazz music, Teochew opera etc. • Psychographic rather than demographics. • Made possible by “The Long Tail” and lower cost of storing and distributing inventory. • Challenge is to find them, and their friends.
  28. 28. Web communities • Groups form online. • Normally similar interests or mindset. • Identify the interests and you’ll know what to sell them.
  29. 29. Web communities • Groups form online. • Normally similar interests or mindset. • Identify the interests and you’ll know what to sell them.
  30. 30. Cloud Computing • Applications are run off the Internet. • EG Google Maps, Google Apps, Search Engines, Paypal • Also can be used for entertainment like YouTube iLike.com and LastFM.com .
  31. 31. Cloud Computing • Applications are run off the Internet. • EG Google Maps, Google Apps, Search Engines, Paypal • Also can be used for entertainment like YouTube iLike.com and LastFM.com .
  32. 32. Internet Enabled Televisions • TVs come with own OS, Internet browser and widgets. • Already models from Philips, Sharp Panasonic, Sony and Samsung.
  33. 33. Internet Enabled Televisions • TVs come with own OS, Internet browser and widgets. • Already models from Philips, Sharp Panasonic, Sony and Samsung.
  34. 34. Internet Enabled Televisions • Yahoo TV Widgets. • VOD in HD • Power of infrastructure owners negated
  35. 35. Internet Enabled Televisions • Yahoo TV Widgets. • VOD in HD • Power of infrastructure owners negated
  36. 36. Moore’s Law and Intangible Value • Computers and diamond rings are the same price when new. • Diamond rings keep their value but how you get value out of a computer is up to you.
  37. 37. Moore’s Law and Intangible Value • Computers and diamond rings are the same price when new. • Diamond rings keep their value but how you get value out of a computer is up to you.
  38. 38. Open Ended Questions • What is social networking and what are its benefits? Describe three types of social networking sites. • Why is strategy important to individual success in the information age? What is your strategy? • Describe how technology changes the nature of competition. • What does proactive mean? What is a proactive user? What advantages does this type of user have over the other types?
  39. 39. Practical Questions • Plan and online marketing campaign with a limited budget. • How would you help a grassroots committee get its senior citizens online?
  40. 40. References • Anderson, C., 2008. Free! Why $0.00 is the future of business. Wired Magazine, 16, 16-03.   • Anderson, C. & Andersson, M.P., 2006. The long tail, Hyperion New York.   • Bakardjieva, M., 2005. Internet society: The Internet in everyday life, Sage.   • Brogan, C., 2010. Social Media 101: Tactics and Tips to Develop Your Business Online, Wiley.   • Chaney, P., 2009. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, Wiley.   • Cooper, A., 2004. The inmates are running the asylum: Why high tech products drive us crazy and how to restore the sanity, Pearson Higher Education.   • Facer, K., Furlong, R. & Furlong, J., 2003. Screenplay: Children and computing in the home, Routledge.   • Friedman, T.L. & Wyman, O., 2005. The world is flat, Farrar, Straus and Giroux New York.   • Greenfield, A., 2006. Everyware: The dawning age of ubiquitous computing, Peachpit Pr.   • Moore, G.A., 1991. Crossing the chasm. New York.  
  41. 41. The Vision for Singapore • The vision for Singapore is to have an infocomm- savvy workforce and globally competitive infocomm manpower to drive national economic competitiveness. • In order to achieve this vision, IDA has set a target to: • Boost the number of infocomm jobs by 55,000 to about 170,000 by 2015. • This is expected to generate another 25,000 non- infocomm jobs in the infocomm industry, to bring the number for such jobs to about 70,000.
  42. 42. Statistics on Telecom Services for 2009 (Jan - Jun)
  43. 43. A Brief History of The Web 6 August, 1991 Tim BernersLee releases web software 12 December, 1991 First web server outside Europe goes online November, 1992 There are 26 web servers online 22 April, 1993 Mosaic web browser for Windows is released 30 April, 1993
  44. 44. 1 July, 1995 Online bookstore Amazon.com launched 9 August, 1995 Dotcom boom begins on the stock markets 24 August, 1995 Microsofts Internet Explorer released as part of Windows 95 4 September, 1995 Online auction site eBay founded as Auctionweb 15 December, 1995 First multilingual search engine Alta Vista launched 4 July, 1996 Hotmail is launched on Independence Day in the US August, 1996 There are now 342081 websites online
  45. 45. 16 March, 1999 Everquest a massively multiplayer online roleplaying game is released May, 1999 Shawn Fanning a student in Boston founds Napster 19 August, 1999 Original MySpace website launched as a file sharing service November, 1999 Boo.com launches selling branded fashion wear 10 January, 2000 AOL buy Time Warner for 162bn the largest corporate merger ever 14 January, 2000 The dotcom bubble reaches its peak 7 February, 2000 Eight websites including Yahoo CNN and Amazon crippled by hackers
  46. 46. 11 December, 2002 The FBI starts virtual wanted posts 28 April, 2003 Apples iTunes music download service launches May, 2003 The first flash mob is organised in Manhattanover the web 27 January, 2004 Amazon.com makes first ever full year profit since its launch 5 February, 2004 Janet Jacksons breast becomes the most searchedfor image in web history July, 2004 Tim Berners Lee receives a knighthood 19 August, 2004 Google goes public. Shares are offered at 85. 15 months later they are worth over 400 each 9 November, 2004 Mozilla Firefox web browser launched February, 2005 Video sharing site youtube.com goes online October, 2005 The web grows more in 2005 than during the whole dot com boom. 17 million new sites go online 12 April, 2006 Google launches a restricted service in China called Gu Ge 2006 There are now 92615362 websites online

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