Topics for exam»   The issues raised by media ownership in contemporary media practice;»   The importance of cross media c...
Exam topic      Issues of media          ownership -Do you agree with the          concerns??
Issues of media ownership» Is all about the inequality of the way  in which film studios are owned.» What are the studios ...
Case study        recapHow many can you      remember?
What examples    did you come      up with??Media convergence
Working title» Working title joined forces with  Polygram record company before it  was taken over by Universal studios» H...
Universal NBC» How can Working Title do media  convergence??» Do we know of any examples?
Case studies» With the Nokia N95 you got a free  Spiderman trailer» With Sony Computers you got a Da  Vinci Code trailer» ...
Activity» Look over the two official websites  for The Dark Knight and Slumdog  Millionaire» What content can you download...
Slumdog Millionaire vs       The Dark Knight» Warner Bros producers and  distributors of The Dark Knight - $185  million b...
The Dark Knight»   Used Viral Marketing campaign»   Using the why so serious tag»   www.whysoserious.com»   Fun activities...
Slumdog Millionaire» Obviously cannot compete» Wasn’t expected to be a massive  success» So not much money spent on  marke...
Synergy» Slumdog used radio advert with Chris  Tarrant doing the voiceover - why him?» Two Batman themed rollercoasters we...
» E4 dedicated a week of programmes to  Dev Patel» Creates hype around the leading actor of  Slumdog» Slumdog made by Film...
Gross to date» Slumdog Millionaire approximately  30 million» The Dark Knight over 100 million to  date!
Digital technology» Cinemas are gradually going digital» Cineworld – 7 screens» Some resistance due to conglomerates  havi...
Which technology would   conglomerates prefer?» DIGITAL    » 35mm
Technological          convergence» List all the ways in which the film  industry can use each of the  technologies you ha...
Remember:» Offer both positive and negative effects  on the industry» Change social patterns over the years» Film industry...
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Case studies pushed2

  1. 1. Topics for exam» The issues raised by media ownership in contemporary media practice;» The importance of cross media convergence and synergy, in production, distribution and marketing;» The technologies that have been introduced in recent years at the levels of production, marketing and exchange;» The significance of proliferation in hardware and content for institutions and audiences;» The importance of technological convergence for institutions and audiences;» The issues raised in the targeting of national and local audiences (specifically, British) by international and global institutions;» The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
  2. 2. Exam topic Issues of media ownership -Do you agree with the concerns??
  3. 3. Issues of media ownership» Is all about the inequality of the way in which film studios are owned.» What are the studios able to achieve in production, distribution and exhibition due to the way they are owned» Independent vs conglomerates» Solo vs vertically and horizontally integrated companies.
  4. 4. Case study recapHow many can you remember?
  5. 5. What examples did you come up with??Media convergence
  6. 6. Working title» Working title joined forces with Polygram record company before it was taken over by Universal studios» Here it used media convergence on Four Weddings and a Funeral with this song…
  7. 7. Universal NBC» How can Working Title do media convergence??» Do we know of any examples?
  8. 8. Case studies» With the Nokia N95 you got a free Spiderman trailer» With Sony Computers you got a Da Vinci Code trailer» On the Snake on a Plane website you could input your mobile number and receive a phonecall from Samuel L Jackson
  9. 9. Activity» Look over the two official websites for The Dark Knight and Slumdog Millionaire» What content can you download?» How do they create a viral marketing campaign and as a consequence how do they create word of mouth!» Complete the table
  10. 10. Slumdog Millionaire vs The Dark Knight» Warner Bros producers and distributors of The Dark Knight - $185 million budget» Slumdog Millionaire distributed by Pathe Pictures, Fox Searchlight and Warner Independent had a much smaller budget $15 million
  11. 11. The Dark Knight» Used Viral Marketing campaign» Using the why so serious tag» www.whysoserious.com» Fun activities» Hidden message board» Blockbuster, existing audience so could spend a lot of money on marketing
  12. 12. Slumdog Millionaire» Obviously cannot compete» Wasn’t expected to be a massive success» So not much money spent on marketing» No guarantee of getting money back
  13. 13. Synergy» Slumdog used radio advert with Chris Tarrant doing the voiceover - why him?» Two Batman themed rollercoasters were built in U.S.» This cost 7.5 million half of the Slumdog budget!» Batman advertised on Toyota Jarno Trulli’s car and at the Formula One at Silverstone
  14. 14. » E4 dedicated a week of programmes to Dev Patel» Creates hype around the leading actor of Slumdog» Slumdog made by Film4 and Celador» Made this cheap and less risky!» Technology obviously helped in making the Batman film!
  15. 15. Gross to date» Slumdog Millionaire approximately 30 million» The Dark Knight over 100 million to date!
  16. 16. Digital technology» Cinemas are gradually going digital» Cineworld – 7 screens» Some resistance due to conglomerates having some shares in international cinema chains» Delays by cinemas also because projectors are extremely expensive and they want to make sure that technology is here to stay» Who benefits from digital technology?
  17. 17. Which technology would conglomerates prefer?» DIGITAL » 35mm
  18. 18. Technological convergence» List all the ways in which the film industry can use each of the technologies you have been given…
  19. 19. Remember:» Offer both positive and negative effects on the industry» Change social patterns over the years» Film industry has to move along and compete because of technological determinism

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