Corporate Presentation\'s Omega CRM - Spain

1. Efficient Customer Management 2009

3. 1.2 Goal: Competitive advantages

4. 1.3 Market position

5. 1.4 Main figures

7. 2.2. Business consulting

8. 2.3. CRM solutions

9. 2.4. Vertical solutions

11. 3.2 Clients

12. 3.3 Partners and Alliances

13. 3.4 Business Cases

15. 1.2 Goal: Competitive advantages.

16. 1.3 Market position.

17. 1.4 Main figures.

19. Design and implementation of CRM systems supporting the defined processes.

20. Change management support and training for the newly implemented processes and system.Our goal is to “help our clients to improve their relationship with their customers” transferring our experience with the CRM model and capitalising on our solid knowledge base in systems and operational strategies.

22. We are100% committed to getting results in the projects we participate in.

24. 1. Who are we? 3 | Market position Omega holdstheAENOR Certificate of Company Registration and IQNetCertificate “ “

25. 1. Who are we? 4 | Main figures In recent years Omega has experienced intense growth, enabling us to position ourselves in the market as a partner specialising in efficient customer management.

26. 1. Who are we? 5 | Omega team Our consultants are widely experienced, and can meet all the needs which arise in this type of project, from defining the scope of the project and its goals to planning, implementation, launch and training the client. Our team offers a comprehensive training plan giving up-to-date skills. 35% of our professionals hold Oracle CRM certificates in the On Premise and On Demand versions.

28. 2.2 Business consulting

29. 2.3 CRM solutions

30. 2.4 Vertical solutions

32. 2. What do we offer? 1 |Omega services

34. Specialist services oriented to improving areas:

35. Design of Customer Service Centres

36. Customer databases and segmentation.

37. Systematisation of the Sales Force.

42. Security. Contributing to improve the security of our clients’ information systems.

44. 3.2 Clients

45. 3.3 Partners and Alliances

46. 3.4 Success stories

49. Customer segmentation and targeting.

50. Sales network mobility solutions.

54. Ongoing corrective CRM system maintenance.

56. 3. What have we done? 4 | Business Case: Laboratorios Heel LaboratoriosHeel España S.A.U. represents the Heel group (a multinational, originally German), a leader in the Homotoxicology sector (second generation homeopathy). It is oriented to the manufacture and sale of biological medicines of high quality and technology, with an excellent effectiveness profile and minimal side-effects, unlike chemical medicines. The Project This project consisted of a previous business consultancy to design an action plan for improving customer processes, and how to implement a CRM system which would support these processes. The implementation increased the efficiency of the Sales and Marketing departments, and improved their coordination.

57. 3. What have we done? 4 | Business Case: Organon Organon was a pharmaceutical laboratory, recently acquired by the Schering-Plough Group. The group employs 32,000 people world-wide and has a presence in more than 125 countries, following a consistent growth strategy based on research and the search for new indications for our medicines. The Project The project consisted of the analysis, development and implementation of a solution enabling them to work with customer information obtained from the company’s CRM system, in this case Oracle CRM. This was an analytical tool for making decisions. Users could define criteria and segment accordingly. Then for each segment, they could design a series of actions, assign them a cost and analyse the profit to be expected from these actions. The project used .NET technology, with an Oracle database and integration with Siebel 7.8.

60. The decisions made using the provided solutions will enable Janssen-Cilag to enhance its competitive advantage over other pharmaceutical companies.

61. Integration of analytical information from the Siebel and SAP systems.

63. 3. What have we done? 4 | Business Case: Sol Meliá Sol Meliáis the world’s biggest holiday hotel company, and the absolute leader of the Spanish market, both in leisure and in business travel. It is the third biggest hotel company in Europe and twelfth in the world, while it leads the world in holiday hotels, Latin America and the Caribbean. It presently has more than 300 hotels in 30 countries on 4 continents, and employs more than 35,000 people. The Project In this project we contributed to the ongoing corrective maintenance of Sol Meliá’s Oracle CRM system. This system supports and manages a points programme (loyalty programme), enabling the management of different service requests by customers using the points programme, and managing their accounts, whether private customers or intermediary companies. It also includes the online channel which customers can use to manage and visualise their service requests, and check the status of the points programme associated with their loyalty cards.

65. Integration with the Kenan (invoicing) and Tibco equipment for the viability of the designed solutions.

66. Migration of customers and contracted mass market products.

68. Thank you for your time!