The document provides recommendations for branding a business focused on face reading and improving relationships and communication. It suggests colors, fonts, and photography to create a clean, modern and trustworthy look. The recommended business name is "The Understanding Advantage" which describes the benefit without limitations. The metaphor is "The Relationship Translator" blending ancient wisdom with a modern appeal. The target market is self-improvement, relationships and communication. The vision is to give people tools to create more love in the world.

1. B R A N D C O N C E P T
MICHELLE BU T T

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Suggested colors: “magician mixed
with love”
Clean, modern font inspired
by Masterclass
Blue for “call to action” / contrast
color. Creates a feeling of mass-
market trustworthiness
Gorgeous photography showing
relationships with stylish fades to
white or black
I N S P I R AT I O N
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Pattern speaks to the idea of
“connection”
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6 Icons to symbolize concepts in your
work, including the ‘translation’
metaphor

3. S T R AT E GY C O N C E P T
GOAL:
Transform your clients’ ability to understand and connect to the people they are in relationships with
TOOL:
Face reading, Facial Intelligence,
RECOMMENDED NAME:
I love “The Understanding Advantage” the most. It describes the benefit of your work without limiting it. Science of Connecting feels too clinical…
like it would work well if you were targeting Sales Teams, not as great for real relationships.
METAPHOR:
The Relationship Translator
STYLE:
Magician meets Sage. A bit of magic mixed with science. Bringing ancient wisdom to a more palatable, mass-market place.
MARKET:
Self improvement, relationships, communication
VISION:
Give people the tools to create more love in the world

4. LOV E I T ?
Next Step:
Let me know your thoughts. Your gut reaction, likes,
any pieces that feel off the mark. I’ll be developing
the rest of your brand from this foundation.