This document contains branding and logo concepts for Dr. Katie Henry. Concept 1 features Dr. Henry's name stacked above "fuel your joy" in a simple, readable typeface. Alternate layouts rearrange the name and tagline. Other concepts include a monogram design combining initials, accent designs using different fonts and placements of text, and a color palette with hex codes. Graphics show potential packaging, with the name, tagline and website prominently displayed. Overall the concepts explore simple, clean designs centered around Dr. Henry's name and fueling joy.

1. D R . K A T I E H E N R Y
B R A N D I N G

2. L O G O C O N C E P T 1
F U E L Y O U R J O Y
D r .
K a t i e
H e n r y
fuel your joyDr.KatieHenry

3. A L T E R N A T E L A Y O U T
Dr.Katie
Henry
F U E L Y O U R J O Y

4. M O N O G R A M / S T A M P / A C C E N T D E S I G N
D R .
K A T I E
H E N R Y
fuel your joy
F U E L
Y O U R
J O Y .
DR. KATIE HENRY
D R .
K
A
T
IEHE
N
R
Y
—FU
E
L
Y
OUR
J
O
Y
—
D
R
.
K
A T I E
H
E
N
R
Y
F
U
E
L
J O U R
J
O
Y
K H
2 0 1 7
s i n c e
K H

5. C O L O R P A L E T T E + H E X N U M B E R
# 0 1 2 D 4 0
# 1 3 6 5 6 D
# 3 6 A 0 A 0
# C B D 5 D D
# E 2 3 8 5 1
# F F F F F F
G O L D Y - B R O N Z E
# F 3 D B B 5 T O
# 8 3 6 6 3 E

6. S O F I A B L A C K
S A T U R D A Y
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
T Y P O G R A P H Y
S O F I A R E G U L A R
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z

7. G R A P H I C S A N D S T Y L E S
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Donec euismod mauris eu
odio venenatis pretium.
Quisque nec neque sodales,
fermentum purus at, maximus
felis. Cras accumsan mi in
libero sollicitudin, sit amet
condimentum eros placerat.
Nullam vitae cursus magna.
Duis posuere diam dui, ut
gravida nibh facilisis ac.
Lorem ipsum dolor sit
amet, consectetur adipi-
scing elit. Donec euismod
mauris eu odio venenatis
pretium. Quisque nec
neque sodales, fermen-
tum purus at, maximus
felis. Cras accumsan mi in
libero sollicitudin, sit
amet condimentum eros
F U E L
Y O U R
J O Y
L E A R N M O R E
L E A R N M O R E

8. P A C K A G I N G C O N C E P T 2
F U E L
Y O U R
J O Y .
fuel
your joy!
D R . K A T I E H E N R Y D R K AT I E H E N R Y. C O M

9. G R A P H I C S A N D S T Y L E S
D R .
K A T I E
H E N R Y
fuel your joy
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcor-
per suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum
iriure dolor in hendrerit in vulputate velit
esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer
adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcor-
per suscipit lobortis nisl ut aliquip ex ea
commodo consequat.
Fuel
Your
Joy
FUEL YOUR JOY

10. uel your joy!G R A P H I C S A N D S T Y L E S

11. D R . K A T I E H E N R Y