SlideShare a Scribd company logo
INTRODUCTION
• Quality - Meeting Customer Requirements
• Function - What Must Be Done ?
• Deployment - Who Will Do It? , When ?
DEFINITION
QFD may be defined as “A system for translating
customer requirements into appropriate company
requirements at each stage from research and product
development to engineering and manufacturing to
marketing/sales and distribution”.
“Customer Driven Product / Process Development”
TIMELINE OF QFD
•1966-Development of QFD by DR. YOJI AKAO.
•1972-First application of QFD by Mitsubishi, Heavy
Industries Ltd, Japan.
•1976-QFD implementation in production of mini vans by
Toyota, Japan.
CUSTOMER REQUIREMENTS
• In order to understand the area of customer requirements we
must understand three distinct factors:
•The Customer Chain
• Obtaining Customer Requirements
• Organising of Customer Requirements
THE CUSTOMER CHAIN
•A supply chain is a system of organizations, people,
activities, information, and resources involved in moving a
product or service from supplier to customer. Customer
chain is the sequence of customers.
• Example,
Manufacturer’s Product -Breakfast Cereal
Customers-Supermarket - Parent who buys - Child who eats
OBTAINING CUSTOMER REQUIREMENTS
•The various sources of obtaining the customer requirements
are:
•Customer Survey.
•Focus Groups.
•Direct discussions or Interviews.
•Market Survey.
ORGANISING CUSTOMER REQUIREMENTS
•The customer research techniques may not highlight all the
customer needs but the common needs of the customers.
• To simplify the sampling the raw customer data is organised
into groups of associated data.
•The process of organising the data allows the QFD team to
reach a common understanding of customer needs.
CUSTOMER SATISFACTION MODEL
Excitement
Needs
Performance
Needs
Basic
Needs
Satisfied
Customer
Dissatisfied
Customer
Don’t Have
Don’t Do
Included
Do Well


Excitement
Needs
Performance
Needs
Basic
Needs
Satisfied
Customer
Dissatisfied
Customer
Don’t Have
Don’t Do
Included
Do Well


ORGANISING CUSTOMER REQUIREMENTS
• In organising the customer requirements there are three
categories into which they can be put. These are:
• Primary: Category of the product.
• Secondary: General specifications.
•Tertiary : Detailed specifications.
Eg: Mobile Phone
Technical Descriptors
(Voice of the organization)
Prioritized Technical
Descriptors
Interrelationship
between
Technical Descriptors
Customer
Requirements
(Voice
of
the
Customer)
Prioritized
Customer
Requirements
Relationship between
Requirements and
Descriptors
HOUSE OF QUALITY
 It is the primary planning
tool used in QFD .
 It converts voice of
customer into product
design
 It is also called as Quality
tables.
QFD BENEFITS
Proactive Company
Reactive Company
Time - 14 Months
90% Complete
Production
Start
FEWER AND EARLIER CHANGES
LESS TIME IN DEVELOPMENT
PRODUCT DEVELOPMENT CYCLE
TIME REDUCTION
1/3 TO 1/2
FEWER START-UP PROBLEMS
-5 -4 -3 -2 -1 0 1 2 3 4 5 6
Before QFD
After QFD
Production
Start
Months
TOYOTA PRODUCTION
START UP PROBLEMS
LOWER START-UP COSTS TOYOTA PRODUCTION START-UP COSTS
JAN 1977
INDEX = 100
OCT 1997
INDEX = 80
NOV 1982
INDEX =62
APRIL 1984
INDEX = 39
LOSS
PREPARATION
(TRAINING)
ProductionStart
TOYOTA EUROPEAN
RUST WARRANTY
FEWER FIELD PROBLEMS
Before
QFD
After
QFD
4 x
Profit
SATISFIED CUSTOMERS
Focus on
Customer Satisfaction
TANGIBLE BENEFITS
• Elimination of late engineering changes.
• Early identification of high risk areas.
• Up-front determination of product process requirements.
• Significant reduction in development time upto 50%.
• Efficient allocation of resources.
• Significant reduction in operation costs.
INTANGIBLE BENEFITS
• Improves customer satisfaction.
• Facilitates multidisciplinary teamwork.
• Establishes and maintains documentation.
• Strengthens relationship between company and the
customers.
• Provides basis for improving planning.

More Related Content

Similar to Transformation

QFD.pdf
QFD.pdfQFD.pdf
QFD.pdf
Khariharan13
 
QFD-COVID TEST KIT updated-converted.pdf
QFD-COVID TEST KIT updated-converted.pdfQFD-COVID TEST KIT updated-converted.pdf
QFD-COVID TEST KIT updated-converted.pdf
SachinShishodia4
 
QFD presentation final...............pptx
QFD presentation final...............pptxQFD presentation final...............pptx
QFD presentation final...............pptx
MohamedHafez359059
 
Quality function development
Quality function development Quality function development
Quality function development
VIGNESHG144026
 
Quality Function Development
Quality Function DevelopmentQuality Function Development
Quality Function Development
Dr. John V. Padua
 
tqmpptpart-1-2013-student-copy.pptx
tqmpptpart-1-2013-student-copy.pptxtqmpptpart-1-2013-student-copy.pptx
tqmpptpart-1-2013-student-copy.pptx
ssuserfa5be2
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
kamelliachaichi
 
Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...
Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...
Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...
J. García - Verdugo
 
Quality Function Deployment
Quality Function DeploymentQuality Function Deployment
Quality Function Deployment
mmarleanne
 
Engineering management - Diversity and Agility
Engineering management - Diversity and AgilityEngineering management - Diversity and Agility
Engineering management - Diversity and Agility
nyeljanda
 
Eng design 2
Eng design 2Eng design 2
Eng design 2
Masimbaashe Musekiwa
 
Designing Product for the Customer,House of quality matrix and design for man...
Designing Product for the Customer,House of quality matrix and design for man...Designing Product for the Customer,House of quality matrix and design for man...
Designing Product for the Customer,House of quality matrix and design for man...
Rohit K.
 
QFD
QFDQFD
TOTAL QUALITY MANAGEMENT-Customer Satisfaction
TOTAL QUALITY MANAGEMENT-Customer SatisfactionTOTAL QUALITY MANAGEMENT-Customer Satisfaction
TOTAL QUALITY MANAGEMENT-Customer Satisfaction
Impulsive Maya
 
O ps management lecture 3 design goods & services
O ps management lecture 3 design goods & servicesO ps management lecture 3 design goods & services
O ps management lecture 3 design goods & services
jillmitchell8778
 
Importance of Customer Satisfaction
Importance of Customer SatisfactionImportance of Customer Satisfaction
Productplannigdev anintroduction-111213063417-phpapp02
Productplannigdev anintroduction-111213063417-phpapp02Productplannigdev anintroduction-111213063417-phpapp02
Productplannigdev anintroduction-111213063417-phpapp02
Giselle Elle
 
SIX SIGMA AND INVENTORY CONTROL.pptx
SIX SIGMA AND INVENTORY CONTROL.pptxSIX SIGMA AND INVENTORY CONTROL.pptx
SIX SIGMA AND INVENTORY CONTROL.pptx
Tawanda Chisiri
 
Inventory mgmt n jit
Inventory mgmt n jitInventory mgmt n jit
Inventory mgmt n jit
Zenobia Sukhia
 
Quality Function Deployment
Quality Function DeploymentQuality Function Deployment
Quality Function Deployment
Kashyap Shah
 

Similar to Transformation (20)

QFD.pdf
QFD.pdfQFD.pdf
QFD.pdf
 
QFD-COVID TEST KIT updated-converted.pdf
QFD-COVID TEST KIT updated-converted.pdfQFD-COVID TEST KIT updated-converted.pdf
QFD-COVID TEST KIT updated-converted.pdf
 
QFD presentation final...............pptx
QFD presentation final...............pptxQFD presentation final...............pptx
QFD presentation final...............pptx
 
Quality function development
Quality function development Quality function development
Quality function development
 
Quality Function Development
Quality Function DevelopmentQuality Function Development
Quality Function Development
 
tqmpptpart-1-2013-student-copy.pptx
tqmpptpart-1-2013-student-copy.pptxtqmpptpart-1-2013-student-copy.pptx
tqmpptpart-1-2013-student-copy.pptx
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...
Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...
Javier Garcia - Verdugo Sanchez - Six Sigma Training - W3 QFD Customer Requir...
 
Quality Function Deployment
Quality Function DeploymentQuality Function Deployment
Quality Function Deployment
 
Engineering management - Diversity and Agility
Engineering management - Diversity and AgilityEngineering management - Diversity and Agility
Engineering management - Diversity and Agility
 
Eng design 2
Eng design 2Eng design 2
Eng design 2
 
Designing Product for the Customer,House of quality matrix and design for man...
Designing Product for the Customer,House of quality matrix and design for man...Designing Product for the Customer,House of quality matrix and design for man...
Designing Product for the Customer,House of quality matrix and design for man...
 
QFD
QFDQFD
QFD
 
TOTAL QUALITY MANAGEMENT-Customer Satisfaction
TOTAL QUALITY MANAGEMENT-Customer SatisfactionTOTAL QUALITY MANAGEMENT-Customer Satisfaction
TOTAL QUALITY MANAGEMENT-Customer Satisfaction
 
O ps management lecture 3 design goods & services
O ps management lecture 3 design goods & servicesO ps management lecture 3 design goods & services
O ps management lecture 3 design goods & services
 
Importance of Customer Satisfaction
Importance of Customer SatisfactionImportance of Customer Satisfaction
Importance of Customer Satisfaction
 
Productplannigdev anintroduction-111213063417-phpapp02
Productplannigdev anintroduction-111213063417-phpapp02Productplannigdev anintroduction-111213063417-phpapp02
Productplannigdev anintroduction-111213063417-phpapp02
 
SIX SIGMA AND INVENTORY CONTROL.pptx
SIX SIGMA AND INVENTORY CONTROL.pptxSIX SIGMA AND INVENTORY CONTROL.pptx
SIX SIGMA AND INVENTORY CONTROL.pptx
 
Inventory mgmt n jit
Inventory mgmt n jitInventory mgmt n jit
Inventory mgmt n jit
 
Quality Function Deployment
Quality Function DeploymentQuality Function Deployment
Quality Function Deployment
 

Recently uploaded

Null Bangalore | Pentesters Approach to AWS IAM
Null Bangalore | Pentesters Approach to AWS IAMNull Bangalore | Pentesters Approach to AWS IAM
Null Bangalore | Pentesters Approach to AWS IAM
Divyanshu
 
Seminar on Distillation study-mafia.pptx
Seminar on Distillation study-mafia.pptxSeminar on Distillation study-mafia.pptx
Seminar on Distillation study-mafia.pptx
Madan Karki
 
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
ydzowc
 
CEC 352 - SATELLITE COMMUNICATION UNIT 1
CEC 352 - SATELLITE COMMUNICATION UNIT 1CEC 352 - SATELLITE COMMUNICATION UNIT 1
CEC 352 - SATELLITE COMMUNICATION UNIT 1
PKavitha10
 
Data Driven Maintenance | UReason Webinar
Data Driven Maintenance | UReason WebinarData Driven Maintenance | UReason Webinar
Data Driven Maintenance | UReason Webinar
UReason
 
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...
IJECEIAES
 
CompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURS
CompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURSCompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURS
CompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURS
RamonNovais6
 
Rainfall intensity duration frequency curve statistical analysis and modeling...
Rainfall intensity duration frequency curve statistical analysis and modeling...Rainfall intensity duration frequency curve statistical analysis and modeling...
Rainfall intensity duration frequency curve statistical analysis and modeling...
bijceesjournal
 
An Introduction to the Compiler Designss
An Introduction to the Compiler DesignssAn Introduction to the Compiler Designss
An Introduction to the Compiler Designss
ElakkiaU
 
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...
shadow0702a
 
Engineering Drawings Lecture Detail Drawings 2014.pdf
Engineering Drawings Lecture Detail Drawings 2014.pdfEngineering Drawings Lecture Detail Drawings 2014.pdf
Engineering Drawings Lecture Detail Drawings 2014.pdf
abbyasa1014
 
cnn.pptx Convolutional neural network used for image classication
cnn.pptx Convolutional neural network used for image classicationcnn.pptx Convolutional neural network used for image classication
cnn.pptx Convolutional neural network used for image classication
SakkaravarthiShanmug
 
Advanced control scheme of doubly fed induction generator for wind turbine us...
Advanced control scheme of doubly fed induction generator for wind turbine us...Advanced control scheme of doubly fed induction generator for wind turbine us...
Advanced control scheme of doubly fed induction generator for wind turbine us...
IJECEIAES
 
132/33KV substation case study Presentation
132/33KV substation case study Presentation132/33KV substation case study Presentation
132/33KV substation case study Presentation
kandramariana6
 
BRAIN TUMOR DETECTION for seminar ppt.pdf
BRAIN TUMOR DETECTION for seminar ppt.pdfBRAIN TUMOR DETECTION for seminar ppt.pdf
BRAIN TUMOR DETECTION for seminar ppt.pdf
LAXMAREDDY22
 
22CYT12-Unit-V-E Waste and its Management.ppt
22CYT12-Unit-V-E Waste and its Management.ppt22CYT12-Unit-V-E Waste and its Management.ppt
22CYT12-Unit-V-E Waste and its Management.ppt
KrishnaveniKrishnara1
 
Curve Fitting in Numerical Methods Regression
Curve Fitting in Numerical Methods RegressionCurve Fitting in Numerical Methods Regression
Curve Fitting in Numerical Methods Regression
Nada Hikmah
 
Properties Railway Sleepers and Test.pptx
Properties Railway Sleepers and Test.pptxProperties Railway Sleepers and Test.pptx
Properties Railway Sleepers and Test.pptx
MDSABBIROJJAMANPAYEL
 
An improved modulation technique suitable for a three level flying capacitor ...
An improved modulation technique suitable for a three level flying capacitor ...An improved modulation technique suitable for a three level flying capacitor ...
An improved modulation technique suitable for a three level flying capacitor ...
IJECEIAES
 
Software Quality Assurance-se412-v11.ppt
Software Quality Assurance-se412-v11.pptSoftware Quality Assurance-se412-v11.ppt
Software Quality Assurance-se412-v11.ppt
TaghreedAltamimi
 

Recently uploaded (20)

Null Bangalore | Pentesters Approach to AWS IAM
Null Bangalore | Pentesters Approach to AWS IAMNull Bangalore | Pentesters Approach to AWS IAM
Null Bangalore | Pentesters Approach to AWS IAM
 
Seminar on Distillation study-mafia.pptx
Seminar on Distillation study-mafia.pptxSeminar on Distillation study-mafia.pptx
Seminar on Distillation study-mafia.pptx
 
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
原版制作(Humboldt毕业证书)柏林大学毕业证学位证一模一样
 
CEC 352 - SATELLITE COMMUNICATION UNIT 1
CEC 352 - SATELLITE COMMUNICATION UNIT 1CEC 352 - SATELLITE COMMUNICATION UNIT 1
CEC 352 - SATELLITE COMMUNICATION UNIT 1
 
Data Driven Maintenance | UReason Webinar
Data Driven Maintenance | UReason WebinarData Driven Maintenance | UReason Webinar
Data Driven Maintenance | UReason Webinar
 
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...
Redefining brain tumor segmentation: a cutting-edge convolutional neural netw...
 
CompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURS
CompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURSCompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURS
CompEx~Manual~1210 (2).pdf COMPEX GAS AND VAPOURS
 
Rainfall intensity duration frequency curve statistical analysis and modeling...
Rainfall intensity duration frequency curve statistical analysis and modeling...Rainfall intensity duration frequency curve statistical analysis and modeling...
Rainfall intensity duration frequency curve statistical analysis and modeling...
 
An Introduction to the Compiler Designss
An Introduction to the Compiler DesignssAn Introduction to the Compiler Designss
An Introduction to the Compiler Designss
 
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...
Use PyCharm for remote debugging of WSL on a Windo cf5c162d672e4e58b4dde5d797...
 
Engineering Drawings Lecture Detail Drawings 2014.pdf
Engineering Drawings Lecture Detail Drawings 2014.pdfEngineering Drawings Lecture Detail Drawings 2014.pdf
Engineering Drawings Lecture Detail Drawings 2014.pdf
 
cnn.pptx Convolutional neural network used for image classication
cnn.pptx Convolutional neural network used for image classicationcnn.pptx Convolutional neural network used for image classication
cnn.pptx Convolutional neural network used for image classication
 
Advanced control scheme of doubly fed induction generator for wind turbine us...
Advanced control scheme of doubly fed induction generator for wind turbine us...Advanced control scheme of doubly fed induction generator for wind turbine us...
Advanced control scheme of doubly fed induction generator for wind turbine us...
 
132/33KV substation case study Presentation
132/33KV substation case study Presentation132/33KV substation case study Presentation
132/33KV substation case study Presentation
 
BRAIN TUMOR DETECTION for seminar ppt.pdf
BRAIN TUMOR DETECTION for seminar ppt.pdfBRAIN TUMOR DETECTION for seminar ppt.pdf
BRAIN TUMOR DETECTION for seminar ppt.pdf
 
22CYT12-Unit-V-E Waste and its Management.ppt
22CYT12-Unit-V-E Waste and its Management.ppt22CYT12-Unit-V-E Waste and its Management.ppt
22CYT12-Unit-V-E Waste and its Management.ppt
 
Curve Fitting in Numerical Methods Regression
Curve Fitting in Numerical Methods RegressionCurve Fitting in Numerical Methods Regression
Curve Fitting in Numerical Methods Regression
 
Properties Railway Sleepers and Test.pptx
Properties Railway Sleepers and Test.pptxProperties Railway Sleepers and Test.pptx
Properties Railway Sleepers and Test.pptx
 
An improved modulation technique suitable for a three level flying capacitor ...
An improved modulation technique suitable for a three level flying capacitor ...An improved modulation technique suitable for a three level flying capacitor ...
An improved modulation technique suitable for a three level flying capacitor ...
 
Software Quality Assurance-se412-v11.ppt
Software Quality Assurance-se412-v11.pptSoftware Quality Assurance-se412-v11.ppt
Software Quality Assurance-se412-v11.ppt
 

Transformation

  • 1.
  • 2. INTRODUCTION • Quality - Meeting Customer Requirements • Function - What Must Be Done ? • Deployment - Who Will Do It? , When ?
  • 3. DEFINITION QFD may be defined as “A system for translating customer requirements into appropriate company requirements at each stage from research and product development to engineering and manufacturing to marketing/sales and distribution”. “Customer Driven Product / Process Development”
  • 4. TIMELINE OF QFD •1966-Development of QFD by DR. YOJI AKAO. •1972-First application of QFD by Mitsubishi, Heavy Industries Ltd, Japan. •1976-QFD implementation in production of mini vans by Toyota, Japan.
  • 5. CUSTOMER REQUIREMENTS • In order to understand the area of customer requirements we must understand three distinct factors: •The Customer Chain • Obtaining Customer Requirements • Organising of Customer Requirements
  • 6. THE CUSTOMER CHAIN •A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer. Customer chain is the sequence of customers. • Example, Manufacturer’s Product -Breakfast Cereal Customers-Supermarket - Parent who buys - Child who eats
  • 7. OBTAINING CUSTOMER REQUIREMENTS •The various sources of obtaining the customer requirements are: •Customer Survey. •Focus Groups. •Direct discussions or Interviews. •Market Survey.
  • 8. ORGANISING CUSTOMER REQUIREMENTS •The customer research techniques may not highlight all the customer needs but the common needs of the customers. • To simplify the sampling the raw customer data is organised into groups of associated data. •The process of organising the data allows the QFD team to reach a common understanding of customer needs.
  • 9. CUSTOMER SATISFACTION MODEL Excitement Needs Performance Needs Basic Needs Satisfied Customer Dissatisfied Customer Don’t Have Don’t Do Included Do Well   Excitement Needs Performance Needs Basic Needs Satisfied Customer Dissatisfied Customer Don’t Have Don’t Do Included Do Well  
  • 10. ORGANISING CUSTOMER REQUIREMENTS • In organising the customer requirements there are three categories into which they can be put. These are: • Primary: Category of the product. • Secondary: General specifications. •Tertiary : Detailed specifications. Eg: Mobile Phone
  • 11. Technical Descriptors (Voice of the organization) Prioritized Technical Descriptors Interrelationship between Technical Descriptors Customer Requirements (Voice of the Customer) Prioritized Customer Requirements Relationship between Requirements and Descriptors HOUSE OF QUALITY  It is the primary planning tool used in QFD .  It converts voice of customer into product design  It is also called as Quality tables.
  • 13. Proactive Company Reactive Company Time - 14 Months 90% Complete Production Start FEWER AND EARLIER CHANGES
  • 14. LESS TIME IN DEVELOPMENT PRODUCT DEVELOPMENT CYCLE TIME REDUCTION 1/3 TO 1/2
  • 15. FEWER START-UP PROBLEMS -5 -4 -3 -2 -1 0 1 2 3 4 5 6 Before QFD After QFD Production Start Months TOYOTA PRODUCTION START UP PROBLEMS
  • 16. LOWER START-UP COSTS TOYOTA PRODUCTION START-UP COSTS JAN 1977 INDEX = 100 OCT 1997 INDEX = 80 NOV 1982 INDEX =62 APRIL 1984 INDEX = 39 LOSS PREPARATION (TRAINING) ProductionStart
  • 17. TOYOTA EUROPEAN RUST WARRANTY FEWER FIELD PROBLEMS Before QFD After QFD 4 x Profit
  • 19. TANGIBLE BENEFITS • Elimination of late engineering changes. • Early identification of high risk areas. • Up-front determination of product process requirements. • Significant reduction in development time upto 50%. • Efficient allocation of resources. • Significant reduction in operation costs.
  • 20. INTANGIBLE BENEFITS • Improves customer satisfaction. • Facilitates multidisciplinary teamwork. • Establishes and maintains documentation. • Strengthens relationship between company and the customers. • Provides basis for improving planning.