DataOps aims to align people, processes, and technology to enable more agile data management in support of business goals. It addresses challenges such as slow analytic velocity due to data engineering difficulties and new data governance demands. Hitachi Vantara's DataOps approach promises to deliver the right data to the right people at the right time through components like data engineering, integration, security, quality control, and monitoring processes. It leverages solutions like Pentaho for data integration and Hitachi Content Platform for data storage and management.