The document discusses how genre conventions appeal to audiences and help film marketing. Each genre has distinguishing characteristics like characters, narrative, location, and mise-en-scene that vary between genres. The film Annabelle establishes the horror genre through spooky music during supernatural events, scary makeup and expressions, and low key lighting that creates a dark atmosphere.
2. A genre and its conventions...
The genre of the film is what appeals to the audience as it gives the audience a hint on what the film will be like and what the film
will feature. The genre will show the audience the stereotypical features and as a result the audience will decide whether they will
enjoy those characteristics of the genre or not. The genre of a film makes marketing easier for institutions, as the institutions will
base their marketing on the genre and produce a successful campaign/marketing based on that. Furthermore, the institution of the
film will prepare the film based on the audience they want to market the film for.
The audience enjoy to make a prediction of the film based on the genre, they recognise and become familiar with genres which
enables them to predict what will happen in the film,
Every genre varies based on their conventions, however every genre has 3 main characteristics including: the characters, the narrative and the location and
the mise-en-scene, these change from genre to genre as every genre has its own traits.
3. Annabelle:The film Annabelle establishes the genre horror through:
- Its spooky music once a supernatural event occurs within the film. Including
jumpy sound effects, one example being constant screaming.
- In the trailer, there is extreme makeup used, to express emotions, for example to
highlight the demon within the doll.
- The constant low key lighting within the trailer further expresses the horror
genre, creating a dark atmosphere.
