1. Our next task was to begin to analyse genre. To do this I have created a series of mood boards which
identify various themes and genres including, fantasy, romance, horror and animals. Whilst looking for
images to place on my mood boards I was able to identify the various stereotypes and
representations of the beings represented in my chosen fields. Such as in horror, everything is dark
and scary. The people are presented to us as being intimidating and as if they have power and
authority. They have an 'evil' eye and the angle that they have been photographed tends to be at a
high angle, this effectively intimidates the audience and therefore makes them appear more
threatening and comply with the theme of horror. Therefore i we were to choose the horror genre for
our final opening sequence, it would be an effective method to use high angle shots and dark colours,
as we have identified it as successful in previous horror advertisements and films. Scifi is a genre
incredibly popular with teens and computer geeks. They use a lot of bright colours and unrealistic
objects. The fantasy theme again is similar to scifi, meaning that they use various special effects as
most of the characters throughout the films are animated as they are 'fantasy' creatures. The bright
colours and use of special effects means that it again would be difficult for us to create as we have
limited resources and software. The last genre I analysed was 'animals'. Now animals is more of a
theme then a genre, but after researching some stats,I identified that animals are a very common
theme for films and that over 98% of films star at least one animal throughout, whether it be as small
as a bird or as big as a horse. And a further 39% of films an animal is the centre point of the film,
that's nearly half!! I am now going to undergo some research to identify the medias common
representations of characters and judge what we believe to be the most successful representation
and therefore translate it into our own work.
