1. The document discusses how the author's media production used and developed conventions of the found footage horror genre while also challenging some conventions.
2. The author researched found footage films like The Blair Witch Project and Paranormal Activity to understand common conventions like characters holding the camera and lack of non-diegetic music. Footage was shot handheld rather than on a tripod for more realism.
3. The production developed conventions like enhanced gore but challenged conventions by not stating why the main characters were in the forest, unlike most found footage films.