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State target demographic
- 2. Gender • 56% of the target audience are men creating a nearly 50:50 split • This means the target audience are comprised of an almost equal amount of men and women
- 3. Age • The target audience is almost exclusively under the age of 30
- 4. Occupation • Most of the target audience are students
- 5. Disposable income • Most people in the target audience have a disposable income of between £10 and £20 a month • Of this around £10 a month is spent on films and film related products
- 6. Nationality • Nearly 85% of the target audience are English/ Welsh/ Scottish/ Northern Irish/ British
- 7. Alcohol • The most popular drink in the target audience is Cider • Although beer and wine are also popular choices
- 8. Religion • About 1/3rd of the target audience are Christian • With many of the target audience also be Atheist or Agnostic
- 9. Social Media • The most common social media sites used by the target demographic are YouTube, Facebook, Twitter and Instagram