Social media, blogging, and content marketingFrank Dale
Marketing has always required you to inform or entertain (hopefully both) to earn attention, but the way information is consumed has changed. This shift creates new opportunities to engage customers at a lower cost than ever before. Learn about blogging, content marketing, social media, and the new influencers and what it means for you.
Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.
Content Marketing: 3 Reasons You Keep Hearing About ItFrank Dale
Content Marketing is starting to get hot. Is this a short lived trend or a more fundamental shift? Three big numbers make the case that content marketing is here to stay.
Creating a Personalized Web Experience to Drive Enrollment and Giving: Focus ...Vanessa Theoharis
Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of the content demands. But, marketers shouldn't be intimidated. If organizations have a good content strategy with solid content assets, personalization is all about leveraging and reusing these assets. Your higher ed website CAN apply techniques deemed successful by e-commerce and retail websites to engage prospects and alumni. Personalization can help by delivering relevant content and calls-to-action to your visitors based on their personal consumer journeys - even before they have identified who they are. And, personalization provides opportunity to enhance your user data, giving you more insight into their intent, behaviors, and motivations. From stealth inquiries to accepted applicants, learn strategies to develop effective, sustainable, and unobtrusive digital personalization experiences that provide relevance for your constituents and ROI for you.
This presentation was original compiled by Jason Smith, managing director and founder of OHO Interactive, and Vanessa Theoharis, director of digital marketer at OHO Interactive.
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
How to Leverage Social Media to Grow Your BusinessJa-Nae Duane
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.
Social media, blogging, and content marketingFrank Dale
Marketing has always required you to inform or entertain (hopefully both) to earn attention, but the way information is consumed has changed. This shift creates new opportunities to engage customers at a lower cost than ever before. Learn about blogging, content marketing, social media, and the new influencers and what it means for you.
Social media is often used for customer engagement, customer retention, and customer service. Consumer behavior on social networks reveals an opportunity to use social media for customer acquisition. This strategy is particularly potent when combined with search engine optimization strategies.
Content Marketing: 3 Reasons You Keep Hearing About ItFrank Dale
Content Marketing is starting to get hot. Is this a short lived trend or a more fundamental shift? Three big numbers make the case that content marketing is here to stay.
Creating a Personalized Web Experience to Drive Enrollment and Giving: Focus ...Vanessa Theoharis
Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of the content demands. But, marketers shouldn't be intimidated. If organizations have a good content strategy with solid content assets, personalization is all about leveraging and reusing these assets. Your higher ed website CAN apply techniques deemed successful by e-commerce and retail websites to engage prospects and alumni. Personalization can help by delivering relevant content and calls-to-action to your visitors based on their personal consumer journeys - even before they have identified who they are. And, personalization provides opportunity to enhance your user data, giving you more insight into their intent, behaviors, and motivations. From stealth inquiries to accepted applicants, learn strategies to develop effective, sustainable, and unobtrusive digital personalization experiences that provide relevance for your constituents and ROI for you.
This presentation was original compiled by Jason Smith, managing director and founder of OHO Interactive, and Vanessa Theoharis, director of digital marketer at OHO Interactive.
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
How to Leverage Social Media to Grow Your BusinessJa-Nae Duane
Want to know how to leverage social media to grow your business. Here is a presentation Ja-Nae Duane did for the Internet Bootcamp in Boston on how a small business can build out its strategy.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
Executive Next Practices - LinkedIn in presentation by Richard Sink march 20Ruben Gonzalez
Your Network is a Store of Distributed Intelligence That Can Enable You ―Reid Hoffman, LinkedIn
This was the presentation that Richard Sink shared with us at the Advisory Meeting of the Executive Next Practices Board.
It was amazing to learn how valuable and simple a tool LinkedIn can be if used properly to market yourself and your services.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Quincy Bingham from Be Found Online highlights the importance of taking an intergreted approach to social media marketing that includes organic social and paid social strategies.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
Executive Next Practices - LinkedIn in presentation by Richard Sink march 20Ruben Gonzalez
Your Network is a Store of Distributed Intelligence That Can Enable You ―Reid Hoffman, LinkedIn
This was the presentation that Richard Sink shared with us at the Advisory Meeting of the Executive Next Practices Board.
It was amazing to learn how valuable and simple a tool LinkedIn can be if used properly to market yourself and your services.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Online Newsrooms vs Digital Content HubsSally Falkow
The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.
Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. Join us for this primer on Google Analtyics for nonprofits. We’ll show you how to measure the performance of your website with this powerful and free tool, understand who your web site visitors are, where they come from, and what they’re doing on your site.
Topics we’ll cover:
- Introduction to Google Analytics for nonprofits
- How to use web analytics to understand the performance of your website
- How to measure progress toward organizational goals
- How to turn your accumulated data into actual site improvements
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
Quincy Bingham from Be Found Online highlights the importance of taking an intergreted approach to social media marketing that includes organic social and paid social strategies.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
It’s time for businesses to take a strategic look at their marketing activities with an eye towards analysis. Intended to support and educate business owners, the webinar is intended to provide immediate, actionable ideas small business owners can use to improve their online marketing.
The webinar will focus on the importance of a strong social media presence for small and medium sized businesses. It will cover key basics, including:
• How to leverage social media to generate web traffic
• The essentials of professional digital profiles
• What your online presence says about your business
• Ensuring your business can be found online
• The importance of a mobile responsive website
• Social Sharing
Learn how Social Media can impact sales strategy and lead to greater awareness, serve as a tool to educate buyers, expedite the purchase cycle and ultimately increase referrals. Or just turn your existing customers into well trained advocates as part of your sales force.
Ways to implement measurable campaigns including:
• Increasing Average Order Size
• Increasing Purchase Frequency
• Improving Conversion Rate
• Encourage Sharing
If you have yet to give Social Media for your business a shot, or have had missteps in the past, this is a can't miss conversation. Come with your stories of social media success and/or missteps. We will discuss ways to improve your results or launch your first campaign. We will share some of our own!
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Digital marketing - why it's important, what are current trends & themes - Social, Mobile & Content, What these mean, how to begin to create a digital strategy.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Today we are all entrepreneurs! Whether you are a founder of a start-up or an executive of a large corporation or a new graduate. Find out what is a personal brand and why you need one in today's digitally-focused market. This is a masterclass originally presented at #StartUpScaleUp.
Find out why you need a personal brand in today's digital market and what you can do to build a successful online platform to connect with your audience. This masterclass was originally presented at #StartUpScaleUp 2016
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
1. Photo by 12th St David - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/59816658@N00 Created with Haiku Deck
@CLE_Mom
2. The Obligatory About Me Slide
• Founded a successful start-up - Family Matters
Productions, a nationally-syndicated radio
program, podcast, and blog
• Collaborated on the roll out of the national
social network MomsLikeMe.com and on WKYC
TV-3
• Currently the Senior Digital Marketing
Consultant with Advance Digital / Northeast
Ohio Media Group with Travel, Entertainment
and National teams
• Honored with five Society of Professional
Journalist awards for her work on women’s
and children’s health issues and two Addy
awards for a non-profit awareness campaigns.
@CLE_Mom
3. Photo by symphony of love - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/85608594@N00 Created with Haiku Deck
Every Step Moves You Forward and is an Opportunity to Learn
@CLE_Mom
30. Today…Advance Digital / Northeast Ohio Media Group
Nationwide presence with
local scale
8th largest digital news
property in the nation
Ability to reach 98% of the
digital audience in the US
through our audience
targeting platform
33. Leveraging Audience Data
Advance Digital has a distinct advantage within the marketplace: the ability to publish and control content. Every story that is published by an Advance Digital
property contains a content tag, which collects valuable 1st party data around user interaction, intention, and history. Withthis information, Advance Digital is able
to assign real-time intent and characteristics to individual cookie pools that are categorized into audiences.
Once the 1st party cookies are pooled, the data is then merged with 2nd party data (obtained by direct relationships with other publishers) and 3rd party data
(obtained through purchase agreements) into a Data Management Platform (DMP). This process allows Advance Digital to further expand these segments into
scalable, enriched data that can be personalized and segmented based on needs.
@CLE_Mom
34. CUSTOM ATTRIBUTION MODEL
34
Search Engine Optimization
• Website Structure
• Content Creation
• Content Publishing
• Active Syndication
• Ecommerce
• Future Proofing
Search Engine Marketing
• Branded Keywords
• Product Listing Ads
• Brand/Broad Term
• Co-op Keyword Groups
• Keyword Remessaging
Audience Building
• Intention Modeling
• Custom Look-alike
• Demo/ Psychographic Diagnostics
Audience Targeting
• Behavioral Targeting (1st/3rd Party Data
• CRM Data Import
• Programmatic High Impact Display
Competitive Conquesting
• Mobile & Brand Targeting
Location / Brand Strategy
• Regulation Audit
• Creative Build
• Local Strategy Meetings
Re-Messaging
• Direct Influence
• Platform Agnostic
• Dynamic Feed Driven
• Social
Re-Marketing
• Intention Based Creative Strategies
(Dishwasher – Refrigeration – Laundry – Cooking)
• Dynamic Creative Remessaging
Reporting / Optimization
• Analytic Engagement + Direct Conversions
• Viewability and Interactivity
• View-Through Metrics + Click-Through-Rate
• Client Dashboards
• Non- Liner Attribution
Look-alike Audience Development
• Intention Based Creative Strategies
• CRM and Site Data + 1st and 3rd Party Cookies
38. Thank you! Please Connect With Me
https://about.me/JacquieChakirelis
Slide Share Link:
@CLE_Mom
Editor's Notes
Raise your hand if you spend time with one of these everyday?
Ok – now raise your hand if you spend time with one of these platforms everyday
One more question – raise your hand if you had your hand up for all three questions
Ok I would say that our little poll here is consistent with research that over 92% use multiple platforms to get their news everday – in fact just about half get their news from 4-6 platforms everyday. So what does this mean?
For most American consumers, their everyday lives and their digital lives are now wholly intertwined. So much so that in 2013, the Oxford Dictionary officially codified the term digital detox – “a period of time during which a person refrains from using electronic devices such as smartphones or computers…” – by adding it and the definition to its online version (which, ironically, is accessible only via a digital device.) Today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands, thanks to the proliferation of digital devices and platforms. Content that was once only available to consumers via specific methods of delivery (such as via print, radio and broadcast television) can now be sourced and delivered to consumers through their multiple connected devices. This is driving the media revolution and blurring traditional media definitions
What remains consistent in this media revolution? Audience and Content and YOU – people that want to deliver content and connect with an audience. Which is how I started my thiry-year journey
In fact, in this old Army barracks that was transformed into a radio station – Joe – can you tell me where this radio station is?
That’s right…. My career in media started in bomb shelter in Sandusky Ohio – I was hired as weekend dj even though I had never been on air – these were the days before automation and my program director needed someone to that had at least some sort of knowledge of a radio board. I was still in college but had an internship at Magic 105 in Cleveland and I guess he thought that was good enough for him – he took a chance and gave me a start
I have never been so terrified in my life and I made every mistake possible –while on air! Listeners would call in to inform me that I sucked – which I already knew - so I stopped answering the phones and I would play the longest songs in my playlist just so to avoid going on air
I was hired as weekend dj even though I had never been on air – these were the days before automation and my program director needed someone to that had at least some sort of knowledge of a radio board . I was still in college but had an internship at Magic 105 in Cleveland and I guess he thought that was good enough for him – I have never been so terrified in my life and I made every mistake possible –while on air! Listeners would call in to inform me that I sucked – which I already knew - so I stopped answering the phones and I would play the longest songs in my playlist just so to avoid going on air
I have never been so terrified in my life and I made every mistake possible –while on air! Listeners would call in to inform me that I sucked – which I already knew - so I stopped answering the phones and I would play the longest songs in my playlist just so to avoid going on air
Each week my program director wanted to know why I had songs like IN A GADA DA VIDA IN MY PLAYLIST – OF COURSE I DIDN’T TELL HIM IT WAS 17 MINUTES LONG – AND I LOVED EVERY MINUTE OF IT! I WENT TO THE BATHROOM, GOT CHIPS AND POP FROM THE VENDING MACHINE- AND OF COURSE SPENT A LOT OF TIME PREPARING FOR MY NEXT AIRCHECK I did get better but quickly realized I did not want to be a radio DJ ever again! In fact, I vowed never to walk into a radio station again and happily spent the next several years working as a PR director for a nonprofit – then along came lesson #2
I did get better but quickly realized I did not want to be a radio DJ ever again! In fact, I vowed never to walk into a radio station again and happily spent the next several years working as a PR director for a nonprofit – then I had an idea and I quickly realized another life lesson
Or another way put …always be open to taking a leap of faith …In the mid-90’s Talk radio was surging but it was flooded with Rush Limbaugh wanna-be’s, straight talk news, sports coverage and commentary. As a woman and mom, I felt very disconnected from that content and the issues that I felt were important and I wanted to engage in. My best friend Caroline was a producer at CBS at the time and we’d spend hours talking about these issues and wondering why talk radio frankly didn’t have much to say, so I thought why couldn’t we produce our own weekly talk program
So I made some calls to my friends in radio and asked if a talk radio program focused on other issues beyond politics and sports would be of interest. Just about everyone I talked to thought it was a great idea but not one programmer, general manager or syndicator were willing to give us the air time but one station was willing to sell us an hour. Again, I made a few calls, this time to my marketing friends at local hospitals asking for sponsorship - in a short time, Family Matters Radio was on the air with 100% of our ad inventory sold for the first year.
With six kids between us and a twenty year friendship on top of established careers – we had a lot to talk about and with national pr contacts and top booking agents we easily placed guests from celebrites like Al Roker and to national authors and experts. We were media entrepreneurs that had 100% control over our programming and marketing and we became appointment listening for women in Northeast Ohio and more industry influencers took notice. Talk radio for women was
Our little radio program was becoming more than a part time job for two working moms who just wanted more freedom and flexibility – we began negotiations with radio syndicators and found ourselves in a middle of talk radio political tug-of-war and feeling like we needed to take sides with the left or the right.
And although we agreed with the premise that talk radio was becoming less about community and more about conflict – less about improving ourselves and more about being angry at the world – unfortunately what was happening was more of a political dogfight and that was counter to the mission statement of our show.
Fortunately, the answer was in our own backyard. How many of you have heard of Envision Radio Networks? It’s CEO was our mentor and friend Danno Walkoff – a boy from Beachwood, Ohio who despite his national success kept his company here in Cleveland. He added Family Matters Radio to his line up of programs – including Paul Shaffer’s popular program- and shortly thereafter FMR was in 20 different cities across the country.
With success comes new challenges and although our on-air footprint was growing, we were bundled with other programs for inventory sales and soon our share of profit shrank considerably. We needed scale quickly to attract new sponsors and new revenue opportunities. We no longer had control of our on air distribution but we did control our online distribution. I leaned my contacts again and developed a online syndication model with our on air content – the problem was that not one of my radio peers was doing anything like it and didn’t have a clue how it could be done. So I went to the book store for an answer
I read this awful book in a weekend! And I instructed our radio engineer exactly how we were going to package and distribute our on-air content files. I pitched and signed a deal with our ad agency whose clients included AOL, Procter and Gambel and Electronic Arts games for online sponsorship. Many of you will also need to find other resources – listening to podcasts or reading blogs to gain expertise.
In the beginning of 2006 our podcast was launched
And by summer of that year we signed a distribution deal that gave our content new audiences and our business new revenue opportunities.
Then this happened! Satellite Radio popularity exploded with it’s ability to be distributed in new and rental cars. Podcasting had not made that jump yet, and XM and Sirrus focused on celebrities, broadcast partners and established voices to quickly gain audience interest. It was the right move for them but unfortunately a dead end for Family Matters
We were faced with a big decision but factors beyond our control were affecting our fate and this was a time that I reflected on an infamous quote that if you don't step forward you will always remain in the same place –so we remained friends but moved on.
It was 2008, Gannett – one of the largest media companies in the country began launching online communities focused on Moms. For me, it was a perfect collaboration after providing content focused on moms for over thirteen years. I worked out of the Gannett owned WKYC TV3 newsroom. I was attracted to the platform and the position as it was a way to be a part of a “start up” again but this time someone else was paying the bills!
Online communities were all the rage and Gannett was at the forefront of building an online audience that they could leverage for revenue streams with advertisers.
Momslikeme was a user-generated community – meaning that the content was the almost exclusively provided by the community conversations. And these communities were most likely brought together not because they were friends or social offline but because they shared interest or a lifestage.
So the next logical step was to leverage these communities for brand sponsorships – the problem is that the brand was more of an intrusion on the community rather than an organically part of the conversations.
By 2011 Gannett was struggling with the stability of the momslikeme platform as it was under constant attack by spammers. These issues combined with the target audience migrating to new online communities- particularly Facebook.
In any transition there are going to be winners and losers. But if you invest in your network during good times not just when you need a job then your network will be there for you.
It was someone in my network that reached out to me when the Northeast Ohio Media Group was looking for digital leadership – Neomg is part of the larger Advance companies which own eight other media groups which include newspapers, web properties like Cleveland.com and all the Conde Nast properties.
Vogue is an example of a Conde Nast property
Which means you could say that my dream of working for Vogue has come true
On all the digital properties we collect data and it is this data that we leverage for our advertisers – we don’t speak in terms of demographics but how the audience behaves online – this contributes relevancy to an advertisers campaign and real time intent and optmization.
Advertising has become a lot more complicated – the strategies in this custom attribution model are tactics that I need to have a deep understanding and be able to offer our partners as recommendations. I also need to help my account executives understand and manage all of these digital tactics - believe it was much easier to call in a half page ad, make a radio buy or calculate gross rating points then to be a marketer or advertiser or account executive today.
So what does the future hold? There are millions of possibilities but will you be ready?
Every year I read that Facebook will be dead in the next 4 years – will it be replaced?
No one knows – but what will always hold true is that audience and content will find a way to connect.