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In his BlogWell presentation, Microsoft's Director of Community and Online Support, Nestor Portillo, shares how they are empowering customers and using their feedback via social media.
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1. The document maps out the current technology landscape and tools used across various functions like media, HR, operations, advocacy, fundraising, etc.
2. It identifies points of weakness like limited web self-service capabilities, disconnected email marketing tools with no recording of email activity or engagement, and disconnected social media with no links between advocates and donations or content shared.
3. There are also disconnected online campaigning and various data silos that create an "impossible dream" of multi-channel supporter journeys.
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* Learn how this can be applies to enhance your employment brand
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by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
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The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
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1. The document maps out the current technology landscape and tools used across various functions like media, HR, operations, advocacy, fundraising, etc.
2. It identifies points of weakness like limited web self-service capabilities, disconnected email marketing tools with no recording of email activity or engagement, and disconnected social media with no links between advocates and donations or content shared.
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The future of recruiting is social.
Social media has revolutionized marketing - now, it is changing the face of recruiting. Never before has talent deep in an organization been so accessible. The wide array of social media tools are becoming more critical to success than traditional methods of recruitment advertising and prospecting.
This event will discuss the dramatic impact social media and web 2.0 technologies are having on the staffing practice in many organizations today. You'll learn how companies are successfully using social media tools to identify, source and build meaningful relationships with the top "A" level passive candidates in their industries.
We'll evaluate each of the social media platforms and discuss how you can apply them within your own organization to attract more qualified candidates faster and at a lower cost.
You'll also learn the metrics and evaluations you can apply to quantify the impact this is having on your business.
KEY TAKE-AWAYS:
* Understand all the important social media trends and how they are impacting recruiting
* Learn best practices, potential risks and company investments required
* Learn how to evaluate success and measure business impact
* Learn how to identify, connect and build relationships with passive candidates in these environments
* Learn how this can be applies to enhance your employment brand
Debra Askanase: Creating and Measuring Return on Engagement
Getting folks to follow you isn’t enough— the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the least and most effective strategies and activities and explore different ways to measurement impact.
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What is mobile marketing? And how can credit unions harness mobile marketing tools and tactics to showcase their community impact and attract more new members?
This guide covers the fundamentals as well as cutting edge tactics.
- Lessons from mobile marketing platforms being used successfully
- What to look for when choosing a mobile technology solution for marketing
How to easily test mobile marketing campaigns, learn quickly, and evaluate your results.
- How credit unions & socially responsible businesses drive employee engagement through & showcases community giving.
- Quick steps you can take to improve your members' mobile experience in 5 minutes.
Measuring the Influence of Social Media
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
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The document discusses how community marketing can be an effective approach by harnessing the power of communities. It outlines that communities are no longer defined by geography, but can exist online based on shared values, interests, understandings and trust. Community marketing works by identifying relevant groups, engaging community members in the brand and marketing process, and allowing advocates to spread messages, achieving buy-in and word-of-mouth engagement. This process begins with identifying groups, understanding their needs and immerse in their issues before introducing brands and involving communities to integrate findings into the overall marketing plan.
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Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
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This document discusses measuring social business strategies and initiatives. It begins with introductions and an overview of social business elements like ideating, sharing, listening, and changing. Examples are provided of how companies like SyncMyRide and TIAA-CREF have implemented social strategies and measured outcomes like improved customer support response times, increased engagement, and higher retention rates. The document advocates establishing goals and key performance indicators to track metrics like traffic, costs, satisfaction, leads, and referrals. It also provides best practices for social business measurement, like having a clear strategy and tools, and addressing potential obstacles organizations may face in effective measurement.
Social Media Engagement Management for Nonprofits
Social CRM strategies can help nonprofits manage relationships with donors and supporters through social media. By tracking relationships and influence online, nonprofits can better understand supporter subgroups and campaign impact. Integrating social media data into an organization's CRM allows them to build community, empower leadership, and monitor influential supporters. This approach bridges social media with traditional CRM to create a powerful "Community CRM". Tools like Gist and FlowTown can help nonprofits collect social media data and import it into their CRM, allowing them to proactively engage with supporters and scale their community outreach.
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Walkthrough of the framework that will help you plan and improve your community and community management strategy. Includes helpful tips for building up, paring down, and creating a roadmap for strategic planning. Dc digital engagement
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Aaron Weintraub has extensive experience in education, human services, research, and intergenerational programming, including a Masters degree in Human Development and Family Studies from the University of Arkansas. He has worked as a counselor, researcher, writer, and coordinator focusing on children, families, and older adults. Weintraub also has numerous publications, presentations, honors and awards related to his work in intergenerational programming and human services.
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The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
From Social Media to Social Business - Marketing in the 'Social Age'
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
From social media to social crm teil 2
While many companies have adopted social media, few have developed a comprehensive Social CRM strategy. Most companies have some elements of a social media program led by marketing, but struggle to integrate initiatives across functions and establish the key aspects of a Social CRM strategy such as executive sponsorship, governance, guidelines, and sharing customer insights. Companies are using social media primarily for customer communication and engagement but are less focused on capturing customer data and insights. Developing a unified Social CRM strategy and operationalizing it through defined policies, KPIs, and governance remains a challenge for most companies.
From Social Media To Social Crm 2 Reinventing The Customer Relationship
Most companies have embraced social media and see it fundamentally changing how they do business. However, many are still in the early stages of social engagement and are not fully exploiting its benefits. While most have elements of a social media program, few have implemented a fully integrated Social CRM strategy with executive sponsorship, cross-functional governance, and processes for sharing customer insights. Companies face challenges in measuring ROI from social media efforts and mitigating risks, with only about a third effectively analyzing social data or monitoring their brand. Moving from isolated projects to comprehensive Social CRM strategies will be required to truly leverage social media's potential for customer relationships.
Maybe your customers are just not that into you... Part 1
While businesses are fervently
building social media programs to "get closer to customers", a recent IBM study shows that customers may not be as enthusiastic.
Actually, most do not engage with companies via social media simply to feel connected.
It turns out, customers are far more pragmatic.
Social media & B2B
The document discusses how social media can be used effectively for B2B lead generation and marketing. It notes that social media allows B2B companies to showcase their expertise, integrate social initiatives into traditional campaigns, and gather information from industry conversations. The top benefits of social media for B2Bs are increasing exposure, traffic, insights, lead generation, loyalty, and reducing marketing expenditures. Common social media channels and tools are also discussed, as well as strategies for setting objectives, creating a social media plan, and measuring success.
From social media to Social CRM - IBM
This document provides a summary of research conducted by IBM on consumers' use and expectations of social media as it relates to customer relationships. Some key findings include:
- While social media usage is growing rapidly, most consumers only engage occasionally and see it as a way to connect with friends and family, not brands.
- There are significant gaps between what businesses think motivates consumers to engage via social media and what consumers actually want, which is tangible value or benefits rather than just feeling connected to a brand.
- Consumers are more interested in obtaining discounts, special offers or purchasing through social media interactions rather than advocacy, which many businesses believe social media will facilitate.
From Social Media to Social CRM, IBM Institute for Business Value
The document provides an executive summary of a study on social media and customer relationship management. Some key findings from the study include:
- Most consumers use social media to connect with friends and family, not to interact with brands. Only 23% interact with brands on social sites.
- There are three categories of social media engagement: engaged authors (5%), casual participants (75%), and silent observers (20%).
- Consumers expect tangible value in return for their time, attention, and data on social platforms. Companies need to provide experiences that deliver value to customers.
- Privacy concerns and spam are the top reasons consumers are reluctant to engage with brands on social media. Transparent communication is important to drive engagement.
From Social Media to Social SRM - IBM report
Social CRM – the integration of social media with customer relationship management (CRM) strategies – is the next frontier for organizations that want to optimize the power of social interactions to get closer to customers.
From Social Media To Social Crm 1 What Customers Want
The document provides an executive summary of a study on social media and customer relationship management. Some key findings from the study include:
- Most consumers use social media to connect with friends and family, not to interact with brands. Only 23% interact with brands on social sites.
- There are three categories of social media engagement: engaged authors (5%), casual participants (75%), and silent observers (20%).
- Consumers expect tangible value in return for their time, attention, and data on social platforms. Companies need to provide experiences that deliver value to customers.
- Privacy concerns and spam are the top reasons consumers are reluctant to interact with brands on social media. Many also cite lack of interest in the brand
Smwcmgrv01 140922174619-phpapp01
The document discusses the differences between community managers and social media managers. Community managers focus on building relationships within communities and moderating user-generated content. Their key responsibilities include advocacy, moderation, and providing insights. Social media managers focus more on content strategy, security, and analyzing social media data and metrics. Their responsibilities center around content creation, assessing effectiveness, and ensuring security. The document also compares the platforms, tools, goals, and skills for each role.
HABILIDADES DEL COMMUNITY MANAGER
Las habilidades de un community manager giran en torno a la communication, la empatía con la marca, su personalidad y su cultura, la comprensión de la conducta humana y motivaciones, construcción de relaciones interpersonales, resolución de conflictos, gestión de proyectos...
IBM: Why people follow brands
This document provides an executive summary of research conducted by the IBM Institute for Business Value on customer engagement through social media. The research found that while consumers are embracing social media, most do not see it as a way to connect with brands and companies. Instead, customers are pragmatic and want tangible value in exchange for their attention and data on social platforms. The report also uncovered gaps between what businesses think customers want from social interactions and what customers actually report. Overall, the research highlights that businesses need to design social media experiences focused on delivering value to customers, rather than assuming customers want to engage to feel connected to brands.
Maybe your customers are just not that into you... Part 1
While businesses are fervently
building social media programs to "get closer to customers", a recent IBM study shows that customers may not be as enthusiastic.
Actually, most do not engage with companies via social media simply to feel connected.
It turns out, customers are far more pragmatic.
From social media to social crm
The document provides an executive summary of a study conducted by IBM on consumers' use and perceptions of social media as it relates to customer relationships. Some of the key findings from the study include:
- While social media usage has grown dramatically, most consumers only interact occasionally and a small percentage regularly contribute content.
- Consumers are primarily using social media to connect with friends and family rather than interact with brands. Tangible value or benefits are expected in exchange for their engagement.
- There are significant gaps between what businesses think motivates consumers to engage via social media and what consumers actually report wanting from these interactions.
- Building trust and transparency is important for businesses seeking to facilitate collaborative experiences through social media
Similar to Get Interaction Deck (20)
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
From Social Media to Social Business - Marketing in the 'Social Age'
From Social Media to Social Business - Marketing in the 'Social Age'
From Social Media To Social Crm 2 Reinventing The Customer Relationship
From Social Media To Social Crm 2 Reinventing The Customer Relationship
Maybe your customers are just not that into you... Part 1
Maybe your customers are just not that into you... Part 1
From Social Media to Social CRM, IBM Institute for Business Value
From Social Media to Social CRM, IBM Institute for Business Value
From Social Media To Social Crm 1 What Customers Want
From Social Media To Social Crm 1 What Customers Want
Maybe your customers are just not that into you... Part 1
Maybe your customers are just not that into you... Part 1
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5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
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Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
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2. Understanding Edge (IoT)
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“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
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Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
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Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Get Interaction Deck
- 2. The Big Idea “Helping businesses enhance customer interactions discovering pattern breaking events through aggregation and analysis of social data.. ”
- 3. The Problem “Businesses cannot identify pattern breaking events of customers social graph, hence unable to create and maintain closer, depper and meaningful relationships”
- 4. The Problem • Facebook’s average distribution rate is around 12% • Twitter and LinkedIn has similar percentages of views in content
- 5. The Solution “GetInteraction aggregates and analyses social data to identify pattern breaking events and provides tools to interact”
- 6. Why Now? Social Context Matters • Customers are becoming social and seek personalised conversations and engagements • Businesses are becoming socially aware • ROI from Traditional push media platforms like Radio, TV, Billboards and press are decreasing
- 7. Market Size in USA Total Addressable Market Opportunity of $1.3B • 2.4M of prospective GetInteraction Accounts • With a pay per seat pricing model, a prospective userbase of 7.2M • Total addressable market opportunity of 1.3B just in the United States
- 8. Market Size in USA 5M SMBs 53% are already 2.4M Small and on Social Media Medium Businesses 93% already using Social Media for Marketing
- 9. Competitors • No Social Data Mining • No third party • No Social Data Mining integration for • Expensive interaction tools • Lack of Community • No Mobile Engagement GetInteraction Competitive Advantage • The first social data mining customer interaction tool • Third party tool integration for captivating cutomer engagements
- 10. User Acquisition Launch Growth Maturarity Word of Mouth / Blogs / PR Direct Email Marketing SEO / SEM Affiliate / Partners Social Media
- 11. Business Model Freemium Business Model User Value Paid Acquisition Addition Subscription Future Potential Revenue Streams • Affiliate Commissions • Resellers