It is a presentation about Human Resource Department About Levis Strauss & Co. which also includes its SWOT Analysis , CSR , Red Tap Foundation & Recruiting Process.

1. HEY DENIMS,
WHAT WOULD HAPPEN
TO YOU IF SEDUCTIVE
FABRICS WERE NOT
MADE ?

2. FOUNDER OF LEVIS
CHIEF EXECUTIVE
OFFICER
LEVI STRAUSS CHARLES V. BERGH

3. LEVI STRAUSS MADE THE FIRST FABRICS IN 1873,NAMED
Levi Strauss & Co. FOR THE HUMAN BEINGS
TO MAKE US FEEL
IN WEARING
DENIMS

4. CONTENTS
1. Introduction About Levis.
2. History About Levis.
3. Management Profiles.
4. Industry.
5. Economy.
6. Mission And Vision.
7. Products.
8. SWOT Analysis.
9.Marketing Mix.
10. HUMAN RESOURCE DEPARTMENTS.
11. Conclusion.
12. Introduction About Myself.

5. HEADQUATERS IN SAN
FRANCISCO , CA
Levi Strauss & Co. is a worldwide corporation organized into three geographic
divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi
Strauss Europe, Middle East and Africa (LSEMA), based in BRUSSELS; and Asia
Pacific Division (APD), based in SINGAPORE. The company employs a staff of
approximately 10,500 people worldwide.

6. THE EVOLUTION OF LEVIS
PATCHES & FITS

7. PROFILES
Levis Strauss
& Co.
Chairman
Bob Hans
R. John Anderson
SVP, North American Region
Operations
Hans Ploos van
Amstel
SVP & CFO
David Bergen
President , COO & Director
Lawrence Ruff
SVP, Strategy &
Worldwide Marketing.
Hilary Krane
SVP & General
Counsel
Gerry Grellman
VP &
Controller
Mary Boland
VP, Finance,
Levis
Strauss, NA
Paul Smith
VP , Global
Tax
Department
Amy Jasmer
Director, Levi’s
Presence & Publicity
Jeff Beckman
Director, Worldwide
& U.S. Comm.
EJ Bernaki
Senior manager,
Worldwide Comm.
Keiji Amemiya
Senior Comm. Specialist, Levi
Strauss Japan.

8. INDUSTRY
1. APPAREL MANUFACTURING INDUSTRY.
*Denim & Uniform Supply Services.
*Manufacturing Sectors.
*Departmental Stores.
*Discount Department Stores.
*Fabrics Custom Industry.
2. RETAIL SECTOR INDUSTRY.
* Apparel Industry
*Formal & Casual Look Stores.
*Departmental Stores.
*Tailoring And Suiting.
3. INTIMATE APPAREL MANUFACTURING INDUSTRY.
*Women & Men innerwear Industry.
*Clothing Stores.
4.WATER RECYCLING INDUSTRY.
*Provides manufacturing of Jeans with recycled water.

9. INDUSTRY EXTRACTION
1.Apparel Manufacturing Industry
*Companies in this industry manufacture garments made from
purchased fabric and from fabric they produce themselves.
2. Retail Store Industry.
*Companies in this sector sell a wide range of products to consumers
and businesses, from food and apparel to hardware, household
goods, and office supplies.
3.Intimate Apparel Manufacturing Industry.
*Companies in this industry manufacture nightwear, underwear, and
other intimate apparel. Products include negligees, nightgowns,
pajamas, and robes. This industry also includes companies that make
foundation garments.

10. Levi Strauss Brings Water Recycling to the Apparel Industry.
Levi Strauss & Co. just made an exciting announcement about changes
to its production process that will reduce water usage. Before we get into it,
it’s worth taking a minute to talk about water. When talking about water
conservation, things get a little complicated. It’s true that all water that is
used eventually returns to the global water supply. So what’s the big deal?
For one thing, it could return polluted, or it could end up somewhere else.
Both of these outcomes could require considerable energy to reverse. It
could also be overdrawn so that it’s not there when you need it. Water that
was used to grow oranges in Florida, for example, eventually gets returned
to the world’s water supply. However, it could be shipped many miles away
in the oranges, and end up in a different watershed. That’s why it’s
worthwhile to look separately at water usage and water consumption.
This analysis of cotton shows that for woven fabric, water usage is highest in
the textile manufacturing phase, which accounts for around 60 percent of
usage, while water consumption is highest in the agricultural production
phase which accounts for about 70 percent. This puts the actions taken recently
by Levi Strauss into perspective . The company has developed a new process that will
allow it to use 100 % recycled water in parts of its jeans production process where
water usage is very high. The process was piloted by one of the company’s supplier
factories in China, where 100,00 pairs of women’s jeans were produced using this
process. The switch saved some 12 million liters (3.2 million gallons) of water. The
process is shown in the infographic below.

11. JEANS FROM THE NEW THEORY OF
Levi Strauss & Co.

12. 1. Net Sales - $4,022,854
2. Gross Profit - $1,973,275
3. Operating income - $ 378,088
4. Net Income - $ 1,115,175
Total Assets - $2,989,381
Total Liabilities - $ 3,320,562
Total Equity - $1.59 billion.
Total Revenue – $4.4 billion.

13. MISSION & VISION
of Levi strauss & Co.
“The mission is to sustain responsible
commercial success as a global marketing
company as a best branded apparel “
When Levi Strauss & Co. describe the future of Levi
they are talking about a building on the foundation they
have inherited : “ affirming the best of their
Company’s tradition , closing gaps that
may exist between principles & practices
& updating some of their values to reflect
contemporary circumstance “

14. P
R
O
D
U
T
S
1. Jeans & Shirts For Men & Women.
2. Jackets For Men & Women.
3. Sweaters & T-Shirts.
4. Accessories ( Bags , Belts , Hats , Scravers.
5. Kid’s Apparel.

15. B
R
A
N
D
S
1.

16. SWOT ANALYSIS
STRENGTH
*High Brand Equity.
*The most
recognized
trademark in the
world.
*Unique & Innovative
Style in the world.
*Wide Variety of
products.
*High Standard of
quality.
*Distribution
Channels & Global
Sourcing.
WEAKNESS
*Expensive.
*Many
Competitors.
*High Cost of
brand protection.
*Lack Of
Awareness.
OPPORTUINITY
*Women & Kid ‘s
Section.
*Increasing the
Advertisements.
*Arising of New
Markets.
*Technological
Development.
*Development In
other Countries.
THREATS
*Intense Competition.
*General Economic Condition.
*Consumer Tastes’ Changes.
*Local Regulation on
Advertisements.
*Cultural Barriers.

17. MARKETING MIX
PRODUCT-Product
Variation.
Product Differentiation.
Product innovation.
Product Elimination.
PRICE-Price
Ranged between
$500 to $5000 in
average.
PLACE-
1. Levi’s has been distributed to many
countries through department stores
& Levi’s official outlet.
2. In Indonesia, Levi’s usually sell in
Matahari Departmental Store.
3. There are total about 3500 outlet in
whole world.
PROMOTION-
1. In the media , through the
advertisement on TV , poster or
Magazine.
2. Twitter & Facebook *tweet at
@LevisMY & @Levi’s on facebook.
3. It creates a song :Levi’s Song.
4.It also makes many events for big
sale.
5. Website (www.levistrauss.com)

18. What is model of Levis in segmentation
progress and world market today?
Segmentation
Progress
Menswear
Womenswear
Infantswear
60.00%
40.00%
20.00%
0.00%
World market Share Of Levi Strauss
Japan China Rest of
Asia-Pacific
India South
Korea
& Co.
Series 1

19. LEVI STRAUSS & Co. In
INDIA
*It is established in 1994.
*It is in Bangalore in June
1995
*It has become the largest &
most iconic jeans wear
brand in the country.
*210 exclusive stores , 500
other points of sale, across
more than 200 towns across
INDIA.
* Most Admired Jeanswear
brand of the year ; for six
years in a row..

20. TOP COMPETITORS

21. HUMAN RESOURCE POLICY
1. RECRUITMENT & SELECTION.
2. TRAINING.
3. REWARDS & RECOGNITION.
4. RED TAP FOUNDATION.

22. RECRUITMENT &
SELECTION. After cracking 5 rounds interviews which include “Presence of
mind“ , “DESIGNS ASSIGNMENT for APPAREL “,
“Customer preference taste survey report about style in“,
“Group Discussion” , “Screening Test” and then PI. The
purpose of Levis Human Resource Recruitment & Selection
process is that when Personal Interview is organized at that
time they first look into the selected candidate’s
communication skill and movement skill , called
ESTABLISHMENT Phase.
After that they ask about the Company’s profile which is a
very common but the answer as usual is unknown to us. So
keep it in mind..
and fortunately if you are doing any work with NGO then
they will ask you to join RED TAP FOUNDATION.
THEY MOSTLY LOOK IN YOUR ART of MIND.
REQUIREMENTS :
1. High School
Diploma.
2. Minimum 2
years of retail
management
experience
3. Ability to work
flexible.

23. TRAINING DEVELOPMENT
For trainees, Levis conducts a training program called
TRAINING & COACHING, which include technical and
personal skill to carry out the job. The training
department give a 6 months program to the trainees for
providing them a best artistic project about a trendy
apparel.
Moreover it also includes :
*Language Training *Fashion Trends Pick Up Training
*Product Training & Various Skill about how to launch
your design in the market.
Levis HR is all about attracting, developing and
retaining the top talent in our industry. How? By
building a culture of ownership, high-performance and
pride in which our colleagues can thrive — for both
individual and company success. Talent and
performance management, best-in-class rewards and
systems, top-notch organizational design and a goal of
becoming the best HR function in the apparel industry
fuel HR’s transformative role in the company.

24. REWARDS & RECOGNITION
Levi Strauss & Co. offers a total
compensation package that
includes a competitive salary and a
wide array of benefits like after
retire health treatment plan , offer a
loan to employees for further
business , safe environment for
work & help every one to
participate in every events &
programs with famous
industrialists & businessman.

25. - The Best Motivational
Strategies.

26. FOUNDER & Board Of Directors’
Jerry O’Shea joined Levi Strauss & Co. in 1939 as a stock boy.
He retired in 1981 at the level of Vice President of Corporate
Marketing, after 42 years with the company. As his tenure at
LS&Co. concluded, Jerry was mindful of the thousands of
manufacturing employees who had also devoted their careers to
LS&Co. He understood that if an emergency came up, many had
no financial cushion. These men and women had made it possible
for Jerry to succeed and, ultimately, to give back.
Inspired by the company’s history of philanthropy — dating back
to Levi Strauss himself — Jerry and his wife Claire established the
Red Tab Foundation.Other executives made contributions of
support. They agreed that a foundation started by employees,
for employees, was not only a logical extension of the values
inherent to Levi Strauss & Co., but also an essential contribution
to the community.

27. Levis Strauss & Co. for Employees U.S
ABOUT :
At the Red Tab Foundation we believe that no Levi Strauss & Co. employee or
retiree should be without a financial safety net. Every day we alleviate worry
and provide critical aid to coworkers and colleagues who are suffering
through unexpected emergencies. Without us, every year almost 1000
individuals and their families would be at risk of not meeting the basic
necessities of life. We also provide education and proactive programs to help
individuals maintain their financial health.
Our work is funded by the generosity of employees and retirees worldwide,
descendants of Levi Strauss and other company shareholders. Although we
receive some help from Levi Strauss & Co., as a non-profit the Red Tab
Foundation is primarily supported by donations from individuals.
Imagine having to make choices between buying medicine or putting food on
the table. Right now there are members of our community who are forced to
make difficult choices like this as the result of a crisis. This is why people like
you are so important. Your contributions help us alleviate worry and provide
Eligibility to Apply : hope. DONATE HERE.
RTF defines LS&Co. employee
as:
*Any individuals who is paid by
LS&Co. and has a direct
employer – employee
relationship
*Retail, CSC and manufacturing
workers employed at LS&Co.
owned & operated stores or
facilities
*Local Human Resources
representatives will be
consulted to determine
eligibility, when necessary.
General Criteria for
Approval :
To qualify for assistance,
employees must: (a)
have at least six months
of LS&Co. service, b)
experience a qualifying
emergency, (c)
demonstrate financial
need, and (d) have
explored alternative
sources of support.
The Red Tab Foundation will require:
A signed, completed application form with
income/expense worksheet;
Proof of household income (we will verify
LS&Co. earnings from Payroll Dept.);
Proof of major household expenses;
Proof of the expenses the employee is
requesting assistance to pay;
Any other documentation supporting the
emergency.
Based
Resource
s:
HUD Housing
Counseling – Help with
rental problems,
mortgage problems or
advice on buying and
renting.
Free Credit Report –
Check your credit once a
year for free at this site.
United States – CCCS
(Consumer Credit
Counseling Service) –
Debt management,
budgeting, default on
FHA mortgage
counseling, home buying
seminars, face to face.
Meals on Wheels – Help
with rental problems,
mortgage problems or
advice on buying and
renting.
Community Health
Clinic – Find community
health clinics.
American Red Cross –
Website offers lots of
information about
preparing and recovering
from disasters. The Red
Cross provides various
services and assistance to

28. Levi Strauss & Co. For Retires
Qualifying Emergencies
Financial assistance — to address at-risk
basic necessities — may be provided following
unexpected emergencies, such as:
*Major illness or injury of a spouse, dependent,
or the retiree him/herself
*Death of a spouse, dependent, or the retiree
him/herself
*Natural disaster or catastrophe (tornado, flood,
house fire, etc.)
*Sudden loss of a retiree’s or spouse/domestic
partner’s full-time job
*Domestic violence (emergency relocation)
*Removal or repair of a health/safety hazard in
the home
*Repair/replacement of essential home
appliances
*Handicap accessories
*Repair of only means of transportation
*Domestic violence (emergency relocation)
*Eviction or utility disconnection.
Eligibility to Apply :
*LS&Co. retirees, spouses and surviving
spouses of retirees, and former employees
with 20 or more years of service
*LS&Co. retirees typically have a
minimum of 15 years of service and were
age 55 or older when they stopped
working for LS&Co.
*Please contact the Red Tab Foundation if
you need financial assistance but are
unsure about your eligibility to apply.
General Criteria for Approval :
To qualify for assistance, retirees must: (a)
meet the eligibility requirements as stated
above, b) experience a qualifying
emergency, (c) demonstrate financial
need, and (d) have explored alternative
sources of support.
REQUIREMENTS :
*A signed, completed application form
with income/expense worksheet;
*Proof of the retiree’s(and their spouse’s)
income;
*Proof of major household expenses;
*Proof of the expenses the retiree is
requesting assistance to pay;
*Any other documentation supporting the
need/emergency.
LS&Co. employees and retirees
can receive free financial
counseling services for budget,
credit, debt, housing and other
financial issues. Counselors are
available by telephone 24 hours a
day, 7 days a week. All counseling
sessions are confidential.
There are two recommended
organizations that provide this
service: Money Management
International (MMI) and Lifeworks.
MMI (retirees, CSC and retail store
employees): (866) 515-2227
Life Works (home office
employees): (888) 456-1324

29. CORPORATE SOCIAL RESPONSIBILITY
It is a form of corporate self-regulation
integrated into a business model &
hereby Levi Strauss & Co. performs CSR
for persons who are suffering from,
HIV/AIDS.
It is also eco-friendly for us & for the
environment too as it launches new
theory to its brand logo “made from
green world apparels”.
It also give donation & grants to the
homages , charity , child trust , and
other several blood camp , donation
camp etc.

30. Levi’s has been the top brand which has
been well distributed into more 110
countries.
Levi’s has various model which suits
customer’s style and understand
customer’s trend of appearing in front of
the world.
In distributing their products, Levi’s put an
excellent strategies through SWOT
Analysis.
Levi’s will continuously develop their
product for the betterment of their
company and for the style in of us.

31. NOW , AM FEELING
FOR THE
SATISFACTION OF MY
CUSTOMER

32. I am Sourojyoti Chattaraj
from Burdwan , passed my
ICSE and ISC Examination
from East West Model School
with 66% and 65%
respectively.
Am now doing BBA(h) from
Cyber Research And Training
Institute , West Bengal.
And now am going to show you
a presentation upon HUMAN
RESOURCE MANGEMENT
DEPARTMENT of LEVIS.
E-mail me :
schattaraj.chattaraj@gmail.c
om