Net mktg pres


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Marketing presentation on National Foods Blog.

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Net mktg pres

  1. 1. Internet Marketing RecommendationNational foods <br />PREPARED BY: CARY KUBAS & BRITNEY MILLER<br />
  2. 2. Perspective<br />Internet marketing evolving into the fastest growing medium to reach customers<br />Mobile advertising jumped by 169% (2008-09)<br />In a recent poll, many markets have placed a high value on social media<br />A recent Hubspot webinar stated a majority of companies seeking to increase their social media presence. <br />
  3. 3. Blog Topic- National Ethnic Dishes <br />
  4. 4. Persona <br />Married and mother of two <br />Very close with their parents who moved to are travelling the world now that they are retired. <br />Works as a national accounts manager<br />Travels around the world<br />Very ambitious in life <br />Enjoys discovery of new experiences<br />in life<br />
  5. 5. OverviewBlog Posts <br />Italian dining <br />Incredible India <br />Plentiful Poland <br />Pearls of the Orient<br />Eclectic Contemporary Fusion<br />Taste of the French<br />Saucy Aussie <br />Hungry Hungarian<br />Best of the British<br />Swedish Food.<br />
  6. 6. Facebook Fan page <br />
  7. 7. Twitter Feed<br />
  8. 8. YouTube Channel <br />
  9. 9. Blog Performance – Google Analytics<br />Top traffic sources were facebook<br />& Google<br />
  10. 10. Ice Rocket Analytics <br />Highest Geolocation by countries were Canada, U.S. and Europe. <br />
  11. 11. Overview Cont’d<br />Our blogs views had strengths/weaknesses <br />Facebook doubled in a week and + <br />Twitter suffered from lack of Tweets <br />YouTube slowly progressed views <br />Lack of pushing the marketing <br />
  12. 12. Key Learning's : Metrics<br />
  13. 13. Indicated Actions<br />Learning's<br />Low Twitter Usage = Low Feedback from Twitter<br />Few Comments and Interaction on blog <br />Suggestions<br />Use Twitter more<br />Encourage viewers to comment & interact<br />
  14. 14. Recommendations<br />Website?<br />We plan to have one<br />Fans & users can communication with us<br />We can advertise related products to make money<br />
  15. 15. Recommendations Cont.<br />Blog<br />Add advertisements from related companies products<br />Post more than once a week<br />Get feedback from viewers <br />Comments<br />Interaction<br />Likes & Dislikes<br />
  16. 16. Recommendations Cont.<br />SEO<br />Talk about newsworthy things<br />Add more keywords & use them more in posts<br />Keep updating & making changes to keep blog current<br />
  17. 17. Recommendations Cont.<br />PPC<br />Text Ads <br />Keywords: International, Foods, India, Dish, Recipes, Ethnic, Hungary<br />Average Cost Per Click = $0.20<br />Competition would be all other related blogs <br />
  18. 18. Recommendations Cont.<br />Display on these sites<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Sample display ads<br />
  19. 19. Recommendations Cont.<br />Social Media<br />Facebook Page<br />(Linked)<br />YouTube Channel<br />(Linked)<br />All of these tools linked together will create an outstanding Social Media campaign that can keep viewers up to date and allow them to communicate efficiently.<br />Twitter Account (Linked)<br />
  20. 20. Recommendations Cont.<br />Affiliate Marketing<br />We would advertise on other related websites<br />We would also allow other websites to advertise on our blog<br />Example: Amazon could advertise recipe books on our page<br />
  21. 21. Recommendations Cont.<br />PR<br />We could have a social media release each week prior to making a new post<br />This is where fan could get involved and make suggestions or requests for future posts<br />
  22. 22. Recommendations Cont.<br />Email Marketing<br />This is where we would let users know a new post has been posted<br />We could also post featured recipes of the country being discussed for that particular week<br />Try and get audience to like facebook page, follow twitter and subscribe to blog<br />Send an email on Monday evenings after <br />posting the most recent post on blog<br />
  23. 23. Recommendations Cont.<br />Mobile Marketing<br />People who like the facebook page can check in places and national foods could send them suggestions on restaurants close to where they are to eat.<br />This may not be appropriate: additional research and permission would be needed. <br />
  24. 24. Rationale<br />These are all useful & effective tools for National Foods to use.<br /><ul><li>They allow us to stay in contact with fans easily
  25. 25. Keep everyone updated & aware of what National Foods is doing </li></ul>One element which we do not feel is completely appropriate for what we are doing is mobile marketing. There are a lot of privacy issues to be determined here and we need to learn more about this in order to make an informed decision.<br />