Digital Strategy
Plan
By: Natalie Gray
Introduction
•
•
•
•
•
•

Started as “Pronto Markets” in 1958
“Your Neighborhood Grocery Store” or “Your
Unique Grocery St...
Big Ideas & Goals
•
•
•

•
•
•

More active online and social media presence
Engage with the consumer via the internet
Bri...
Target Audience
•
•
•

Students, young singles, families, older
people
Highly educated, but on a budget
Dietary restrictio...
Tools & Tactics:
Social Media
• Twitter- official account, interact with
consumers
• Facebook- official page, interact wit...
Tools & Tactics:
Mobile
•
•

“Fearless Flyer” Application
Currently the primary form of advertising
Tools & Tactics:
Online Marketing
•
•
•

Google AdWords
Google advertising
Facebook advertising
Budget
•
•
•

$500,000
Full service media agency
Paid online advertising
Key Performance
Indicators
•
•
•
•

Klout
Hootsuite
Facebook Analytics
Google Analytics
Summary
• Trader Joe’s consumers are ready to join
the online conversation
• Trader Joe’s just has to make it happen!
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NMDL Final: Trader Joes Digital Strategy Plan

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Natalie Gray's ADV 420 NMDL Final Project

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NMDL Final: Trader Joes Digital Strategy Plan

  1. 1. Digital Strategy Plan By: Natalie Gray
  2. 2. Introduction • • • • • • Started as “Pronto Markets” in 1958 “Your Neighborhood Grocery Store” or “Your Unique Grocery Store” Innovative, hard-to-find, great-tasting foods Stocks 4,000 items- 80% own brand Currently no marketing or social media Keeps prices low
  3. 3. Big Ideas & Goals • • • • • • More active online and social media presence Engage with the consumer via the internet Bring Trader Joe’s fantastic in-store culture online without compromising low-prices or high-quality Fearless Flyer app Get Trader Joe’s on every social media platform having conversation with the consumer Get more people to choose Trader Joe’s over their other local grocery store
  4. 4. Target Audience • • • Students, young singles, families, older people Highly educated, but on a budget Dietary restrictions
  5. 5. Tools & Tactics: Social Media • Twitter- official account, interact with consumers • Facebook- official page, interact with consumers • Instagram- official account • Pinterest- model after Whole Foods • Blog- official blog, daily posts, new products, recipes
  6. 6. Tools & Tactics: Mobile • • “Fearless Flyer” Application Currently the primary form of advertising
  7. 7. Tools & Tactics: Online Marketing • • • Google AdWords Google advertising Facebook advertising
  8. 8. Budget • • • $500,000 Full service media agency Paid online advertising
  9. 9. Key Performance Indicators • • • • Klout Hootsuite Facebook Analytics Google Analytics
  10. 10. Summary • Trader Joe’s consumers are ready to join the online conversation • Trader Joe’s just has to make it happen!

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