Ninja Google Analytics Tutorial Part 4: Interaction Data

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TThe fourth and final video in the Ninja Google Analytics series delves into understanding how your audience interacts with your website. Taken from http://marketingu.ninja Monitoring key metrics such as bounce rate, exit percentage, time on page and pages per visit gives you insight as to how targeted your website traffic is, but also guides decisions that you can make about the sort of content to promote on your site. See some real examples of problematic pages that are leading to high website exit percentages, and understand how monitoring user flow can guide decisions about how the navigation of your website should be designed. Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com

www.marketingu.ninja
Video 4: Interaction Data
NINJA GOOGLE ANALYTICS

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
INTERACTION DATA
2
AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from
geographically?
How do people ﬁnd our
site?
Where are they coming
into the site?
What devices are they
using?
Which phrases are they
ﬁnding us with?
What are they doing
once they’re here?
Demographics
Which trafﬁc sources
are performing best?
Where are they
leaving?

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
INTERACTION DATA
Analytics can teach us about how visitors are using our website, allowing us to:
1. Understand flow through the site, informing navigation design
2. Position content and conversion elements where people expect to find them
3. Address potential issues and poorly performing pages
3

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
KEY INSIGHTS
1. Behaviour Flow
2. Site Content (Landing and Exit Pages)
3. In-Page Analytics
4

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
BEHAVIOUR FLOW
5

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
SITE CONTENT
6

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
IN-PAGE ANALYTICS
7

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
THAT’S ALL FOLKS!
8
AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from
geographically?
How do people ﬁnd our
site?
Where are they coming
into the site?
What devices are they
using?
Which phrases are they
ﬁnding us with?
What are they doing
once they’re here?
Demographics
Which trafﬁc sources
are performing best?
Where are they
leaving?

WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses
WHAT NEXT?
1. Claim a FREE Website and Online Marketing Review at
www.ExposureNinja.com/Review
2. Join MarketingU at
http://marketingu.ninja
9

The first video in the Ninja Google Analytics series gives an overview of the various key metrics that businesses can use to understand the performance of their website. Taken from http://marketingu.ninja How do you know if your bounce rate is too high, and what can you do about it? What does sessions mean? How many visitors should your site be receiving? In these videos we'll help you understand what each metric means, why they're important, and how to improve them to grow your business. Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com

Ninja Google Analytics Tutorial Part 2: Audience Data

Exposure Ninja

The second video in the Ninja Google Analytics series delves into understanding your audience: their geo location, demographics, interests and the sort of sites that they visit. Taken from http://marketingu.ninja This sort of audience data can help you understand who is visiting your site, what they're interested in and where they're coming from. While Google's understanding of Interests is still at a fairly basic level, some of the demographic data as it relates to Age and Gender can be very interesting and guide decisions about the sort of content that you might want to post on your website to get the highest conversion rate. Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com

Ninja Google Analytics Tutorial Part 3: Acquisition Data

Exposure Ninja

The third video in the Ninja Google Analytics series delves into understanding where your website visitors are coming from. Which channels are they using to find you? Taken from http://marketingu.ninja Tracking how much of your audience comes from each marketing channel - be it organic search (SEO), paid search (PPC such as Adwords & Bing ads), social media, referrals (i.e. links to your site) and direct traffic can indicate which of your marketing channels are most effective, and guide decisions about which you need to invest MORE in, and which you can start to think about eliminating. In this video you'll see how to break down your inbound traffic and get insights about the keywords that your visitors are using to find you, both organically and through paid search. Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com

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Ninja Google Analytics Tutorial Part 4: Interaction Data

1. www.marketingu.ninja Video 4: Interaction Data NINJA GOOGLE ANALYTICS

2. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses INTERACTION DATA 2 AUDIENCE DATA ACQUISITION DATA INTERACTION DATA Where are they from geographically? How do people find our site? Where are they coming into the site? What devices are they using? Which phrases are they finding us with? What are they doing once they’re here? Demographics Which traffic sources are performing best? Where are they leaving?

3. WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses INTERACTION DATA Analytics can teach us about how visitors are using our website, allowing us to: 1. Understand flow through the site, informing navigation design 2. Position content and conversion elements where people expect to find them 3. Address potential issues and poorly performing pages 3

4. WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses KEY INSIGHTS 1. Behaviour Flow 2. Site Content (Landing and Exit Pages) 3. In-Page Analytics 4

5. WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses BEHAVIOUR FLOW 5

6. WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses SITE CONTENT 6

7. WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses IN-PAGE ANALYTICS 7

8. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses THAT’S ALL FOLKS! 8 AUDIENCE DATA ACQUISITION DATA INTERACTION DATA Where are they from geographically? How do people find our site? Where are they coming into the site? What devices are they using? Which phrases are they finding us with? What are they doing once they’re here? Demographics Which traffic sources are performing best? Where are they leaving?

9. WWW.MARKETINGU.NINJA|ProﬁtableOnlineMarketingforBusinesses WHAT NEXT? 1. Claim a FREE Website and Online Marketing Review at www.ExposureNinja.com/Review 2. Join MarketingU at http://marketingu.ninja 9

Ninja Google Analytics Tutorial Part 4: Interaction Data

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