Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Great brands have realized that the quality of the customer's experience with their brand is the foundation of a great relationship. Mapping out the Customer Journey can help a brand figure out how to create those experiences.
Improving the digital customer journey to drive bookingstnooz
Digital is rapidly changing how customers expect you to interact with them throughout their travel journey.
From research to in-experience to post-visit – an expanding opportunity of addressable interactions can drive customer engagement throughout the process. How do you prioritize these opportunities to maximize bookings?
Join Merkle for a FREE webinar to understand how you can improve your digital visibility in the travelers' journey and how you should prioritize your efforts to maximize these opportunities.
In this FREE webinar, you’ll learn how to:
engage the right customers earlier in the process
deliver experience to keep engagement throughout the travel journey
enable customers to share positive experiences that influence other relevant desired segments
leverage first-party data to improve customer experience at each stage
Panelists for this FREE webinar are:
Pat McInerney, Senior Account Executive, Google
Ryan Gibson, EVP, Marketing Strategy, Merkle | RKG
Matt Naeger, EVP, Digital Strategy, Merkle
Kevin May, Senior Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This FREE webinar took place on Thursday, the first day of October.
Travel Industry has been in the frontline of innovation and disruption since the "Internet of Things " started, this trend is not changing. Take a glimpse of how internet, mobile and new technologies are disrupting the way consumers make travel decisions
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
2014 Travelers Road to Decision Research Studies via GoogleJoan Sanz
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Great brands have realized that the quality of the customer's experience with their brand is the foundation of a great relationship. Mapping out the Customer Journey can help a brand figure out how to create those experiences.
Improving the digital customer journey to drive bookingstnooz
Digital is rapidly changing how customers expect you to interact with them throughout their travel journey.
From research to in-experience to post-visit – an expanding opportunity of addressable interactions can drive customer engagement throughout the process. How do you prioritize these opportunities to maximize bookings?
Join Merkle for a FREE webinar to understand how you can improve your digital visibility in the travelers' journey and how you should prioritize your efforts to maximize these opportunities.
In this FREE webinar, you’ll learn how to:
engage the right customers earlier in the process
deliver experience to keep engagement throughout the travel journey
enable customers to share positive experiences that influence other relevant desired segments
leverage first-party data to improve customer experience at each stage
Panelists for this FREE webinar are:
Pat McInerney, Senior Account Executive, Google
Ryan Gibson, EVP, Marketing Strategy, Merkle | RKG
Matt Naeger, EVP, Digital Strategy, Merkle
Kevin May, Senior Editor & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This FREE webinar took place on Thursday, the first day of October.
Travel Industry has been in the frontline of innovation and disruption since the "Internet of Things " started, this trend is not changing. Take a glimpse of how internet, mobile and new technologies are disrupting the way consumers make travel decisions
Google The 2014 Traveler’s road to decisionAlex Kornfeind
Google commissioned Ipsos MediaCT, an independent marketing research company, to conduct a travel tracking study to better understand the role of the internet in making travel related decisions. The current report reflects the total sixth wave of this research.
Respondents completed a 20 minute A&U survey focused on travel habits and attitudes. If qualified, respondents were routed to one of five deep dive sections: Airline, Cruise, Lodgings, Car Rental and Vacation Packages. Interviews were conducted from May 12th to June 4th, 2014, yielding a total sample of 5,000 consumers (3,500 personal and 1,500 business) who have traveled at least once for personal reasons (or a minimum of 3 times for business purposes) in the past six months.
One augment was also recruited consisting of 1,500 affluent ($250k+ household income) past 6 months personal travelers. In order to qualify, respondents had to be 21–64, live in the U.S., have no sensitive industry employment, go online at least once per month and have some involvement in their personal/business travel decisions.
@GoogleTravel @ThinkwithGoogle
Google's New Travel Micro-Moments Guide: How to Be There and Be Useful for Tr...Francesco Canzoniere
Google has released several studies about how travelers are increasing using mobile to plan their journeys, from the moment they decide to take a vacation and need ideas for where to go, to researching and booking the logistics, then finding information about what they can do there.
Download the full report here: https://think.storage.googleapis.com/docs/micro-moments-reshaping-travel-customer-journey.pdf
Understanding the various stages in the customer journey of a travel booker and how you can tap into it via creative marketing and innovative product ideas
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Give the Gift of a Personalized Travel Experience - Phocuswright/Maxymiser We...Robert Cole
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. A combination of advanced technology and advanced managerial mindset are required to cultivate the relevant host/guest relationships that enable personalization. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
Slides for Expedia Media Solutions webinar: Insights into the booking paths o...tnooz
This webinar by Expedia Media Solutions reveals its 2016 Path to Purchase study on the key touch points that impact decisions for travelers.
The purchase path of today's traveler is anything but linear.
Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and a complex research and booking path.
What factors along this path influence their ultimate purchase decisions and how can travel marketers more effectively reach consumers at these critical points?
Expedia Media Solutions has released its latest Path to Purchase study (bit.ly/travelers-path-to-purchase), which explores these influential touch points that impact purchase decisions for American, Canadian, and British travelers.
The webinar covers:
Desktop and mobile usage trends across the purchase path
Factors influencing destination selection
Resources utilized during the pre-booking window
Advertising effectiveness by channel and purchase phase
Panelists for our webinar are:
Matthew Reichek, Global Vice President, Product & Analytics, Expedia Media Solutions
Sean O'Neill, Moderator & Editor in Chief, Tnooz
Gene Quinn, Producer & Co-founder, Tnooz
This webinar took place on Thursday, 15 December 2016.
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
Drive Revenue By Optimizing the Traveler Planning Journey Pt 1eCornell
The average traveler visits over 20 websites before they make a booking.
Mariana Mechoso Safer of HeBS Digital and Shalini Jariwala of Google will take you through a typical traveler’s journey to booking and what strategies play the largest role through the entire buying funnel.
You’ll get inside strategies on:
· How to boost revenues in Q2 through multichannel marketing
· Where and how different marketing channels reach the consumer
· How many steps it takes a consumer to make a booking
· The customer perspective (i.e. a mom planning family travel or a family reunion)
· Ways to recover abandoned bookings
· Case studies to support recommendations
Mariana Mechoso Safer is Senior Vice President, Marketing at HeBS Digital, overseeing advertising, marketing and public relations. Mariana heads the Las Vegas office, developing and implementing digital marketing strategies for HeBS Digital’s West Coast partners. She frequently conducts industry research and publishes her major travel and hospitality publications, and is also a guest speaker and presenter at hospitality events and conferences.
Shalini Jariwala is Strategic Partner Manager of Channel Sales at Google. Shalini has been working in high tech for the past 10 years. She has held various marketing, sales enablement, and business development roles at companies such as Google, Ooyala, Salesforce.com and Evernote. Currently she is a Strategic Partner Manager on the Channel Sales Team based out of the Google NYC office.
Google The 2014 Traveler’s road to decisionAlex Kornfeind
Google commissioned Ipsos MediaCT, an independent marketing research company, to conduct a travel tracking study to better understand the role of the internet in making travel related decisions. The current report reflects the total sixth wave of this research.
Respondents completed a 20 minute A&U survey focused on travel habits and attitudes. If qualified, respondents were routed to one of five deep dive sections: Airline, Cruise, Lodgings, Car Rental and Vacation Packages. Interviews were conducted from May 12th to June 4th, 2014, yielding a total sample of 5,000 consumers (3,500 personal and 1,500 business) who have traveled at least once for personal reasons (or a minimum of 3 times for business purposes) in the past six months.
One augment was also recruited consisting of 1,500 affluent ($250k+ household income) past 6 months personal travelers. In order to qualify, respondents had to be 21–64, live in the U.S., have no sensitive industry employment, go online at least once per month and have some involvement in their personal/business travel decisions.
@GoogleTravel @ThinkwithGoogle
Google's New Travel Micro-Moments Guide: How to Be There and Be Useful for Tr...Francesco Canzoniere
Google has released several studies about how travelers are increasing using mobile to plan their journeys, from the moment they decide to take a vacation and need ideas for where to go, to researching and booking the logistics, then finding information about what they can do there.
Download the full report here: https://think.storage.googleapis.com/docs/micro-moments-reshaping-travel-customer-journey.pdf
Understanding the various stages in the customer journey of a travel booker and how you can tap into it via creative marketing and innovative product ideas
Tnooz-Fusion FREE webinar: The science behind ancillary merchandisingtnooz
The travel industry knows there's great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion's research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar are:
Mark Brown, VP EMEA, Fusion
Sinead Finn, Owner, affinnity
Sean O'Neill, Editor in Chief & Moderator, Tnooz
Gene Quinn, CEO & Producer, Tnooz
This webinar took place on the 10th of November, 2016.
Give the Gift of a Personalized Travel Experience - Phocuswright/Maxymiser We...Robert Cole
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. A combination of advanced technology and advanced managerial mindset are required to cultivate the relevant host/guest relationships that enable personalization. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
Travel and hospitality industry - 2017 analytics landscapeMetriplica
Use and importance of analytical strategies in the travel and hospitality domain. This relatively recent development presents both a unique challenge and an extraordinary opportunity. An opportunity that many brands are not fully capitalizing on. We travel to connect, detach, explore and experience the world outside our homes. Some of us travel for business while others travel to discover themselves.
Let's see how.
Slides for Expedia Media Solutions webinar: Insights into the booking paths o...tnooz
This webinar by Expedia Media Solutions reveals its 2016 Path to Purchase study on the key touch points that impact decisions for travelers.
The purchase path of today's traveler is anything but linear.
Multi-device usage and its impact on content consumption and booking behavior continues to evolve, providing travelers with more options than ever before and a complex research and booking path.
What factors along this path influence their ultimate purchase decisions and how can travel marketers more effectively reach consumers at these critical points?
Expedia Media Solutions has released its latest Path to Purchase study (bit.ly/travelers-path-to-purchase), which explores these influential touch points that impact purchase decisions for American, Canadian, and British travelers.
The webinar covers:
Desktop and mobile usage trends across the purchase path
Factors influencing destination selection
Resources utilized during the pre-booking window
Advertising effectiveness by channel and purchase phase
Panelists for our webinar are:
Matthew Reichek, Global Vice President, Product & Analytics, Expedia Media Solutions
Sean O'Neill, Moderator & Editor in Chief, Tnooz
Gene Quinn, Producer & Co-founder, Tnooz
This webinar took place on Thursday, 15 December 2016.
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
Adara, a travel data company, found that 78% of business travelers do more than half of their shopping online (compare this to the 59% of leisure travelers and 34% of non-travelers). Also consider the fact that business travelers use smartphones to shop online 20% more than leisure travelers and tablets 18% more than leisure travelers and it’s clear where the spending potential exists.
Donload this paper at: http://skift.com/wp-content/uploads/2015/07/Adara-report-july-2015.pdf
Informe de Google sobre el perfil del viajero y sus costumbres en relación con la tecnología.
Uso de dispositivos móviles, buscadores e Internet en general
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
Drive Revenue By Optimizing the Traveler Planning Journey Pt 1eCornell
The average traveler visits over 20 websites before they make a booking.
Mariana Mechoso Safer of HeBS Digital and Shalini Jariwala of Google will take you through a typical traveler’s journey to booking and what strategies play the largest role through the entire buying funnel.
You’ll get inside strategies on:
· How to boost revenues in Q2 through multichannel marketing
· Where and how different marketing channels reach the consumer
· How many steps it takes a consumer to make a booking
· The customer perspective (i.e. a mom planning family travel or a family reunion)
· Ways to recover abandoned bookings
· Case studies to support recommendations
Mariana Mechoso Safer is Senior Vice President, Marketing at HeBS Digital, overseeing advertising, marketing and public relations. Mariana heads the Las Vegas office, developing and implementing digital marketing strategies for HeBS Digital’s West Coast partners. She frequently conducts industry research and publishes her major travel and hospitality publications, and is also a guest speaker and presenter at hospitality events and conferences.
Shalini Jariwala is Strategic Partner Manager of Channel Sales at Google. Shalini has been working in high tech for the past 10 years. She has held various marketing, sales enablement, and business development roles at companies such as Google, Ooyala, Salesforce.com and Evernote. Currently she is a Strategic Partner Manager on the Channel Sales Team based out of the Google NYC office.
Trends in Tourism Marketing - Michael GaudioTravel Oregon
From the dramatic rise in mobile-savvy travelers, to the ever-changing social landscape, to the importance of video strategy, to the variety of apps that help visitors travel like a local; it is critical to reach today's tech-savvy traveler now more than ever.
Insight người tiêu dùng ngành Du lịch 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
The new age traveller has created a new landscape in which digital marketing becomes all-important. This session will discuss the five essential online marketing channels, as well as trends in social media in hospitality. It will also cover the increased need for cooperation between Marketing and IT that the digital world is now driving.
*Tsweaq presentation from HTNG Middle East 2013 Conference
Content marketer dictionary: Marketing terms and abbreviations.
Pour en finir avec les termes marketeux empruntés ou mal utilisés, voici un petit dictionnaire du webmarketeur (Eng)
tudy investigates how travellers in France are getting inspiration, making decisions, conducting purchases, and sharing experiences to do with their vacations, based on extensive global consumer research on a global scale.
Le marché de l'art en ligne mondial a pesé 870 millions de dollars en 2012. Il devrait dépasser 2,1 milliards de dollars (soit 1,5 milliard d'euros) en 2017, selon l'étude "Le marché de l'art en ligne en 2013" de Hiscox et Art Price. Aux Etats-Unis, plusieurs start-up surfent déjà avec succès sur ce nouveau marché, à l'image d'Artspace, e-commerçant ayant déjà levé plus de 12 millions de dollars, ou Artsy, fondé en 2010 et qui a levé 26 millions de dollars pour son développement. Voici une sélection de cinq start-up françaises qui se lancent sur ce marché pour le bouleverser
Air plus business_travel_2060_white_paperChafik YAHOU
The report is a rather strange mix of standard futurology and more fanciful projection. So its business-travel timeline predicts, reasonably enough, that high-speed rail services will expand in many countries by 2025 and that green energy will provide 30% of energy consumption by 2050. But it also suggests, with impressive accuracy, that flooding will force the abandonment of Bangkok by 203
Les données présentées dans cette étude reflètent le comportement des acteurs sur l'ensemble de l'année 2013 dans le domaine du référencement payant. Les indicateurs visibles dans cette étude sont le résultat du modèle statistique mis en place par AdGooroo dans l'estimation des données d'investissements nets et de performance relatives aux liens sponsorisés.
Sont exclus de ces estimations : les réseaux Display et partenaires ; les recherches effectuées sur Google France depuis un pays étranger ; les recherches effectuées depuis un mobile.
E marketer marketing_automation_roundupChafik YAHOU
Key elements include:
Inbound marketing tactics being used to drive leads.
Programmatic buying strategies for now and the future.
The influence of mobile device adoption on automation.
A look at how behavioral data is being tied in with B2B marketing automation programs
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Assessing the Influence of Transportation on the Tourism Industry in Nigeriagsochially
This research dissertation investigates the complex interplay between transportation and the tourism industry in Nigeria, aiming to unravel critical insights that contribute to the enhancement of the overall tourist experience. The study employs a multi-faceted approach, literature review establishes a robust theoretical framework, incorporating The Service Quality and Satisfaction Theory to guide the research questions and hypotheses.
The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
The recommendations encompass gender-sensitive planning, infrastructure enhancements, safety measures, and strategic interventions to address financial constraints, ensuring a holistic and sustainable development of the tourism industry in Nigeria.
Author: Imafidon Osademwingie Martins
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Wayanad-The-Touristry-Heaven to the tour.pptxcosmo-soil
Wayanad, nestled in Kerala's Western Ghats, is a lush paradise renowned for its scenic landscapes, rich biodiversity, and cultural heritage. From trekking Chembra Peak to exploring ancient Edakkal Caves, Wayanad offers thrilling adventures and serene experiences. Its vibrant economy, driven by agriculture and tourism, highlights a harmonious blend of nature, tradition, and modernity.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
2. google.com/think
WHAT WE WANTED TO KNOW
How have the attitudes and
behaviors of leisure and
business travelers changed
over the past year?
2
3. google.com/think
WHAT WE FOUND
3
The Traveler’s Mindset
Travelers seek value and comparison shop with increasing frequency. Business travelers prioritize
price, convenience and prior experience.
Inspiration: A Fresh Opportunity to Reach Travelers Online
Most consider the web to be important for travel research and planning, but the web is also a
fundamental source of inspiration for new travel. Search remains key for leisure and business
travelers as they seek a variety of content and information online.
Multi-screen World: Research Across Devices
Travel planning is no longer limited to a single screen. Travelers move sequentially across devices to
complete tasks, often with search being the unifying activity.
Online Video: A Traveler's Constant Companion
Travelers are watching more videos online to help make decisions — where to go, what to do, how to
book. Business and leisure travelers create and share online videos of their trips.
4. google.com/think
Leisure travelers seek travel inspiration online, anticipate
more family travel, and want to stay connected while
traveling
4
68%
began researching
online before they
decided where or
how to travel
versus 65% in
2012.
49%
plan to travel more
frequently with
family in the
coming year
versus 46% in
2012.
42%
are more likely to
use their
smartphone* or
tablet for travel- or
vacation-related
information while
on a trip versus
33% in 2012.
Source: Ipsos MediaCT/Google Travel Study, Waves 4 and 5, April–May 2012 and May–June 2013.
Base: Personal Quota, Q21: Using the scale below, please indicate how much you agree or disagree with each of the following statements about traveling for personal/leisure
purposes in the next year. (Select ONE for each statement)
*Wording changed from “mobile device” in 2013
5. google.com/think
Business travelers continue to prioritize brand sites,
price and convenience
11%
48%
41%
PREDICTED TRAVEL
FREQUENCY
VS. 2012
Less Same More
65%
book travel directly
on company sites
more often than
via online travel
agencies, an 11%
increase from
last year.
TOP 3 IMPORTANT FEATURES
WHEN SELECTING TRAVEL
Air
Travel
1. Price
2. Most convenient
departure/arrival
times
3. Fewer stops, better
connections
Lodging
1. Price
2. Most convenient
location
3. Past experience
with establishment
Car
Rental
1. Price
2. Past experience
3. Reward/travel
points
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q24/25 Base: Business Quota / Q21: Here are some statements that may or may not subscribe your attitudes and opinions related to travel. Please indicate how much you agree or
disagree with each statement. / Q24: Thinking about any traveling that you may do in 2013 for business purposes, would you say the number of trips you’ll take will be… (Select ONE). /
QR9/QA5/AH3 Base: Business + Air, Hotel, Car Quotas. / QR9: What are the most important factors to you when deciding on a vehicle to rent when travelling on each type of business
trip? (Select up to 3 for each type of trip.) / QA5/QH3: How important are each of the following when [purchasing an airline ticket / choosing lodging accommodations] for business
travel? (Select ONE for each)
5
6. google.com/think
Tips for Marketers
Think about how your brand can stay top of mind with travelers from the initial awareness
phase down to consideration and booking.
Travelers across segments seek value and frequently
comparison shop
6
66%
of leisure travelers
vs. 66% in 2012.
60%
business travelers
vs. 56% in 2012.
52%
affluent travelers
vs. 57% in 2012.
TRAVELERS WHO PLAN TO SPEND MORE TIME RESEARCHING
BEFORE BOOKING TRAVEL BECAUSE FINDING VALUE IS IMPORTANT
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q23/Q26: Using the scale below, please indicate how much you agree or disagree with each of the following statements about traveling for [personal/ leisure / business] purposes in
the next year. (Select ONE for each statement)
7. google.com/think
Beyond price, leisure travelers seek destinations with
relevant and varied activities
7
MOST IMPORTANT FEATURES WHEN CHOOSING DESTINATION
(EXTREMELY/VERY IMPORTANT)
85%
73%
64%
62%
59%
57%
Price
Activities specific to my interests
Past experience with destination
Variety of activities
Can relate to location
Promotion
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Base: Personal Quota (n = 3500) / QD10: How important are each of the following when choosing a destination for personal or leisure trips? (Select ONE for each)
8. google.com/think
INCREASED LIKELIHOOD OF BOOKING
Loyalty program membership increases the
likelihood of booking, but it is never guaranteed
Loyalty/Reward
Program
Leisure Business
Airline 76% 86%
Hotel 75% 84%
Car rental 71% 79%
Online travel agency 60% 67%
38%
of business travelers
are less likely to
plan travel based on
loyalty programs or
points in 2013 than
they were in 2012.
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
C1A: And how does being a member of the following loyalty/reward(s) program(s) impact your decision to book with a particular company? Would you say you are… (Select ONE for
each) / Base: Loyalty/reward program members (floating), Leisure n = 404, Business n = 190 / Q26: Using the scale below, please indicate how much you agree or disagree with each
of the following statements about traveling for business purposes in the next year. (Select ONE for each statement) / Base: Business Travelers n = 1500
8
9. google.com/think
Leisure and business worlds are blending
9
57%
of business travelers plan
to extend a business trip to
include leisure time when
traveling.
43%
of business travelers plan
to research or use peer-to-
peer sharing alternatives,
such as Airbnb or Zipcar,
traditional hotels or car-
rental services.
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Base: Business Quota n = 1500 / Q26: Using the scale below, please indicate how much you agree or disagree with each of the following statements about traveling for business
purposes in the next year. (Select ONE for each statement)
Key Questions for Marketers
1) Does your brand have a presence in each segment?
2) Are there cross- and up-sell opportunities to leverage between segments?
10. google.com/think
The internet is as essential for inspiring new travel
as it is for planning travel
10
62%
61%
39%
30%
25%
17%
9%
9%
8%
4%
Family, friends or colleagues
Internet
TV
Magazines and newspapers
Informational brochures
Books
Travel agents
Radio
Travel groups
800 or toll-free number
SOURCES OF INSPIRATION
80%
49%
28%
18%
18%
14%
14%
9%
7%
5%
Internet
Family, friends, or colleagues
Informational brochures
TV
Magazines and newspapers
Travel agents
Books
800 or toll-free number
Travel groups
Radio
TRAVEL PLANNING SOURCES
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q6D: Which of the following sources typically inspire you to start thinking about your personal or leisure trips? (Select ALL that apply) / Q7: Which of the following sources do you
typically use to plan personal or leisure trips/business trips? / Base: Personal Quota (n = 3500)
11. google.com/think
Among online sources, travelers mostly rely on brand
sites and search
11
TOP ONLINE TRAVEL ACTIVITIES
Hotel websites
Airline websites
Search engines
OTA
Map sites
Car rental websites
Travel review sites
68%
57%
53%
48%
47%
43%
40%
60%
58%
47%
47%
43%
40%
27%
Search engines
Hotel websites
Airline websites
OTA
Map sites
Travel review sites
Car rental
websites
Leisure travelers Business travelers
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q10: Which of the following online sources do you typically use to plan personal or leisure trips/business trips? (Select ALL that apply) / Base: Use Internet to plan trips; Leisure n =
2787, Business n = 1197
12. google.com/think
Search remains the #1 source for leisure travelers and
#3 source for business travelers
12
Up from 56% in 2012
of leisure travelers always
“start my travel booking and
planning process with
search.”
58%
Up from 58% in 2012
of business travelers always
“start my travel booking and
planning process with
search.”
64%
Source: Ipsos MediaCT/Google Travel Study, Waves 4 and 5, April–May 2012 and May–June 2013.
Q21: Here are some (more) statements that may or may not describe your attitudes and opinions related to travel. Please indicate how much you agree or disagree with each
statement / Base: Personal and Business Quotas
13. google.com/think
Leisure travelers rely on online travel agencies for
inspiration as well as for destination planning
13
STAGE OF PLANNING AT WHICH LEISURE TRAVELERS VISIT
ONLINE TRAVEL AGENCIES
51%
are considering a
few destinations.
43%
know exactly where
they’re going.
6%
are considering
many destinations.
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q10F: When you typically visit online travel agency websites (e.g., Expedia, Travelocity, Priceline, Orbitz, etc.) to plan your personal or leisure trips, how far along are you in deciding
where to go? (Select ONE) / Base: Personal Quota and plan using an OTA (n = 1316)
14. google.com/think
Travelers conduct a variety of activities across the web
14
TOP ONLINE TRAVEL ACTIVITES
67%
55%
54%
48%
47%
45%
39%
59%
42%
43%
42%
30%
31%
27%
Researched an upcoming trip
Brainstormed or started
thinking about a trip
Read reviews from
other travelers
Requested more information
related to an upcoming trip
Watched a travel video
Looked at travel content or
reviews by friends or family
Researched a destination, flight,
hotel or vacation as a result of
seeing an online ad
Leisure travelers Business travelers
Source: Ipsos MediaCT/Google Travel Study, April–May 2012 and May–June 2013.
Q4: Which of the following have you done online in the past 6 months? (Select ALL that apply) / Base: Total Respondents n = 5,000
2 points
since 2012
4 points
since 2012
15. google.com/think
Once at a destination, 58% of leisure travelers rely on
online sources to evaluate local activities
15
42%
41%
41%
31%
27%
25%
22%
21%
14%
Brochures/Books in my room/house
Destination website/app
Walking around destination
Concierge/staff at accommodation
Other people on trip
Accommodation website/app
TV in my room/house
Other travel websites/apps
Online videos
TOP SOURCES USED FOR ACTIVITY/EXCURSION DECISIONS
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
QD11: When you are on a personal or leisure trip, which sources do you typically use to decide on activities/excursions to participate in once you have arrived at your destination?
(Select ALL that apply) / Base: Personal Quota (n = 3500)
16. google.com/think
Few travel activities are limited to a single screen
TRAVEL ACTIVITIES DONE ON DEVICES
(LEISURE ONLY)
16
Computer
(n = 2578)
Smartphone
(n = 709)
Tablet
(n = 538)
Researched an upcoming trip
Looked up maps or directions
Read reviews written by other travelers
Checked into hotel, flight, cruise, etc.
Requested more information on an upcoming trip
Watched a travel-related video
Downloaded a travel-related app N/A
88%
83%
68%
60%
58%
50%
53%
78%
44%
46%
34%
33%
52%
70%
59%
57%
38%
39%
48%
41%
Business
61%
Business
69%
Source: Ipsos MediaCT/Google Travel Study, June 2013.
DEVICE1: Thinking about your personal or leisure travel travel in the past 6 months, on which device(s) have you done each of the following travel-related activities? (Select ALL that
apply for each activity) / Base: Personal Quota and use specific device for travel research
17. google.com/think
Sequential device usage: device to device
17
ACTIVITIES STARTED ON ONE DEVICE AND COMPLETED ON ANOTHER
89%
47%
47%
45%
43%
43%
43%
40%
36%
35%
Any (Net)
Browsed/Looked for destinations to visit or vacation ideas
Communicated about my trip on a social network like Facebook, Twitter or G
+ (e.g., asked for recommendations, shared where I’m going)
Looked up maps or directions
Looked for or compared pricing information
Looked up a restaurant/hotel/attraction at my destination
Read reviews (of other travelers, professionals)
Looked for travel promotions or deals
Looked up my booking or itinerary information
Watched or posted travel-related online video
Key Questions for Marketers:
1) Are you there when travelers are looking for you?
2) How are you valuing incremental activities that happen sequentially across devices?
Source: Ipsos MediaCT,/Google Multiscreen Travel, June 2013.
Q8: Which of the following activities, if any, did you start on one device and continue or finish on another device? / Base: Multiple Device Users Who Ever Did Sequential And Engaged
In Specific Online Travel Activity (floating base, n = 706-2778)
47%
search
Any (net)
Browsed/looked
Read reviews by other travelers or professionals
18. google.com/think 18
On the ability to plan travel in micro-increments
throughout the day
Five minutes here, two minutes there, and I
booked a trip without taking a huge, long
chunk of time to plan everything.
Source: Ipsos HearWatchSay Community, August 2013.
19. google.com/think
There is less discrepancy between device usage
on weekends
18%
41%
51%
59%
66%
17%
14%
29%
38%
35%
31%
13%
6am-9am 9am-12pm 12pm-5pm 5pm-7pm 7pm-11pm 11pm-6am
17%
44%
60%
64% 63%
19%
11%
27%
39%
35%
31%
12%
6am-9am 9am-12pm 12pm-5pm 5pm-7pm 7pm-11pm 11pm-6am
Computer/Tablet Smartphone
TRAVEL PLANNING THROUGHOUT THE
DAY
WEEKDAY WEEKEND
Source: Ipsos MediaCT/Google Multiscreen Travel, Google and, June 2013.
Q28/29: Thinking about a typical [weekday/weekend] when you were travel planning for [cruise/air travel/car rental/accommodations] in the past 6 months, at which times did you use
each device? / Base: Multiple Device Users Who Used the Device for Researching Component AND Planned During Weekdays/Weekends(floating base) 19
20. google.com/think
Computer
(n = 621-4067)
Smartphone
(n = 366-1752)
Tablet
(n = 269-1030)
Air travel
Accommodations
Car rental
Cruise
93%
87%
82%
71%
19%
25%
25%
29%
24%
27%
26%
26%
Leisure travelers book travel across devices
Source: Ipsos MediaCT/Google Multiscreen Travel, June 2013.
Q12: How did you book your personal travel in the past 6 months? / Base: Multiple Device Users Who Used the Device for Travel and Component Included in Trip (floating base)
TRAVEL BOOKINGS DONE ON DEVICES
(LEISURE ONLY)
20
21. google.com/think
Tips for Marketers:
Connect with travelers across devices. A booking on one device can directly or indirectly
result from previous research or activity on another device.
OF THOSE WHO USE SMARTPHONES FOR TRAVEL PLANNING:
1 in 4
book their trip via
smartphone.
Air: 19%
Hotel: 25%
Cruise: 29%
Car: 25%
Smartphone activity is easy to undervalue
Source: Ipsos MediaCT/Google Multiscreen Travel, June 2013.
Q12: How did you book your personal travel in the past 6 months? / Base: Multiple Device Users Who Used the Device for Travel and Component Included in Trip (floating base)
3 in 4
book via another
route, such as a
computer/tablet,
direct call or travel
agent.
21
22. google.com/think
Source: Ipsos HearWatchSay Community, August 2013.
Travel brands still deliver subpar mobile experiences
“I’d say speed is key. I want
the sites I use on my phone
to be fast.”
Speed
“I wish the websites
would change their look
or formats to be more
suited to tablet and
phone use."
Design
“I would use [my tablet]
for everything if it was
more compatible with
sites I frequent.”
Action
HOW CAN TRAVEL BRANDS IMPROVE THEIR MOBILE DEVICE EXPERIENCE?
22
23. google.com/think
App vs. web: sites are king of booking
Browser / Web App Called
Any component (net) 75% 54% 53%
Air travel 66% 51% 31%
Car rental 58% 40% 42%
Overnight accommodations 59% 45% 36%
Travel / vacation packages 59% 42% 42%
Vacation activities 61% 38% 42%
Tablet
Smartphone
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
QDEVICE4/6: Specifically, how have you booked the following on your [smartphone/tablet]? Again, please think about your personal or leisure trips. (Select ALL that apply for each
component) / Base: Personal Quota and booked on smartphone/tablet (Smartphone Netted n=336; Components n = floating 61-219); Tablet Netted n = 255; Components n = floating
67-177)
Browser / Web App
Any component (net) 91% 51%
Air travel 78% 42%
Car rental 77% 39%
Overnight accommodations 78% 39%
Cruises 76% 39%
Travel / vacation packages 79% 40%
Vacation activities 82% 37%
23
24. google.com/think
Ads on smartphones help travelers remember marketers
and take action
Source: Ipsos MediaCT/Google Multiscreen Travel, June 2013.
Q38: Below is a list of types of advertising. Which of these types of travel-related ads do you recall seeing on your device(s) during your [component] travel planning process? / Base:
Multiple Device Users Who Did Sequential For Component. / Q39: And, which of the following actions, if any, did you take as a result of seeing travel-related advertising on these
devices during your [component] planning process in the past 6 months? / Base: Multiple Device Users Who Saw Specific Types of Ads
of travelers recall ads viewed
on smartphones compared
to only 59% on desktop.
of travelers who saw ads on
a smartphone took action
compared to just 63% on
desktop.
68% 71%
24
25. google.com/think
Travelers take action as a result of seeing smartphone ads
25
TOP ACTIONS TAKEN AS A RESULT OF SEEING
TRAVEL-RELATED ADVERTISING
30%
looked for more
information on
their device.
25%
clicked an ad.
24%
visited the website
of the advertiser.
Source: Ipsos MediaCT/Google Multiscreen Travel, June 2013.
Q39: And, which of the following actions, if any, did you take as a result of seeing travel-related advertising on these devices during your [component] planning process in the past 6
months? / Base: Multiple Device Users Who Saw Specific Types of Ads on Smartphones
26. google.com/think
Source: Ipsos MediaCT/Google Travel Study, Waves 4 and 5, April–May 2012 and May–June 2013.
Q1 (2011/2012 only): Typically, how often do you watch videos online? (Select ONE) / Q1/Q2 Base: Total Respondents / Q3: What types of videos have you ever watched on the
Internet? (Select ALL that apply) / Q3 Base: Ever watch online videos
Online travel video usage is increasing
% of travelers who watch
online travel videos
PERCENTAGE OF TRAVELERS WHO WATCH ONLINE TRAVEL
VIDEOS
51%
of leisure travelers
vs. 45% in 2012.
69%
of business
travelers vs. 64%
in 2012.
55%
of affluent
travelers vs. 50%
in 2012.
26
27. google.com/think
Online videos are key throughout the travel funnel
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q5: At what points in your travel planning process do you view videos online? (Select ALL that apply) / Base: Watched/commented on travel-related video. Leisure n = 1533, Business
n = 931
Thinking about taking a trip
Choosing a destination
Looking for activity ideas at a particular
destination
Deciding
on accommodations
Selecting a website to
book through
Leisure travelers Business travelers
64%
63%
65%
52%
29%
66%
66%
65%
61%
40%
WHEN TRAVEL VIDEOS ARE VIEWED
27
28. google.com/think
Travelers engage with all types of travel videos
TYPES OF TRAVEL VIDEOS VIEWED
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q6B: Specifically, what types of travel-related videos do you watch online? (Select ALL that apply) / Base: Watched/commented on travel-related video, n = 2464
62% Videos made by hotels, airlines, cruises, tours, etc.
59% Trip reviews from experts
57% Videos from travel-related channels
55% Trip reviews from people like me
48% Videos made by people like me
42% Commercials/ads from companies/brands
37% Videos by friends and family
28
29. google.com/think
Travelers watch more than travel videos
TOP 10 TYPES OF VIDEOS WATCHED ONLINE
(AMONG LEISURE AND BUSINESS TRAVELERS)
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q3: What types of videos have you ever watched on the Internet? (Select ALL that apply) /Base: Ever watch online videos (n = 4580)
Movie clips
and trailers
Full-length
TV shows
Music News Humor
SportsCelebrityWeatherFoodFull-length movies
63% 63% 62% 59% 58%
55% 55% 48% 48% 45%
29
Tips for Marketers:
Think broadly about the types of content audiences engage with — not just travel videos. Be
audience-driven and target travelers as they engage with all types of videos.
30. google.com/think
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q6C: Thinking about online videos, how would you say watching them has influenced the way you think about, plan, or book travel? (Select ALL that apply) / Base: Watched/
commented on travel-related video; Leisure n = 1533; Business n = 931
Travel videos influence and prompt action
66%
64%
56%
55%
52%
60%
58%
49%
46%
42%
Inspired me to think about planning a vacation
Influenced where I have decided to travel
Prompted me to visit the website of the advertiser
Encouraged me to consider the brand that was being advertised
Introduced me to a travel brand/company I wasn't aware of
Business Leisure
INFLUENCE OF ONLINE VIDEO VIEWING
30
31. google.com/think
Source: Ipsos MediaCT/Google Travel Study, May–June 2013.
Q21: Here are some (more) statements that may or may not describe your attitudes and opinions related to travel. Please indicate how much you agree or disagree with each
statement. [IF BUSINESS TRAVELER: Please think of all types of travel, including personal or leisure (non-business related) or business trips.] (Select ONE for each statement) / Base:
Total Respondents
Travelers not only consume online video content, they
create it
TRAVELERS WHO ENJOY FILMING THEIR TRAVELS AND
SHARING THEM WITH OTHERS
40%
Leisure travelers Business travelers
31
48%
32. google.com/think
WHAT THIS MEANS FOR MARKETERS
32
The Traveler’s Mindset: Travelers Seek Value and Increasingly Comparison Shop
Think about how your brand can stay top of mind with travelers from the initial inspiration phase
down to consideration and booking.
Inspiration: A Fresh Opportunity to Reach Travelers Online
Develop stronger digital strategies to reach consumers early and inspire new travel before the
consideration phase. Search is a key resource for travelers, making it an essential channel for
marketers as well.
Multi-screen World: Research Activities Are Done Across Devices
Connect with travelers across devices. A booking on one device can directly or indirectly result from a
previous research or activity on another device.
Online Video: A Traveler's Constant Companion
Develop and promote video content that allows you to bring the sights and sounds of your
destination, property or product. Know how to leverage user-generated content to allow advocates to
tell your story for you.
33. google.com/think
WHAT WE DID
Google commissioned Ipsos MediaCT, an independent marketing-research company, to conduct a travel
tracking study to better understand the role of travel in the lives of U.S. consumers.
Respondents completed a 20-minute attitude and usage survey on their travel habits. If they qualified,
users were routed to one of five deep-dive sections: airline, cruise, lodgings, car rental and vacation
packages. The total sample size was 5,000 participants (3,500 leisure and 1,500 business travelers). In
addition, 1,500 affluent (with $250k+ household income) travelers were recruited.
Respondents had to be 21–54 years of age, reside in the U.S., go online at least once per month, and have
traveled at least once for personal reasons (or a minimum of three times for business) within the past six
months.
MONTH
How has travel
planning changed
this year?
=
How is online video
used in the travel
planning process?
What role does
the internet play
in travel inspiration
and planning?
How have
mobile devices
impacted our
behavior?
33