The document summarizes the results of a survey on marriage planning in Thailand, Indonesia, and Vietnam. Some key findings include: 1) Most male and female respondents across the three countries expected to spend between $3,000-10,000 on their wedding. 2) Vietnamese respondents had the strongest preference for having two children, followed by Indonesians and Thais. 3) Thai married males were most likely to be the main cook in the household, while Indonesian females expected to take on most of the cooking responsibilities after marriage.

1. 1
“The comparative survey on the topic of
marriage planning in three countries”
There are no big differences when it comes to getting married, everyone is
serious
 [Research Summary]
1
Most of male respondents think that they should have around $3,000 – 10,000 to cover their
wedding costs
2
Most of female respondents expected their lovers to have money at least between $3,000-10,000 for
their weddings
3
More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave
culinary to their partners
4
Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and
Thai (52.60%)
5
Money controller in the household still in charge by female and there are no significant different
between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)
 [Background]
Different countries have their own ways and norms when it comes to having a family. Especially
young generation that they are becoming less concern their traditional way. W&S would like to
know what do the new generation plan about their future wedding and start a family. So we
target our respondents and ask them about their plan.

2. 2
 [Research Design]
Research Method Online Research
Fieldwork Period 1st – 3rd October, 2015
Research Area Thailand, Indonesia, Vietnam
Respondent Criteria Who aged above 17 years old
Sample Size 1,500 samples
n Thailand Indonesia Vietnam
Total 1,500 500 500 500
Gender / Relationship status
Male
Single 375 125 125 125
Married 375 125 125 125
Female
Single 375 125 125 125
Married 375 125 125 125
W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover
Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL:
http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii)
conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of
“Wedding plan survey in 3 countries”

3. 3
 [Details]
Please tell us how much money do you think you should prepare for your wedding?
(Including dowry, honeymoon, and party)? [FA] (n=750 Male only)
Most of male respondents think that they should have around
$3,000 – 10,000 to cover their wedding costs
(Unit: %)
0.0
0.0
0.0
36.4
27.6
5.6
24.0
2.8
3.6
0.0
8.4
24.0
11.2
42.4
9.6
1.6
0.8
2.0
0.0
0.0
13.2
6.0
23.2
48.8
4.0
4.8
0.0
0.0
0.0
0.0
0 10 20 30 40 50 60
Less than 1,000 USD
1,001 - 2,000 USD
2,000 - 3,000 USD
3,001 - 10,000 USD
10,001 - 17,000 USD
17,001 - 26,000 USD
26,001 - 33,000 USD
33,001 - 50,000 USD
50,001 - 67,000 USD
Over 67,001 USD
Male
(Each country n=250)
Thailand Indonesia Vietnam

4. 4
(Unit: %)
0.0
0.0
0.0
32.8
25.6
4.8
28.8
3.2
4.8
0.0
5.6
21.6
8.0
46.4
12.0
1.6
1.6
3.2
0.0
0.0
15.2
3.2
20.8
49.6
5.6
5.6
0.0
0.0
0.0
0.0
0 20 40 60
Less than 1,000 USD
1,001 - 2,000 USD
2,000 - 3,000 USD
3,001 - 10,000 USD
10,001 - 17,000 USD
17,001 - 26,000 USD
26,001 - 33,000 USD
33,001 - 50,000 USD
50,001 - 67,000 USD
Over 67,001 USD
Single - Male
(Each country n=125)
Thailand Indonesia Vietnam
0.0
0.0
0.0
40.0
29.6
6.4
19.2
2.4
2.4
0.0
11.2
26.4
14.4
38.4
7.2
1.6
0.0
0.8
0.0
0.0
11.2
8.8
25.6
48.0
2.4
4.0
0.0
0.0
0.0
0.0
0 20 40 60
Married - Male
(Each country n=125)
Thailand Indonesia Vietnam

5. 5
Please tell us how much money do you think your partner has to prepare for the wedding?
(Including dowry, honeymoon, and party)? [FA] (n=750 Female only)
Most of female respondents expected their lovers to have money at
least between $3,000-10,000 for their weddings
(Unit: %)
0.0
0.0
0.0
39.6
27.2
5.6
18.0
2.8
6.8
0.0
9.2
16.0
8.8
49.6
6.8
4.8
1.6
2.4
0.8
0.0
11.2
6.0
22.0
54.0
4.0
2.0
0.4
0.0
0.0
0.0
0 10 20 30 40 50 60
Less than 1,000 USD
1,001 - 2,000 USD
2,000 - 3,000 USD
3,001 - 10,000 USD
10,001 - 17,000 USD
17,001 - 26,000 USD
26,001 - 33,000 USD
33,001 - 50,000 USD
50,001 - 67,000 USD
Over 67,001 USD
Female
(Each country n=250)
Thailand Indonesia Vietnam

6. 6
(Unit: %)
0.0
0.0
0.0
31.2
27.2
6.4
24.8
1.6
8.8
0.0
9.6
8.0
8.0
49.6
11.2
5.6
1.6
4.8
1.6
0.0
12.0
5.6
19.2
54.4
4.0
4.0
0.8
0.0
0.0
0.0
0 20 40 60
Less than 1,000 USD
1,001 - 2,000 USD
2,000 - 3,000 USD
3,001 - 10,000 USD
10,001 - 17,000 USD
17,001 - 26,000 USD
26,001 - 33,000 USD
33,001 - 50,000 USD
50,001 - 67,000 USD
Over 67,001 USD
Single - Female
(Each country n=125)
Thailand Indonesia Vietnam
0.0
0.0
0.0
48.0
27.2
4.8
11.2
4.0
4.8
0.0
8.8
24.0
9.6
49.6
2.4
4.0
1.6
0.0
0.0
0.0
10.4
6.4
24.8
53.6
4.0
.8
0.0
0.0
0.0
0.0
0 20 40 60
Married - Female
(Each country n=125)
Thailand Indonesia Vietnam

7. 7
Please tell us after you got married, who do you expected to be the main cooker for the family?
[SA] (n=750 Single only)
Thai single males (30.4%) are expected to be the main cooker, while
92% of single Indonesian females planned to be the main cooker
(Unit: %)
30.4
40.0
16.8
10.4
2.4
8.8
81.6
5.6
2.4
1.6
4.0
88.8
3.2
2.4
1.6
0 20 40 60 80 100
I will cook
My partner will cook
Family member/ House
maid will cook
Buy/ eat out
Both help to cook
Single - Male
(Each country n=125)
Thailand Indonesia Vietnam
54.4
14.4
12.0
15.2
4.0
92.0
2.4
4.8
.8
0.0
71.2
24.8
1.6
1.6
.8
0 20 40 60 80 100
I will cook
My partner will cook
Family member/ House
maid will cook
Buy/ eat out
Both help to cook
Single - Female
(Each country n=125)
Thailand Indonesia Vietnam

8. 8
Please tell us who cook for your family after you get married? [SA)]
(n=750 Married only)
Thai married male (41.6%) are the main cooker at home, and leave a
big gap from Indonesian male (5.6%) and Vietnam (9.6%)
(Unit: %)
41.6
40.8
9.6
6.4
1.6
5.6
93.6
0.8
0.0
0.0
9.6
86.4
4.0
0.0
0.0
0 20 40 60 80 100
I cook
My partner cook
Family member/ House
maid cook
Buy/ eat out
Both help to cook
Married - Male
(Each country n=125)
Thailand Indonesia Vietnam
30.4
40.0
16.8
10.4
2.4
8.8
81.6
5.6
2.4
1.6
4.0
88.8
3.2
2.4
1.6
0 20 40 60 80 100
I cook
My partner cook
Family member/ House
maid cook
Buy/ eat out
Both help to cook
Married - Female
(Each country n=125)
Thailand Indonesia Vietnam

9. 9
Please tell us where do you plan to live after you got married? [SA]
(n=1,500)
After getting married, Thai males (46.8%) want his wife to move in
his family, while most of females prefer to live separately in their
own house
(Unit: %)
46.8
9.6
38.4
5.2
10.0
4.8
82.8
2.4
42.4
12.0
43.6
2.0
0 20 40 60 80 100
In my family's house
In my partner's house
In our own house
(Seperated from family)
Do not know / Not sure
Male
(Each country n=250)
Thailand Indonesia Vietnam
27.2
13.6
52.4
6.8
8.0
7.2
83.6
1.2
10.8
32.4
51.2
5.6
0 20 40 60 80 100
In my family's house
In my partner's house
In our own house
(Seperated from family)
Do not know / Not sure
Female
(Each country n=250)
Thailand Indonesia Vietnam

10. 10
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
Vietnamese respondents are expected to spend between $101-300
per month and there are no big different between groups
Comparing between Vietnamese respondent
(Unit: %)
9.6
44.0
32.8
2.4
11.2
3.2
47.2
32.8
2.4
14.4
0 20 40 60
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Male / single & married
(Each group n=125)
Male single Male married
2.4
49.6
36.8
2.4
8.8
3.2
37.6
42.4
4.8
12.0
0 10 20 30 40 50 60
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Female / single & married
(Each group n=125)
Female single Female married

11. 11
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
Most of Indonesian male are expected to spend $101-300 per month,
while female are expected to spend $101-500 per month
Comparing between Indonesian respondent
(Unit: %)
4.0
55.2
22.4
2.4
16.0
4.0
60.0
29.6
4.0
2.4
0 20 40 60 80
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Male / single & married
(Each group n=125)
Male single Male married
4.0
34.4
42.4
8.8
10.4
0.8
47.2
38.4
5.6
8.0
0 20 40 60 80
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Female / single & married
(Each group n=125)
Female single Female married

12. 12
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
The expected average Thai expenditure after getting married within
3 years is in the range of $501-1,000 and there are no significant
difference between both group
Comparing between Thailand respondent
(Unit: %)
18.4
53.6
12.8
15.2
16.0
47.2
18.4
18.4
0 20 40 60 80
Less than 500 USD
501 - 1,000 USD
1,001 - 1,500 USD
Over 1,501 USD
Male / single & married
(Each group n=125)
Male single Male married
25.6
66.4
8.0
0.0
36.8
63.2
0.0
0.0
0 20 40 60 80
Less than 500 USD
501 - 1,000 USD
1,001 - 1,500 USD
Over 1,501 USD
Female / single & married
(Each group n=125)
Female single Female married

13. 13
Please tell us how many kids do you want to have? [SA]
(n=1,500)
Vietnamese respondents want to have two children (75.4%), follow
by Indonesian (54.6%) and Thai (52.6%)
(Unit: %)
9.8
25.4
52.6
8.6
3.6
0.4
5.6
54.6
29.4
10.0
1.0
11.2
75.4
10.2
2.2
0 10 20 30 40 50 60 70 80
Do not want to have a child
one child
two children
three children
more than three children
Total
(Each country n=500)
Thailand Indonesia Vietnam

14. 14
(Unit: %)
7.2
26.8
54
8.8
3.2
0
5.6
51.2
29.6
13.6
1.6
13.2
75.2
7.6
2.4
0 20 40 60 80
Do not want to have a child
one child
two children
three children
more than three children
Male
(Each country n=250)
Thailand Indonesia Vietnam
12.4
24.0
51.2
8.4
4.0
0.8
5.6
58.0
29.2
6.4
0.4
9.2
75.6
12.8
2.0
0 20 40 60 80
Do not want to have a child
one child
two children
three children
more than three children
Female
(Each country n=250)
Thailand Indonesia Vietnam

15. 15
Please tell us which gender do you prefer for your first child? [SA]
(n=1,500)
More than half of every countries’ respondents want their first child
to be a boy
(Unit: %)
65.6
34.4
73.8
26.2
55.0
45.0
0 10 20 30 40 50 60 70 80
Male
Female
Total
(Each country n=500)
Thailand Indonesia Vietnam

16. 16
(Unit: %)
72.0
28.0
76.0
24.0
55.6
44.4
0 20 40 60 80
Male
Female
Male
(Each country n=250)
Thailand Indonesia Vietnam
59.2
40.8
71.6
28.4
54.4
45.6
0 20 40 60 80
Male
Female
Female
(Each country n=250)
Thailand Indonesia Vietnam

17. 17
Please tell us who will control the money in your household? [SA]
(n=1,500)
Money controller in the household still in charge by female and
there are no significant different between three countries; Thailand
(67.0%), Indonesia (68.0%) and Vietnam (74.6%)
(Unit: %)
33.0
67.0
32.0
68.0
25.4
74.6
0 10 20 30 40 50 60 70 80
Male
Female
Total
(Each country n=500)
Thailand Indonesia Vietnam

18. 18
(Unit: %)
50.0
50.0
47.6
52.4
37.6
62.4
0 20 40 60 80 100
Male
Female
Male
(Each country n=250)
Thailand Indonesia Vietnam
16.0
84.0
16.4
83.6
13.2
86.8
0 20 40 60 80 100
Male
Female
Female
(Each country n=250)
Thailand Indonesia Vietnam

19. 19
[About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S
Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and
Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Pakawat Wangsanuwat (Business Development Executive)
W&S Co., Ltd.
Contact 18th
Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok 10110 Thailand.
Email Pakawat@yimresearch.com
Website https://www.yimresearch.com