Total Quality Management (TQM) is a philosophy that promotes organizational culture focused on meeting customer perceptions of quality. It requires uniform commitment to quality across all operations, processes, and aspects of a company. The key principles of TQM are producing quality work the first time, focusing on customers, continuous improvement, having a strategic quality approach, and encouraging teamwork and mutual respect. When implemented effectively through elements like ethics, training, and leadership, TQM can result in financial benefits like lower costs and higher returns as well as other benefits like improved access to markets and reputation.

1. Total Quality Management

2. Introduction
• Total Quality Management (TQM) - originated in
the 1950s
• Become more popular since the early 1980s.
• Total quality is a description of the culture,
attitude and organization of a company that
strives to provide customers with products and
services that satisfy their needs. The culture
requires quality in all aspects of the company’s
operations, with processes being done right the
first time and defects and waste eradicated from
operations.

3. Definition of Total Quality Management :-
 TQM is a philosophy that says that uniform
commitment to quality in all areas of an
organization promotes an organizational culture
that meets consumers' perceptions of quality.
An integrated effort designed to improve quality
performance at every level of the organization.
Application:-
Production, marketing, finance, and information
systems.

4. Focus on-Doing Right from 1st Time

5. Principles of TQM
• The concept of TQM rests largely on five
principles:
• Produce quality work the first time.
• Focus on the customer.
• Have a strategic approach to improvement.
• Improve continuously.
• Encourage mutual respect and teamwork

6. • The process begins by listening to customers'
wants and needs and then delivering goods
and services that fulfill these desires.

7. TQM Model

8. Key elements for success
Ethics
Integrity
Trust
Training
Teamwork
Leadership
Recognition
Communication

9. Benefits of TQM
Financial benefits:-
• Lower costs
• Higher returns on sales and investment
• Ability to charge higher rather than competitive
prices.
Other benefits:-
• Improved access to global markets
• Higher customer retention levels
• Less time required to develop new innovations
• Reputation as a quality firm.