The documentary discusses Coca-Cola's marketing strategies that helped them become the most recognizable brand in the world. Key strategies included making the product more than just a beverage by associating it with good times and warm feelings so that people would buy it again and again. Coca-Cola also overcame problems like health concerns about soda and competition from Pepsi by redesigning their bottles and labels to trigger impulse buying, extending their brand globally, and building loyalty by placing their labels on various promotional items and sponsoring sports. Their marketing approaches have been credited for maintaining the brand's success for over a century.