Coca-Cola has been one of the most popular and successful soft drink brands in the world since its invention in 1886. However, its attempt to introduce "New Coke" in 1985 was its biggest failure as customers preferred the original Coca-Cola Classic. Coca-Cola rebounded by re-releasing Coca-Cola Classic, which outsold New Coke. More recently, Coca-Cola's "Share a Coke" campaign featuring popular names on cans was highly successful at attracting customers, especially on social media. This presentation discusses Coca-Cola's marketing strategies that have led to its continued global success and revenue of $38 billion in 2021.

1. Coca-Cola
Marketing
Campaign
Nicholas Yee

2. Introduction

3. Over the course of this presentation I will
be discussing the success achieved from
Coca-Cola’s Marketing Campaign.
Furthermore, I will talk about how
Coca-Cola became the biggest soft-drink
brand in the world and for years to come.

4. Invented in 1886 by pharmacist John
Pemberton, Coca-Cola quickly became a
popular carbonated soft-drink
worldwide. Its famous recipe and red
and white branding has become
favourite to many explaining why it has
been ranked as a top soft-drink for many
years.
Coca-Cola

5. When Coca-Cola changed its flavour to “New Coke”
in 1985 that would become its biggest downfall in
history. Introducing this new Coke taste to lovers of
Coca-Cola did not mix very well. Coca-Cola didn’t
realize people were attracted to the nostalgia and
flavor profile of the Coca-Cola Classic product.
Fortunately enough Coca-Cola rebounded by
bringing back Coca-Cola Classic within months of
releasing New Coke and that went on to outsell the
“New Coke”.
Coca-Cola’s
Biggest Downfall

6. Coca-Cola
Coca-Cola and their unique
marketing has led them to
success year after year, while
bringing in a global revenue of
$38, 655 USD in 2021.
Despite being at the top of the
soft-drink market. Coca-Cola
has done phenomenal in
keeping up with what's new to
bring a modern feel to their
products while keeping classic
parts which consumers seem
to enjoy most about the brand.

7. Marketing Campaign
The “Share A Coke” campaign
was a huge hit for Coca-Cola.
The campaign displayed 250 of
the most common U.S. names on
Coca-Cola cans. Gaining
Coca-Cola massive attention
online, especially on social media
with various people posting and
using the hashtag #ShareACoke.
This campaign was successful in
attracting consumers from all
over the world trying to find a
Coca-Cola can with their name
on it.

8. Coca-Cola Share A
Coke Campaign
https://youtu.be/5-ahnFYzMp8

9. Closing Thoughts
Coca-Cola realized early on in their career that
introducing “New Coke” in efforts to taste better than
Pepsi would not be the brands smartest move.
However, Coca-Cola responded by going back to the
original recipe of “Coca-Cola Classic”, which brought
them a great deal of success and dominance in the
market in upcoming years. With that being said,
Coca-Cola’s mission became to “refresh the world
and make a difference.” They achieved exactly that
through the “Share A Coke” campaign by getting
people to connect with each other through a can of
Coke that no other soft-drink brand has done.

10. CREDITS: This presentation template was created by Slidesgo,
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THANKS FOR
WATCHING!

11. Works Cited
➢ The Coca-Cola Company | History,
Products, & Facts | Britannica.
https://www.britannica.com/topic/The-Coca
-Cola-Company. Accessed 10 July 2022.
➢ “‘New Coke’ Failure: Why Decision Was Too
Far out to Swallow.” Innis Maggiore,
https://innismaggiore.com/news/blog/new-c
oke-failure-why-decision-was-too-far-out-
to-swallow/. Accessed 12 July 2022.
➢ Lessons Learned from the “Share a Coke”
Campaign | Elevate Promo.
https://elevatepromo.com/lessons-learned-f
rom-the-share-a-coke-campaign/. Accessed
15 July 2022.