Case study on Coca-Cola and its marketing efforts

1. CASE STUDY

2. Popularity of Coca Cola
1. ‘Coca-Cola’ is the second most understood
word in the world after OKAY.
2. 94% of the world population know about
Coca-Cola. The best selling Soft drink.
3. It reaches to the consumers of 200 countries
making it one of the most accepted global
consumer product.

3. The history of Coca-Cola
Dr. John S. Pemberton

4. Evolution Of Coca-Cola

5. Coca-Cola in World War II
A Coca-Cola for 5 cents, for every man in uniform

6. The Mission of Coca-Cola
To refresh the World. Not just the
bodies, but the minds and the spirit of
the people.

7. The Coca Cola Campaigns

8. Hilltop

9. The Coca-Cola MUSEUM

11. The Coca-Cola SPLASH BAR

13. The Big Branding Mistake

14. The RETALIATION

15. Strengths
1.Customer loyalty.
2.Great market share.
3.Vast global presence.
4.Company valuation.
5.Amazing market strategies.

16. Threats to Coca-Cola and its sales

17. Opportunities
1.Diversification.
1.Marketing of less popular brands.
2.Packed drinking water.
3.Marketing in developing Nations.

18. The Good Marketing decisions
1. Establishing new brands and multi
branding.

19. Risks and Threats

20. The Competition