The Top 5 things Dealers need to focus on fixing to sell more cars immediately: 1. Dealerships are Upside Down 2. 90% of CRMs are Broken or Improperly Set Up 3. The Inventory Crisis 4. Training, Training, Training 5. The Metaverse

5. Cody Carter
#1 Car Salesman in the World from
● Sold & Delivered 1,400+ Units in 2021 on the
Showroom Sales Floor.
● Sold and Delivered 154 Units in one month, March
2021 on the Showroom Sales Floor.
● Cover of the Sep/Oct 2021 Dealer Magazine.
Watch This:
tinyurl.com/2f
7ufcya

6. Toyota of Bowie
● Went from 12 BDC Reps selling 112 units per
month to dropping to 8 BDC Reps and selling 130
units per month.

7. Toyota Dealership
in Ohio
(Does Not want their Competition to
Know...)
● No BDC Department (ONLY 2 people) to having 4
BDC Reps, 3 Point Guards and 2 Managers.
● Went from 40 units per month to 100+ per month!

8. Toyota of Vineland
● Went from 27 units per month to 75 units per
month.
● Now average over 55 units per month
(pandemic).

9. Bob Ruth Ford
● Went from 75 units per month to 320 units per
month.
● Cover of the April 2021 Auto Success Magazine
Watch This:
tinyurl.com/bdd
nz8w8

10. HOW
is this Possible??

12. *The #1 Most Influential Business Book
of the Twentieth Century*

13. The Top 5 Things Dealers
Need to Focus on to Sell
More Cars IMMEDIATELY:
1. Their Dealerships are Upside Down
2. 90% of CRMs are Broken or Improperly Set Up
3. The Inventory Crisis
4. Training, Training, Training
5. The Metaverse

14. Dealers are
Upside Down…
Section 1

15. Average Dealership
Profile
10 Sales People
2 Sales Managers
1 GSM
1 F&I Manager
15 Total Dealer
Employees to
Sell 96 Cars per
Month…

16. 400-500 Leads per Month
With a Residual Flow Factor of
800 Carry Over Leads!
That’s 1,300 Active Leads…
…and only 2-4 people handling them.
(This is ONLY Internet & Phones)

17. They do NOT have enough
people to handle the
Internet Leads
And even if they did…
● There is NO WAY POSSIBLE for them to handle
ALL of those leads over 90-120 days.
● There is NO WAY that they would still be able to sell
cars in ALL 8 ways to sell

19. Here is YOUR Reality…
What are your total sales per month? (200)
How many of sales are internet & phones? (100)
That means that you have a 50% Internet / Phone Sales percentage.
That means that you are Selling 50% of your total sales via ONLY 2 OUT of
the 8 Ways to sell cars…
MEANING that you are selling the OTHER 50% through the OTHER 6
Ways…
How can you sell 50% from ONLY 2 sources but sell the other 50% from the
other 6 sources. That means that you are drowning from 2 sources and are
massively UNDERUTILIZING the other 6 ways to sell cars!

20. There is NO Real
(Consistent) “Real Time”
T.O. Protocol
There isn’t a 100% T.O. Policy
● For ALL Leads engaged.
● For ALL Leads deaded.

21. How Important is the
Internet & BDC
To You?

22. You can tell what’s important to
people by their spends…
Where they spend their time &
where they spend their money.

23. Dealers are DROWNING…
The Bottom Line:

29. 90% of CRMs
are Broken
or Improperly
Set Up
Section 2

31. Let’s Go LIVE in

32. Inventory
Crisis
Section 3

34. Facebook
Marketplace
Craigslist
KBB
Instant
Cash Offer
Online
Classified
Dealership
Website(s)
Facebook
Ads
Instagram
Ads
YouTube
Preroll
Google
PPC
Radio
TV
Print
Billboards
Email
Marketing
Text
Message
Marketing
Network
With Local
Business
Referral
Programs
Motorcycles
Powersport
RV
Vanderhall
TrueCar
Trade
Drill Down
Pages
Blog
Posts
Focus
Sites

36. Vehicle Buying Center Process
Engagement &
Appointments
Final Vehicle
Appraisal
Customer
Intake
Titling &
Vehicle Payoff
Exit Interview
w/ Testimonial

37. Data Mining /
Equity Mining

38. Service Hang Tags

39. Training,
Training,
Training!
Section 4

40. Video On-Demand
Training, Tracking,
Testing & Certification

41. The Average Dealer Spends
$64,000 per Month on Advertising…
… but only $1,000 per Month
on training!
(for their ENTIRE Staff)

42. And Anyone Who is Training, they…
● Are Using Antiquated Practices.
● Are Utilizing Outdated Information.
● Lacking the Knowledge & Resources of 2022.
● Are NOT training correctly…
○ They are not given the proper place and
resources and TIME to train.
○ Training is NOT fun, it sucks, its boring
etc.

43. Training is Like Boxing: It’s More than Product Knowledge
● OEM Training
● The Road to the Sale Training
● Process Training
● Communication Training
● Time Maxumation/ Time Management Training
● Objection and Rebuttals Training
● Marketing Training
● Finance Training
● Budgeting Training
● Social Media Training
● Email/Text Training
● People

44. The Average Car Salesman Salary:
Top Earners
● $75,900/yr | $36/hr
75th Percentile
● $52,500/yr | $25/hr
Average
● $22,000/yr | $11/hr
Ali Reda
Makes $1.5 Million per
Year.
Cody Carter
Makes $1 Million per
Year.
Crissy Burton
Makes Half A Million $
per Year.

45. A set of virtual spaces where you can create and explore with other people
who aren’t in the same physical space as you.
Section 5

46. Virtual Reality
What is VR?
VR is an artificial, computer generated simulation of
a real life environment or situation. It immerses the
user by stimulating their vision and hearing.
Augmented Reality
What is AR?
AR is an experience where designers enhance parts of
users' physical world with computer-generated input.

50. McDonald's has Filed a
Trademark for a Restaurant
in the Metaverse that will
Actually Deliver Food to
Your Home.

52. Sean’s vision of
the Metaverse for
the Auto Industry

53. Three Big Questions:
1. Who will build the Metaverse for Dealers?
2. What will they build?
3. Will Dealers embrace the Metaverse?

54. Can you Imagine if you
& your organization
EMBRACED the
Internet in 1995?

55. Recap
There are 5 Main things Dealers need to focus
on if they want to sell MORE Cars Immediately:
1. Their Dealerships are Upside Down
2. 90% of CRMs are Broken or Improperly Set Up
3. The Inventory Crisis
4. Training, Training, Training!
5. The Metaverse

56. Strategy
Session
CRM
Audit
Mystery
Shop
We are Offering a FREE…
or or

57. www.facebook.com/groups/MillionaireCarSalesman

59. We are Embedding our Videos into this Presentation.
If you see value, please email me for a copy of this PowerPoint.
(SeanB@DealerSynergy.com)
I will also forward you two HIGH LEVEL Meta Presentations from
Bob Lanham
Head of Automotive
Retail for Meta
Charles Ace
Top Meta Architect

60. Any Questions?