- Discover the latest trends - The Internet marketing space is constantly changing. We will outline the most important trends and what you need to do to stay ahead of the curve. - Increase your inbound calls - We will uncover the proven methods to maximize your call count from customers looking online for your services. - Dominate your local market - We will show you how to dominate your local market for the Waterproofing & Foundation Repair related services in your area. https://www.rainmakerforcontractors.com/

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2. What We’ll Cover
• Importance of setting goals
• How many leads to hit your target - Set Goals for 2021
• Break that down into MONTHLY goals
• The latest TRENDS that you need to focus on in 2021
• Developed a custom action plan based on where you are
now & what you need to do now

3. Need Your Attention Please...
• Turn off cell phones
• Turn off Facebook
• If you're serious about hitting your goals
and making more money, let’s FOCUS.

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Who Am I & Why Should
You Listen To Me?
• CEO Rainmaker Internet Marketing & Rainmaker For Contractors 11
years
• Owned a Basement Waterproofing company for 15 years
• Award winning Google Premier Partner (top 4%)
• Co Author of Intro to Marketing Automation
• Basement Health Association; former President and 12 Year Board
Member
• Working with Basement Waterproofing & Foundation Repair Contractors

5. Question
What’s the
hardest part about
online lead
generation?

11. FAIL
If you don’t have a clear plan you
can overspend or worse
underspend & under perform.

14. Success
Maximize your lead flow & hit your
sales goals for 2021

15. What are your Goals for 2021?
15
Success Is Goals. All Else Is Commentary.
- Brian Tracy

16. What are your Goals for
2021?
16
Success Is Goals. All Else Is
Commentary.
- Brian Tracy

17. HARVARD STUDY
1979 Interview of Grads
• 84% No Specific Goals
• 13% had goals but not written down
• 3% had clear, written goals & plans to accomplish them
Results – 20 years later
• The 13% of the class who had goals were earning, on average, twice as much as
the 84 percent who had no goals at all.
• Even more staggering – the three percent who had clear, written goals were
earning, on average, ten times as much as the other 97 percent put together.

18. GOALS
So what is your goal for 2021?
&
How many leads will you need
monthly to get there?

19. GOAL SETTING FRAMEWORK
• You need to have written goals & plans
• You need to set at a minimum
• 1 Year Goal
• Quarterly Goals
• Monthly Goals
• You MUST have a stopping point at the beginning of each new year & end of
each quarter to reflect (how did you do based on what you set for your goal &
what are you going to do going forward)

20. What are your Goals for 2021?
•What is your revenue goal for the new year?
•How much is that monthly?
•How many booked lead and demos will that require?
•What is an average sale?
•What is your net closing %?

21. Annual Revenue $3,000,000
Monthly Revenue Goal $ 250,000
Average Sale $ 12,500
Net Closing % 20%
# of Leads to Schedule 200
# of Demo’s to Give 100
# of Sales Per Month 20
KNOW THIS FOR EVERY MONTH

22. What are your Goals for 2021?
Example
• What is your revenue target? $3 Million
• How much is that monthly? $250,000
• What is the revenue of an average sale? $12,500
• So $250,000 / $12,500 = you need 20 sales per month
• How many booked leads will be required? 200/month OR
2,400 for the year

23. How many Leads will you need?
•What is your average lead booked to demo rate? 50%
•What is your net closing %? 20%
•How many leads do you need to hit your monthly
volume goal?
•Monthly Goal ($250,000) / Avg sale ($12,500) / Lead to
demo% (50%) / Close % (20%) = 200 leads

24. How many leads will you need?
•What is your average conversion rate leads booked
to a demo? 50%
•Divide your lead target goal by your conversion rate
200 leads booked / .50 = 100 Demo’s per month
Demo’s, Presentations, Sits are all the same.
This defines a complete presentation.

25. Annual Revenue $3,000,000
Monthly Revenue Goal $ 250,000
Average Sale $ 12,500
Net Closing % 20%
# of Booked leads 200
# of Demo’s to Give 100
# of Sales Per Month 20
KNOW THIS FOR EVERY MONTH

26. NOT ALL MONTHS ARE CREATED EQUAL
January 5%
February 7%
March 10%
April 11%
May 10%
June 9%
July 10%
August 9%
September 9%
October 10%
November 6%
December 4%
Year End Revenue Goal x Monthly % = Monthly Goal

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% of
Bus.
TOTAL
Leads Demo's Close % # of Sales Avg. Sale Rev. Goal
JAN 0.05 120 60 0.2 12 12,500 150,000
FEB 0.07 168 84 0.2 17 12,500 210,000
MAR 0.10 240 120 0.2 24 12,500 300,000
APR 0.11 264 132 0.2 26 12,500 330,000
MAY 0.10 240 120 0.2 24 12,500 300,000
JUN 0.09 216 108 0.2 22 12,500 270,000
JUL 0.10 240 120 0.2 24 12,500 300,000
AUG 0.09 216 108 0.2 22 12,500 270,000
SEP 0.09 216 108 0.2 22 12,500 270,000
OCT 0.10 240 120 0.2 24 12,500 300,000
NOV 0.06 144 72 0.2 14 12,500 180,000
DEC 0.04 96 48 0.2 10 12,500 120,000
TOTALS 2400 1200 240 $ 3,000,000

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6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY

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6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY
1.KNOW YOUR WHY

31. Top Three Ted Talks of All Time
WHY

32. 32
6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY
1. KNOW YOUR WHY
2.WEBSITE THAT CONVERTS

33. YOUR
WEBSITE
Pull up your website right now
and now check it on your
phone…is it build to convert?

34. Is your website set up for conversion?
♦ Does your website load quickly on both desktop and mobile?
♦ Does your website have authentic images and some videos?
♦ Does it showcase your online reviews more prominently on the
home page?
♦ Does it make it easy for them to take action and get in contact with
your company? Get the basics in order:
o Phone number in to right hand corner
o Ensure that there is a web form that customers can fill out
o Add credibility with Authority Symbols (BBB, Angie’s List, etc)
♦ Are there Calls to Action on each page –”what to do next"
♦ Are you giving them the opportunity to engage via Chat?
♦ Are you leveraging marketing automation & SMS to maximize your
lead conversion rates

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https://www.rainmakerforcontractors.com/free-resources/

36. YOUR
WEBSITE
is it build to
convert?
https://www.rainmakerforcontractors.com/free-resources/

37. Action Items…
What 3 conversion elements will you implement on your website?
1. __________________________________________________________________
2. __________________________________________________________________
3. _________________________________________________________________

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6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY
1. KNOW YOUR WHY
2. WEBSITE THAT CONVERTS
3.CUSTOMER REVIEW CULTURE

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DO YOU HAVE A COMPANY CULTURE OF
CUSTOMER REVIEWS?
1. Are you asking for reviews on 90% of your completed jobs?
2. Do you have a monthly, posted goal for # of customer
reviews?
3. Do you read new customer reviews in staff meetings?
4. Do you post them on the wall? Are you proud of them?
5. Are employees incentivized in some way to get reviews?

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6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY
1. KNOW YOUR WHY
2. WEBSITE THAT CONVERTS
3. CUSTOMER REVIEW CULTURE
4.INCREASE YOUR CLOSING %

41. BRAINSTORM WITH YOUR
SALES REPS……
WHAT ARE SOME WAYS WE CAN
INCREASE OUR CLOSING %

42. 42
6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY
1. KNOW YOUR WHY
2. WEBSITE THAT CONVERTS
3. CUSTOMER REVIEW CULTURE
4. INCREASE YOUR CLOSING %
5.KNOW AND TRACK YOUR KPI’S

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6 WAYS TO HIT YOUR
REVENUE GOALS
AND SAVE MONEY
1. KNOW YOUR WHY
2. WEBSITE THAT CONVERTS
3. CUSTOMER REVIEW CULTURE
4. INCREASE YOUR CLOSING %
5. KNOW AND TRACK YOUR KPI’S
6.WORK WITH AN AGENCY
THAT SPECIALIZES

44. Take Aways
WHAT ARE THREE THINGS
YOU WANT TO IMPROVE ON?

45. So far…
1. Clear goal & target for 2021
2. We’ve made sure our website is optimized for conversion
3. Learn ways to hit revenue goal and save money

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47. Key Trends for 2021
• Shift from “Phone” Conversion to “Message” Conversion
• More authentic websites
• Video, video, and more video
• Winners will have all-in execution: Local SEO, PPC, Paid Social,
Home Advisor, and lots more.
• Omnipresence using Google and Facebook Artificial Intelligence

48. Build Your 2021 Plan
• How many leads do you need to hit your revenue goal?
• How many leads and sales do you need per month?
• What lead sources will you use?
• What tracking system do you have in place?

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50. Action Items…
50
What are your top 3 internet marketing initiatives that you need to implement to hit your 2021
goal?
1. ______________________________________________________________________
2. _______________________________________________________________________
3. _______________________________________________________________________

51. Take Aways
What did you learn?
What did you notice?
What would you like to share?

52. We've covered:
• Set Goals for 2021 - How many leads to hit your
target
• How to optimize your website for conversion in 2021
& beyond
• The latest trends that you must be aware of in 2021
• Developed a custom action plan based on where you
are now & what you need do do now

53. FREE: Strategy
Acceleration Session
• Analysis of Online Visibility
• Custom Keyword List of most important search terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness
CALL 630-929-RAIN

54. Call us at 630-929-RAIN or
https://www.rainmakerforcontractors.com/contact/