Toy story 3 takes social media to infinity
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Disney and Pixar launched an extensive social media campaign to promote Toy Story 3 that targeted multiple age groups across different platforms. They held special early screenings for college students on campuses and created nostalgia-based content on Facebook and YouTube targeting older audiences. The campaign utilized tactics like promoted trends on Twitter before, during, and after the film's release. The social media marketing was highly successful, helping Toy Story 3 become the highest grossing animated film ever with over $1 billion in worldwide box office revenue.
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Toy story 3 – 12 steps of marketing
The document outlines 12 steps that Disney took to successfully market Toy Story 3. They aimed to regain the audience from the previous films by continuing the storyline. They released subtle initial trailers to generate mystery before slowly revealing more details over time to build hype. Disney also created extensive online content and used social media to generate buzz. Traditional advertising methods were also employed to reach a broad audience. An alternate reality game and community aspects helped involve fans leading to the film's box office success.
Toy Story 3's Social Media Campaign
The social media campaign for Toy Story 3 utilized multiple tactics to target both children and new older audiences. Strengths included the established Pixar/Disney brand and previous Toy Story successes. Tactics involved print/TV ads, viral YouTube videos like "Groovin' with Ken", campus screenings, partnerships with Twitter and Facebook where fans could share ticket purchases. The goals were to expand beyond loyal fans to those in their twenties while still engaging children and families. The film was a huge critical and financial success, becoming the highest grossing animated film ever and receiving a Best Picture nomination.
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The marketing process for Toy Story 3 involved various methods including posters, trailers, an online presence, cross-promotions, and media/publicity efforts. Posters introduced returning characters and new ones. Trailers provided hints about the storyline while growing anticipation. The official website contained character information, games, and clips. Cross-promotions included partnerships with stores and brands. Media appearances and campus screenings of cliffhanger clips helped generate buzz.
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Q3 MEDIA
Lionsgate is recommended as the distributor because it is the largest independent distributor in North America, known for distributing successful thriller films. Lionsgate could advertise the film through its large social media platforms like Facebook and Twitter, building awareness among interested audiences. Alternatively, Warp Films is also proposed as it has experience with low-budget, independent films that found commercial success through partnerships with television broadcasters like Channel 4.
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Branding across all media platforms for a film or TV show needs to be consistent in order to effectively reach its target audience. All aspects of the branding, including posters, websites, and social media, should use matching themes, styles, and messaging to convey a coherent message without confusion. Good branding for The Joker movie exemplifies this strategy, with its dark color palette and clown imagery remaining uniform across all marketing channels to clearly identify the film's 15+ age rating and intended viewers.
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Toy story 3 – 12 steps of marketing
The document outlines 12 steps that Disney took to successfully market Toy Story 3. They aimed to regain the audience from the previous films by continuing the storyline. They released subtle initial trailers to generate mystery before slowly revealing more details over time to build hype. Disney also created extensive online content and used social media to generate buzz. Traditional advertising methods were also employed to reach a broad audience. An alternate reality game and community aspects helped involve fans leading to the film's box office success.
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The social media campaign for Toy Story 3 utilized multiple tactics to target both children and new older audiences. Strengths included the established Pixar/Disney brand and previous Toy Story successes. Tactics involved print/TV ads, viral YouTube videos like "Groovin' with Ken", campus screenings, partnerships with Twitter and Facebook where fans could share ticket purchases. The goals were to expand beyond loyal fans to those in their twenties while still engaging children and families. The film was a huge critical and financial success, becoming the highest grossing animated film ever and receiving a Best Picture nomination.
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Lionsgate is recommended as the distributor because it is the largest independent distributor in North America, known for distributing successful thriller films. Lionsgate could advertise the film through its large social media platforms like Facebook and Twitter, building awareness among interested audiences. Alternatively, Warp Films is also proposed as it has experience with low-budget, independent films that found commercial success through partnerships with television broadcasters like Channel 4.
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Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
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2) Distributing 200-300 DVD copies to friends/family and the general public, putting up posters around town, and handing out flyers.
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Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Task 3
The document discusses distributing a psychological thriller film produced by the author. It considers several potential media institutions for distribution, including the BFI due to the film's distinctive style and focus on an emerging female filmmaker. The target audience is identified as 15-30 year olds in the UK and worldwide. Self-distribution is discussed but deemed very time-consuming compared to using a company like Metrodome Film Distribution, which focuses on British cinema and urban characters.
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The document provides information about marketing campaigns for a fictional psychological thriller film called "Sleepless". It discusses target audiences, genre, rating, release date and ideas for pre-release marketing including a social media page, poster, and teaser trailer. The marketing ideas are to first create a social media page on Instagram, then release a poster showing the film's setting and credits, and finally debut a 10-second teaser trailer featuring a flashback scene of the main character running in a field at night. Primary research in the form of a student survey is also summarized, exploring how audiences learn about and are interested in films.
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The document discusses potential distribution methods for a media product. It presents three distribution options from most realistic to most aspirational:
1) Distributing as a low-budget student or independent film by screening for friends and family, uploading to online platforms like Vimeo, and promoting on social media.
2) Distributing 200-300 DVD copies to friends/family and the general public, putting up posters around town, and handing out flyers.
3) Partnering with major studios like Disney or Warner Bros. who have large budgets for promotions on TV, in theaters, online and electronic billboards globally, ensuring widespread awareness and interest in the film.
Evaluation question 3
The document discusses potential media institutions that could distribute the author's horror film media product. It evaluates that a major studio like 20th Century Fox would not be suitable due to focusing on mass audience films. While a large conglomerate like AOL Time Warner could successfully distribute it with ample marketing budgets, an independent distributor may be most fitting as an unknown first-time production, relying more on viral marketing. The author considers Twisted Pictures the best match as its films have a similar "twisted" tone to the opening sequence of their product.
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Disney utilizes several key content marketing channels to promote the Marvel Cinematic Universe. In May 2021, Marvel released a 3-minute promotional teaser for Phase 4 narrated by Stan Lee to generate excitement for upcoming 2021-2023 films. Disney also leverages YouTube by providing trailers early to bloggers who then create additional promotional content. Disney+ has been integral as well, utilizing the platform to release Marvel TV shows like WandaVision and The Falcon and the Winter Soldier to continue MCU storylines between films. Marvel also creates behind-the-scenes content and podcasts to engage fans and provide insider information.
Campaign planning final pwp
The marketing campaign will target teenagers aged 15-19 and young adults. Primary research found that this age group prefers to learn about new films on social media, YouTube, and through trailers. They are heavily influenced by their peers and enjoy genres like horror, action, and comedy. To attract this audience, the campaign will create social media profiles, trailers, and viral marketing stunts. It will also release products on YouTube since the target group spends 5-20 hours per week on the platform. The campaign aims to warn teenagers of the dangers of seeking out risk, so the dark and thrilling tone of the found footage horror film is well-suited to its message and audience.
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Burger King, Baskin-Robbins, and other brands capitalized on the popularity of the Netflix series Stranger Things by launching limited-time, Stranger Things-themed food and beverage products. Baskin-Robbins introduced novel Stranger Things-inspired ice cream flavors and decorated some stores to resemble a shop from the show. Burger King offered an "Upside Down Whopper" sandwich that was promoted on social media. These campaigns engaged fans by integrating the brands' products with elements from the nostalgia-fueled sci-fi series.
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The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
Presentation1
Major film studios would not be interested in distributing my independent art house thriller due to its low budget and genre. However, an independent label like Warp Films may be a good fit as they specialize in low budget art house films targeted at 15-40 year olds. Since my film has a very low budget, distributing it through social media platforms like Facebook and Twitter could work well as examples like Alice in Wonderland and Harry Potter were able to build large followings and engage fans through viral campaigns on those platforms.
Audience
The document discusses segmenting audiences into demographics for media production. It notes several common demographics used include age, gender, race, interests, technology comfort level, and income. When deciding a target audience, producers consider how multiple demographics intersect to describe the audience. The example given targets C2/D females aged 11-18 who are digital natives comfortable with technology and interested in fantasy genres. Understanding the target audience helps determine appropriate marketing strategies like distribution methods, pricing, and promotional channels.
Promotional package
The document discusses various promotional methods used for the 2004 film Dawn of the Dead, which target its demographic of 17-25 year old males and females who enjoy post-apocalyptic horror films. Trailers, television and online ads, magazine articles, and promotional websites were used to generate awareness of the film. Press interviews and reviews aimed to create star appeal and buzz. Posters and DVD covers featured threatening imagery of zombies that appealed to genre conventions. A flash game online helped promote the film virally to its computer-savvy target audience.
Dippin Dots Group Presentation
Dippin' Dots was founded in 1988 in Kentucky selling flash-frozen ice cream. It now partners with amusement parks. The document proposes expanding Dippin' Dots' presence in London by targeting high school students through an integrated marketing campaign using TV, social media, Google AdWords, and movie theater ads over one year to increase brand awareness and market share. The total budget proposed is £500,028 allocated across these channels.
Question 3
This document discusses distributing a post-apocalyptic film. Major film studios like Warner Bros. and Sony Pictures distribute big-budget films globally in theaters and online, allowing wide reach. For an independent post-apocalyptic film with limited funds, the author would distribute it through social media like Facebook and YouTube to get feedback, show it in local independent cinemas for a live audience, and do a short cinema tour if funds allowed, to maximize viewers before releasing it on DVD or online.
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The document discusses several social media success stories and trends for businesses to follow:
1. Walt Disney had success promoting the 70th anniversary of Pinocchio on Twitter by partnering with an influencer who tweeted about the release over three weeks, gaining over 1,000 new followers.
2. Bing saw a surge of 500,000 new Facebook fans in one day by advertising on the popular game Farmville and offering in-game rewards for fans.
3. Quiksilver uses YouTube to share behind-the-scenes footage and videos from surfing events, building their brand through consistently publishing fresh content.
4. Emerging trends for businesses include group buying sites, location-based social
CCR2
The document discusses defining a target audience for a film project. It begins by explaining how brands profile audiences based on demographics and interests. The author then describes creating a questionnaire to learn about the interests of potential viewers. Based on the results, which showed a preference for drama, suspense and romance among 15-35 year olds, the author defines the target audience. Several marketing strategies are then outlined, including use of social media platforms like Instagram, Twitter and Facebook, as well as a film poster.
Ignition five 18.07.11
The document discusses several topics:
1. Data visualizations of social media activity on maps of major cities, showing high concentrations of posts in urban areas.
2. A marketing campaign by Bing and Jay-Z to promote his book, involving hidden pages around cities accessible through online clues. It drove significant engagement.
3. A trailer for the US version of X Factor mocking Simon Cowell's reputation, though he claims it was just a dream.
Pixar Digital Strategy
Pixar is an animation studio founded in 1986 that specializes in computer-animated films. It has released 17 movies that have won over 210 awards. While Pixar connects well with families and children, the document recommends it could better connect with teens and young adults by using additional social media platforms like Snapchat. Snapchat could help Pixar engage its target demographic through discover channels, sponsored lenses, and discovery pages, though these strategies would require a budget of $10,000-$700,000 per month.
How to win an award at Cannes Lions, D&AD and CLIO - for PR
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
Frozen marketing
The document discusses the marketing campaign for the Disney movie Frozen. It describes how the film used traditional techniques like posters, trailers, and magazine articles as well as newer digital methods on YouTube, websites, social media, and apps. No major stars were involved but the film still became the highest grossing animated film ever. The extensive marketing kept audiences engaged and interested in Frozen content for years.
2014: The Year Of Content
This document discusses the evolution of content marketing over the past century and how different social media platforms require different content strategies. It provides examples of how brands like Red Bull, Asda, and Topshop are successfully using platforms like YouTube, Facebook, Twitter, and Pinterest to engage audiences. While content marketing has been around for over 100 years, new technologies and the rise of social media have created new opportunities for storytelling and brand advocacy. However, the document cautions that success requires understanding audiences and choosing the right platforms and content for each.
VitasoyABC Share the Message Campaign
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In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
httpswww.youtube.comwatchv=Auuk1y4DRgk&t=2261s&ab_channel=Mic
https://www.youtube.com/watch?v=Auuk1y4DRgk&t=2261s&ab_channel=MichaelSugrue
For this assignment you only need to watch the video lecture until timestamp 14:22 and answer the questions Reminders: Don't forget to cite evidence (timestamp) of where you derive your response, and to provide an explnation in your own words. Specific examples are very helpful and are a great way to ensure you answer the question fully.
1. What is Stoicism especially characterized by? Its rejection of what?
2. What does the stoic fear the most?
3. What, according to the stoic, is really the only matter of concern? Elaborate.
4. What are things or behaviors the stoic would disdain? Give a specific real life example that we would commonly encounter or perhaps even enact ourselves.
5. According to stoicism, why can anyone be a good person no matter one’s position is in the social structure?
Essay
Course: 2021-FA-MKTG-3700-WEB Principles of Marketing Section WEB Fall 2021 CO
Criteria
Level 5
Exceeds the
standard
20 points
Level 4: Meets
the standard
16 points
Level 3:
Attempted,
but does not
meet the
standard
12 points
Level 2:
Attempted
but does not
meet the
standard
10 points
Level 1: Not
attempted
0 points
Criterion
Score
Introductory
Organizatio
n
/ 20There is a
well-focused
Thesis
Statement that
introduces the
essay and
clearly
addresses all
elements of
the writing
prompt.
Introduction
clearly states
the main topic,
adequately
addressing the
writing
prompt.
Introduction is
somewhat
clear, but only
partially
addresses the
writing
prompt
Introduction
does not
address the
writing
prompt.
No
introduction is
present
Criteria
Level 5
Exceeds the
standard
20 points
Level 4: Meets
the standard
16 points
Level 3:
Attempted,
but does not
meet the
standard
12 points
Level 2:
Attempted
but does not
meet the
standard
10 points
Level 1: Not
attempted
0 points
Criterion
Score
Support for
Thesis
(Concrete
Details)
/ 20Each body
paragraph
contains a
topic sentence
and relevant,
telling,
quality
concrete
details
that give the
reader
important
information
that goes
beyond the
obvious or
predictable.
All supporting
details
serve to
substantiate
the
thesis
statement.
Each body
paragraph
contains a
topic sentence
that is
adequately
supported by
relevant
concrete
details. Most
supporting
detailsserve to
substantiate
the thesis
statement.
Topic sentence
is stated in
some body
paragraphs.
Supporting
details are
relevant, but
some key
issues are
unsupported.
Support for
the thesis
statement is
weak.
Topic sentence
is weak.
Supporting
details and
information
are typically
unclear or not
related to
the topic.
There is a
seemingly
random
collection of
information
Thesis
statement
lacks
proof.
No topic
sentence is
present OR no
concrete
details are
present. The
paragra ...
Unit 6: Learning Aim B & C (Resub)
The document provides details about planning and marketing a film called "The Replacement". It discusses the target audience, rating, and planned release date of Halloween. Marketing strategies that will be used include posters, a trailer, and an Instagram page. Teaser posters will be released first to build interest, followed by the Instagram launch. Finally, the full trailer will be released. The campaign will start a year before the November 2020 release date. Feedback on initial posters was positive but suggested improving the background blending. The completed marketing timeline and examples of teaser posters and the Instagram page are also included.
Toy story 3 pp for ford
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Toy story 3 takes social media to infinity
- 2. Toy Story 3 Takes Social Media To Infinity and Beyond!PUR3000 Presentation By: Zoe Stiling, Daniel Wadi, and Dominque Lewis
- 3. Disney Pixar’s Toy Story 3 was looking to take viral movie marketing to a new level… PURPOSE
- 5. Utilize television, print and social media to their fullest potential
- 6. Target individuals in their 20’s via Facebook, YouTube and movie screenings
- 7. Targeting families and younger children with their TV and print campaigns.OBJECTIVES
- 10. Disney and Pixar announced special cliffhanger screenings of Toy Story 3 at college campuses around the country. Using Facebook, students with a valid college ID could sign up for special 65 minute screenings of the film. Targeting college students and doing special campus screenings showed that Disney was serious about targeting socially savvy audiences. College Kids Like Toys Too…
- 11. Disney Pixar also targeted older Generation X viewers with its “Groovin’ with Ken” character profile and Lifestyles of the rich and famoustheme. “Groovin’ with Ken” Nearly 600,000 views Groovy Grandmas and Grandpas.
- 13. The mainLotsoclip has been viewed more than 1 million times on YouTube Opened up a wave of press and blog coverage that extended far beyond the typical movie news cycle. The ads managed to promote the film without promoting it and were successful enough that Disney released an actual collector’s edition Lotso toy in the fall of 2010. A lot of Lotso!
- 14. Made to look like 1980s TV--commercials recorded to VHS
- 15. Along with Promoted Tweets, Twitter announced a new form of advertising it was testing called Promoted Trends. Toy Story 3 was the first to benefit from Promoted Trends Promoted Trends initially appear at the bottom of the Trending Topics list of Twitter and are clearly marked "Promoted". As conversations about the topic increase, Promoted Trends may move up the list. Promoted Trends give marketers an opportunity to bypass making their subject a popular trending topic and can pay for it to appear in Twitter's trending list. Toys Start New Twitter Trend
- 16. Twitter Trending
- 17. The official Facebook page for toy story has nearly 25 million likes. https://www.facebook.com/PixarToyStory A Facebook app allowed people to buy tickets ahead of time to see Toy Story 3. https://apps.facebook.com/ticketstogether/ Benefits? Buying tickets without leaving Facebook make impulse ticket buys more likely and the social aspect makes group planning that much easier. Facebook becomes the new Box Office
- 18. STRENGTHS: Pixar and Disney are two large entities that have already established loyalty and brand awareness WEAKNESSES: Targeting new audiences OPPORTUNITIES: Facebook, YouTube, videos, iPhone apps THREATS: Other animated films being released at the same time as Toy Story 3 SWOT Analysis
- 19. Targeted children and families with print and television ads Targeted teens and college audience with online ads and social media material Special college campus screenings to target their socially savvy audience Appealed to older audience with nostalgic 80’s toy “Lotso.” Partnered with social media outlet, Twitter to start “trends” feed Released iAd for the iPhone 4 Word- of-mouth Evaluation of Tactics:
- 20. Successful? Yes! The film has gone on to gross over $1 billion dollars worldwide, making it the most successful animated film of all time. EVALUATION
- 21. They Say Good Things Happen in 3’s
- 22. http://blog.stunmedia.com/social-media-news/mashable/how-social-media-helped-toy-story-3-win-at-the-box-office/ All images used are copyrighted and owned my Disney, Pixar. All information and Facts From: