Pixar is an animation studio founded in 1986 that specializes in computer-animated films. It has released 17 movies that have won over 210 awards. While Pixar connects well with families and children, the document recommends it could better connect with teens and young adults by using additional social media platforms like Snapchat. Snapchat could help Pixar engage its target demographic through discover channels, sponsored lenses, and discovery pages, though these strategies would require a budget of $10,000-$700,000 per month.

1. Lauren Wittman
Digital Strategy

2. Background Info
 Founded February 3
rd
, 1986 in Richmond California
 Founders: Edwin Catmull and Alvy Ray Smith
 Motion Picture Industry
 Specializes in animated movies and short films
 As of 2016 Pixar has released 17 movies
 Had 6 planned movies on the way
 The Company has won over 210 awards and has 211
award nominations
 Example: Toy Story (1995), Monsters, Inc. ( 2001), Finding Nemo
(2003), The Incredibles (2004)

3. What PixarOffers
 Family Friendly Production Company
 Created fun connectable characters that both
children and adults love
 NOT JUST A PRODUCTION COMPANY!
 Gives back to communities
 Promotes business advise
 Give animation advice
 Provides jobs and internet ships
for young adults and students
TheyAlso…

4. Doing Now In Social Media
 Webpage has a simple, easy to use lay out
 Example: different sections and use of search
bar
 Pixar’s use of social media today
 Have Accounts on..
 Instagram, Facebook, and Twitter
 Mobile sites for your phone and smart
devices
 Used for..
 Advertising the Company Name, New Movies
coming out soon, and Merchandise of our Favorite
Characters

5. Pixar even makesTwitter pages for
there new movies coming out

6. What Can We Improve
 Pixar great connection with children and families
 NEED a better connection with teens and young adults
 Ages 13-25 (New Target Focus)
 Use of some Socail Media Sites
 DON’T USE
 Snapchat
 Pinterst
 LinkedIn
 Doesn't have personal Apps to download for smart
devices
 Bring more awareness to young adults:
“Pixar can become more to young
adults then just an animation studio, it

7.  Pixar is
Pixar is using Facebook, Instagram and Twitter.
Are not using Snapchat Though, the number one growing

8. How Snapchat Can Help
 Connects with Target Market
 14-24 biggest user in Snapchat and Socail Media
 Discover Channels
 Newer Feature on Snapchat
 Allows companies to post articles and videos
 Located at the top of a Snapchat users app
 Teens and Young Adults will be able to connect more with
the company
 158 million people are using Snapchat every day
 Studies show more than several million check their
Discovery Feed on a daily base
 Snapchat is a Global App, used it many countries

9. Discover Pages

10. Budget
 Snap Ad campaign
 20 seconds long
 Cost Pixar $10,000 per mouth to run an Ad
 You would be pay around $340 a day and $17 per
second
 Sponsored Lenses
 Snapchat user add filters to the pictures they take
 Cost the company $450,000 per day Sunday- Thursday
 $500,000 for Friday-Saturdays
 $700,000 plus for holidays and special events (like the
super bowl.)
 Discovery page
 Cost the company $50,000 per day.
 If 1 million user saw the discovery stories, equal out to 5
cents a day.
 Studies show more than several million check their