presentation of the paper "Towards Talkin'Piazza: Engaging Citizens through Playful Interaction with Urban Objects" at the International Smart City Conference (IEEE ISC2) about citizen engagement, playful design, smart cities

1. Towards Talkin’Piazza:
Engaging Citizens through Playful
Interaction with Urban Objects
Irene Celino, Gloria Re Calegari and Andrea Fiano
CEFRIEL – Milano, Italy

2. Citizen Engagement
Co-creation
Social Innovation
Location-based
Crowdsourcing
Gamified
Participation
Motivation and
Incentive Design
Image from: http://www.businessofgovernment.org/

3. CitizenEngagementModel
From pure enjoyment to full participation
pure fun co-creationnavigation crowdsourcing
Shadowing Lummoblocks Whaiwhai Mapillary FlashPoll

4. CitizenEngagementModel
From digitalization to social campaigns
digital life awarenessstorytelling
JCDecaux Intelligent
Street Furniture
TOTeMPlaya Agua Dulce Melanoma Institute campaign

5. ad hoc installs
CitizenEngagementModel
From urban objects to new instalments
Hello
Lamppost
Meet the ChairBondi Beach
bus shelter
Social Swipe
existing objects smart/extended objects

6. Piazza and Talkin’Piazza
Piazza is a Digital Living Lab platform
for (medium) cities allowing city
authorities and service providers to
design and test with citizen new urban
infrastructure or services before
entering the planning or
implementation phase
http://www.piazza.eu/
Talkin’Piazza is a mobile Web
application for Citizen Engagement
- to motivate people to “talk” to their
city while moving in the urban space
- to encourage citizen to actively
participate to the Piazza Living Lab
Citizens
Business City
Online
Mobile
Web
Offline
Living Lab

7. Talkin’Piazza concept
Metaphor:
 Physical urban objects act as the city entry points to start a conversation with
 Different objects represent different stakeholders
Bi-directional interaction:
 Objects raise urban issues to citizens, asking for local memories or suggestions,
opinions and ideas (Talk in Piazza)
 Citizens get information from objects (Talking Piazza)
Design:
 Application to let citizens have conversations with urban objects
 Methods and features from gamification and playful design with fun incentives

8. Talkin’Piazza user experience
Interactive prototype at https://invis.io/H27WZ8BBJ
home and social login near-by objects to talk to conversation with object profile & “friend” objects gamification

9. ad hoc installsexisting objects smart/extended objects
digital life awarenessstorytelling
pure fun co-creationnavigation crowdsourcing
Talkin’Piazza design and development
PostgreSQL
+ PostGIS
Spring application
on Tomcat
RESTful
API
HTML5 + AngularJS
geo-located app
(mobile first design
with Ionic framework)
on Apache

10. Thanks!
Any question?
Towards Talkin’Piazza:
Engaging Citizens
through Playful Interaction
with Urban Objects
Irene Celino, Gloria Re Calegari
and Andrea Fiano
CEFRIEL – Milano, Italy
http://www.cefriel.com