Is Offline Consultation Dead? Catherine Howe at PEP-NET Summit
1. Is offline consultation finished? Are you ready to harness the potential of the social web? Pep Net: 22 nd September 2010 Catherine Howe
2. The way we communicate has changed…this is probably not news
3. Communication is moving online T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009 Citizenscape a product by Public-i Digital Radio Mobile Phone* Digital TV Internet DVR NB combination of internet/digital TV/DAB radio access *Personal use
4. And social media is the fastest growing trend Citizenscape a product by Public-i Oxford Internet Surveys: http://www.oii.ox.ac.uk/microsites/oxis Online communication and social networking 2005-2009 Social networking sites are not only growing in terms of people – they also have an increased share of online time
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6. How do you become part of that virtual community so that you can represent it? People now have virtual lives as well – it’s important that our representatives are there too
7. The most important thing to remember about the virtual world is that it is actually very real
8. But the social web has its own culture Citizenscape a product by Public-i
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11. People are talking…… ……they’re just not talking to you How do you connect decision making to the conversations that are already happening?
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13. By harnessing the potential of social media LOCAL CIVIC SPACE Presented by Catherine Howe, Chief Executive Public-i
14. We need to balance the tensions Presented by Catherine Howe, Chief Executive Public-i
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16. How does Citizenscape work? Its designed to work with the conversations which are already out there.
17. Here’s one I prepared earlier…. Citizenscape a product by Public-i
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20. What is Citizenscape? Citizenscape a product by Public-i Plan or Package Democratic Identity management Core functionality Listen (LIVE) No Identity management Communication Monitoring Measurement Discuss (OCT 2010 release) Identity Optional Interaction Empower (2011 Release) Identity essential Democratic decision making process
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23. Is offline over? Clearly not. Do we need to change the balance? Definitely
24. Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x public-i.info/citizenscape Thank you for your time “… a new world…a new democracy… a new way of people coming together” Stephen Fry Telephone +44(0)1273 821 282 Email info@public-I.info
Editor's Notes
We believe it can because… Social media is inherently participatory and has the potential to change people’s democratic behaviour for the better We believe that it can change the way democracy works by helping councils to transform the way communities work online Barack Obama’s ‘Change’ campaign attracted more than 5 million social network supporters, raised $500 online and 240 times more followers on twitter than John McCain
We believe it can because… Social media is inherently participatory and has the potential to change people’s democratic behaviour for the better We believe that it can change the way democracy works by helping councils to transform the way communities work online Barack Obama’s ‘Change’ campaign attracted more than 5 million social network supporters, raised $500 online and 240 times more followers on twitter than John McCain
