1. Greener People for Schiedam
Innovation ecosystem for the co-creation of the city with an
interactive and social approach.
By Paola Andrea González Montoya
In collaboration with: Sergi Nuss Girona (Tutor)
José Simens (Schiedam advisor)

2. Economic & Lifestyle benefits of Green Spaces
Stress reduction
Good landscaping increases
community appeal
Green spaces create
communities
Social communities
strengthened
improve property value
Fast growth, major
economic impact
Green space helps decrease
air conditioning costs
Nature increases worker
productivity
Landscaping renews
business districts
Employment and tourism
boost
Increases retail activity

3. The image: The hard infrastructure
Blue
Network
Sustainable
Architecture
Green
Corridors
Marine
Infrastructure

4. The people: The soft infrastructure
Citizens perception about the space in
which they live and coexist with other
people influences, and largely because
it generates a sense of belonging with
the environment, it encourages people
to care what the city provides.

5. Study case: Beatrixpark

6. What people do at Beatrixpark
42%
47%
12%
8%
25%
5%
4%
25%
7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
W A L K I N G C Y C L I N G S P O R T S W A L K I N G T H E
D O G
P L A Y W I T H
C H I L D R E N
P I C N I C , B B Q , S U N
B A T H I N G
V I S I T T O E V E N T R E L A X / E N J O Y
N A T U R E
N O S P E C I F I C
R E A S O N
PURPOSE OF VISIT TO BEATRIX PARK
Purpose of Visit to Beatrix Park

7. What municipality sees
• Make people better aware of events.Awareness
• Internet connectivity available in public
areas.Conectivity
• City and local residents can work together
to give each green space its own identity.Colaboration
• A manager who is in charge of coordination
(spaces, activities, etc)Management
• Produce a booklet with routes for biking and
walking. Also publish them digitally.Tourism

8. First problem: Communication
The main problem of the
municipality is to transfer
and collect vital information
efficiently. It has become a
challenge to collect
information from citizens

9. Second problem: Participation
The city grows as the
citizens participate in
its development
Participation
tools
Each idea is important,
because they depend
on each context, so,
people plays the main
and important part in this
process

10. Third problem: Innovation
The process of innovation
is always slow
Innovation requires active
participation
Innovation requires
support, resources.
It can’t only fall on the
government, academy,
private sector, etc.
Needs the compromise
of all aspects of society
Needs mechanisms so
that anyone can get
involved

11. The solution: Connecting the city with the people
We listen citizens needs
Everyone participate
Each one deliver
value content
Everyone is connected
to the city
Everyone collaborate
We create better
outcomes for the people

12. Innovation ecosystem: Five helix model

13. Innovation ecosystem digitalized
By integrating the citizen
within the model of
innovation, the digital
ecosystem becomes a
social network for the
exchange of vital events of
each person.

14. Success histories: United Kingdom

15. Adjusting the model for Schiedam needs
Digital
meeting place
Digital agenda
Crowdfunding
initiative
Blue and
Green
involvement

16. Why evolve crowdfunding?
Crowdfunding by itself falls short because these platforms
require different aspects involved, just like a city. To create
value, we must bring together different aspects of the digital
age

17. Reaching the citizens
The main idea behind this proposal is to
attract different segments of the
population generating content of interest
by the same philosophy that lies behind
social networks.

18. Social networking in co-creation
Create the necessary
publicity for projects that
are publicly available.
Spread the message of "trend"
of the moment
Generate interest and
expectation

19. Get to know “Green People” concept
They are the ones who take care of
the city. Green people aren’t just
green because of the green spaces,
they are green because they help to
sustain and leverage a community
just like nature’s ecosystem. Green
citizens enjoy the spaces that they
create and share with each other,
they are ”green” because they’ve
realized the importance of the
environment and the community that
lives on it.

20. Get to know “Green Hive” concept