Gujarat tourism

Gujarat Tourism Page 1
EXECUTIVE SUMMARY
Gujarat has all the ingredients to become one of India's leading travel destinations,
natural beauty, rich heritage, ancient archaeological sites and a colorful culture as well.
Yet, Gujarat tourism has not met success in comparison to destination branding success
stories such as Kerala, Rajasthan, Goa, etc.
The primary aim of this study was to study destination Gujarat and probe for the reasons
behind this phenomenon. A secondary aim of this study was to explore destination
branding as a concept by evaluating Gujarat tourism and in the process understand how
domestic and foreign tourists choose destinations for travel.
The literature review highlighted issues such as critical success factors behind destination
brands, growth of destination brands on the internet and the main points of the current
tourism policy of Gujarat. There was a lack of information on Gujarat Tourism and hence
a research was conducted which had both qualitative and quantitative components. The
results from this research were used to compare destination Gujarat with three other
competing states.
Finally, on the basis of the research findings and analysis it was recommended that
Gujarat has the potential to become a top tourist destination if it manages to create a
distinct identity and strong brand associations via effective marketing strategies.

WHAT IS TOURISM AS A BUSINESS?
 Tourism as a Business
Tourism has always been a major social phenomenon of any society. It is motivated by
the natural urge of every human being for new experience, adventure, education,
knowledge and entertainment. In order to understand each other's cultures and values as
well as to cater several other social, religious and business interests, it has resulted in
development of many tourist and infrastructure facilities. This, along with the progress of
proper transportation network globally, especially of airways and waterways, has
encouraged people to venture out to the foreign lands.
It has facilitated the trade and commerce between the different regions of a country and
between the different countries. As a result, over the years, it has acquired the status of a
service industry. In India, tourism industry holds special position as it not only have
potential to grow at a high rate, but also stimulate other economic sectors through its
backward and forward linkages and cross-sectional synergies with sectors like
agriculture, horticulture, poultry, handicrafts, transport, construction, etc. That is, it can
provide impetus to other industries in the country and generate enough wealth to help pay
off the international debt. It is the third largest net earner of foreign exchange for the
country. The travel and tourism sector contributes to the national integration; preserves
natural and cultural environments; as well as enriches social and cultural lives of the
people. It has the capacity to create substantial job opportunities, particularly for
unskilled and semi-skilled workers as well as to alleviate the poverty in the country.
That's why; it has been regarded as the core sectors of the Indian economy.
The Ministry of Tourism acts as the nodal agency for the development and promotion of
tourism in the country. It plays a crucial role in formulating national policies and
programs as well as coordinating and supplementing the efforts of the State/Union
Territory Governments and private sector in improving the quality of tourism
infrastructure.
There has been a remarkable growth, in the recent years, in foreign tourist arrivals to
India due to the various efforts made by the Ministry, including promoting India through
the ‘Incredible India’ campaign in overseas markets. As a result of all such efforts, India's
share in international tourist arrivals, which was 0.46 per cent in 2004, has increased to
0.49 per cent during 2005; and further to an estimated 0.52 per cent in 2006 and 0.55 per
cent in 2007. The foreign tourist arrivals have increased from a level of 3.46 million in
2004 to an estimated 5 million in 2007. Similarly, the foreign exchange earnings from
tourism have also shown a phenomenal growth from US$ 6.17 billion (Rs. 27944 cr.) in
2004 to an estimated US$ 11.96 billion (Rs. 49413 cr.) in 2007. The share of India in
world earnings from tourism registered an increase from 0.98 per cent in 2004 to 1.21 per
cent in 2006. The numbers of domestic tourists in India have also grown phenomenally
over this period, that is, from 366.23 million in 2004 to an estimated 462 million in 2006.

 Effect of Tourism on GDP
 What is GDP?
The monetary value of all the finished goods and services produced within a
country's borders in a specific time period, though GDP is usually calculated on
an annual basis. It includes all of private and public consumption, government
outlays, investments and exports less imports that occur within a defined territory.
GDP=C+G+I+NX
where,
"C" is equal to all private consumption, or consumer spending, in a nation's
economy
"G" is the sum of government spending
"I" is the sum of all the country's businesses spending on capital
"NX" is the nation's total net exports, calculated as total exports minus total
imports.(NX = Exports - Imports)
GDP was first developed by Simon Kuznets for a US Congress report in 1934.
GDP can be determined in three ways, all of which should, in principle, give the
same result. They are the product (or output) approach, the income approach, and
the expenditure approach.
The most direct of the three is the product approach, which sums the outputs of
every class of enterprise to arrive at the total. The expenditure approach works on
the principle that all of the product must be bought by somebody, therefore the
value of the total product must be equal to people's total expenditures in buying
things. The income approach works on the principle that the incomes of the
productive factors ("producers," colloquially) must be equal to the value of their
product, and determines GDP by finding the sum of all producers' incomes.
 How tourism related to GDP?
Tourism in India is relatively undeveloped, but a high growth sector. It
contributes 6.23% to the national GDP and 8.78% of the total employment. The
majority of foreign tourists come from USA and UK. India's rich history and its
cultural and geographical diversity make its international tourism appeal large and
diverse. It presents heritage and cultural tourism along with medical, business and
sports tourism. India has one of the largest and fastest growing medical tourism
sectors.

TOURISM INDUSTRY IN INDIA
 Tourism in India is a large industry. The World Travel and Tourism
Council calculated that tourism generated $121 billion or 6.4% of the
nation's GDP in 2011. It was responsible for 39,3 million jobs, 7.9% of its total
employment. The GDP of the tourism sector has expanded 229% between 1990
and 2011. The sector is predicted to grow at an average annual rate of 7, 7% in the
next decade. In a 2011 forecast the World Travel and Tourism Council predicted
the annual growth to be 8,8% between 2011 and 2021. This gave India the fifth
rank among countries with the fastest growing tourism industry. India has a
large medical tourism sector which is expected to grow at an estimated rate of
30% annually to reach about 9,500 cr. by 2015.
 In the year 2011, there were nearly 6.29 million foreign tourist arrivals in India,
up by over 8% from the year 2010 when 5.78 million foreign tourists arrived in
India. Domestic tourist visits to all states and Union Territories numbered 747.70
million. The majority of foreign tourists come from the United States (16%) and
the United Kingdom (12.6%). In 2011 Maharashtra, Tamil Nadu and Delhi were
the most popular states for foreign tourists. Domestic tourists visited the states
Uttar, Andhra,Pradesh and Tamilnadu most frequently.
 Chennai, Delhi, Mumbai and Agra have been the four most visited cities of India
by foreign tourists during the year 2011. Worldwide, Chennai is ranked 41 by the
number of foreign tourists, while Delhi is ranked at 50, Mumbai at 57 and Agra at
65.
 The Travel & Tourism Competitiveness Report 2011 ranked the price
competitiveness of India's tourism sector 28th out of 139 countries. It mentions
that India has quite good air transport (ranked 39th), particularly given the
country’s stage of development, and reasonable ground transport infrastructure
(ranked 43rd). Some other aspects of its tourism infrastructure remain somewhat
underdeveloped however. The nation has very few hotel rooms per capita by
international comparison and low ATM penetration. The Indian government has
identified a shortage of 150,000 hotel rooms, with most of the undersupply in the
budget sector.
 The Ministry of Tourism designs national policies for the development and
promotion of tourism. In the process, the Ministry consults and collaborates with
other stakeholders in the sector including various Central Ministries/agencies,
state governments, Union Territories and the representatives of the private sector.
Concerted efforts are being made to promote new forms of tourism such as rural,
cruise, medical and eco-tourism. The Ministry also maintains the Incredible
India campaign.
 India's rich history and its cultural and geographical diversity make its
international tourism appeal large and diverse. It presents heritage and cultural
tourism along with medical, business and sports tourism.

 Indian tourism sector is one of the most crucial sectors of the economy in the
country. It is not only a significant contributor to GDP and foreign exchange
reserve of the country, but also it provides widespread employment. Tourism
sector can also be considered the backbone for allied sectors, like hospitality, civil
aviation, and transport. Sensing the importance of the sector, Indian Government
has invested abundantly in the past for infrastructure development. It has been
partially successful with increase in foreign tourist arrivals over the last decade,
courtesy “Incredible India Campaign”. Infrastructure in the hospitality sector is
still a matter of concern amongst other factors like season-based tourism in some
states.
 Domestic tourism is very huge in the country, promoted by various intents.
Pilgrim and leisure tourism are two very important sectors. A lot of scope is
available for new businesses to enter and tap the segment. With the rising
economic status of the middle class and affluent population, outbound travel is on
the rise. Though Thailand, Malaysia, and Singapore circuit the most favored
destinations among the tourists, interest for off-track destinations are also
increasing. Foreign tourist arrivals in the country have increased substantially
during the past decade motivated by both, business and leisure needs and are
further expected to grow at a CAGR of around 8% during 2010-2014, as per our
new research report“Indian Tourism Industry Analysis”.
 Our thorough analysis of the tourism sector in India has revealed that it is set for a
fast growth stage marked by a huge potential in various segments in the industry.
Government initiatives, both at center and state level have facilitated rapid
development in the sector and are expected to continue in future as well. The
market is fragmented and unorganized but is highly competitive. Also, various
trends have emerged during the last few years, which are discussed in details in
the report.
 Our report, “Indian Tourism Industry Analysis” provides detailed analysis of the
tourism sector in India. The report facilitates current industry trends and forecast
for foreign tourist arrivals, outbound tourists, domestic tourist visits, and several
other factors crucial to future developments at regional level. In addition, a
detailed analysis of hotel industry has also been provided. Description of key
players is also included to efficiently gauge the competition in the market and to
provide a balanced research outlook of the tourism industry.

TOURISM INDUSTRY IN GUJARAT
Gujarat is the 7th largest state in India, located in the western part of India with a
coastline of 1600 km (longest in India). It is one of the most popular tourist regions in the
country, and was visited by 19.8 million tourists in 2010-11. Gujarat offers scenic beauty
from Great Rann of Kutch to the hills of Saputara. Gujarat is the one and only place to
view pure Asiatic lions in the world. During the Sultanate reign, Hindu craftsmanship
mixed with Islamic architecture, giving rise to the Indo-Saracenic style. Many structures
in the state are built in this fashion.
 It is also the birthplace of Mahatma Gandhi and Sardar Vallabhbhai Patel, iconic
figures of India's independence movement. Amitabh Bachchan is currently the
brand ambassador of Gujarat Tourism. The ‘Khushboo Gujarat Ki' campaign by
celebrity Amitabh Bachchan has increased tourism in Gujarat by 14 per cent per
annum, twice that of national growth rate.
 Ahmedabad is considered to be an ideal hub to cover all the destinations in
Gujarat.
 Total tourist number for Gujarat almost touched 16 million tourists in 2008,
compared to less than 8 million in 2004, thus growing at a CAGR of about 20%
(much higher compared to 11% growth in tourist numbers for India).
 International tourists’ arrivals to Gujarat grew at a much higher CAGR of over
45% during the same period Ahmedabad, Ambaji and Dwarka are the most
important tourist destinations they alone account for over 30% of the total tourist
flow in the state Almost 80% of tourists in Gujarat are from within the state itself
– this in effect implies that the demand for tourism products in the state is likely
to remain highly stable without ever getting adversely affected by events outside
the state or country Amitabh Bachchan is the Brand Ambassador for Gujarat
Tourism Almost 2% of tourists in Gujarat are international tourists (higher than
the 1% figure for India) .
 The point is to be observed here is that international tourist arrivals to Gujarat are
growing at a CAGR of over 45%. Gujarat has witnessed a considerable increase
in the number of tourist arrivals since Gujarat Tourism roped in Amitabh
Bachchan as their brand ambassador: before the campaign, the state received 800
visitors for RannUstsav, and after the campaign, visitor figures shot to 32,000 in
2010 and 75,000 this year. Mittra said, "While deciding the destinations for the
Bachchan campaign, we first selected destinations with potential to attract the
maximum traffic. We wanted to highlight the different facets of our state like
wildlife, heritage, pilgrimage and desert; showcasing Gujarat as a destination for
everybody."
 Further, realizing the state's USP, the Asiatic lion sanctuary at the Gir National
Park, Gujarat Tourism has changed their logo and the new logo has lion on it.
"Gujarat is the only place in the world home to Asiatic lions and hence we made
our USP as our brand logo," revealed Mittra. Over the past few years, the state
has increased its tourism budget aggressively.

 The number of tourists to the state increased to 2.23 cr. in 2011-12, a sharp rise
from the previous year of over 25 lakhs. The tourist arrivals in the state grew at
an impressive rate, more than double the national. Average, in the year 2011-12.A
senior government official said that as against 1.98 cr. tourists in 2010-11, the
number of tourists to the state increased to 2.23 cr. in 2011-12, a sharp rise of
over 25 lakh. The figures were based on statistics compiled by Gujarat Industrial
& Technical Consultancy Organisation after analysing field data of the hotel
occupancy rate in the state, particularly night stays by the tourists.
 A senior official attributed the sharp rise in tourist arrivals in the state to Tourism
Corporation of Gujarat Limited’s “Khushboo Gujarat Ki” ad campaign, featuring
Amitabh Bachchan. The campaign, featuring Amitabh Bachchan and highlighting
some of the hottest tourist destinations in the state, has helped in a substantial rise
in tourist arrivals,” principal secretary, tourism department, Vipul Mittra, said.
Officials also point out to a number of tourist hubs, such as Ahmedabad Metro,
Ahmedabad Rural (north Gujarat), Surat (south Gujarat), Vadodara (central
Gujarat), Rajkot, Junagadh & Jamnagar (Saurashtra) and Bhuj (Kutch) have been
created to attract tourists.
 The Tourism Corporation has also adopted multi-pronged strategy to promote
tourist destinations in the state. In addition to spending heavily on ad campaigns,
it organises road-shows in different cities, and also promotes Gujarat through
events such as Saputara Monsoon Festival, Ranotsava, Kite festival, among
others.

TYPE OF TOURISM IN GUJARAT
 Spiritual Tourism
Fig 1: Spiritual Tourism
Gujarat has important Religious Spots which attract Tourism. Most of the Hindus
visit these places at least once in their lifetime. NRIs and Foreign Tourist visit these
places for its unique Religious beliefs. Jyotirlingas at Somnath Temple and Dwarkadhish
Temple Somnath, the construction of the present temple in Junagadh district began in
1950. It is the seventh temple built to commemorate the glory of Lord Somnath who was
known as Bhairaveshwar in yajur Yug, Shravanikeshwar in Treta Yug and
Shrilegenshwer in Dwaper Yug.Dwarka (Jamnagar district) in ancient Anarta
(Saurashtra) was the capital of Lord Krishna's terrestrial kingdom. Pavagadh is yet
another historical and religious destination at the base town of Champaner. Pavagadh
along with Champaner and Marchi is a UNESCO world heritage site. The hill of
Pavagadh rises from Champaner in three stages and this plateau lies at an altitude of
1,471 feet. Pavagadh is also known as the birthplace of Gujarat’s famous musician, Baiju
Bawra.
Mount Girnar at Junagadh is also one of the holiest of the holies for Hindu ascetics and
Jains. There is a famous akhada of sadhus at its base. Many sadhaks and advanced souls
have laid their lives to rest on the mountain, notably - the Jain tirthankar Neminath,
adding to its sanctity. A national level competition for Youth is organized for ascending
and descending to the 5500 steps out of 9990 steps of the Mount Girnar.
 Shakti Peeths at Ambaji and Mahakali at Pawagadh
One of the five holy lakes of India is at Narayan Sarovar and one of the seven holiest
rivers for Pavagadh. One of the seven holiest rivers for Hindus is the Narmada which
flows through Gujarat. Temples situated in Dakor, Virpur, Khodiyar, Sarangpur, Gondal
etc. are holy places with individual faith.
The Dargahs of Sarkhej and Unjha are among the much visited Islamic sites of India. The
ashrams of Spiritual leaders like Morari Bapu, Rameshji Oza, etc. are on the spiritual
tourism map of India.

 Heritage tourism
Fig 2: Heritage Tourism
Gujarat is rich in archeological sites including World Heritage site of Champaner, Indus
Civilization sites like Lothal and Dholavera, Ancient Buddhist sites, etc. Ahmadabad’s
Heritage walk is the only daily departure Walking Tour in India. Gujarat’s Princely
heritage has resulted in the State having more than 20 Heritage Hotels including
converted Forts and Palaces.
 Cultural Tourism
Fig 3: Cultural Tourism
Gujarat’s people exhibit warm and friendly nature, god fearing and possess untouched
simplicity with ‘simple living, high thinking’ attitude. Concerned and affectionate, the
communities are varied. The diverse ethnic groups constituting the Gujarati population
has resulted in the cultural diversity of Gujarat.
The folklore and folk arts of Gujarat form a major part of the Culture of Gujarat.
It preserves the rich tradition of song, dance, drama as well as Garbas.
Gujarat is the land of rich handicrafts like Patola weaving, khadi, bandhani, block
printing, embroidery, namda, rogan painting, matani pachhedi, woodcrafts, metal crafts,
bamboo crafts, pithora, pottery and many more handicrafts.
Gujarat celebrates all regional fairs and festivals with great fervor and spirits.
The Arabs, Portuguese, Dutch, Mughals and British as well as Parsis fleeing their native
country, have left their mark on Gujarat’s culture.

 Adventure and Sports Tourism
Fig 4: Adventure Tourism
Gujarat is on the global map with Adventure and Sports Tourism with Proactive
Governance promoting the growth of the Sector. Integrated development of Tourism
infrastructure facilities is being materialized. It has deserts to beaches and hills to
pilgrimage places, rural to urban development and rich cultural, traditional and heritage
of decade.
Gujarat celebrates more than 2000 Fairs and Festivals like Navratri Mahotsav,
Patangotsav, Sharadotsav and Rannotsava apart from, mahashivratri melas, modhera sun
temple festival, etc. and places many destinations on Tourism charts.
Gujarat promotes Aero Sports like water sports, rock climbing, paragliding, wildlife
sanctuaries and more. It offers infrastructure for medical tourism and religious tourism
with touring opportunities to trek adventure tourism.
Water sports at Narmada Dam Canal reservoir situated between Ahmedabad and
Gandhinagar is set for tourist attraction near Dharampur. This will include rover boats,
scooter boats, jet boats and also offer kayaking and canoeing with proposals for diving
sports. Aero Sports and Submarine Tourism at Dwarka are forthcoming project vision.
Aero Sports – Saputara, Pavagadh, Junagadh Beach Water Sports –Ahmedpur Mandvi,
Ubhraat, Dwarka, Nargol, Tithal, Chorwad, Dummas, etc. Sports like Cricket, billiards,
Golf, Chess, Swimming, hockey, football, Roller Skating etc. are conducted all over
Gujarat cities. Many sports personalities hail from Gujarat at national and international
level. Age old games, like Kabbadi, kho kho, etc. are still being played too.

 Nature Tourism
Fig 5: Nature Tourism
Gujarat is the dream of an explorer who quest for nature and wild life. Gujarat possess
varied Landforms with the dry deciduous forests, majestic grasslands, marine
ecosystems, wetlands and rich moist deciduous forests. These habitats are home to rare
wild life inhabitants. The Land of the Legends is symbolically known for its wildlife icon
of Lions that are found in the Gir reserve and happen to be a major attraction for tourists
in Gujarat. The Whale Shark breed on the coasts of Gujarat Okla. is a place where
dugong is found. Gulf of Kutchh is India’s first Marine National Park.
 Medical Tourism
Fig 6: Medical Tourism
Medical tourism is focused as potential growth sector in Gujarat. Gujarat’s leading city,
Ahmedabad is a fabulous place for medical tour or medical treatments venue for India’s
leading exhibition for the travel and tourism industry. Ahmedabad is a preferred medical
tourism destination all over the world. With world class health facilities, zero waiting
time and affordable cost, Ahmedabad is becoming one of the most sought after medical
tourism destination in India. Apart from the world class amenities, Hospitals offer pick
up and drop service and ambulance services also. The 108 Service is the highly
appreciated ‘Medical at doorstep’ Service. Patients who required dedicated treatment and
Surgery can avail the ‘cost effective’ facility with medical camps, travel trips and

entertainment.
 Health Tourism
Fig 7: Health Tourism
Yoga, Ayurveda, Homeopathy, Naturotheraphy Pranichealing Reiki etc. is the age old
Well-being Health techniques supported in Gujarat. Gujarat is the home for Ayurvedic
treatment with the use of natural herbs and natural cures promotes Ayurvedic healing.
World class hospitals in Reiki, etc. are the age old Well-being Health techniques
supported in Gujarat. Gujarat is the home for Ayurvedic treatment with the use of natural
herbs and natural cures promotes Ayurvedic healing. World class hospitals in
Ahmedabad, Nadiad, Karamsad and Vadodara offer unique treatment to patients coming
from all over the world. It has the presence of colleges and pharmacies all over the state.
A number of Spas located in Gandhinagar, Mehsana, Ahmedabad etc. offer unique
treatment, healing and rejuvenating.
Gujarat have world class Yoga centers across the State. This ancient art of Hindu
philosophy which prescribes, physical and mental fitness for mind, body and soul as
well as spiritual well-being, attracts foreign tourists from all over the world who
experience the state of the art well-being.
 Event Tourism
Event Tourism enhances Destinations and Visitor Economy Tourism. Gujarat has major
Business Events, Trade shows, Conferences, Cultural Events, Fairs and Festivals round
the year.

Fig 8: Event Tourism
Event based Tourism, Adventure Tourism and Eco Tourism are the theme based Tourism
attractions with travel circuits, pilgrimage, theme parks, coastal cruises, Dinosaur theme
park, health tourism, recreational, urban and rural Tourism with culture and tradition
reflecting colors of Gujarat. Gujarat is the rarest state blessed with ample opportunities
for Tourism which is blend with flavors of business, pleasure and leisure with
entertainment.
 Business Tourism
Fig 9: Business Tourism
Gujarat is one of the most industrialized states in the country. There are many Indian and
global companies located in Gujarat and the area has seen double digit GDP growth in
past decade. It is also known as "Growth Engine of India".
Vibrant Gujarat is biennial investors' summit held by the government of Gujarat. The
event is aimed at bringing together business leaders, investors, corporations, thought
leaders, policy and opinion makers; the summit is advertised as a platform to understand
and explore business opportunities in the state. It has become a model for economic
success for many states. According to the list of the top 10 Indian cities by GDP in 2009,
based on a Pricewaterhouse Coopers study, Ahmedabad ranks 7th in India with an annual
GDP of 59 billion USD.

Gujarat International Finance Tec-City is an under-construction city in Gujarat. It will be
located next to the Sabarmati River, 12 km north of Ahmedabad and 8 km South
of Gandhinagar, the political capital of the state. It will be built on 500 acres (2.0 km2
) of
land. Its main purpose is to provide high quality physical infrastructure, so that finance
and tech firms can relocate their operations there from Mumbai, Bangalore, Gurgaon and
other regions where infrastructure is either inconsistent or very expensive.
 Recreational & Eco Tourism
Fig 10: Recreational & Eco Tourism
Gujarat is a land with colors of joy. It has the best beaches in India. It has the best
eco-tourism opportunities. For recreation tourism to promote eco and provide nature, Nal
Sarovar and Gandhinagar are shaping up with eco-tourism. Nal Sarovar will have a
nature park, an eco-resort, an ornamental fish farm and aquarium apart from education,
interpretation and research institution. The area will have landscapes and forest area. Eco
friendly recreational avenues like boating, camping and picnic spots are favorite
recreational outings for local as well as tourists in Gujarat. Gandhinagar Gujarat cities
have magnificent gardens which are maintained in natural settings, enhancing their
exquisite beauty with fountains and fountain shows.
The Sarita Udyan, Sayaji Garden, Law Garden and Parimal Garden and many more
gardens in cities all over Gujarat, allure tourist attraction. The Kankaria Lake which is
recently taken a new look, attracts tourist from all over the world with its unique serenity
and beauty. Surrounded the lake, tourists have endless recreation to the Zoo, Garden
Park, Fish.
Aquarium, Balvatika(for kids), a mini train tour round the lake, boating and other
facilities, Dunny Point, first eco-tourism site, promises to be one more feather in
Gujarat's cap at Dwarka, land of Somnath. Active nature conservation is a vital aspect of
government policy.The declaration of new nature reserves enables species to thrive in
protected environment. Also allows visitors to sample nature without despoiling the
ecosystem. Restaurants and cafeterias’ are set up in Gujarat on national and state
Highways touching all the Gujarat cities.

 Urban and Rural Tourism
Fig 11: Urban and Rural Tourism
Gujarat is the pioneer to set the Global warming Department, the first of its kind in Asia
focusing on greening tourism in cities in Gujarat. It focus on challenges with collective
responses to make urban spaces more lively while protecting biodiversity. Urban tourism
is getting more ecological as Gujarat finds alternatives to urban sprawl with an eye from
gateways to parks, protected areas and rural communities.
Enhanced development in urban areas, rural tourism in Gujarat allows travelers to visit
areas outside of urban areas. Options include hiking and biking, visiting community
museums and buying locally produced Crafts and handicrafts. The fairs and festivals in
Gujarat exhibit the skills of artisans and scale Gujarat on a higher map with its tradition
and culture. As tourists sort for Urban and rural pursuits, Gujarat has developed potential
for tourists seeking these sectors and are potential areas for economic growth too. Gujarat
traditional Arts and Crafts are world popular and has found place in the hearts of people
all over the world. Rural tourism offers opportunities for tourists to experience people,
events, culture, cuisine and crafts that are not available in cities and larger towns.

GOVERNMENT INITIATIVE TO PROMOTE THE CONCEPT OF
HOSPITALITY IN GUJARAT
 In a bid to make Gujarat a major destination for holiday-goers, the state tourism
policy to be, announced early next year will be offering several incentives for
investors. Apart from improving the infrastructure and amenities in the
established spots around the state, the policy would aim at promoting private
investments in a host of new destinations, including the coastline, Sanjay Kaul,
Commissioner, Gujarat Tourism Corporation, was quoted as saying in a PTI
report.
 “We are already providing incentives like power tariff concession. The tourism
policy will be coming out with some more attractive incentives. We are working
on the details," Kaul said during a recent interaction with hoteliers and tour
operators. The Gujarat government had ambitious plans for tourism during the
12th Five Year Plan period and was looking forward to investors from across the
country and abroad to seize the opportunity” Kaul said.
 Coastal Tourism had been identified as an area with vast potential for the state
and the Planning Commission had sanctioned Rs 1,200 cr. for development of
Coastal Tourism, he said. The state had also identified a range of new spots
covering various segments like Ecotourism apart from Spiritual Tourism, which
had already been growing fast, Kaul said.
 The state's tourism potential and the government's policy initiatives would be
showcased during the biennial Vibrant Gujarat Summit to be held next month in
Gandhinagar. The summit would provide an opportunity to stakeholders to
explore opportunities in the state, Kaul added. The "Khushboo Gujarat Ki"
campaign, which has Bollywood icon Amitabh Bachchan as brand ambassador,
has greatly helped the strides made by tourism in the state in recent times, Kaul
added. Encouraged by the inflow of tourists during the Kutch Rann Utsav, the
state government has decided to promote Kutch as Gujarat's tourism capital.
According to government officials, chief minister Narendra Modi on Thursday
expressed his resolve to develop Kutch as state's most favored tourist
destination. Modi articulated that intention during a meeting with Kutch officials,
and asked them to upgrade infrastructure facilities to draw more tourists to the
district.
 The CM set a target of one lakh tourists for the year 2011 for the Kutch district
administration. As part of the initiative to push tourism in the district, the
government had announced on Wednesday that it would put up 50 traditional
'bhungas' rather than tents at Dhordo. Modi is in Dhordo for the BJP executive
committee meeting and conferred with district administration officials to take
stock of the good work done during the Rann Utsav.30% rise in tourist arrival

from 2009-2010 to 2011-2012Gujarat Tourism is keen to spend Rs 635 crore in
developing tourism-related infrastructure over the next three years to magnetize
more visitors.
 Gujarat Tourism appoints Cox & Kings as marketing partner in India
 The Tourism Corporation of Gujarat Limited (TCGL) has appointed Cox & Kings Ltd,
(CKL), India's leading travel and tour operator, to promote Gujarat in the Indian domestic
market for a period of one year. CKL will be the official marketing agency for Gujarat
tourism and the mandate is to promote and increase numbers to Gujarat from the various
domestic source markets.
 According to Sanjay Kaul, managing director, TCGL, "We are delighted to appoint Cox
& Kings as our marketing partner for this year as we believe that they have the expertise
and reach to promote Gujarat as a destination in the Indian domestic market."
 CKL will create, market and operate these tour packages for various destinations and
circuits in Gujarat for a period of one year and it will be made available through its
network of offices, franchisees and other consumer touch points The company is also
mandated to promote the destination through promotions in the media and provide
consumers the facility to book online on its website.
 Speaking on this development, Yusuf Poonawala, Vice President, Bharat Deko, CKL,
"We promote different destinations in India and have the expertise to project the
untapped tourism potential of Gujarat and we thank TCGL in entrusting us with this
responsibility."
 In the last two years, Gujarat has witnessed tremendous interest coupled with the fact that
well known superstar Amitabh Bachchan has been promoting the destination. This
campaign has brought Gujarat into the spotlight.
 Gujarat, one of the most vibrant states is known for its rich cultural heritage and architec-
ture of its forts. A journey to many of them are a delight. It is also home to the world
famous Gir Forest National Park and Wildlife Sanctuary, also known as Sasan Gir, which
is the sole home of the majestic Asiatic Lions and is considered one of the most important
protected areas in Asia.
 Another important attraction is the Kutch region as its vast desert (the Rann of Kutch),
and long coastline beaches attract tourists. Kutch district is a must visit for its uniqueness
along with the famous crafts and embroidery works.
 Finally, the Sabarmati Ashram-abode of Mahatma Gandhi-- located on the banks of the
Sabarmati River in Ahmedabad, is an important stop for tourists visiting the state.
 It is this diversity of Gujarat that makes it a destination worth exploring

 Golf Tourism is The Next Most Initiative of Gujarat
 What are the new tourism products that the Tourism Board is promoting?
Golf is fast making inroads in Gujarat and golf tourism is being seen as the next big
initiative taken by Gujarat tourism. In fact, five MOUs have also been signed to develop
private golf courses in Gujarat. Apart from that, the success of last year’s effort has paved
way to bigger events this year. The Saputara Monsoon Festival will be celebrated from
August 4 to September 1, 2012. Other festivals like the Navratri festival, Rann Utsav,
International Kite festival; etc. will be celebrated with the usual fanfare.
 What initiative will be Board be taking to promote sports Tourism?
Apart from Golf tourism, we have also initiated adventure tourism in Gujarat. Adventure
sports activities are being planned in Saputara which will be spread across 20 acre land
and will include paragliding, rock climbing, rappelling, and obstacle course for children
etc. We are also planning to set up water sports facilities in Gujarat and few beaches have
also been identified for this project.
 What was the Tourist arrived in the first half of 2012?
From January to May 2012, the total number of tourist arrived was 101 lakh of which 78
lakh were domestic tourists within Gujarat, 20 lakh were tourists from India, 1.4 lakh
were NRIs and 0.8 lakh were foreigners. There has been a significant increase in the
number of tourists after the Amitabh Bachchan campaign, which was first aired in
September 2010. As an effect of this campaign, the number of visitors jumped from
170.11 lakh in 2009-10 to 198.11 lakh in 2010-11 and to 223.57 lakh in 2011-12. With
this increase, Gujarat has achieved average tourist growth of 15.71 per cent in the last 2
years.
Gujarat now attract 27 lakh Tourist every year, which is almost 5 percent of Gujarat’s
population. It may be noted that in the six destinations featured in the campaign, there has
been a rise of almost eight lakh tourists in the last two years, which may be directly
attributed to the influence of the campaign.
 What new amenities/infrastructure are you providing to increase international
visitor numbers?
In response to the growing number of Tourist in Gujarat, the number of hotels coming up
in the state. As compared to 2,536 hotels in 2010, the number has increased to 2,961 in
2012, adding more than 8,000 rooms in the last two years. A number of high-end hotels
have come up in Gujarat, and almost all prominent chains have shown interest in setting
up projects in Gujarat. In Dwarka, almost 35 new hotels are coming up. The Taj hotel at
Sasan was reopened owing to the increased traffic in the last two years.

Huge investment are also happening the cities like Surat, Ahmedabad, Kutch, Somnath,
Saputara and Junagadh. According to an estimate by Gujarat Industrial and Technical
Consultancy Organization (GITCO), Gujarat needs another 40,000 rooms in the next five
years, out of which 12,000 are star category rooms.
 How has the response come from Delhi metro tie-up so far?
The Delhi metro train initiative was well received and highly appreciated. In fact, it was
one of the most innovative tourism branding done by any state.
 What is the status of the 24x7 call Centre to provide tourist information?
The 24x7 call centre has been initiated to provide tourists with the latest information
about places, package deals, hotels, etc. This will help tourists get latest information and
make an informed decision.

HOTEL INDUSTRY IN GUJARAT
 State Government’s 'Khushboo Gujarat Ki' campaign to help increase business.
Hotel industry Anticipate increased occupancy during this festive season in
Gujarat with their focus more on domestic visitors than foreigners. The occupancy
ratio at star-category hotels is expected to see sharp rise from 60-62 per cent at
present to about 70-75 per cent during the four months of festivities during
October-January.
 Financial uncertainty in Europe and US has raised concerns of a possible fall in
tourist footfalls from those countries. However, tourists from Japan, Australia and
South Korea are likely to visit the state during the festive months. "Hotels are
doing well and we expect about 10-15 per cent growth in business over last year.
However, this time more of domestic visitors are expected than foreigners as US
and Europe seems to be in bad shape. Gujarat has higher industrial activities
clubbed with good tourism promotion, which is believed to attract more tourists
this season," said S P Jain, former president of Hotel and Restaurant Association
(Western India) and MD, Pride Hotels.
 Gujarat government's promotional campaign under, 'Khushboo Gujarati Ki' is
believed to attract good number of tourists from other parts of the country.
"Nearly 5-7 per cent of an additional growth in tourist arrivals is expected mainly
due to the state government's promotional campaign. We expect domestic tourists
visiting places like pilgrims and other tourist spots this festive season," said
Narendra Somani, chairman and managing director, Bhagwati Banquets and
Hotels. Increased tourist inflow is believed to raise room occupancy ratio in the
state thereby generating more business for hotels.
 "Room occupancy ratio at the star-category hotels will see sharp increase from 60
per cent at present to more than 75 per cent during festive months," said Somani,
who is also the president of Gujarat Hotels and Restaurants Association.
However, availability of hotel infrastructure in state seems to be pushing pressure
on the room tariffs thereby making the competition fiercer. "Newer capacity
addition in the star-category hotels is creating tariff-war between hotels. Room
tariffs have already fallen by about 10 per cent against last year. Going forward,
there could be more pressure on tariffs with new capacities becoming operational
within a year," said Ashwin Gandhi, director of Express Hotels at Vadodara.
 Cities like Ahmedabad, Surat and Vadodara are likely to get large number of new
room capacities during current fiscal. Therefore, festive season is also seen as an
opportunity to generate maximum possible business as from next year onwards,
the occupancy ratio is believed to fall due to increased room capacities. Members
of the US-based Asian-American Hotel Owners Association (AAHOA) have
shown an interest in investing in hotels in Gujarat. During an event organized by
the NRG wing of the Gujarat Chamber of Commerce and Industry (GCCI) in

August, members of AAHOA said they are pushing for public-private
partnerships in hotel industry here. They have put across a detailed proposal to
open branded franchise hotels at various religious spots in Gujarat.
 With the growing demand for skilled professionals in the hospitality industry, the
state government has plans of developing three more such institutes in different
cities across Gujarat. Gujarat government is actively promoting tourism in the
state and now students from the state, who aspire to make their career in
hospitality industry, can now look home wards for fulfilling their dreams. This
state will have three more state college along with one IHM which is in
Ahmadabad, affiliated by National Council for Hotel Management and is
sponsored by Ministry of Tourism, government of India. This decision is taken to
address the manpower crunch from hospitality industry. Gujarat government has
proposed to start an institute of hospitality management (IHM) at Patan in North
Gujarat and once this is approved they will be planning to set up another one in
Surat, Rajkot and in Kutch.

ROLE OF GUJARAT TOURISM IN INDIA GDP
 TOURISM - AN INDUSTRY:
Tourism is a major phenomenon of the modern society which has emerged as an
economic activity of immense global importance. Tourism is one of the world's
largest and fastest growing industries. Gujarat, though till now considered as a
hub for commercial and industrial activities and has immense potential for
tourism development with its cultural and religious heritage, varied natural
attraction and long coastal line.
 TOURISM - GUJARAT SCENARIO:
Gujarat accounts for approx. 80-90 lacs domestic & international tourists per
annum.
Over 77% tourist flow originates from within Gujarat.
22% tourists are from other states of India.
The NRIs and foreigners accounted for 0.1% and 0.28% respectively.
Tourism Sector contribution is 2% of State GDP.
Creates 0.6 -0.7 million jobs.

RESEARCH METHODOLOGY
1. Source of data collected
In order to focus on the objectives, information is been collected from both
primary and secondary data.
2. Sample size
Number of respondents in sample size is 100
Particular No of respondents % of respondents
Male 60 60
Female 40 40
Total 100 100
Table 1: Sample Size of Respondent
3. Limitation of study
Due to time, money, and geographic constraints, only 100 respondents are taken
for the study.
 DATA ANALYSIS
Q.1] Had you ever visited Gujarat?
Yes 70 70
No 30 30
Total 100 100
Table 2(a): Data Collected
Fig 11(a): Statistical Analysis
In order to have a concentrate study, the researcher conducted a survey with 100
respondents, to know how many people has visited Gujarat, out of the total respondents,
65% says that they had visited Gujarat while 25% says that they haven’t visit Gujarat.
70%
30%
% of respondent
Yes
No

Q.2] Are you aware about Gujarat tourism?
Table 2(b): Data Collected
Fig 11(b): Statistical Analysis
In order to know how many people are familiar about Gujarat tourism, the researcher
conducted a survey with 100 respondents, out of this respondents, it won’t be surprise to
know that around 98% of people are familiar with Gujarat tourism and only 2% of people
won’t be familiar with Gujarat tourism.
Q.3] If Yes, do you ever like to take a tour package of Gujarat?
Table 2(c): Data Collected
Fig 11(c): Statistical Analysis
98%
2%
% of respondent
Yes
No
72%
28%
% of respondent
Yes
No
Yes 98 98
No 2 2
Total 100 100
Particular No of respondent % of respondents
Yes 72 72
No 28 28
Total 100 100

In order to know if people ever like to take a tour package of Gujarat, the researcher
conducted a survey with100 respondent out of this respondents, 72% of people are
interested to take a tour of Gujarat, while on the other hand there are also people who
don’t want to take a tour of Gujarat. The percentage of such people in this survey is 28%.
Q.4] Do you think, Gujarat tourism plays an important role in contributing India’s
GDP (Gross Domestic Product)?
Yes 57 57
No 43 43
Total 100 100
Table 2(d): Data Collected
Fig 11(d): Statistical Analysis
In order to know whether Gujarat tourism actually play an important role in contributing
India’s GDP, a research is conducted with 100 respondents, a surprise to know that
57% of people are thinking that Gujarat tourism play an important role in contributing
India’s GDP, while 43% of people are not in favour to state that Gujarat tourism actually
play an important role in contributing India’s GDP.
Q.5] After appointing Amitabh Bachchan as a brand ambassador of Gujarat, is
there any improvement in Gujarat tourism industry?
Yes 69 69
No 31 31
Total 100 100
Table 2(e): Data Collected
57%
43%
% of respondent
Yes
No

Fig 11(e): Statistical Analysis
In order to know whether Gujarat tourism has really felicitated after appointing Mr.
Amitabh Bachchan as a brand ambassador of Gujarat, a survey is conducted with 100
respondents, out of the total respondents, 69% of people agrees with the fact that after
appointing Mr. Amitabh Bachchan as a brand ambassador of Gujarat, Gujarat tourism has
really felicitated while 31% of people doesn’t agree with the statement.
Q.6] Do you think, the Rann of Kutch is a main tourist attraction in Gujarat?
Yes 47 47
No 53 53
Total 100 100
Table 2(f): Data Collected
Fig 11(f): Statistical Analysis
To know whether, people think that the Rann of Kutch is a main tourist attraction of Gu-
jarat, a survey is conducted with 100 respondents, out of the total respondents, it is sur-
prise to know that although after having a such good promotion of Rann of Kutch, only
47% of people are in favour view that the Rann of Kutch is a main tourist attraction of
Gujarat, while more than 50% of people(i.e. 53%) are in opposite view that the Rann of
Kutch is not a main tourist attraction of Gujarat.
69%
31%
% of respondent
Yes
No
47%
53%
% of respondent
Yes
No

Q.7] Do you feel, is Gujarat a place where you like to visit again and again?
Yes 62 62
No 38 38
Total 100 100
Table 2(g): Data Collected
Fig 11(g): Statistical Analysis
In order to know whether people like to visit Gujarat again, the researcher conducted the
survey with 100 respondents understanding their mentality related to Gujarat, Around
62% of people is like to visit again, on other side 38% of people doesn’t want to visit
Gujarat again.
Q.8] Is there any need to bring some changes for Gujarat tourism further?
Particular No of respondent % of respondent
Yes 77 77
No 23 23
Total 100 100
Table 2(h): Data Collected
Fig 11(h): Statistical Analysis
62%
38%
% of respondent
Yes
No
77%
23%
% of respondent
Yes
No

In order to know if there is any need to bring change in Gujarat tourism, a researcher
conducted a survey of 100 respondents, out of this respondents, I would be surprise to
know that around 77% of people think that still Gujarat tourism required further
development in their tourism industry though it will contribute heavily on India’s GDP,
while 23% people feel that there is no required for any further development.
Q.9] If yes give your suggestion?
Ans: Though it is true that in today’s world, Gujarat has come out as a most prominent
state of India in the last five year after becoming MR Narendra Modi as a chief minister
of Gujarat, and it is equally true that there is vast development in Gujarat tourism
industry after appointing Mr. Amitabh Bachchan as a brand ambassador of Gujarat.
There are few more thing need to do in developing Gujarat tourism further. Some of the
things are:-
1] There is a need to improve infrastructure level of hotel in Gujarat. The hotel in Gujarat
is not up to the mark as compared to Rajasthan or Maharashtra.
2] The security checking in tourist place need to be make little more tight while keeping
Closed circuit camera to all entry and exit point, elevated door and metal detector in all
religious place and palace.

PLACES TO VISIT IN GUJARAT
 Religious Places
 Akshardham Temple
Akshardham, Gandhinagar is one of the largest temples in the Indian state
of Gujarat. The temple complex combines devotions, art, architecture,
education, exhibitions and research at one place which is spread in an area of
23acres.Akshardham,Gandhinaga is a predecessor to the Akshardham at Delhi,
built by the same religious organisation, Bochasanwasi Akshar-Purushottam
Swaminarayan Sanstha (BAPS) led by Pramukh Swami Maharaj. The complex
is very popular among tourists visit Gujarat.Akshardham is a place of
education, entertainment and enlightenment. As one of the wonders of world, it
combines traditional stone architecture, ancient wisdom, and the best of
modern technology to create the most powerful experience of Indian Culture
ever to exist.
 Ambaji Temple
Ambaji is an important temple town with millions of devotees visiting the
Ambaji temple every year. It is one of the 51 Shaktipeeths. The full moon of
Bhadrapad is one of the four most important festival days of the year, when
farmers and agriculturists come to Ambaji. The Ambaji shrine is the principal
shrine of the goddess in Gujarat and its origins are still unknown. The original
seat of Ambaji mata is on gabbar hilltop in the town. The Temple of Ambaji is
recognized as one of the original Shakti Pithas (religious texts) where,
according to the ancient Scriptures.
 Dakor Temple
Dakor in Kheda District of Gujarat is prominent for its grand temple of Shree
Krishna which has a historical significance. There is a carnival or fair which
takes place at Dakor around February and March, (during festival of Holi).On
the day of Sharad Purnima (Full moon day) which comes after end of Navratri
is the day believed on which lord krishna come to Dakor as Ranchodrai with
his great devotee known as Badona. Also the temple is visited by devotees
during Janmashtmi on birth of Krishna. Recently, Dakor is included in one of
the six major pilgrimage places under "Yatradham Vikas Board" by
Government of Gujarat for development as a well-planned and well organized
pilgrimage place to facilitate the lacs and lacs of visiting pilgrims. More than
70-80 lacks pilgrims visit the place every year and a continuous increase is
witnessed every year. On "Fagan Purnima" celebration the town gets ready
with all the means to welcome and serve 10-15 lac pilgrims. The sentiments
and emotions of devotees during these celebrations are unimaginable.

 Dwarka temple
Dwarka (Jamnagar district) in ancient Anarta (Saurashtra) was the capital of
Lord Krishna's terrestrial kingdom. The Dwarkadhish temple (also known as
Jagat temple) and its Sikhar rise to 170 feet. The pataka or flag of the temple is
changed three times a day. Before hoisting the flag it is taken round the temple
by the donor. The five-storeyed temple stands on 60 pillars. The temple has
rich carvings. The ancient shrine has been supported by kings and commoners
alike from its inception. It is one of the important moksha dham. The other
temples in Dwarka are the Trikamji temple, Kalyanrai temple, the Patrani
temple, Durvas temple, etc. Sharda Pith set up by Adi Shankaracharya imparts
instruction in Sanskrit. Darukvan in the region is one of the Jyotirlingas. The
Gomati River flows nearby.
 Girnar temple
Mt.Girnar (Junagadh district) is a sacred hill both to the Hindus and Jains. The
Jains call it Mt. Neminath. Of the several peaks five are important Amba Mata,
Gorakhnath, Augadh, Guru Datatreya and Kalika. The pilgrims have to climb
9999 steps to reach the top. There are five important Jain temples, besides
several Hindu shrines.
The most prominent Jain shrine is the rectangular Neminath temple which was
completed between 1128 CE and 1159 CE. Neminath (the 22th Tirthankar) is
carved in black marble with jewelled eyes.
It is best to start the climb in the morning. Bhavnath Shiv temple is the first
shrine on the upward path. Bhartruhari cave, Sorath Mahal, Bhim Kund and
Suryakund are the other important places. Gomukkhi Kund has pellucid water
fed by a mountain stream. Hanuman Dharaand Kamandal are the other
attraction.
 Pavagadh
Pavagadh is a historical and religious destination at the base town of
Champaner. The hill of Pavagadh rises from Champaner in three stages and
this plateau lies at an altitude of1, 471 feet. A pilgrimage spot, called the Shakti
Peeth, the Pavagadh hill leads to the hill top temple of the Goddess Kali, who
is the incarnation of the Goddesses Parvati, Durga, and Sati as Shakti or power.
The mythological belief makes the Pavagadh hill popular is the symbolic toe of
the Goddess Sati, who happened to have fallen on earth as the grief-stricken
Lord Shiva, Sati’s husband, carried her dead body on his shoulders. The myths
and religious fervor attracts around 2.5 million pilgrims and tourists to
Pavagadh each year.
 Palitana
Palitana located 51 km south west of Bhavnagar is known for being the largest
cluster of Jain temples. There are in total 863 temples from base to the peak of

the Shatrunjaya hill, where the Palitana temples are located. The path is
climbed through 3950 steps spanning 3.5 km up the Shatrunjaya Hills.The
construction of temples of Palitana spanned over a period of 900 years.
 Somnath temple
The Someshwar Mahadev temple stands tall among the temples of India. The
construction of the present temple in Junagadh district began in 1950. It is the
seventh temple built to commemorate the glory of Lord Somnath who was
known as BhAiraveshwar in the Satya Yug, Shravanikeshwar in Treta Yug and
Shrigaleshwar in DwaparYug. The Kartik Purnima Fair is held here for four
days beginning on Kartik Sud 14 according to the Hindu calendar, and attracts
crowds in large numbers.
 Sun temple
Modhera's sun temple is positioned in such a manner that at the equinoxes the
rising sun strikes the images in the sanctuary. It also incorporates an
amusement park, a museum, a cafeteria, picture gallery and library. The canvas
on the walls and pillars depict the incidents from the Ramayana and the
Mahabharata, and forms of gods and goddesses and the way of life of the
people of that time. An interesting iconography is one with three heads, three
arms and three legs. The temple was ruined by Mahmud of Gazni.
 Forts
 Lakhota Fort - Jamnagar
This Fort today stands as a Museum with unique collection of Sculpture of the
bygone era of 9 to 18th century A.D. It also houses Pottery from the ruined
medieval village from the surrounding Jamnagar area. This fort like palace has
semicircular bastions, turrets, a pavilion with guard rooms housing swords,
powder flasks and musket loops. An arched stone bridge with balustrade
connects the Lakhota Palace with the town. Located close to the Lakhota Fort is
the Koath Bastion, which is famous for being the arsenal, built by the Royal
family of Jamnagar. One of the most interesting areas of the complex is an old
well, from which water can be drawn by blowing in to a small hole on the floor.
 Pavagadh Fort
The Pavagadh Fort stands out as an exemplary historical monument, which is
famous for its architectural brilliance. It is build atop a Hill with rocky terrain
surrounded by other hills in vicinity. Accessible from cities nearby like Baroda
and Ahmedabad, Hindus and Jains visit the place due to its religious favor.It is
an important tourist destination in Champaner. The wall of this fort standing in
parts reminds of the previously known Hindu Lakulisa temple, and other Hindu
and Jain temples of Nagara style.

 Uparkot Fort – Junagadh
Uparkot Fort is a historical monument of the medieval era which came to
existence during the Nawabi rule of Muslim Mohammad Beghda and Hindu
Chudasama rulers. The architectural grandeur of the Fort is the reminiscence of
the past heritage.The Fort is passed through stages of Hinduism, Buddhism,
Jainism, British colonization, Islamic invasions and the nawabi grandeur. The
Fort has ruins of the mosque, a Jama Masjid, Buddhist caves dating back to 2nd
century A.D. It also has an ornate entrance gateway leading to the fort. The Fort
wall stands 20 meter high at some places and a huge moat, some 300 ft. deep.
 Dabhoi Fort – Major Gateway For Narmada Dam
Dabhoi Fort of Gujarat is located near Darbhavati town in Gujarat. It is situated
at a distance of 29 kilometer to the south-east of Baroda. It is reminiscence a
Rajput fort of the 13th century.With four magnificent gateways, it is one of the
greatest forts in India. It upholds Hindu military architecture and is notable for
the architectural expertise of its four gateways, particularly Hira Bhagol which
is the most beautifully carved gate named after the architect, Hiradhar, is in the
east, Vadodara Gate in the west, Champaner Gate in the north and Nandod Gate
in the south. Many Jain scholars stayed here and enriched the Jain Granth
Bhandar, a collection of ancient Jain manuscripts. Dabhoi Fort is based on the
lines mentioned in the various Vastu scriptures and tomes of ancient India.
 Old Fort – Surat
The Old Fort in Surat is a historically important structure. The Old Fort is one
of the popular tourist attractions in Surat. This fort of Surat has close
association The Old Fort in Surat had been built by Tughlak as a fortification
against the attack of Bhils. The Old Fort is not merely a tourist spot in Surat but
it has a historical importance. Surat has been always a witness to many
incidents that are historically important with the history of India.
 Bhujia Hill Fort – Bhuj
Bhujia Fort is a fort located in the outskirts of the town of Bhuj in the district
of Kutch, Gujarat. The Fort is built on a hill overlooking the town of
Bhuj.Bhujia Fort offers a panoramic view of Bhuj city. The fort was built for
the defense work by Roa Godji. During the reign of Maharoa Desalji, the work
got completed and the hill got the Snake Temple. The small square in the tower
at the corner is dedicated to ‘Bhujang Nag’. Presently the Bhujia fort is
maintained by the Indian Army and is under their jurisdiction and nobody is
allowed to enter the fort except on the day of Nag Panchami fair,which comes
in the month of August.
 Ilva Durga (ancient fort) – Idar
Idar is one such hill, situated in the Northern part of the Gujarat State near
Ahmedabad. Many tourists visit this historical town of Idar to view the ancient,
historical fort of Idar. Idar is located in the district of Sabarkantha and is around

78 miles away from the city of Ahmedabad. The fort constructed on mountain
is really worth visiting in view of its unique circular construction.
There are many historical places to be seen here at Idar. The Ranmal Choki
comes first on the way up to the fort of Idar. The palace of Rudhi Rani comes
next. There are also Jain temples here and many Jains visit them as the place of
pilgrimage. The Ranmaleshwar pond at this fort is also very famous and
ancient. The octagonal shape of this pond was considered unique in the past.
There are Lord Shiva temples like Koteshwar, and Champeshwar Mahadev in
the town of Idar. There is a very famous stepped well in the fort of Idar.
 Dhoraji Fort – Porbandar
The fortification of Dhoraji was completed in 1755 AD. The massive fort wall
has several bastions, 4 main gates and 3 smaller gates, known as baris. The four
main gates are Kathiawadi Darwaja in the East, Porbandar Gate in the West,
Halar Gate in the North and Junagadh Gate in the South. The smaller gates
are: Darbari Bari, Bhimji Bari and Sati Bari. Darbargadh in Dhoraji is located at
the highest point in the town and is approached by Darbari Bari; a beautiful gate
adorned with jharokha, resting on brackets of 4 elephant statues in different
poses. A finely carved entrance gate leads to Darbargadh in the middle of a
courtyard. Darbargadh is a three a multi-storey structure on a high plinth. The
facade is ornamented with sculptures of musicians, complex geometric pattern,
images of lions in different postures on long caves, profusely carved pillars,
horizontal friezes, decorative kanguras and windows framing the skyline.
 Zinzuwada Fort – Rann of Kutch
The fortification of Zinzuwada dates back to the 11th century AD. Zinzuwada
was a frontier fort of the Solanki rulers and the inscriptions on the fort walls by
Uda Mantri, a minster of Siddhraj Jaisinh, is proof of its antiquity. The fort is
built with huge stone slabs and fortification is broad enough for two horsemen
to pass at a time. Zinzuwada is one of the finest examples of Hindu
fortifications in India, without Islamic influence. The town Zinzuwada has four
gateways in four directions: Madapol Gate, Rakshaspol Gate, Harijan Gate and
Dhama Gate. Madapol Gate is one of the finest examples of entrance gateways
in the Maru Gurjar architectural style. The gateway is decorated with multi
layered, carved, corbelled brackets resting on pillars. Images of Ganesha,
Bhairava and other protecting deities are placed in niches at a lower level on
both sides.
 Palaces
 Vijay Vilas Palace – Palitana, Across Mandvi Beach, Bhavnagar
Vijay Vilas Palace is located on the banks of Rukmavati river, 8 kms away
from Mandvi. This Palace is turned to a remarkable Heritage Hotel build by
Yuvraj Vijay Sinhji of Palitana. Build in 1920 A.D. by architects and

craftsmen from Jaipur, it has elements of Rajput architecture with central high
dome on the pillars, colored window panes, carved stone ‘jalis’, domed
bastions at the corners, extended porch and other exquisite stone carved
marvels. It has Bengal domes on the sides. The Palace stands unique with
grandeur with its own private beach which offer air conditioned tented
accommodation.
 Aina Mahal (Old Palace) - Bhuj, Kutch
This is an old Palace that was built in the 18th century. It is one of the chief
Tourist Attractions in old part of Bhuj. The Aina Mahal is famous for a
housing an awesome Hall of Mirrors from which the palace get its name (Aina
in Hindi means mirror). It has a European influence, built by Ramsinh who
had imbibed the European styles of art and architecture from his stay in
Europe for 17 long years. The Hall of Mirrors which is supposedly the prime
attraction of Aina Mahal has white marble walls that are covered with mirrors
and gilded ornaments. The floor of the Mirror Hall is laid with tiles with a
podium above it that is surrounded by a chain of fountains. Aina Mahal large
chandelier made of Venetian glass adds grandeur to the Hall.
 Prag Mahal - Bhuj, Kutch
Rao Pragmalji II took up the construction of Prag Mahal in Bhuj, India on
1838 A.D. and continued with it till the year 1876. He assigned the task of
designing the building to Colonel Henry Saint Wilkins, a renouned Architect
during that time. Raised in the year 1879, the Prag Mahal is a splendid palace
in Gothic style at a cost of Rs 31 lakh by an array of Italian engineers, artists
and artisans. You can see the entire Bhuj city from its 45-foot high tower. The
ornamentation on the body of the structure has its grandeur look. The
Corinthian pillars and Jali work which depicts European plants and animals
are also worthy of a mention.
 Kusum Vilas Palace - Chotta Udepur
The Kusum Vilas Palace of Gujarat exhibits a rich architectural marvel with a
five-storied central wing capped with a dome.It has British-made elevator
enclosed by series of exquisitely carved stone 'jalis' allowing in a magical light
effect. As finest example of 12th Century marvels, the Palace has grand
reception room with large doors, a carved false ceiling, Belgian mirrors,
French furniture, and superb Italian marble statues. The beautiful marble
fountain in the palace compound is adorned with three intricately carved
marble figurines.
 Prem Bhavan Palace - Chotta Udepur
The Prem Bhavan Palace in the adjacent campus to kusum Vilas Palace, is
now a heritage hotel. It offer excellent accommodation, food and package
tours to near by interesting places. Sprawled over 18 acres, both the Palaces

are marvels of architecture and with splendid blend of old with modern
facilities.
 Navlakha Palace – Gondal
The Navlakha Palace dates back to 17th Century. The Palace is situated on a
river bank with a grand masonry base rising to the monumental scale of over
30 meter above the river bed. It has high gateway approach with clock tower
from the town side. The Palace entrance lead to huge open spaces. The Grand
Darbar Hall has huge windows opening to long balcony supported by
intricately carved brackets with backdrop of river view. The Palace Museum
display artifacts, gifts and messages received by Sir Bhagwatsinhi,a great
ruler who introduced social reforms, planned the development of Gondal town
and created Gondal, a model state of Saurashtra in late 19th and early 20th
century.
 Riverside Palace – Gondal
Built in the 1800s as the residence of the Yuvraj (Indian equivalent of a crown
prince) of Gondal princely state, the Riverside Palace is now a heritage hotel
owned and run by his descendants. The riverside palace is located at the edge
of the Gondali River; built in colonial style of architecture, amidst a garden
with huge trees. The living room is decorated in European taste, while the
Indian room has brassware, beadwork and paintings in typical Indian style.
The series of galleries and terraces of the palace building bring nature close to
the visitors of this heritage hotel.
 The Orchard Palace – Gondal
The Orchard Palace in the Huzoor Palace estate of the Maharaja of Gondal
was the guest annex of the main palace. It has been converted into a heritage
hotel owned and managed by the family. It has large, high-ceilinged rooms
and antique-furnished interiors. It is built in colonial style with an arcade of
semicircular arches, set in the midst of fruit orchards. The garden in the front,
a beautiful fountain with lily pond and marble statues enhances the beauty of
the palace. The main sitting room has a collection of paintings, antique
furniture, bird eggs and many interesting art objects.
 Dolat Nivas Palace – Idar
Dolat Niwas Castle was built by Maharaja Dolatsinhji (1922-28 AD) with a
picturesque view of the naturally protected Hill Fort, Idar located at the edge
of Aravalli range. Idar, known as ‘Ilva Durga', it also find mention in
Mahabharata. Dolat Niwas Castle is in the midway while taking a flight of
about 700 steps leads to the fortress plateau. It is a seven-storeyed structure
with a maze of staircases, terraces, balconies and courtyards.

 Art Deco Palace – Morbi
Art Deco Palace (1931-44 AD) is a marvellous example of influence of last
phase of art deco movement fo Europe. It is built in granite, a low two storey
which resembles the London underground stations of Charles Holden. The
palace has six drawing rooms, six dining rooms, and fourteen bedrooms. The
decorated subterranean bedroom, with many erotic murals and a bathroom
made from seashells are also noteworthy.
 Digvir Nivas Palace – Vansda, Surat
The Digvir Niwas Palace is one of the finest examples of royal architecture in
the early 20th century situated on the banks of river Kaveri. The Digvir Niwas
Palace is a low profile linear building, with Ashlar stone masonry. The
approach the palace is through a beautiful plaster decorated gate and the
octagonal 'chhatris' on both sides of the entrance gate give it an imposing look.
The setting of the palace building and the campus layout seem to have been
inspired by British castles and French chateaux of the European aristocracy. It
is one of the finest examples of Royal Architecture.
 Laxmi Vilas Palace – Baroda
Laxmi Vilas Palace, an extravagant building of the Indo-Saracenic school,
was built by Maharaja Sayajirao Gaekwad III in 1890. It is reputed to have
been the largest private dwelling built in the nineteenth century and four times
the size of Buckingham Palace. It remains the residence of the Royal Family,
who continue to be held in high esteem by the residents of Baroda. Its ornate
Darbar Hall is sometimes the venue of music concerts and other cultural
events.
 Nazarbagh Palace – Baroda
Nazar Bagh Palace is a royal property with three storeyed grandeur marvel
which is the oldest palace in Baroda. It was constructed by Malhar Rao
Gaekwad in the late 19th century This palace was used on ceremonial
occasions by the Gaekwads. Today it houses the royal family heirlooms.
 Makarpara Palace – Baroda
Makarpura palace was built by Maharaja Khende Rao in 1870. It was
extended and renovated by Maharaja Sayajirao Gaekwad III. A beautiful
palace designed in the Italian style, the Makarpura palace is now a training
school of the Indian Air Force.
 Pratap Vilas Palace – Baroda
Pratap Vilas Palace was build in 1914 A.D. during the rule of His Royal
Highness Jam Ranjitsinhji. It has European architecture with Indian carvings
that give it a totally distinct appeal. Its porticoes entrance has exquisite
carvings and is embellished by stuffed tigers. It is spread over an area of 720
acres with gardens and a golf course. Carvings of creepers, flowers, leaves,

birds and animals on the columns make the palace lively. It has columns and
arches drawn from South India, Central India, North India and Islamic
tradition.
 Raj Mahal – Vadhwan near Ahmedabad
The Rajmahal Palace was built in the 19th century by HH Bal Sinhji and was
earlier called Bal Vilas Palace. It is located in 13-14 acres of park-like
grounds with tennis courts, lily ponds, fountains, out houses and cricket
pitches. The centerpiece is a beautiful pillared courtyard with marble statues.
There is a marvelously appointed Darbarhall with painted ceilings, king-sized
portraits and a throne.
 Hawa Mahal – Vadhwan near Ahmedabad
The Hawa Mahal which means 'wind palace' was an ambitious project,
abandoned halfway by the Wadhvan rulers. The incomplete structure stands
outside the fort and is and architect marvel which reflects different stages of
construction. Even today, around the Hawa Mahal, one can see Sompura
artisans carving stones for various Hindu and Jain temple projects in India and
abroad.
 Ranjit Vilas Palace – Vankaner near Rajkot
Ranjit Vilas Palace has a grand architectural finesse. The front and back
facades are appropriately designed in response to its location. The receding
volumes, on the front, creating a series of terraces culminating in two
beautifully designed pavilions with gothic arches. The back facade, on the
town side, really establishes the palace as an impressive landmark. A double
staircase is the unique feature of the interior of this palace, where the royal
ladies could ascend and descend without being seen by men. A similar double
staircase at Chateau de Chambord, Loire, France, dating to the Renaissance
period, inspired his staircase.
Ranjit Vilas Palace has a memorable collection of swords, shields and
daggers, 95 species of stuffed animals, duelling pistols, pig sticking spears,
silver, linen chests, silver-plated howdahs, thrones, paintings and portraits.
 Musuem
Gujarat’s innumerable museums speak eloquently of the rich cultural and
historical heritage of the state. Ranking second best in the whole of India,
Gujarat’s Museums reflect the culture and tradition adeptly so as to win the
hearts of the tourist. Being the land of Mahatma, Gujarat has a major tourist
attraction with the the Gandhi Smarak Sangrahalaya which is run by a public trust
established in 1951 in Ahmedabad.
 Calico Textile Museum
Gujarat’s most popular city, Ahmedabad has Calico Textile Museum which is

the reflection of city’s most prosperous textiles – cotton, silk and gold and is
world famous, which is displayed in famous carved wooden Havelis with rare
textiles dating back to 17th
century.
 Sardar Patel Museum
Sardar Patel Museum is memorial Museum of the freedom fighter Sardar
Vallabhbhai Patel. The museum is housed in the old Raj Bhavan, which was
also a palace. The museum situated in Shahibaug exhibits Sardar's life and
works.
 Vadodara Museum
The Vadodara Museum has an impressive collection on Art and Archaeology,
Natural History, Geology and Ethnology. The adjoining art gallery has a great
collection of old European Masters, a collection of Mughal miniatures and
valuable palm-leaf manuscripts of Buddhist and Jain origin.
 The Ethnology Museum
The Ethnology Museum known as Bharatiya Sanskruti Darshan, in Bhuj
epitomizes the rustic life styles of the Kachchhi villager containing around
4500 exhibits. Also, there are more than 1500 rare books on art and culture.
This museum has five major sections. In the Ethnological section, Sahitya
Chitra, in the central hall can be found rare works of literature. other sections
contain interesting artifacts.
 Kutchh Museum
The oldest museum in Gujarat, ‘Kutchh Museum’ was established in 1877
originally known as the Fergusson Museum, after its founder, Sir James
Fergusson, a governor of Mumbai under the British Raj. The exhibits on
display are gold and silver ornaments, Kshatrapa inscriptions, textiles,
weapons,archaeological finds, stuffed animals and musical instruments.
Besides these, it is equipped with a picture gallery and sections for
anthropology and shipping.
 Historical Place
Gujarat, the land of rich Culture and Heritage! The mystic experience as it
unfolds its magic in abundance. Tourists flock in to explore its unique
development, join in the festive seasons, enjoy the originalities of the performing
genius of the folk art, music and dances.
 Hriday Kunj
The place where Mahatma Gandhi resided. Gandhiji initiated the movement
of non violence and freedom struggle for India from this small house which is
preserved as a national monument at Gandhi Ashram. A once upon a time
heaven for untouchables, the ashram in Hriday Kunj of Gujarat still makes
handicrafts, handmade paper and spinning wheels.

 Lothal
History dates back to Indus Valley Civilization which leave behind the ruins
of Lothal, the first Indian Port between 1800-2400 BC. It also shows a very
high degree of town planning, like other sites in the Indus valley. More than
4000-year-old seals of the Indus Valley and Sumerian civilizations, terracotta
artefacts, ancient beads and necklaces made from colourful semi-precious
stones, resembling modern day junk jewellery, among others is being brought
alive in the minds of the people by the Archeology survey of India. Thus,
Lothal is an emerging Tourist attraction in Gujarat.
 Kirti Mandir:
A national monument, as it happens to be the birthplace of Mahatma Gandhi.
This place has some religious importance, as it is also the birthplace of the
legendary character Sudama, who was supposed to be Lord Krishna's best
friend.
 Vadnagar:
Vadnagar is famous for its torans and Hatkeshwar Temple.
Torans, a pair of 12th century columns supporting an arch, about 40 feet tall
built in red and yellow sandstone, just north of the walled town. They stand
majestically on the bank of Sharmistha Talav, on a road going down from
Arjun Bari.
The Hatkeshwar temple is a 17th Century carved temple at the entrance of the
town. The family deity of Nagar Brahmins, who were once a prominent
community in Vadnagar. The temple's inner sanctum houses a Shiva linga
said to have self-emerged (swayambhu). From the roof of the sanctum a
massive shikhar soars high into the sky. Facing east, the temple is enclosed by
a high wall topped by three circular domes interspersed with flat stretches in
the Indo-Saracenic tradition.
 Dholavira
Dholavira site, an ancient metropolitan city in Gujarat has been voted as one
of the Seven Wonders of India. Dholavira located in Kutch, in Gujarat was an
Indus Valley settlement known for its sophisticated urban planning and
architecture. Dating back to 2900 BC, all the buildings are almost exclusively
built out of brick. Dholavira has sophisticated water conservation systems,
possibly the oldest in the world.
 Champaner-Pavagadh:
Champaner-Pavagadh is promoted as World Heritage site with developments
on move as modern tourism destination.

 National Parks And Sanctuaries
“A country is known by the way it treats its animals”
The Asiatic Lion is found only in Gir. The Wild Ass in the Rann of Kutch, the
rare great Indian bustard in the bird reserves, the world's only four-horned
antelope and the Black Buck are some other valued species protected in Gujarat.
Peacocks, jackals, sarascranes, woodland birds and many more flock gardens,
parks and across places. Wild Life is a preserved and protected in Gujarat. In
Gujarat, the Forest Department educates the common man in the field of wildlife
conservation and environmental awareness. Steps are taken to educate approaches
to Conservation Strategy in Gujarat by way of Seminars, Training, tours and
nature lover’s clubs.
 National park
 Gir national park
The Gir - the largest compact tract of dry deciduous forests in the semi-arid
western part of India is the last abode of the big and regal predator Asiatic
lion, an endangered species. The sanctuary is internationally acclaimed for
successfully saving this precious species from the brink of extinction.
Besides, being the last abode of Asiatic lions, Gir forms a unique habitat for
ratel, rusty spotted cat, pangolin, ruddy mongoose, civets, paradise
flycatcher etc.
The overwhelming presence of the omnipotent big cat diverts the attention
of the common man from the remarkable bird population that the sanctuary
has. However, the birds of Gir sanctuary did attract the great ornithologist..
Flora
eak, dudhlo, khair, ber, desi baval, dhav, hermo, sadad, timru, ashitro,
saledi, modad,khakhro, etc.
Fauna
The Gir forests support a rich biodiversity comprising 32 species of
mammals, 300 species of birds and 26 species of reptiles and thousands of
species of insects.
 Blackbuck National Park
This small part of Bhal region (34.52 sq.km.), which was declared as
Blackbuck National Park in July 1976, is open grassland. The sanctuary has
been declared primarily for Blackbucks. The beauty of the grassland is
enhanced by the movements of blackbucks and nilgais, which one can see
from long distances.
Flora
Park is largely grassland with a few pockets of Prosopis chilensis. It is a
fascinating savannah habitat.

 Vansda National Park
The thick foliage of the luxuriant moist deciduous forest, predominantly
represented by lofty teak trees and their usual floral associates are the chief
attributes of Vansda National Park, which was declared as protected area in
April 1979. The sanctuary has abundance of reptiles like python, venomous
snakes like russel’s viper, cobras and kraits. The croaking, chirping, and
humming of a variety of insects create a silent symphony of melodious sounds
of nature.
Flora
High species diversity of forest birds is the main attraction for an eco-tourist.
Important animals-Leopard, rhesus macaque, wild boar, hanuman langur,etc
Fauna
Important birds- 155 species of birds: Indian great black woodpecker, yellow
back sunbird, pompodour pigeon, malabar trogon, shama, common grey
hornbill,jungle babbler, forest spotted owlet (globally threatened) etc.
 Marine National Park & Wildlife Sanctuary
Marine National Park and Sanctuary, Jamnagar, was declared as National Park
and Sanctuary in August' 1980. Marine National Park and Sanctuary falls in the
inter-tidal zone along the Jamnagar coasts and islands in the Gulf of Kachchh.
Blessed with a great diversity of habitats, its coral reefs and mangroves and the
series of 42 islands form a unique, though fragile, eco-system, which supports
an amazing marine life and biodiversity.
It is a treasure trove of colorful corals and sponges, giant sea anemone, jelly
fish, sea horse, octopus, pearl oyster, Portuguese man of war, starfish, dolphin,
shark and many more varieties of underwater creatures and plants.
 Sanctuaries
 Wild ASS Sanctuary
Wild Ass Sanctuary encompasses an area of 4953.71 sq. km. of the Little Rann
of Kachchh and the districts of Surendranagar, Rajkot, Patan, Banaskantha and
Kachchh.
Owing to the uniqueness of the area and the existence of the rare and
endangered species such as dalmatian pelican, lesser flamingo, sarus crane,
caracal, desert fox, black cobra etc., the area is being considered to be declared
as one of the world heritage sites. Internationally the area is recognized for its
natural and geomorphological value and has high biodiversity conservation
significance.
 Nalsarovar Bird sanctuary
Nalsarovar Bird Sanctuary is a spectacular natural lake with shallow waters and
muddy lagoons, dotted by 360 islets. It offers an ideal wintering ground for
thousands of migratory birds. These birds travel tiring lengths from Central
Asia, Europe and Siberia to escape from severe cold of harsh winter there. In

addition to migratory birds, many resident as well as local migratory birds also
visit this place.
Migratory birds start arriving here in October and stay till April. Their
population reaches its peak in mid-winter
.
 Jessore Sloth Bear Sanctuary
Located in the lap of Aravalli hills in North Gujarat, bordering Rajasthan,
Jessore Sloth Bear Sanctuary has many rare species of flora and fauna. The
forests generally belong to the forest types of southern dry mixed deciduous
and desert thorn forests. It is a home to the endangered sloth bear. The major
floral species comprise Ber, gando baval, khair, Isaraily baval, dhav, dudhalo,
gando baval, dhavado, saledi, kadaya, siras, gorad etc.
 Barda Wild Life Sanctuary
Hardly 15 km. from the coast of Porbandar town of Porbandar district, the hilly
forest of Barda is standing against the salinity ingress in the region. This area
was declared as sanctuary in February' 1979. The sanctuary having a forest area
of 192.31 sq. km. is relatively small in extent. However, it is characteristically
abundant in floral diversity, which consists of a good number of medicinal
plants. In fact, very high percentage of rare and endangered plants occurring in
the area is an important component of the sanctuary. The area has maximum
floral diversity in the state (650 plant species). Gorad, Babul, Dhav, Rayan, Ber,
Jamun, Amli, Dhudhlo, Bamboo etc.
 Hingolgadh Nature Education Sanctuary
Surrounded by rainfed arid land from all sides, this small wildlife sanctuary of
Hingolgadh is a preferred habitat for Chinkara, blue bull and a very large
number of resident and migratory birds.
Flora
The plant species density is relatively high as there are 314 species of plants,
such as- gorad, desi baval, kasedo, neem, gugal, thor, satodi, batkumi etc. in a
very small area.
Fauna
The major fauna includes mammals like Chinkara, bluebull, wolf, jackal, fox,
Indian porcupine, Indian hare, hyena, flying fox, etc. There are 230 species of
birds and 19 species of snakes. Among the birds, Red-vented Bulbul, Green
Bee-Eater, Spotted Dove, Shrike, Woodpecker, Indian roller etc. are common.
The sanctuary has 19 species of snakes 16 non-venomous and 3 venomous
species of snakes have been recorded from the area.
 Narayan Sarovar Sanctuary
A unique eco-system- a part of which is a seasonal wetland in the arid zone that
play mother to 15 threatened wildlife species and encompasses desert thorn and
scrub forests, dotted with several seasonal water bodies and grassy patches is
popularly known as Narayan Sarovar Wildlife Sanctuary, notified as such in

April 1981. This exceptional eco-system supports a rich biodiversity including
some rare animals and birds and rare flowering plants.
flora
Very large portion of the area of the sanctuary exhibits the edaphic climax of
tropical thorn forest with tree height averaging 3 to 5 m. Major part of the
sanctuary is under grassland and scrub forest.
Fauna
Gorad' and 'Babul' are predominant plant species. 'Babul' predominates the
western zone having lime stone formation, whereas 'Gorad' is main species in
the eastern zone, which covers extensive area. Some of the patches are also
planted with Prosopis juliflora, which has started spreading in the Sanctuary,
leading to decrease of grassy and herbaceous patches, but rate of invasion is
less compared to extensive area of Prosopis in other parts of the district.
 Kutch Desert Wild Life Sanctuary
Kachchh Desert Wildlife Sanctuary represents one of the largest seasonal saline
wetland areas having water depth between 0.5 to 1.5 metres. But, after
October-November, water dries up and the entire area turns into saline desert.
The sanctuary supports wide variety of water birds and bewildering range of
mammalian wildlife. The sanctuary has some other attractions as well.
Embedded below the Jurassic and Cretaceous rocks on Khadir, Kuvar and
Pachchham bets, are plenty of fossils of vertebrates, invertebrates and plants.
There are records of recovery of fossils of dinosaurs, crocodiles (of Dinosaurian
period) and whales (of tertiary period).
Flora
There are two hills named- Kala Dungar and Goro Dungar. On this hilly island
exist several microhabitats. They include grassland, scrubland, barren
wasteland, agricultural land, village ponds, irrigation reservoir etc. All of them
provide habitat to the fauna of one or the other type. Both the hills represent
rocky habitats, with or without scrubs like-Prosopis chilensis, kahri jar,
mithi jar, gugal, thor, lai, khijado, gorad, hermo baval, kerdo, bokhano etc.
 Gaga Wild Life Sanctuary
Declared as a wildlife sanctuary in November 1988, Gaga is one of the few
places where a number of important birds are found. A large number of
migratory birds like pelicans, spot-billed ducks, flamingoes, demoiselle cranes
and common cranes visit this sanctuary during winter. It supports rare and
endangered species like Houbara Bustard, Indian Wolf etc.
Sanctuary comprises grasslands intermixed with saline scrubs. Prosopis
chilensis, kerdo, gorad, piloo etc.
Important animals- wolf, jackal, mongoose, jungle cat, bluebull etc. Important
birds- Great Indian Bustards, larks, partridges, sand grouses, flamingoes etc.

 Rampara Wild Life Sanctuary
Rampara Wildlife Sanctuary is the wooded area in an arid zone otherwise
devoid of any noteworthy tree growth. The shrubby land interspersed with
patches of grasses, harbours large number of species of the terrain is plain in the
middle of the sanctuary and rising and falling elsewhere.The watchtower on an
elevated land area in the central part of the area provides the opportunity to the
tourists to have full view of the sanctuary. One could see two streams with
gushing water and quenching the thirst of the water-scarce land in the
sanctuary.
Flora
Gorad, desi baval, kesudo, bor, dudhlo, khakhro, awal, khapat, hermo etc.
Fauna
Important animals: wolf, jackal, hyena, common fox, hare, jungle cat,
bluebull etc. 20 species of snakes are also found here.
Important birds: 130 species of birds are found. Among the birds, partridge,
common peafowl, sandgrouse, ring dove, large gray babbler, purple sunbird,
yellow-throated sparrow etc. are common.
 Thol Wild Life Sanctuary
This man-made wetland, declared as a sanctuary in November 1988, has high
conservation value. The tallest flying bird of the world Sarus crane inhabits this
area and is found in good number.
Flora
Emergent and floating aquatic plants are there at Thol Bird Sanctuary along
with some terrestrial trees and herbs such as desi baval, bor, neem, vad, pilu,
gando baval, kerdo etc.
 Shoolpaneshwar Wild Life Sanctuary
This sanctuary has vast, undulating terrain, ever-pervading greenery, tall
inspiring canopy, deep awesome valleys, somberly silent rocks, gentle youthful
streams, majestic waterfalls, breathtaking landscapes, culminating at the
congregation of Vindhyan-Satpura hill ranges. The sanctuary was first created
in 1982 over an area of 150.87 sq. km.Large flying squirrel is a nocturnal
forest animal.
Flora
The flora of the ecosystem represents semi-evergreen to moist deciduous forest.
There are more than 575 species of flowering plants like timru, amla, khair,
aritha, sadad, tanachh, karanj, bamboo, mahuda, bor, herde, amaltas etc. There
are vast patches of bamboo crops often referred to as bamboo-brakes.
 Porbandar Birds Sanctuary
Declared as a sanctuary in November' 1988. Porbandar Bird Sanctuary in the
Western part of the state provides the practical example of co-existence of man
and nature. The sanctuary falls on the migratory route of the birds. The area
supports good population of flamingoes and other resident and migratory

waterfowls. In fact, during more favourable years, even flamingoes have been
reported to prefer this area for nesting.
Founa
Important Birds: 150 species of bird. Flamingoes (greater and lesser), grebes,
pelicans, ducks and geese, avocet, coots, cormorants, herons, egrets, bittern,
storks, ibis, spoonbill, cranes, whistling teals, gulls, terns, jacanas, ruff, red
shanks, Indian roller etc.
 Pania Wild Life Sanctuary
Popularly known as Chanchai-Pania, this sanctuary is an integral part of the
famous Gir Wildlife Sanctuary. Pania Sanctuary was notified in June 1989. This
patch of forest, having arid conditions in absence of any natural water source,
has given way to abundant growth of grass making the area ideal for
chinkara:the Indian gazelle. Although lions, leopards and all other animals that
reside in Gir, frequent this sanctuary, chinkaras roam more freely in this sanctu-
ary rather than in the much wooded areas of Gir. Here eco-tourists find nature
and wildlife in its rawest form.
Flora and Fauna
Desi baval, khair, gorad, hermo, bordi, dhav, saladi, ashitro, dudhlo, khakhro,
modad, lantana camara, bamboo, karamda etc. The sanctuary and its adjoining
area are rich in bird life.
Important animals : Lion, hyena, leopard, wildcat, civet cat, spotted deer,
chinkara, wild boar, four-horned antelope, pangolin, blue bull, etc.
 Balaram Ambaji Wild Life Sanctuary
Undulating hills of Aravali, supporting the dry deciduous forests of North
Gujarat, provide an unimaginable beautiful ambience to Balaram-Ambaji
Wildlife Sanctuary.The area is characteristically rich in floral
diversity-particularly medicinal plants. It has numerous floral and faunal
species of global conservation significance.
Flora
The unique ecosystem harbours 483 species of plants including 107 of trees, 58
of shrubs, 219 of herbs, 49 of climbers, 40 of grass and 10 species of lower
plants. Modad, khair, dhavado, saledi, kadaya, timru, khakhara, bor, desi baval,
bili, dudhi, golar, kanji, indrajav, karanj, arjun sadad, jamun, behda etc.
 Jambughoda Wild Life Sanctuary
Located in the Panchmahal district of Central Gujarat and declared as a
sanctuary in May 1990, Jambughoda Wildlife Sanctuary is home for a variety
of animals and plants. It’s a magnificent forest of teak, bamboos and other
miscellaneous species. The area has two water reservoirs- one at Kada and the
other at Targol. These water bodies add to the aesthetic settings and habitat
diversity.

Flora
Sag, sadad, shisham, khair, mahuda, bamboos, timru, bor, dhav, bili, dudhalo
etc. Wildlife of this area is considerably rich.
Fauna
Important animals : Sloth bear, leopard, hyena, jackal, blue bull, wild boar,
four-horned antelopes, barking deer, porcupine, python, crocodiles, etc.
 Purna Wild Life Sanctuary
Located in the predominantly tribal district of Dangs, Purna Wildlife Sanctuary,
which was declared as a sanctuary in July 1990, has the thickest forest cover in
the state of Gujarat. The forests have lofty teak trees rising tall and straight in
the company of other associated flora viz. sadad, timru, bamboos, khair, kalam,
haldu, sisham (rosewood), salai, kadaya, killai, sevan, tanachh etc. The healthy
stock of lofty bamboos specially attracts your attention.

LIMITATIONS OF THE STUDY
 A lot of the statistics used in the research are more than 3 years old. Much has
changed in Gujarat Tourism's marketing activities and tourist behavior since then
 The views are mainly of young tourists between the ages of 20 - 25 years who
have visited at least one tourism destination in Gujarat in their lifetime. The study
could not be conducted across various age groups due to time constraint
 The entire study is mostly dependent on the views and opinions of the tourists.
The views of other stakeholders such as tourism officials, travel agents, tour
operators, etc. have not been taken into consideration
 Researcher's bias has been avoided to a great extent, yet there could be some
unintended and unconscious slips.
.

BIBLIOGRAPHY
 en.wikipedia.org/wiki/Tourism_in_India
 www.rncos.com/
 www.dnaindia.com › India
 www.vibrantgujarat.com
 www.indiahospitalityreview.com
 travel.financialexpress.com
 www.nrigujarati.co.in
 www.business.qld.gov.au
 www.ipr.org.uk
 www.knowthis.com

Gujarat tourism

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