The document discusses India's tourism industry, including top destinations for foreign and domestic tourists. It analyzes the industry's strengths as a country with rich heritage and culture, weaknesses like inadequate infrastructure and accommodation, opportunities from events like the Commonwealth Games, and threats from issues like terrorism, crime and disease. It also outlines the "Athiti Devo Bhavah" initiative to improve treatment of foreign tourists and sensitize industry stakeholders through training.

1. TOURISM INDUSTRY IN INDIA

2. FAMOUS PLACES

3. FAMOUS PLACES

10. TOP 5 STATES VISITED BY FOREIGNERS (Figures for 2009 from TOURISM MINISTRY) 11.8 LAKH WEST BENGAL 15.3 LAKH UTTAR PRADESH 19.6 LAKH DELHI 20 LAKH MAHARASHTRA 20.3 LAKH TAMIL NADU TOURISTS STATES

11. TOP 10 STATES VISITED BY DOMESTIC TOURISTS 1.59 GUJARAT 2 WEST BENGAL 2.19 UTTARAKHAND 2.31 MADHYA PRADESH 2.37 MAHARASHTRA 2.56 RAJASTHAN 3.27 KARNATAKA 11.58 TAMIL NADU 13.48 UTTAR PRADESH 15.75 ANDHRA PRADESH TOURISTS (IN CRORES) STATES

12. SWOT ANALYSIS STRENGTHS Country of rich heritage and traditions having a vast and varied history. Places of ancient civilization and settlements dating back to several centuries present in India. Unity in Diversity i.e.. Multicultural people staying together in the same country. One of the fastest growing economies of the world.

13. STRENGTHS (continued…) Increasing literacy rate among the local people and improving infrastructure leading to increase in tourist visits. India has been maintaining good and cordial relationship with different countries which helps the people of those countries to get the visas easily to visit India.

14. WEAKNESSES Inadequate standard hotels in the country leading to the problem of accommodation for the visiting tourists. Lack of proper infrastructure. Poor health, lack of hygiene and proper sanitation among majority of people especially in the rural parts of the country.

15. WEAKNESSES (continued….) Incidents of local people harassing and torturing the visiting tourists especially the foreign tourists in different parts of the country. Uneven progress

16. OPPORTUNITY(IES) The upcoming Commonwealth Games 2010 in New Delhi will be the biggest ever event in India’s sporting history. International players of various sports from across the world will be coming to participate in CWG 2010. This will put India on the world map as a ‘sporting nation’ having the capability to host a major sporting event.

17. OPPORTUNITY(IES) (continued….) Major boost for the Indian tourism industry since many foreign tourists will be coming for sightseeing and to witness the CWG 2010. Definitely, a major source of income for the Government (Approx. 1500 crores) .

18. THREATS Terrorism- Incidents like 26/11, 11/7 have an impact on the psyche of the visiting tourists. These incidents dramatically reduces the foreign tourist arrivals in India. The increasing Naxalite activities and constant Maoist attacks in the country is not helping the cause either.

19. THREATS (continued) Crime rates increasing in the country ranging from petty thefts to serious murder cases. Diseases in recent years such as Dengue, Chikungunya and Swine Flu are causing the tourists to stay away from visiting different parts of the country. Increasing competition from other exotic countries. Eg. Singapore, Hong Kong etc.

20. Food problems plague the tourists . Lack of basic infrastructure and accommodations for tourists in rural areas of the country. Women especially western women get harassed by the local men making it unsafe for women and elderly tourists.. PROBLEMS FACED BY THE TOURISTS

21. Costly travel – soaring fuel prices resulting in the increase of fares of flight and trains which are the main mode of transport for the tourists. Lapses in security and safety – incidents of tout and harassment of tourists in some places. Gap between demand and supply of manpower.

22. ATHITI DEVO BHAVA A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation.

23. To change the attitude towards foreign tourists who are often Mistreated, Cheated and rudely dealt with. The entire concept is designed to complement the ‘Incredible India’ Campaign.

24. SEVEN POINT ATHITHI DEVO BHAVA PROGRAM Samvedan Sheelta or Sesitisation Prashikshan or Training and Induction Prerna or Motivation Pramani Karan or Certification Pratipushti or Feedback Samanya Bodh or General Awareness Swamitwa or Ownership

25. The Charter of Atithi Devo Bhavah Training Program To train key stakeholders (of the tourism industry) in terms of changing their attitude and behaviour towards foreign tourists. The programme shall cover 4 areas: Hygiene & Cleanliness Conduct and Behavior Integrity and Honesty Safety and Security

26. OUR VIEWPOINT India has the potential to be the No.1 tourist destination in the world provided: Our strengths are maintained as it is and in fact, raising our standards. Our weaknesses are minimized if not eliminated as much as possible. Making good use of our opportunities. And last but not the least, nullifying the threat quotient to the least. This is ambitious but possible.

27. PRESENTED BY SREENIVAS