Events have played an important role in human society. The boredom of daily life with its constant toil and effort was broken up by events of all kinds.

1. THE SIGNIFICANCE OF THE
EVENTS, CONVENTIONS &
MEETING MARKET:
GLOBAL & PHILIPPINE
PERSPECTIVE
PREPARED BY:
ANGELICA S.A REYES
MSHRM

2. OBJECTIVES
An Introduction to Events
Definition and Frameworks
Categories and Typologies

4. INTRODUCTION TO EVENTS
– Events have long played an important role in human society.
– The boredom of daily life with its constant toil and effort, was broken up
by events of all kinds.
– In most societies, the slightest excuse could be found for a good
celebration, although traditional celebrations often had strict
ceremonies and rituals.
– Personal events or local events to celebrate certain times of year,
perhaps related to religious holy days, were also common.

5. In the modern world
some of the historic
driving forces for events
have changed.
Example:
Religious reason for staging, major
festivals have perhaps become
less important. But we still see
carnivals, fairs and
festivals in all sorts of places and
at various times of year.

6. SOME MAJOR EVENTS

8. We can look at any one event
in isolation and see what
value it generates.
Indeed, certain events have the
purpose of creating wealth or
economic value in some ways as
well as entertaining and connecting
society.

9. DEFINITIONS AND
FRAMEWORKS
SPECIAL EVENTS
are the phenomenon arising from those
non-routine occasions which have leisure,
cultural, personal or organizational objectives
set apart from the normal activity of daily life
and whose purpose is to enlighten, celebrate,
entertain or challenge the experience of a
group of people.

10. GOLDBLATT (2005)
-David Goldblatt was a South African
photographer noted for his portrayal of South
Africa during the period of apartheid as he
was deeply connected to the country. Later in
his life after apartheid had ended his work
was more focused on the country's
landscapes, among other things.

11. Goldblatt have chosen to highlight the celebratory aspects of events:
A special event recognizes a unique moment in time with ceremony
and ritual to satisfy specific needs.
NOTE: This definition clearly works for events like weddings, parades, inaugurations.
Less for activities like engineering exhibitions, sports competitions, product launches.

12. GETZ (2005)
– Donald Getz is Professor Emeritus, the
University of Calgary. He works as
a management consultant and also holds
guest positions at several universities. In
addition to event studies, areas of
expertise include wine and food tourism,
evaluation and impact assessment,
consumer research and special-interest
travel.

13. Getz, in referring to the experience
that participants have states:
To the customer or guest, a
special event is an opportunity
for a leisure, social or cultural
experience outside the normal
range of choices or beyond
everyday experience.
NOTE:
This definition too has its advantages but
also seems to exclude organizational events
of various kinds.

14. CATEGORIZATION
OF
SPECIAL EVENTS
Julia Tum, 2006
(Author)
Management of Event
Operations, Philippa
Norton, J. Nevan
Wright.

15. CATEGORIES AND TYPOLOGIES
– It is a useful starting point and one we can only adopt to help us look at the context
and precedents for modern events and as a means of understanding their range and
variety.
– Events are those non-routine occasions set apart from the normal activity of daily life
of a group of people.
– We can say specialized because of the uniqueness of events, but also because such
events may often be celebratory or ceremonial in some way.

17. Successful Event Management, Philippine Edition
Anton Shone | Bryn Parry