This presentation proposes an interactive gaming platform called PlaySav that incorporates advertisements. PlaySav aims to eliminate user frustration with ads by rewarding users with discounts for engaging with ads embedded in mobile games. This creates a mutually beneficial relationship between advertisers and users. The presentation outlines PlaySav's target markets of small and large businesses, analyzes the growing gaming market, and presents financial projections showing PlaySav becoming profitable by 2019 with positive EBITDA margins going forward. It requests $1 million in funding to develop PlaySav's app and game titles and launch initial marketing efforts.

1. SAVING MONEY HAS NEVER BEEN SO MUCH FUN!
Investor Presentation
Jeff Cates Co-Founder, CEO
Josh Comstock Co-Founder, COO
ACCELERATOR:

2. Interactive Incentive
Gaming changes the way
advertising is done in the
web and mobile
environments.
ADVERTISING
ADVERTISING
DONE RIGHT.

3. 92% of all advertisers
advertise within
web/mobile environments.
However…
 Advertisements +
web/mobile =
USER FRUSTRATION.
 User Frustration =
Ineffective advertising
Current Solutions
 Time Enforcement Ads
 Roll-over Expansion Ads
 Forced Redirect Ads
 Responsive Ads
 Multiple Ads Per Screen
(MAPS)
Market Problem

6.  Eliminate user frustration by
making the advertisement part of
the function and purpose of the
game, thereby turning said
advertisements into a pursued
discount.
 Creates a mutually beneficial
engagement between advertiser
and user.
Solution

7.  In 2012, the mobile ad spending was $2.6B.
 Mobile ad spending in 2016 was $101B.
 3900% increase in 4 years.
 There are approximately 27M SMB’s nationwide that spend
an average of $184/mo. in web/mobile advertising.
 There are 913 national businesses, with over $1B in annual
revenue, that each spend between $250K-$330M+ annually
in web/mobile advertising.
Target Market Overview

8. 59%
41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Discounts Offered
% offering discounts % no discounts offered
SMB Advertiser Market
46%
54%
$400 avg. Monthly Advertising Budget
$184 spent in web/mobile advertising.
Digital Advertising Traditional Advertising
 Our market segment is 7.3M
SMB’s which offer discounts
in this space.
 Our total addressable
market is 1% or 73k SMB’s
in the US alone.
 Our target is 33% of their
digital advertising
budget or $60/mo.

9. 48%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Discounts Offered
% offering discounts in mobile space
% no discounts offered
National Advertiser Market
$330.72
$358.28
Annual Advertising Budget ea. avg. $689M
(top 100 by revenue)
Mobile Environments (in millions)
Traditional Environments (in millions)
 Of the 913 $1B+ businesses,
our total US addressable
market is 12% or 113,
which offer discounts that
our people want.

10. 106
180
210
0
50
100
150
200
250
2012 2016 2019
U.S. GAMER
GROWTH
GAMERS x MILLIONS
Gamer Market
60%
40%
Preferred Advertising Content
% prefer discount ads % not prefer discount ads
 Of the 174.6M gamers,
104.8M prefer discount ads
over other advertisements.
 Average time spent daily on
mobile games – 33 minutes.
 Offering advertisers
approximately 518.6M
minutes of daily advertising.
Ages between 16-54 / 58% male, 42% female

11. Launch SMB’s Target Market
0 10,000 20,000 30,000 40,000 50,000 60,000
Local SMB's
58,621
34,586
346
1.6 MILLION POPULATION
TM SAM TAM
$216
$124
$60
Monthly SMB Advertising
Budget Breakdown
Traditional Advertising Digital Advertising
PlaySav Digital
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1.6 Million Launch Area
1,600,000
928,000
556,800
83,520
POPULATION / GAMERS
1.6 Million Launch Area
Gamers
Gamers Prefering Discount Ads
PlaySav Market1% target market or 346 local SMB’s.

12. Launch National Advertisers Target Market
0 200 400 600 800 1,000
N'tl Advert.
913
113
12
1.6 MILLION POPULATION
TM SAM TAM
$3,445,000
$1,628,796
$24,804
Monthly Local National
Advertiser Budget
Breakdown
Traditional Advertising Digital Advertising
PlaySav Digital
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1.6 Million Population
1,600,000
928,000
556,800
83,520
POPULATION / GAMERS
1.6 Million Population
Gamers
Gamers Prefering Discount Ads
PlaySav Market

13.  Jeff Cates, Founder & CEO
 25+ years of management and corporate training, coupled
with an extensive international sales and marketing
background.
 Josh Comstock, Founder & COO
 15+ years computer science with an emphasis on mobile
and web technologies, and advertising within these
environments.
 Matt Brass, CTO
 20+ years computer science with an emphasis on source
code, functional specs, along with software and database
development.
Team

14.  Jeff Cates - Chairman, Josh Comstock, Matt Brass
 Andrew LeChard, Secretary
 Andy has nearly 25 years of banking experience and currently serves as a Vice
President with JPMorgan-Chase.
 Mark Budai, Director
 Mark has nearly 25 years of consulting experience as a software developer and
systems architect.
 Molly Maxey, Director
 As an entrepreneur, Molly founded and built several companies, as well as playing a
pivotal role in building one of the most lucrative international sales team for a
multi-billion dollar communications company.
 Randell Young, Director
 Randell is a co-founder and managing general partner of Venture-Net Partners, a
private equity investment group.
Board/Advisors

15.  Pursuing MOU’s from 3 National
Retailers
 Ignite Northwest Accelerator Spring
2016.
 Provisional Filed September 5, 2012
 Application Number 61/697,249
 PCT Filed March 13, 2014
 International Publication Number – WO
2014/039576 A2
 Trademarks Filed July 18, 2012
 Serial 85680137, 85680105, 85680169
Current Traction
 Wire frames and game flow
design.
 Market tested demo games with:
 Push Notifications
 Real-time coupon upload with
interchangeable place hold
advertising
 Coupon cloud storage
 Logo-embedded QR coding
 Coupon integration and
redemption

16. Competitor Ranking Matrix
PRICECOMPETITORS
VICINITY
NOTIFICATIONS
BETTER
EXPOSURE
MUTUAL
ENGAGEMENT
UNINTRUSIVE
ADS
RANK
1
2
3
4
5
Poor
Fair
Good
Very Good
Excellent
ANALYTICS

17. PlaySav’s billing is predicated on $0.0001 Rate x Exposure x
Duration x No. Users. (Compared to the average of Facebook ads at $0.0066 - $0.0025)
We anticipate revenue streams from the following:
 Advertisers / Clients
• National Retailers & Non-Coupon Advertisers (42%)
• Regional Small Business (55%)
 App Users / Gamers
• In-App purchases and upgrades (2%)
• CPC (1%)
Revenue

18. 2017
2018
2019
2020
2020
240
720
1,200
1,680
2,160
6
18
30
42
54
$0
$3
$12
$25
$49
REVENUE
SMB's NR's Revenue (Millions)
Revenue Model
148
720 720 720 720
0.5 4
38
77
153
0
100
200
300
400
500
600
700
800
2017 2018 2019 2020 2021
ANNUAL HITS
SMB Annual Hits (Thousands)
NR Annual Hits (Millions)

19.  Development
 HOTB Software Solutions developing 1
game, SDK, PlaySav iOS/Droid App, billing
system & analytics, advertiser’s dashboard.
 Sales & Marketing
 6 sales agents comprised of 4 call-center
agents reaching SMB’s, and 2 agents
reaching national advertisers.
 Social media and multi-media advertising
 Administrative & Legal
 Rent, hardware, software, phone systems
Expenses
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Infrastructure &
Development
Sales & Marketing Administrative &
Legal
2017

20. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2017
2018
2019
2020
2021
2017 2018 2019 2020 2021
Marketing $508,000 $900,000 $2,500,000 $5,900,000 $8,500,000
Development $392,000 $1,000,000 $2,150,000 $4,900,000 $10,500,000
Operations $70,000 $500,000 $2,550,000 $2,940,000 $6,300,000
G&A $30,000 $400,000 $1,600,000 $1,960,000 $4,200,000
EXPENSES
Expense Model
$28
$11
$6
$4
$2
$0 $10 $20 $30
2017
2018
2019
2020
2021
CAC
CAC

21. 2017 2018 2019 2020 2021
Revenue $0 $2.9M $12M $24.5M $49M
COGS $0 $0.9M $2.5M $5.9M $8.5M
Gross Margin $0 $2M $9.5M $18.6M $40.5M
Fixed Costs $1M $1.9M $6.3M $9.8M $21M
EBITDA
EBITDA MARGIN
-$1M
0%
$0.1M
3%
$3.2M
27%
$8.8M
36%
$19.5M
40%
Financials

22.  PlaySav is seeking $1M in the form of a Convertible Note for
development and marketing as follows:
 Infrastructure development; web and mobile integration
 PlaySav Hub App for iOS/Droid
 Game (1-3) development & design for iOS/Droid, to be made available
for download on the App Store and Google Play.
 Sales & Marketing
 Regional launch to 1.6 million
 Administrative & Legal
Funding

23. Sharing the Goodness
• According to the World Health
Organization, there are over 900 million
people globally at the level of starvation.
• 18,000 people die every day from
starvation.
• PlaySav is dedicated to the fight of global
starvation through our Sharing the
Goodness Foundation.

24. For more information, please contact:
Jeff Cates at 208-610-1163 or jeffc@playsav.com
playsav.com
crowdfunder.com/playsav