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Servitization Platform
Omer Brookstein, Co-founder & CEO
xyte.io
CONFIDENTIAL
Last three quarters
Omer Brookstein
8200 Elite Intelligence Unit Major
Co-founder & former CTO of
Crestron Israel
Co-founder & CEO
Boris Dinkevich
IAF Technology Unit
Co-founder & former CEO of
500Tech
Co-founder & CTO
Founders
Founded
2020
Team
26
Located
Mountain View
New York
Tel Aviv
Backed By
Customers
XX
New ARR
$XX - $XX
Immediate Pipeline
$XX
(Weighted: $XX)
EOY 2023 Target (ARR)
$XX
(XX customers)
Funding
$37MM
Backed By
Board Members
Omer Brookstein
Co-founder & CEO
Boris Dinkevich
Co-founder & CTO
Randy Klein
Former CEO & President
Crestron Electronics
Roi Bar-kat
Head of Intel Capital,
Israel
Haim Sadger
Founding Partner, SCapital
Former Sequoia Partner
Aya Peterburg
Founding and Managing
Partner, SCapital
Founders
Boris Dinkevich
Co-founder & CTO
Omer Brookstein
Co-founder & CEO
THE OPPORTUNITY
On the Cusp of an Epic Market Transition
“We’re in the process of moving the vast majority of our
offerings to consumption and as-a-service.”
Michael Dell, CEO, Dell Technologies
“We will accelerate the transition of the majority of
our portfolio to be delivered as a service.”
Chuck Robbins, CEO, Cisco
Subscriptions and as-a-Service business models have been the strongest
value drivers in tech over the last generation, and this trend is set to
continue.
The growth potential for hardware and device manufacturers in switching
from one-time product sales to a subscription-based business model is
unprecedented.
Industry leaders such as Apple,(i) Cisco,(ii) Dell,(iii) and others have invested
significant resources in developing in-house solutions to drive their as-a-
Service business.
Companies without access to these resources require an off-the-shelf
platform to keep up with this trend.
(i) “Apple Is Working on a Hardware Subscription Service for iPhones”
(ii) “Cisco’s X Factor: How Chuck Robbins Is Taking Partners into the Future”
(iii) “Dell to Make ‘All Offerings’ as-a-Service”
THE OPPORTUNITY
On the Cusp of an Epic Market Transition
Monitoring/MSP
Immense Market
Opportunity
Market trends:
Hardware prices are constantly under
pressure, forcing OEMs to develop new,
high-margin revenue streams.
Large OEMs are committing to their
shareholders to adopt recurring and
more predictable subscription-based
business models.
$1,196B
Workplace
Technology
$231B
Industrial
& Robotics
$210B
Medical
$365B
Renewable
Energy
$240B Smart Buildings
& Utilities
$70B
Food & Beverage
$80B
Manufacturer
Distributors Resellers End Users
THE PROBLEM
Lack of Visibility Makes It Impossible to Develop
Recurring Revenue Streams
Lose visibility as devices leave warehouse | No sustainable customer relationship
Impossible to introduce new recurring revenue models
Manufacturer Distributors Resellers End Users
UNIQUE VALUE PROPOSITION
Own the Value Chain, End to End
“Tesla-ize” Through a Unified Business Fabric
Services & Subscriptions
Use data to provide seamless and
Individualized services and products
OUR SOLUTION
Full-Stack Servitization Platform
Xyte is a first of its kind servitization platform - a
vertical software stack that enables equipment and
device manufacturers to cloudify, operate, support,
and commercialize their connected devices through a
unified business ops platform.
Volvo’s Portal
Partner Portal
Dealers Portal
Custom Applications
OUR SOLUTION
Full-Stack Servitization Platform
APPLICATIONS
Sitting atop our platform are powerful
applications for eCommerce, support,
ticket routing, analytics, AI, finance, and
more.
SERVICES
INFRASTRUCTURE
Our cloud-based infrastructure
provides reliability, scalability, and
security.
At our core are a robust connectivity hub,
easy-to-use, no-code administration tools,
and a complete business operations hub.
OUR SOLUTION
Full-Stack Servitization Platform
BACK OFFICE PLATFORM
END USER INTERFACE
Dedicated Interfaces
Any Industry, Any Size
CUSTOMERS
QUALIFIED PIPELINE ONBOARDING
UNIQUE VALUE PROPOSITION
Equipping B2B Device Manufacturers for the Future
Improve your sales and
after sales experience
Own the customer
experience and gain value
chain visibility
Commercialize through
subscriptions
Empower channel partners
to grow their business
Best in class support tools
for your end users
BUSINESS TRANSFORMATION
One Platform, Endless Options
We’re building one powerful infrastructure, supporting a
wide variety of use cases without friction
Complementary Services
Professional services, warranties, and
bundles
Premium Feature Toggling
Enable premium features through
software
Usage-Based Pricing
Lower barrier of entry: customers pay
only for what they use
Unique Business and
Commerce Platform
Fully Federated
OEMs, channels, and end users only
see devices they have access to
Multitenancy out of the Box
Control and manage channels and
customers’ tenants
Powerful Business Ops Tools
Access Commerce, Marketing, and
Support Centers
Integrated Collaboration
Invite, connect, and collaborate with
your industry partners
Value Develops with Adoption
Monitoring/MSP
Pioneering a New
Product Category
Xyte’s complete solution reduces
complexity, accelerates time to
market, and unlocks recurring
revenue models.
Monitoring/MSP
Subscription
Management & Billing
IoT/Fleet Management
A Single, Integrated Platform
cing Analytics Subscription Mgmt. Financing
tion Ticketing Systems Fleet Management ERP Integration
ols RMM Marketing Tools Order Processing
Exceptional Team
Andrew Gross
VP of Sales
Lital Grossman
VP of Marketing
Tal Reis
VP of R&D
Aya Schickler
VP of Business Operations
Ran Zaksh
VP of Product
Business
Business Model, GTM & Projection
Business Model
Fixed platform fee
Tier-based
Value added services
Optional premium features for OEMs, partners,
and subscribers
Fulfillment fee for digital products
(usage-based)
Platform Fee
Modules, Premium
Features & Integrations
Digital Products &
Services
Lending (future)
TBD
GO TO MARKET
Land and Expand
Landing Account Expansion Ecosystem Expansion
Channel Partners
Sales-Led
Self Service (Coming soon)
Enterprise and mid-market customers
Forecast and Drivers
Enormous
Opportunity
The transition of device
manufacturers from device sales
to a subscription economy disrupts
existing industries, creating
unprecedented market potential
Investment Summary
Unique
Solution
Xyte is the first and only full-stack
platform that manages all aspects
of this transition, from product
cloudification to as-a-Service
commercialization
World-Class
Product
Built and designed by seasoned
product experts, Xyte is well crafted
for simplicity and scalability
Validated
Solution
Validated with enterprise, mid-
market, and SMB customers across
different industries
Scalable GTM
Strategy
Direct sales to enterprise
customers and a self-onboarding
experience for SMBs, with land &
expand capability baked into the
platform
Vision
Led by product-driven, long-term-
focused entrepreneurs
Thank you.

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TechCrunch Pitch Deck Teardown 83 - $30M - Series A - Xyte

  • 1. Servitization Platform Omer Brookstein, Co-founder & CEO xyte.io
  • 2. CONFIDENTIAL Last three quarters Omer Brookstein 8200 Elite Intelligence Unit Major Co-founder & former CTO of Crestron Israel Co-founder & CEO Boris Dinkevich IAF Technology Unit Co-founder & former CEO of 500Tech Co-founder & CTO Founders Founded 2020 Team 26 Located Mountain View New York Tel Aviv Backed By Customers XX New ARR $XX - $XX Immediate Pipeline $XX (Weighted: $XX) EOY 2023 Target (ARR) $XX (XX customers)
  • 3. Funding $37MM Backed By Board Members Omer Brookstein Co-founder & CEO Boris Dinkevich Co-founder & CTO Randy Klein Former CEO & President Crestron Electronics Roi Bar-kat Head of Intel Capital, Israel Haim Sadger Founding Partner, SCapital Former Sequoia Partner Aya Peterburg Founding and Managing Partner, SCapital Founders Boris Dinkevich Co-founder & CTO Omer Brookstein Co-founder & CEO
  • 4. THE OPPORTUNITY On the Cusp of an Epic Market Transition “We’re in the process of moving the vast majority of our offerings to consumption and as-a-service.” Michael Dell, CEO, Dell Technologies “We will accelerate the transition of the majority of our portfolio to be delivered as a service.” Chuck Robbins, CEO, Cisco
  • 5. Subscriptions and as-a-Service business models have been the strongest value drivers in tech over the last generation, and this trend is set to continue. The growth potential for hardware and device manufacturers in switching from one-time product sales to a subscription-based business model is unprecedented. Industry leaders such as Apple,(i) Cisco,(ii) Dell,(iii) and others have invested significant resources in developing in-house solutions to drive their as-a- Service business. Companies without access to these resources require an off-the-shelf platform to keep up with this trend. (i) “Apple Is Working on a Hardware Subscription Service for iPhones” (ii) “Cisco’s X Factor: How Chuck Robbins Is Taking Partners into the Future” (iii) “Dell to Make ‘All Offerings’ as-a-Service” THE OPPORTUNITY On the Cusp of an Epic Market Transition
  • 6. Monitoring/MSP Immense Market Opportunity Market trends: Hardware prices are constantly under pressure, forcing OEMs to develop new, high-margin revenue streams. Large OEMs are committing to their shareholders to adopt recurring and more predictable subscription-based business models. $1,196B Workplace Technology $231B Industrial & Robotics $210B Medical $365B Renewable Energy $240B Smart Buildings & Utilities $70B Food & Beverage $80B
  • 7. Manufacturer Distributors Resellers End Users THE PROBLEM Lack of Visibility Makes It Impossible to Develop Recurring Revenue Streams Lose visibility as devices leave warehouse | No sustainable customer relationship Impossible to introduce new recurring revenue models
  • 8. Manufacturer Distributors Resellers End Users UNIQUE VALUE PROPOSITION Own the Value Chain, End to End “Tesla-ize” Through a Unified Business Fabric Services & Subscriptions Use data to provide seamless and Individualized services and products
  • 9. OUR SOLUTION Full-Stack Servitization Platform Xyte is a first of its kind servitization platform - a vertical software stack that enables equipment and device manufacturers to cloudify, operate, support, and commercialize their connected devices through a unified business ops platform.
  • 10. Volvo’s Portal Partner Portal Dealers Portal Custom Applications OUR SOLUTION Full-Stack Servitization Platform APPLICATIONS Sitting atop our platform are powerful applications for eCommerce, support, ticket routing, analytics, AI, finance, and more. SERVICES INFRASTRUCTURE Our cloud-based infrastructure provides reliability, scalability, and security. At our core are a robust connectivity hub, easy-to-use, no-code administration tools, and a complete business operations hub.
  • 12. BACK OFFICE PLATFORM END USER INTERFACE Dedicated Interfaces
  • 13.
  • 14. Any Industry, Any Size CUSTOMERS QUALIFIED PIPELINE ONBOARDING
  • 15. UNIQUE VALUE PROPOSITION Equipping B2B Device Manufacturers for the Future Improve your sales and after sales experience Own the customer experience and gain value chain visibility Commercialize through subscriptions Empower channel partners to grow their business Best in class support tools for your end users
  • 16. BUSINESS TRANSFORMATION One Platform, Endless Options We’re building one powerful infrastructure, supporting a wide variety of use cases without friction Complementary Services Professional services, warranties, and bundles Premium Feature Toggling Enable premium features through software Usage-Based Pricing Lower barrier of entry: customers pay only for what they use
  • 17. Unique Business and Commerce Platform Fully Federated OEMs, channels, and end users only see devices they have access to Multitenancy out of the Box Control and manage channels and customers’ tenants Powerful Business Ops Tools Access Commerce, Marketing, and Support Centers Integrated Collaboration Invite, connect, and collaborate with your industry partners
  • 19. Monitoring/MSP Pioneering a New Product Category Xyte’s complete solution reduces complexity, accelerates time to market, and unlocks recurring revenue models. Monitoring/MSP Subscription Management & Billing IoT/Fleet Management
  • 20. A Single, Integrated Platform cing Analytics Subscription Mgmt. Financing tion Ticketing Systems Fleet Management ERP Integration ols RMM Marketing Tools Order Processing
  • 21. Exceptional Team Andrew Gross VP of Sales Lital Grossman VP of Marketing Tal Reis VP of R&D Aya Schickler VP of Business Operations Ran Zaksh VP of Product
  • 23. Business Model Fixed platform fee Tier-based Value added services Optional premium features for OEMs, partners, and subscribers Fulfillment fee for digital products (usage-based) Platform Fee Modules, Premium Features & Integrations Digital Products & Services Lending (future) TBD
  • 24. GO TO MARKET Land and Expand Landing Account Expansion Ecosystem Expansion Channel Partners Sales-Led Self Service (Coming soon) Enterprise and mid-market customers
  • 26. Enormous Opportunity The transition of device manufacturers from device sales to a subscription economy disrupts existing industries, creating unprecedented market potential Investment Summary Unique Solution Xyte is the first and only full-stack platform that manages all aspects of this transition, from product cloudification to as-a-Service commercialization World-Class Product Built and designed by seasoned product experts, Xyte is well crafted for simplicity and scalability Validated Solution Validated with enterprise, mid- market, and SMB customers across different industries Scalable GTM Strategy Direct sales to enterprise customers and a self-onboarding experience for SMBs, with land & expand capability baked into the platform Vision Led by product-driven, long-term- focused entrepreneurs