SlideShare a Scribd company logo
Topic: Example: Dialectical Journal
Directions: Choose 5-10 Passages/Quotes from reading and
input 1 response to each passage. Responses
can include: Analysis (describe the various parts), Ask a
question, Interpreting (explain the meaning), Infer
(educated guess based on prior understanding), Reflecting,
Personal Connection (relates to self, world
events, book/movie/etc), Summarizing, Predicting. Number your
quotes and responses.
Passage or Quotation from the Text:
Example quote from text:
“The age when food finders became food makers”
Student Response:
Example response:
● Analysis: Describing the human transition
from hunter gatherers to farmers (humans
now produce/make food)
Discussion 1 Week 2
Prior to beginning work on this discussion, Review Chapter 4:
Social and Cultural Environments, Chapter 5: The Political,
Legal, and Regulatory Environments, Chapter 6: Global
Information Systems and Market Research and browse through
all three categories in Procter & Gamble’s Brands (Links to an
external site.) web page.
Part 1: Surviving Global Environments
Assume you are the global marketing VP of Coca-Cola or Pepsi-
Cola, two highly successful global brands. Select one of the two
companies and a country to operate in. The following videos
will help you to gain some insight on the companies. You will
be referring to your required readings to answer the discussion
questions listed below.
Coca-Cola
PepsiCo
Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an
external site.)
SuccessStory: PepsiCo (Links to an external site.)
Address the following questions and support your answers using
theories discussed in Chapter 4 and Chapter 5 of your text.
Explain the country’s society and their culture. What are the
differences and similarities of their culture to the culture of the
United States?
a. Determine what social, cultural, political or legal/regulatory
characteristics you would need to take advantage of to avoid
unneeded and costly adaptations of the marketing mix. Using
examples, what theories in Chapter 4 support your conclusions?
b. Create a short SWOT analysis and list three key points in
each area of your SWOT that you believe are most important to
understand and recognize for successfully sustaining your brand
and business in that country. Focus primarily on global
environment criteria related to your company (i.e., economic,
trade, social and cultural, political, legal, and regulatory
environments).
Part 2: Defining the Market Research Process
Although we may be very familiar with Procter & Gamble’s
(P&G) many brands, there are still some opportunities for P&G
to expand throughout the world where their brands are not yet
well known.
· Select one P&G brand that would potentially face
a latent market in a certain country, region, or local area around
the globe.
· Discuss your rationale for choosing the brand and how it falls
under this category.
· Choose three analytical techniques employed by global
marketers.
· Summarize each of the techniques and why you think these are
the most beneficial to the global market.
Your initial discussion post should be 250 words. Do not forget
to cite your textbook and any other sources used to support your
ideas. You may refer to Ashford University Writing
Center’s APA Style (Links to an external site.) resource.
Required Resources
Text
Keegan, W. J., & Green, M. C. (2020). Global marketing (10th
ed.). Retrieved from https://www.vitalsource.com
· Chapter 4: Social and Cultural Environments
· Chapter 5: The Political, Legal, and Regulatory Environments
· Chapter 6: Global Information Systems and Market Research
Article
Wingfield, N. (2018, January 21). Inside Amazon Go, a store of
the future (Links to an external site.). The New York
Times. Retrieved from
https://www.nytimes.com/2018/01/21/technology/inside-
amazon-go-a-store-of-the-future.html
· This article provides information about Amazon Go and will
assist you in your Introduction to Data and Technology
discussion this week.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
Multimedia
amazon. (2016, December 5). Introducing Amazon Go and the
world’s most advanced shopping technology (Links to an
external site.) [Video File]. Retrieved from
https://youtu.be/NrmMk1Myrxc
· This video provides information about Amazon Go and will
assist you in your Introduction to Data and Technology
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
SAP SuccessFactors. (2013, October 28). SuccessStory:
PepsiCo (Links to an external site.) [Video file]. Retrieved from
https://youtu.be/gsloNjOI-j0
· This video features the VP of Global Operations at Pepsi,
Shakti Jauhar, and will assist you in your Surviving Global
Environments and Defining the Market Research Process
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
World Economic Forum. (2011, January 6). Davos 2011 -
Muhtar Kent, CEO, Coca-Cola (Links to an external
site.) [Video file]. Retrieved from
https://youtu.be/yWzq_BJQfHM
· This video features a former Coca-Cola CEO, Muhtar Kent,
who discusses changes in the global market. This video will
assist you in your Surviving Global Environments and Defining
the Market Research Process discussion this week. This video
has closed captioning and a transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
Web Page
Procter & Gamble. (n.d.). Brands (Links to an external site.).
Retrieved from https://us.pg.com/brands/
· This web page provides a list with information about product
brands that are part of the Procter & Gamble (P&G) company
and will assist you in your Surviving Global Environments and
Defining the Market Research Process discussion this week.
Accessibility Statement does not exist.
Privacy Policy (Links to an external site.)
Recommended Resources
Multimedia
Alux.com. (2017, March 31). 15 things you didn’t know about
Pepsi (Links to an external site.) [Video file]. Retrieved from
https://youtu.be/WSitLk5sc2s
· This video discusses the start of Pepsi, its rivalry with Coca-
Cola, the marketing strategy which saved it from bankruptcy,
and its current products in the global market and may assist you
in your Surviving Global Environments and Defining the Market
Research Process discussion this week. This video has closed
captioning and a transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
ThoughtCatalyst. (2017, October 5). The secret behind Coca-
Cola marketing strategy (Links to an external site.) [Video file].
Retrieved from https://youtu.be/XhMVWzVXNNk
· This video discusses Coca-Cola’s history and global marketing
strategies, including the “happiness” and “share a coke”
campaigns, and may assist you in your Surviving Global
Environments and Defining the Market Research Process
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy
Discussion 2 Week 2
Prior to beginning work on this discussion, review Chapter 6 of
your text, the article Inside Amazon Go, a Store of the
Future (Links to an external site.), and watch Introducing
Amazon Go and the World’s Most Advanced Shopping
Technology (Links to an external site.).
In your initial post,
· Explain how Amazon Go needs to employ electronic data
interchange (EDI) and efficient consumer response (ECR) to
effectively and efficiently manage its stores.
· Your explanation can be around one specific example of a
grocery item.
· Analyze how Amazon takes advantage of big data analytics
and its advanced customer relationship management (CRM) to
improve employees’ productivity, enhance corporate
profitability, and, above all, create customer loyalty.
· If Amazon Go decides to expand globally and even dominate a
domestic market, would they need to acquire information
through direct perception? Why or why not?
· Take into consideration both the Xbox and TOMs examples in
the text.
Your initial discussion post should be 250 words. You must use
two credible articles to support your analysis. Cite your
textbook and any other sources used to support your ideas. You
may refer to Ashford University Writing Center’s APA
Style (Links to an external site.) resource.
Required Resources
Text
Keegan, W. J., & Green, M. C. (2020). Global marketing (10th
ed.). Retrieved from https://www.vitalsource.com
· Chapter 4: Social and Cultural Environments
· Chapter 5: The Political, Legal, and Regulatory Environments
· Chapter 6: Global Information Systems and Market Research
Article
Wingfield, N. (2018, January 21). Inside Amazon Go, a store of
the future (Links to an external site.). The New York
Times. Retrieved from
https://www.nytimes.com/2018/01/21/technology/inside-
amazon-go-a-store-of-the-future.html
· This article provides information about Amazon Go and will
assist you in your Introduction to Data and Technology
discussion this week.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
Multimedia
amazon. (2016, December 5). Introducing Amazon Go and the
world’s most advanced shopping technology (Links to an
external site.) [Video File]. Retrieved from
https://youtu.be/NrmMk1Myrxc
· This video provides information about Amazon Go and will
assist you in your Introduction to Data and Technology
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
SAP SuccessFactors. (2013, October 28). SuccessStory:
PepsiCo (Links to an external site.) [Video file]. Retrieved from
https://youtu.be/gsloNjOI-j0
· This video features the VP of Global Operations at Pepsi,
Shakti Jauhar, and will assist you in your Surviving Global
Environments and Defining the Market Research Process
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
World Economic Forum. (2011, January 6). Davos 2011 -
Muhtar Kent, CEO, Coca-Cola (Links to an external
site.) [Video file]. Retrieved from
https://youtu.be/yWzq_BJQfHM
· This video features a former Coca-Cola CEO, Muhtar Kent,
who discusses changes in the global market. This video will
assist you in your Surviving Global Environments and Defining
the Market Research Process discussion this week. This video
has closed captioning and a transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
Web Page
Procter & Gamble. (n.d.). Brands (Links to an external site.).
Retrieved from https://us.pg.com/brands/
· This web page provides a list with information about product
brands that are part of the Procter & Gamble (P&G) company
and will assist you in your Surviving Global Environments and
Defining the Market Research Process discussion this week.
Accessibility Statement does not exist.
Privacy Policy (Links to an external site.)
Recommended Resources
Multimedia
Alux.com. (2017, March 31). 15 things you didn’t know about
Pepsi (Links to an external site.) [Video file]. Retrieved from
https://youtu.be/WSitLk5sc2s
· This video discusses the start of Pepsi, its rivalry with Coca-
Cola, the marketing strategy which saved it from bankruptcy,
and its current products in the global market and may assist you
in your Surviving Global Environments and Defining the Market
Research Process discussion this week. This video has closed
captioning and a transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
ThoughtCatalyst. (2017, October 5). The secret behind Coca-
Cola marketing strategy (Links to an external site.) [Video file].
Retrieved from https://youtu.be/XhMVWzVXNNk
· This video discusses Coca-Cola’s history and global marketing
strategies, including the “happiness” and “share a coke”
campaigns, and may assist you in your Surviving Global
Environments and Defining the Market Research Process
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy
Discussion 1 Week 2
Prior to beginning work on this discussion, Review Chapter 4:
Social and Cultural Environments, Chapter 5: The Political,
Legal, and Regulatory Environments, Chapter 6: Global
Information Systems and Market Research and browse through
all three categories in Procter & Gamble’s Brands (Links to an
external site.) web page.
Part 1: Surviving Global Environments
Assume you are the global marketing VP of Coca-Cola or Pepsi-
Cola, two highly successful global brands. Select one of the two
companies and a country to operate in. The following videos
will help you to gain some insight on the companies. You will
be referring to your required readings to answer the discussion
questions listed below.
Coca-Cola
PepsiCo
Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an
external site.)
SuccessStory: PepsiCo (Links to an external site.)
Address the following questions and support your answers using
theories discussed in Chapter 4 and Chapter 5 of your text.
Explain the country’s society and their culture. What are the
differences and similarities of their culture to the culture of the
United States?
a. Determine what social, cultural, political or legal/regulatory
characteristics you would need to take advantage of to avoid
unneeded and costly adaptations of the marketing mix. Using
examples, what theories in Chapter 4 support your conclusions?
b. Create a short SWOT analysis and list three key points in
each area of your SWOT that you believe are most important to
understand and recognize for successfully sustaining your brand
and business in that country. Focus primarily on global
environment criteria related to your company (i.e., economic,
trade, social and cultural, political, legal, and regulatory
environments).
Part 2: Defining the Market Research Process
Although we may be very familiar with Procter & Gamble’s
(P&G) many brands, there are still some opportunities for P&G
to expand throughout the world where their brands are not yet
well known.
· Select one P&G brand that would potentially face
a latent market in a certain country, region, or local area around
the globe.
· Discuss your rationale for choosing the brand and how it falls
under this category.
· Choose three analytical techniques employed by global
marketers.
· Summarize each of the techniques and why you think these are
the most beneficial to the global market.
Your initial discussion post should be 250 words. Do not forget
to cite your textbook and any other sources used to support your
ideas. You may refer to Ashford University Writing
Center’s APA Style (Links to an external site.) resource.
Required Resources
Text
Keegan, W. J., & Green, M. C. (2020). Global marketing (10th
ed.). Retrieved from https://www.vitalsource.com
· Chapter 4: Social and Cultural Environments
· Chapter 5: The Political, Legal, and Regulatory Environments
· Chapter 6: Global Information Systems and Market Research
Article
Wingfield, N. (2018, January 21). Inside Amazon Go, a store of
the future (Links to an external site.). The New York
Times. Retrieved from
https://www.nytimes.com/2018/01/21/technology/inside-
amazon-go-a-store-of-the-future.html
· This article provides information about Amazon Go and will
assist you in your Introduction to Data and Technology
discussion this week.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
Multimedia
amazon. (2016, December 5). Introducing Amazon Go and the
world’s most advanced shopping technology (Links to an
external site.) [Video File]. Retrieved from
https://youtu.be/NrmMk1Myrxc
· This video provides information about Amazon Go and will
assist you in your Introduction to Data and Technology
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
SAP SuccessFactors. (2013, October 28). SuccessStory:
PepsiCo (Links to an external site.) [Video file]. Retrieved from
https://youtu.be/gsloNjOI-j0
· This video features the VP of Global Operations at Pepsi,
Shakti Jauhar, and will assist you in your Surviving Global
Environments and Defining the Market Research Process
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
World Economic Forum. (2011, January 6). Davos 2011 -
Muhtar Kent, CEO, Coca-Cola (Links to an external
site.) [Video file]. Retrieved from
https://youtu.be/yWzq_BJQfHM
· This video features a former Coca-Cola CEO, Muhtar Kent,
who discusses changes in the global market. This video will
assist you in your Surviving Global Environments and Defining
the Market Research Process discussion this week. This video
has closed captioning and a transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
Web Page
Procter & Gamble. (n.d.). Brands (Links to an external site.).
Retrieved from https://us.pg.com/brands/
· This web page provides a list with information about product
brands that are part of the Procter & Gamble (P&G) company
and will assist you in your Surviving Global Environments and
Defining the Market Research Process discussion this week.
Accessibility Statement does not exist.
Privacy Policy (Links to an external site.)
Recommended Resources
Multimedia
Alux.com. (2017, March 31). 15 things you didn’t know about
Pepsi (Links to an external site.) [Video file]. Retrieved from
https://youtu.be/WSitLk5sc2s
· This video discusses the start of Pepsi, its rivalry with Coca-
Cola, the marketing strategy which saved it from bankruptcy,
and its current products in the global market and may assist you
in your Surviving Global Environments and Defining the Market
Research Process discussion this week. This video has closed
captioning and a transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy (Links to an external site.)
ThoughtCatalyst. (2017, October 5). The secret behind Coca-
Cola marketing strategy (Links to an external site.) [Video file].
Retrieved from https://youtu.be/XhMVWzVXNNk
· This video discusses Coca-Cola’s history and global marketing
strategies, including the “happiness” and “share a coke”
campaigns, and may assist you in your Surviving Global
Environments and Defining the Market Research Process
discussion this week. This video has closed captioning and a
transcript.
Accessibility Statement (Links to an external site.)Privacy
Policy
Student Handout f!I •
"XAVID
Decade• ofCollege Dream•
Vocabulary Awareness Chart •
Scan the title, subtitles, captions, reading aids, and first and last
paragraphs. Identify ten words D
that seem important (for instance, words that are essential to the
topic, content vocabulary, or key
concepts). Once you have identified these words, write them in
the "Word" column. Assess your •
~ own knowledge of each word by placing a check mark in the
column that best represents your
• understanding of each word. Use a dictionary to look up the
words you don't know. •
•
•
•
•
•
•
•
Know Seen it; No Definition or notes for those words Word
it
don't
idea you do not knowknow it
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Which of the above words were the most challenging? Why?
•
•
•
•
•
•
•
•
•
0
0
•
e
•
•
•
•
•
•
•
• .,
•
•
0
•
•
•
•
•
- I
7

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Topic Example Dialectical Journal Directions Ch.docx

  • 1. Topic: Example: Dialectical Journal Directions: Choose 5-10 Passages/Quotes from reading and input 1 response to each passage. Responses can include: Analysis (describe the various parts), Ask a question, Interpreting (explain the meaning), Infer (educated guess based on prior understanding), Reflecting, Personal Connection (relates to self, world events, book/movie/etc), Summarizing, Predicting. Number your quotes and responses. Passage or Quotation from the Text: Example quote from text: “The age when food finders became food makers” Student Response: Example response: ● Analysis: Describing the human transition from hunter gatherers to farmers (humans now produce/make food) Discussion 1 Week 2
  • 2. Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems and Market Research and browse through all three categories in Procter & Gamble’s Brands (Links to an external site.) web page. Part 1: Surviving Global Environments Assume you are the global marketing VP of Coca-Cola or Pepsi- Cola, two highly successful global brands. Select one of the two companies and a country to operate in. The following videos will help you to gain some insight on the companies. You will be referring to your required readings to answer the discussion questions listed below. Coca-Cola PepsiCo Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.) SuccessStory: PepsiCo (Links to an external site.) Address the following questions and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text. Explain the country’s society and their culture. What are the differences and similarities of their culture to the culture of the United States? a. Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix. Using examples, what theories in Chapter 4 support your conclusions? b. Create a short SWOT analysis and list three key points in each area of your SWOT that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments).
  • 3. Part 2: Defining the Market Research Process Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known. · Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe. · Discuss your rationale for choosing the brand and how it falls under this category. · Choose three analytical techniques employed by global marketers. · Summarize each of the techniques and why you think these are the most beneficial to the global market. Your initial discussion post should be 250 words. Do not forget to cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource. Required Resources Text Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com · Chapter 4: Social and Cultural Environments · Chapter 5: The Political, Legal, and Regulatory Environments · Chapter 6: Global Information Systems and Market Research Article Wingfield, N. (2018, January 21). Inside Amazon Go, a store of the future (Links to an external site.). The New York Times. Retrieved from https://www.nytimes.com/2018/01/21/technology/inside- amazon-go-a-store-of-the-future.html · This article provides information about Amazon Go and will
  • 4. assist you in your Introduction to Data and Technology discussion this week. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) Multimedia amazon. (2016, December 5). Introducing Amazon Go and the world’s most advanced shopping technology (Links to an external site.) [Video File]. Retrieved from https://youtu.be/NrmMk1Myrxc · This video provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) SAP SuccessFactors. (2013, October 28). SuccessStory: PepsiCo (Links to an external site.) [Video file]. Retrieved from https://youtu.be/gsloNjOI-j0 · This video features the VP of Global Operations at Pepsi, Shakti Jauhar, and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) World Economic Forum. (2011, January 6). Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.) [Video file]. Retrieved from https://youtu.be/yWzq_BJQfHM · This video features a former Coca-Cola CEO, Muhtar Kent, who discusses changes in the global market. This video will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.)
  • 5. Web Page Procter & Gamble. (n.d.). Brands (Links to an external site.). Retrieved from https://us.pg.com/brands/ · This web page provides a list with information about product brands that are part of the Procter & Gamble (P&G) company and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. Accessibility Statement does not exist. Privacy Policy (Links to an external site.) Recommended Resources Multimedia Alux.com. (2017, March 31). 15 things you didn’t know about Pepsi (Links to an external site.) [Video file]. Retrieved from https://youtu.be/WSitLk5sc2s · This video discusses the start of Pepsi, its rivalry with Coca- Cola, the marketing strategy which saved it from bankruptcy, and its current products in the global market and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) ThoughtCatalyst. (2017, October 5). The secret behind Coca- Cola marketing strategy (Links to an external site.) [Video file]. Retrieved from https://youtu.be/XhMVWzVXNNk · This video discusses Coca-Cola’s history and global marketing strategies, including the “happiness” and “share a coke” campaigns, and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy
  • 6. Discussion 2 Week 2 Prior to beginning work on this discussion, review Chapter 6 of your text, the article Inside Amazon Go, a Store of the Future (Links to an external site.), and watch Introducing Amazon Go and the World’s Most Advanced Shopping Technology (Links to an external site.). In your initial post, · Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores. · Your explanation can be around one specific example of a grocery item. · Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees’ productivity, enhance corporate profitability, and, above all, create customer loyalty. · If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not? · Take into consideration both the Xbox and TOMs examples in the text. Your initial discussion post should be 250 words. You must use two credible articles to support your analysis. Cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing Center’s APA Style (Links to an external site.) resource. Required Resources Text Keegan, W. J., & Green, M. C. (2020). Global marketing (10th
  • 7. ed.). Retrieved from https://www.vitalsource.com · Chapter 4: Social and Cultural Environments · Chapter 5: The Political, Legal, and Regulatory Environments · Chapter 6: Global Information Systems and Market Research Article Wingfield, N. (2018, January 21). Inside Amazon Go, a store of the future (Links to an external site.). The New York Times. Retrieved from https://www.nytimes.com/2018/01/21/technology/inside- amazon-go-a-store-of-the-future.html · This article provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) Multimedia amazon. (2016, December 5). Introducing Amazon Go and the world’s most advanced shopping technology (Links to an external site.) [Video File]. Retrieved from https://youtu.be/NrmMk1Myrxc · This video provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) SAP SuccessFactors. (2013, October 28). SuccessStory: PepsiCo (Links to an external site.) [Video file]. Retrieved from https://youtu.be/gsloNjOI-j0 · This video features the VP of Global Operations at Pepsi, Shakti Jauhar, and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript.
  • 8. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) World Economic Forum. (2011, January 6). Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.) [Video file]. Retrieved from https://youtu.be/yWzq_BJQfHM · This video features a former Coca-Cola CEO, Muhtar Kent, who discusses changes in the global market. This video will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) Web Page Procter & Gamble. (n.d.). Brands (Links to an external site.). Retrieved from https://us.pg.com/brands/ · This web page provides a list with information about product brands that are part of the Procter & Gamble (P&G) company and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. Accessibility Statement does not exist. Privacy Policy (Links to an external site.) Recommended Resources Multimedia Alux.com. (2017, March 31). 15 things you didn’t know about Pepsi (Links to an external site.) [Video file]. Retrieved from https://youtu.be/WSitLk5sc2s · This video discusses the start of Pepsi, its rivalry with Coca- Cola, the marketing strategy which saved it from bankruptcy, and its current products in the global market and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy
  • 9. Policy (Links to an external site.) ThoughtCatalyst. (2017, October 5). The secret behind Coca- Cola marketing strategy (Links to an external site.) [Video file]. Retrieved from https://youtu.be/XhMVWzVXNNk · This video discusses Coca-Cola’s history and global marketing strategies, including the “happiness” and “share a coke” campaigns, and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy Discussion 1 Week 2 Prior to beginning work on this discussion, Review Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, Chapter 6: Global Information Systems and Market Research and browse through all three categories in Procter & Gamble’s Brands (Links to an external site.) web page. Part 1: Surviving Global Environments Assume you are the global marketing VP of Coca-Cola or Pepsi- Cola, two highly successful global brands. Select one of the two companies and a country to operate in. The following videos will help you to gain some insight on the companies. You will be referring to your required readings to answer the discussion questions listed below. Coca-Cola PepsiCo Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.) SuccessStory: PepsiCo (Links to an external site.) Address the following questions and support your answers using
  • 10. theories discussed in Chapter 4 and Chapter 5 of your text. Explain the country’s society and their culture. What are the differences and similarities of their culture to the culture of the United States? a. Determine what social, cultural, political or legal/regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix. Using examples, what theories in Chapter 4 support your conclusions? b. Create a short SWOT analysis and list three key points in each area of your SWOT that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments). Part 2: Defining the Market Research Process Although we may be very familiar with Procter & Gamble’s (P&G) many brands, there are still some opportunities for P&G to expand throughout the world where their brands are not yet well known. · Select one P&G brand that would potentially face a latent market in a certain country, region, or local area around the globe. · Discuss your rationale for choosing the brand and how it falls under this category. · Choose three analytical techniques employed by global marketers. · Summarize each of the techniques and why you think these are the most beneficial to the global market. Your initial discussion post should be 250 words. Do not forget to cite your textbook and any other sources used to support your ideas. You may refer to Ashford University Writing
  • 11. Center’s APA Style (Links to an external site.) resource. Required Resources Text Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com · Chapter 4: Social and Cultural Environments · Chapter 5: The Political, Legal, and Regulatory Environments · Chapter 6: Global Information Systems and Market Research Article Wingfield, N. (2018, January 21). Inside Amazon Go, a store of the future (Links to an external site.). The New York Times. Retrieved from https://www.nytimes.com/2018/01/21/technology/inside- amazon-go-a-store-of-the-future.html · This article provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) Multimedia amazon. (2016, December 5). Introducing Amazon Go and the world’s most advanced shopping technology (Links to an external site.) [Video File]. Retrieved from https://youtu.be/NrmMk1Myrxc · This video provides information about Amazon Go and will assist you in your Introduction to Data and Technology discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) SAP SuccessFactors. (2013, October 28). SuccessStory: PepsiCo (Links to an external site.) [Video file]. Retrieved from https://youtu.be/gsloNjOI-j0 · This video features the VP of Global Operations at Pepsi,
  • 12. Shakti Jauhar, and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) World Economic Forum. (2011, January 6). Davos 2011 - Muhtar Kent, CEO, Coca-Cola (Links to an external site.) [Video file]. Retrieved from https://youtu.be/yWzq_BJQfHM · This video features a former Coca-Cola CEO, Muhtar Kent, who discusses changes in the global market. This video will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) Web Page Procter & Gamble. (n.d.). Brands (Links to an external site.). Retrieved from https://us.pg.com/brands/ · This web page provides a list with information about product brands that are part of the Procter & Gamble (P&G) company and will assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. Accessibility Statement does not exist. Privacy Policy (Links to an external site.) Recommended Resources Multimedia Alux.com. (2017, March 31). 15 things you didn’t know about Pepsi (Links to an external site.) [Video file]. Retrieved from https://youtu.be/WSitLk5sc2s · This video discusses the start of Pepsi, its rivalry with Coca- Cola, the marketing strategy which saved it from bankruptcy, and its current products in the global market and may assist you in your Surviving Global Environments and Defining the Market
  • 13. Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy (Links to an external site.) ThoughtCatalyst. (2017, October 5). The secret behind Coca- Cola marketing strategy (Links to an external site.) [Video file]. Retrieved from https://youtu.be/XhMVWzVXNNk · This video discusses Coca-Cola’s history and global marketing strategies, including the “happiness” and “share a coke” campaigns, and may assist you in your Surviving Global Environments and Defining the Market Research Process discussion this week. This video has closed captioning and a transcript. Accessibility Statement (Links to an external site.)Privacy Policy Student Handout f!I • "XAVID Decade• ofCollege Dream• Vocabulary Awareness Chart • Scan the title, subtitles, captions, reading aids, and first and last paragraphs. Identify ten words D that seem important (for instance, words that are essential to the topic, content vocabulary, or key concepts). Once you have identified these words, write them in the "Word" column. Assess your • ~ own knowledge of each word by placing a check mark in the column that best represents your • understanding of each word. Use a dictionary to look up the words you don't know. •
  • 14. • • • • • • • Know Seen it; No Definition or notes for those words Word it don't idea you do not knowknow it 1. 2. 3. 4. 5. 6. 7. 8. 9.
  • 15. 10. Which of the above words were the most challenging? Why? • • • • • • • • • 0 0 • e • • • • • • • • ., • • 0 • • •