PeerIndex' Phil Guest spoke at Figaro Digital's big data event on the 18th April 2013. View his slides here. Big data stats included, and compelling arguments for why you can't afford to stick your head in the sand. Big data is here to stay, and social data the ideal starting point.
A short talk given at a Figaro conference on the challenges facing marketers grappling with big data and a suggestion that segmenting social data could be an easy place to start.
Here's a brief look at how Donald Trump's team used Facebook in the 2016 USA Presidential Election campaign, the role Cambridge Analytica played and how increasingly targeted and subjective 'news' is impacting trust and consumption behaviours.
PeerIndex' Phil Guest spoke at Figaro Digital's big data event on the 18th April 2013. View his slides here. Big data stats included, and compelling arguments for why you can't afford to stick your head in the sand. Big data is here to stay, and social data the ideal starting point.
A short talk given at a Figaro conference on the challenges facing marketers grappling with big data and a suggestion that segmenting social data could be an easy place to start.
Here's a brief look at how Donald Trump's team used Facebook in the 2016 USA Presidential Election campaign, the role Cambridge Analytica played and how increasingly targeted and subjective 'news' is impacting trust and consumption behaviours.
A interferência do algoritmo do Facebook no modelo de negócios da indústria de mídia. Aula produzida com o auxílio da pesquisa de danah boyd.
anabrambilla@gmail.com
Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just 15 seconds ----- Taken from his upcomming book; Pete's presentation covers how to assess new Web2.0 tools using the 'Markeitng Symphony' and 'Cialdini's Influence Factors'
In his keynote address at D-Summit 2017 in Tel Aviv, Samuel Scott argues that we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way.
Public Data and Digital Marketing for AdvocacyJeff Reichman
Presentation from Interactive Strategies 2018 (Houston Interactive Marketing Association). We cover two big points: what is public data, and how you can use it to change the world.
Abstract:
On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to protect individuals’ privacy and data. This regulation has far-reaching implications as it applies to any organization that deals with data of EU residents. By studying the discussion about this regulation on Twitter, our goal is to examine public opinions and organizational public relations (PR) strategies about GDPR. The results show that the regulation is being actively discussed by a variety of stakeholders, but especially by cybersecurity and IT-related firms and consultants. At the same time, some of the stakeholders that were expected to have a more active role were less involved, including companies that store or process personal data, government and regulatory bodies, mainstream media, and academics. The results also show that the stakeholders mostly have one-way rather than two-way communication with their audiences, thus fulfilling the rhetorical than relational function of PR.
Full paper at http://hdl.handle.net/10125/64061
The topic of duplicate data can be a tricky one to get your head around, especially if you're already struggling with it and don't know when or how to clear it up.
For help, take a look at this slide deck which dispels certain myths about data duplicates and offers some tips on how to keep them under control.
Bitly's CEO Mark Josephson gave a talk at Social Media Day Philly about what the Bitly team has learned from the link over the past nine years and why the link is more important today than ever before.
Can Data Actually Help You Get Through to Gen Z? by Egon Wilcsek - SocialbakersSavage Marketing
Generation Z probably doesn’t like any of your marketing. But, there may be a way to fix it, and the solution is actually not unlike most problems in marketing. It’s your ability to use data, probably the last thing you’d connect with generation Z. With an overwhelming amount of data available today, it’s about being the marketer that can connect the dots and this may be easier than you may think.
This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.
At the inaugural C4 Digicon Conference, I delivered the keynote address on "Building Community In The Digital Age: The How And Why".
Please note: Due to the fact that I present with Keynote, there is not a perfect transfer to PowerPoint so some slides may not be viewed optimally. For any questions, tweet me at @CBarrows or email me at CBarrows@gmail.com
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011Adrianna Tan
The 2011 General Elections in Singapore were also known to some observers as a "watershed election".
Adrianna Tan, who was the digital engagement team leader for the opposition party, the National Solidarity Party, shares a few stories, and the game plan for moving forward.
This presentation was prepared for The New Media Asia 2011 conference, held on 12 May 2011 at Royale Bintang Kuala Lumpur.
A interferência do algoritmo do Facebook no modelo de negócios da indústria de mídia. Aula produzida com o auxílio da pesquisa de danah boyd.
anabrambilla@gmail.com
Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just 15 seconds ----- Taken from his upcomming book; Pete's presentation covers how to assess new Web2.0 tools using the 'Markeitng Symphony' and 'Cialdini's Influence Factors'
In his keynote address at D-Summit 2017 in Tel Aviv, Samuel Scott argues that we should look beyond content marketing, inbound marketing, and social media marketing to integrate traditional and digital marketing in a real way.
Public Data and Digital Marketing for AdvocacyJeff Reichman
Presentation from Interactive Strategies 2018 (Houston Interactive Marketing Association). We cover two big points: what is public data, and how you can use it to change the world.
Abstract:
On May 25, 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to protect individuals’ privacy and data. This regulation has far-reaching implications as it applies to any organization that deals with data of EU residents. By studying the discussion about this regulation on Twitter, our goal is to examine public opinions and organizational public relations (PR) strategies about GDPR. The results show that the regulation is being actively discussed by a variety of stakeholders, but especially by cybersecurity and IT-related firms and consultants. At the same time, some of the stakeholders that were expected to have a more active role were less involved, including companies that store or process personal data, government and regulatory bodies, mainstream media, and academics. The results also show that the stakeholders mostly have one-way rather than two-way communication with their audiences, thus fulfilling the rhetorical than relational function of PR.
Full paper at http://hdl.handle.net/10125/64061
The topic of duplicate data can be a tricky one to get your head around, especially if you're already struggling with it and don't know when or how to clear it up.
For help, take a look at this slide deck which dispels certain myths about data duplicates and offers some tips on how to keep them under control.
Bitly's CEO Mark Josephson gave a talk at Social Media Day Philly about what the Bitly team has learned from the link over the past nine years and why the link is more important today than ever before.
Can Data Actually Help You Get Through to Gen Z? by Egon Wilcsek - SocialbakersSavage Marketing
Generation Z probably doesn’t like any of your marketing. But, there may be a way to fix it, and the solution is actually not unlike most problems in marketing. It’s your ability to use data, probably the last thing you’d connect with generation Z. With an overwhelming amount of data available today, it’s about being the marketer that can connect the dots and this may be easier than you may think.
This presentation was delivered in February at aTechMAP Calgary event. Market researcher and social media evangelist Brian F. Singh connects the dots - social media and the expression of democratic will - based on many years of research along with hands-on experience in using and applying social media resources.
At the inaugural C4 Digicon Conference, I delivered the keynote address on "Building Community In The Digital Age: The How And Why".
Please note: Due to the fact that I present with Keynote, there is not a perfect transfer to PowerPoint so some slides may not be viewed optimally. For any questions, tweet me at @CBarrows or email me at CBarrows@gmail.com
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011Adrianna Tan
The 2011 General Elections in Singapore were also known to some observers as a "watershed election".
Adrianna Tan, who was the digital engagement team leader for the opposition party, the National Solidarity Party, shares a few stories, and the game plan for moving forward.
This presentation was prepared for The New Media Asia 2011 conference, held on 12 May 2011 at Royale Bintang Kuala Lumpur.
For the nonprofit industry, understanding and nurturing a strong community of supporters is a vital component in advancing an organization’s causes.
Organizations look to social media as a means of attracting, leveraging and maintaining an engaged community of young supporters.
This nonprofit report examines the online behaviors of leading nonprofits and their followers, providing insight on how to evaluate performance and optimize social strategies.
Download this report and uncover:
- Key Facebook and Twitter benchmarks
- How the format and timing of online posts affects its performance
- Social intelligence strategies from The British Red Cross and Check One Two
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
The digital age has created a whole new way to connect with voters. Social networking and viral videos are a few ways, and they aren’t the wave of the future for campaigns, they are the here and now.
Connecting the Dots to Promote Brands and RevenueAdreka
Facilitate the convergence of all media to grow audiences and engage with them in meaningful ways to create loyal participatory relationships that Drives Revenue!
2010 Toronto Municipal Election - A Brand Experience PerspectiveAhmad Ktaech
An intriguing and thoughtful look at the 2010 Toronto Municipal Election from a Brand Experience perspective. Provides insights and recommendations for future elections.
Translation in Italian of the slides in Serbian about the credit line of Italian Government for entrepreneurs, micro, small and medium enterprises and local public utilities of the Republic of Serbia
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
6. Lega Nord gained a whopping 4,2 mln voters
(+200%!)
Forza Italia (Berlusconi) lost around 3 mln voters
Lega Nord, Forza Italia and Fratelli d’Italia were allied
in Center-right coalition
In five years Democratic Party (center-left) lost 2,5 mln
of voters
Five Star Movement gained more than 1,9 mln
voters (+25%), especially in Southern Italy
12. Some questions
✓ What is the impact of Fake news during
the election campaign?
✓ How fake news are disseminated inside
specific echo chambers?
✓ How fake news can survive debunking?
✓ Is it desirable a debunking done by
Police?
18. The narrative of a recovering country
fully defeated by
the narrative of a unsecure country
(immigration and unemployment)
Losing issues
✓
Civil rights
✓
Economic
Growth
✓
Pro EU rethoric
Winning issues
✓
Immigration
✓
Security
✓
Unemployment
✓
No-Euro/No-EU
✓
Taxes
19. Two winning strategies on social media
Matteo Salvini has developed a top-down strategy in
which the leader decides the issues and distributes the
keywords to activate the reaction of different triboos of
his supporters.
He saturates the social networks, asks questions to get
feedbacks to test the sentiment of his fan base, he
provokes flames trolling competitors, the hashtags
#primagliitaliani or #primaillavoro are generic and
acontestual
20. Two winning strategies on social media
The strategy of Five Star Movement is molecular.
The headquarter, via the blog www.ilblogdellestelle.it/
and the social media, promotes not only the distribution but
the production of contents made by militants
The communication relies also on mediaactivism of
thousands of supporters. Casaleggio e Associati, the
webcompany co-founder of Five Star Movement, manages
the core contents and tries to lead the online conversation,
promoting «spo(i)ntaneous» activities
21. SOCIAL ENGAGEMENT INDEX
Five-Star Movement is the absolute protagonist
Index based on KPI considering the number of positive interactions, Like, Shares, fan base growth of Facebook and Twitter accounts
22. SOCIAL ENGAGEMENT INDEX
Matteo Salvini is by far the top figure among political leaders
Index based on KPI considering the number of positive interactions, Like, Shares, fan base growth of Facebook and Twitter accounts
24. Source: Ste Davis, Decoding the Social Media Algorithms. A Guide for
Communicators
Hacking Social Media Algorithms for electoral campaign
purposes?
25. Source: Ste Davis, Decoding the Social Media Algorithms. A Guide for
Communicators
Hacking Social Media Algorithms for electoral campaign
purposes?
26. Survey in the last 8 days of campaign on 980 Twitter profiles and 8375 tweets. Courtesy from https://socialrecap.it
Effectiveness on Twitter
Political debate on Twitter focused on personal attacks and litigation
Leader per volume of tweets: Center-right
Leader per engagement: Five Star Movement
27. The secret of Five Star Movement is the activation of thousands of microinfluencers
28. The secret of Five Star Movement is the activation of thousands of microinfluencers
Scale-free network
29. Lessons learned
✓ Fake news (fake not as false, but as exaggerated and distorted) used by
foreign countries and political actors to create specific framings many
months before elections
✓ Microtargeting too expensive, its effectiveness is still questioned
✓ Raise of microinfluencers as more effective alternative to microtargeting
✓ Digital PR in politics more than content marketing: it’s about social
mobilitation, using social networks algorithms and network analysis
✓ Algorithms and Fake news can’t be an alibi for the failure of
communication strategies
30. Are you sure someone else didn’t use
Your personal data before?
31. Politics. In 2008 Berlusconi used data from Badoo for electoral purposes
Are you sure someone else didn’t use
Your personal data before?
32. Politics. In 2008 Berlusconi used data from Badoo for electoral purposes
Lercio means Filthy
Are you sure someone else didn’t use
Your personal data before?
Yes, this is really a fake news!
33. Thank you for your attention!
Biagio Carrano
biagio@eastcom.it