Daikin is a Japanese manufacturer of air conditioning equipment founded in 1924. It entered the North American market in 2004 and is now the second largest HVAC manufacturer globally. Daikin focuses on energy-efficient and environmentally-friendly products. It has manufacturing facilities and sales networks around the world and is a leading brand for residential, commercial, and industrial air conditioning solutions.

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Worlds leading Air Conditioner Brand

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HISTORY
• Daikin is a Japanese multinational air conditioner manufacturing
company headquartered in Osaka.
• Daikin entered the North American air conditioning market in 2004.
• Daikin Industries Ltd was founded in 1924 as Osaka Kinzoku
Kogyosho LP by Akira Yamada.
• In 1963 the company was renamed Daikin Kogyo Co Ltd
• In 1982 it was renamed to the current Daikin Industries Ltd.
• In November 2006 Daikin purchased OYL Industries. This made
Daikin the second largest HVAC manufacturer in the world
after Carrier Corporation

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HISTORY
• Facing the global demands on CO2 reductions and the serious
energy issues facing the world, this product aims to cut energy
consumption
• Daikin opened its first American air-conditioner manufacturing
facility—employing about 250 people in a 525,000 square feet
(48,800 m2
) facility in Houston, Texas—in 2013
• Daikin is the official sponsor of Belgian soccer team Club
Brugge and of Galatasaray Daikin women's volleyball team.

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MEMBERS
Noriyuki Inoue
Chairman of the Board
Masanori Togawa
President and CEO

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Air Conditioning
• Residential air conditioners
• Residential air purifiers
• Commercial-use air conditioners
• Commercial-use air purifiers
• Humidity-adjusting external air-processing units
• Large-sized chillers
• Marine container refrigeration units
• Marine vessel air conditioners

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Factory Development
February 1990 Company established.
December 1990 1st. Factory completed.
December 1996 2nd. Factory completed.
August 1999 Products Warehouse completed.
March 2005 Products Development Center completed.
April 2010 3rd. Factory complete.
Production
January 1991 Production of compressors and room air conditioners.
January 1997
Production of package air conditioners for commercial
applications.
November 2002
Production of air conditioners with alternative refrigerant
(R410A).
January 2005 Products development started.
March 2011 Production of air conditioners with alternative refrigerant (R32)

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Daikin Journey...

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Company Name Daikin Industries, Ltd.
Founded Oct. 25, 1924
Incorporated Feb. 11, 1934
Representative President and CEO Masanori Togawa
Capital 85 billion yen
Number of Employees
(Mar. 31, 2016)
60,805 (non-consolidated: 6,870)
Head Office
Umeda Center Bldg., 2-4-12, Nakazaki-
Nishi, Kita-ku, Osaka 530-8323, Japan
Organization

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 11branchoffices(sales&service)
 15Salesoffices
 4motherwarehouses
 22supportingwarehouses
 300+ Daikin Solution Plaza (DSP)
 3100+ Channel Partners
 310 plus Authorized Service Providers (ASP)
Daikin India Network

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Daikin World Network
 Founded in 1924, Daikin Industries Limited is the world’s no.1 HVAC company engaged in providing advanced, high-quality air conditioning solutions for
residential,commercial,andindustrialapplications
 Pioneering products include the first packaged air-conditioner in Japan in
1951 and world's first Variable Refrigerant Volume (VRV) system in 1982.
 Daikin ensures safety comes first, and the Group is reputed for its quality
products and services. The Group also places much emphasis on "the fusion
of the global environment and business management".
 In all aspects of its business operations, Daikin applies environmental-
friendly practices, and actively promotes the development of new products
and inventive technologies that help to sustain and improve our global
environment

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Manufacturing Service locations of India
Daikin Airconditioning India Pvt. Ltd.
12th floor, Building No. 9,
Tower A, DLF CYBER CITY, DLF PHASE-III
GURGAON - 122002, HARYANA (INDIA)
Tel: 0124-4555444
Fax: 0124-4555333
Daikin Airconditioning India Pvt. Ltd.
Ansals Palam Vihar Gurgaon, 12th floor, Building
No. 9, Tower A, DLF Cyber City, DLF Phase-III,
Gurgaon, Haryana 122002

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People and ideas you can trust.TM
©2014 Daikin Applied

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LOGO AND PUCH LINE/ SLOGAN
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Complete Silence

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Daikin Vision & Mission
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Vision
Come first in customers’ mind as the most
trusted air-conditioner brand
Mission
To contribute to the society by providing the
most advanced air-conditioning solutions
To ensure continuous customer satisfaction
To establish Daikin Brand as a brand of trust and
confidence, which our customers and dealers
believe in.

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ADVERTISING AGENCY
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Daikin Shriram AC appoints Rediff
•DAIKIN Shriram Air Conditioning Ltd (DSAC) has appointed Rediffusion
DY&R as its advertising agency.
•With an ad-budget of Rs 3 crore, DSAC plans to position its brand as a
new technology air-conditioner with consumer benefits, according to a
press release.
•The company hopes to corner about 20 per cent of the premium
segment of the split airconditioner. And to achieve this target, the
company plans to advertise it products both in the print and electronic
media.
•DSAC is a joint venture between Daikin Industries Ltd and Siel Ltd, a
Siddharth Shriram Group company. The venture started with an initial
investment of Rs 19.5o crore in April 2000.
•The company's product range includes the Sky Air range of split and
duct air conditioners, targeted at residential and commercial segments

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TARGET MARKET AND MAJOR COMPETITOR
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It is looking at penetrating the Tier II
and III cities, where there is huge
latent demand for air-conditioners
Competitor
•Samsung
•LG
•Whirlpool
•Videocon
•Blue Star
•Hitachi
•Haier
•O General
•Carrier
•Voltas
•Panasonic
•Electrolux

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ANALYSIS ON THE BASIS OF SALES
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The market survey showed that the sales volume of Daikin is the
highest followed by Lg, whirlpool, Hitachi, national, carrier Voltas
and then Ogeneral

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QUALITY OF AIR CONDITIONERS
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DAIKIN serves as the top leader in providing best quality to its
customers, by national.

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CUSTOMER CONSIDERATION OF PRICE
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According to the market survey conducted 20 customers
considered price as a major determinant while buying Daikin air
conditioners, whereas 5 does not give price the same weightage.

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POSITIONING OF DAIKIN AIR CONDITIONER IN THE MARKET
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Amongst the dealers surveyed 41 % agreed that the
positioning of Daikin air conditioner in the market is
excellent whereas 33 % feels that it is good , & 13 % says that
is satisfactory as well as poor.

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MAINTAINENCE OF GOOD PUBLIC RELATION
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According to the market survey conducted, About 84 % of
the correspondent say that Daikin maintains a good public
relation with its dealers whereas 16 % does not have the
same response

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INSTALLATION AND OPERATION
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According to the market survey conducted, Hitachi leads
the market in providing services in terms of installation &
operation followed by Daikin, lg, carrier, whirlpool,
national, Voltas and then ogeneral

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ADOPTION OF VARIOUS PROMOTIONAL TOOLS
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Advertisement is regarded as one of the major
promotional tools with a share of 56 % followed by sales
promotion, personal selling and direct marketing

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MAINTAINENCE OF SUFFICIENT NETWORK
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Amongst the dealers surveyed 82 % said that Daikin
maintained a suffient network whereas while 18%
provided negative response

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What a DAIKIN AC Means for the Facility Owner
+ + =
Reduced
Maintenance
(no oil, no purge)
High
Efficiency
Sustainability Lowest
Total Cost
of Ownership
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DAIKIN PRODUCTS
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SPLIT
They are always there, just like air.
CASSETTE
Quiet, decor-blending form and easy installation in new or old
buildings.Flexibility in installation location. Installation is also
simple.
DUCTED
Superior air distribution for comfortable
living.

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CHILLER
AIR PURIFIER
Air Purifier cleans the air in your
room. Removes Allergens,
Adjuvants, Deodorising

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FLOOR STANDING
The floor-standing configuration means the
VRV
VRV system air conditions each room
individually.

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MARKETING STRATEGY
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It sells the residential air conditioners mainly through its Channel Partners (dealer network).
The centralized air-conditioning systems, the VRV (aircooled and watercooled) and the
Chillers (air-cooled and water-cooled) are sold mainly through the Opinion leaders like
Architects and the HVAC consultants.

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Revenue 2,043.69B
Gross profit 684,034M
Operating income 217,872M
Income before tax 206,183M
Net income 136,986M
EBITDA 348,641M
Diluted EPS 468.84
Dividends per
share
120
Financial Highlights
Local currency US Dollar
March 2016

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Sales Breakdown by Division
(consolidated)

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Fial yearFial year SalesSales
2009 10,258
2010 11,170
2011 12,535
2012 13,684
2013 15,885
2014 15,972
2015 13,368
Note: unit= million yen
Consolidated all OKAYA group
Sales

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Reefer Scroll Market
As a result of Daikin’s High Quality, Reliability and
Performance, the Scroll Compressor has become the
preferred choice in the market.
In 2005, over half of the reefer machines purchased will be
fitted with Scroll compressors, Daikin was and remains the
major supplier of scroll machines.
47%
20%
25%
8%
Daikin
CT
TK
MHI

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Create New Value by Anticipating the Future Needs of Customers
•
Contribute to Society with World-Leading Technologies
•
Realize Future Dreams by Maximizing Corporate Value
•
Think and Act Globally
•
Be a Flexible and Dynamic Group
o
1) Flexible Group Harmony
o
2) Build Friendly yet Competitive Relations with Our Business
Partners to Achieve Mutual Benefit
Mission – Philosophy - Values

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•
Be a Company that Leads in Applying Environmentally Friendly
Practices
•
With Our Relationship with Society in Mind, Take Action and
Earn Society's Trust
o
1) Be Open, Fair, and Known to Society
o
2) Make Contributions that Are Unique to Daikin to Local
Communities
•
The Pride and Enthusiasm of Each Employee Are the Driving
Forces of Our Group
o
1) The Cumulative Growth of All Group Members Serves as
the Foundation for the Group's Development
o
2) Pride and Loyalty
o
3) Passion and Perseverance

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 Good Design Award is Japan's one and only comprehensive
design promotion system hosted by the Japan Institute of
Design Promotion, a public interest incorporated foundation.
 The Best Sales Increase Award recognizes one distributor in each
of five regions who experienced the greatest percentage increase in
overall sales from 2007 through 2008. This year the award winners
were The Wallwork Group in the northeast region, Baker
Distributing Co.in the southeast region, ACES A/C Supply in the
south region, Slakey Brothers Inc. in the west region, and EMCO
Corp. in Canada.
Awards

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 The DNA Dealer Achievement Award is given to the top three
distributors with the most sales from contractors who are enrolled
in the Daikin Network Alliance (DNA), a group of professional
contractors meeting training and registrations requirements.
Winners include The Wallwork Group in the northeast region,
Coastline Distribution in the southeast region, and The Star
Supply Co. in the northeast region.
 In addition to its two other awards, The Star Supply Co. also
received the Pinnacle Award from Daikin AC. The Pinnacle
Award is given to the distributorship that performs the best in
terms of sales, opportunities, closure rates, project scope and size,
and level of investment in Daikin products.

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People and ideas you can trust.TM
Questions?
©2014 Daikin Applied

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People and ideas you can trust.TM
Thank You!
©2014 Daikin Applied