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CASE: Suomen Lähikauppa
The neighborhood experience
What is Suomen Lähikauppa?
With two national chains,
Suomen Lähikauppa is
the only grocery store
operator in Finland that
focuses purely on
local shops
7.9.2015 2Trainers’ House – CASE Suomen Lähikauppa
What is Suomen Lähikauppa?
There are nearly
700 Siwa and Valintatalo stores,
approximately 4,600 personnel
and nearly all the Finnish
population as customers
7.9.2015 3Trainers’ House – CASE Suomen Lähikauppa
What is Suomen Lähikauppa?
In 2013, the company’s net sales
amounted to about
1bn €
7.9.2015 4Trainers’ House – CASE Suomen Lähikauppa
5
How do you turn
customer experience
into a competitive
advantage?
Trainers’ House – CASE Suomen Lähikauppa 7.9.2015 6
Well?
The goal was
a measurable and
significant improvement
in the customer
experience
7.9.2015 7Trainers’ House – CASE Suomen Lähikauppa
The cooperation was divided into three different phases:
1) creating a model of customer
experience management
2) planning and preparing
implementation and
3) the actual implementation
in the stores
7.9.2015 8Trainers’ House – CASE Suomen Lähikauppa
CHANGE COACHES
HEAD OFF TO THE
FIELD
7.9.2015 9Trainers’ House – CASE Suomen Lähikauppa
The cooperation started with an
extensive field analysis and
creating a model of customer
experience management,
which in turn would bring
a competitive advantage
7.9.2015 10Trainers’ House – CASE Suomen Lähikauppa
All managers and the
support organisation
based in Sörnäinen, Helsinki,
participated in the training
sessions
7.9.2015 11Trainers’ House – CASE Suomen Lähikauppa
We recruited
15 change agents in-house,
who helped us cover
all of the nearly
700 shops and
4,600 employees
7.9.2015 12Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
The change agents
had valuable information
about the everyday work
in the shops and
the idea in itself was
fantastic!
7.9.2015 13Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
The themes to be
implemented were
divided into ten modules
+
for every one of these,
training plans and materials
were prepared
7.9.2015 14Trainers’ House – CASE Suomen Lähikauppa
Trainers’ House trained
the coaches in the
contents one module at a time,
and they in turn trained
the staff
7.9.2015 15Trainers’ House – CASE Suomen Lähikauppa
Supporting the change:
Regular telephone conferences,
steering group meetings,
reporting,
Pulssi Change
Management System
7.9.2015 16Trainers’ House – CASE Suomen Lähikauppa
The key was
that we kept the focus
on the important
things
7.9.2015 17Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
For example,
the change agents prepared
a plan of measures with the
shop manager after every
training module, and the shop’s
progress was monitored
through an auditing process
7.9.2015 18Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
7.9.2015 19Trainers’ House – CASE Suomen Lähikauppa
BETTER BRAND
IMAGE
7.9.2015 20Trainers’ House – CASE Suomen Lähikauppa
The results
of the ”Local Shops
of Good Experiences”
projects are seen
in several areas:
7.9.2015 21Trainers’ House – CASE Suomen Lähikauppa
According to a brand study,
the brand image
has improved
significantly
for both Siwa and Valintatalo
during the cooperation
7.9.2015 22Trainers’ House – CASE Suomen Lähikauppa
As a result of the
two-week bakery trial,
sales in that department
increased by
+152%
7.9.2015 23Trainers’ House – CASE Suomen Lähikauppa
We are very pleased
with what we have
achieved
in the shops
7.9.2015 24Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
The level of operations
has improved
and we have focused
on the right things
7.9.2015 25Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
According to the
working atmosphere
survey, we are above
the retail average
7.9.2015 26Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
76%operating practices in their own shops had
changed for the better as a result of the
training sessions
7.9.2015 27Trainers’ House – CASE Suomen Lähikauppa
Furthermore,
it has been great
to watch the change
coaches in their work
7.9.2015 28Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
Furthermore,
it has been great
to watch the change
coaches in their work
7.9.2015 29Trainers’ House – CASE Suomen Lähikauppa
Ralf Holmlund
CEO
Suomen Lähikauppa
Read more of our
Change Management
Success Stories
trainershouse.fi/cases/?lang=en
7.9.2015 30Trainers’ House – CASE Suomen Lähikauppa
Change Management Company
Trainers’ House
+35820 33 3333
info@trainershouse.fi
Tekniikantie 14
02150 Espoo
Finland

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Case Suomen Lähikauppa - Trainers House Change management success stories

  • 1. CASE: Suomen Lähikauppa The neighborhood experience
  • 2. What is Suomen Lähikauppa? With two national chains, Suomen Lähikauppa is the only grocery store operator in Finland that focuses purely on local shops 7.9.2015 2Trainers’ House – CASE Suomen Lähikauppa
  • 3. What is Suomen Lähikauppa? There are nearly 700 Siwa and Valintatalo stores, approximately 4,600 personnel and nearly all the Finnish population as customers 7.9.2015 3Trainers’ House – CASE Suomen Lähikauppa
  • 4. What is Suomen Lähikauppa? In 2013, the company’s net sales amounted to about 1bn € 7.9.2015 4Trainers’ House – CASE Suomen Lähikauppa
  • 5. 5
  • 6. How do you turn customer experience into a competitive advantage? Trainers’ House – CASE Suomen Lähikauppa 7.9.2015 6 Well?
  • 7. The goal was a measurable and significant improvement in the customer experience 7.9.2015 7Trainers’ House – CASE Suomen Lähikauppa
  • 8. The cooperation was divided into three different phases: 1) creating a model of customer experience management 2) planning and preparing implementation and 3) the actual implementation in the stores 7.9.2015 8Trainers’ House – CASE Suomen Lähikauppa
  • 9. CHANGE COACHES HEAD OFF TO THE FIELD 7.9.2015 9Trainers’ House – CASE Suomen Lähikauppa
  • 10. The cooperation started with an extensive field analysis and creating a model of customer experience management, which in turn would bring a competitive advantage 7.9.2015 10Trainers’ House – CASE Suomen Lähikauppa
  • 11. All managers and the support organisation based in Sörnäinen, Helsinki, participated in the training sessions 7.9.2015 11Trainers’ House – CASE Suomen Lähikauppa
  • 12. We recruited 15 change agents in-house, who helped us cover all of the nearly 700 shops and 4,600 employees 7.9.2015 12Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 13. The change agents had valuable information about the everyday work in the shops and the idea in itself was fantastic! 7.9.2015 13Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 14. The themes to be implemented were divided into ten modules + for every one of these, training plans and materials were prepared 7.9.2015 14Trainers’ House – CASE Suomen Lähikauppa
  • 15. Trainers’ House trained the coaches in the contents one module at a time, and they in turn trained the staff 7.9.2015 15Trainers’ House – CASE Suomen Lähikauppa
  • 16. Supporting the change: Regular telephone conferences, steering group meetings, reporting, Pulssi Change Management System 7.9.2015 16Trainers’ House – CASE Suomen Lähikauppa
  • 17. The key was that we kept the focus on the important things 7.9.2015 17Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 18. For example, the change agents prepared a plan of measures with the shop manager after every training module, and the shop’s progress was monitored through an auditing process 7.9.2015 18Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 19. 7.9.2015 19Trainers’ House – CASE Suomen Lähikauppa
  • 20. BETTER BRAND IMAGE 7.9.2015 20Trainers’ House – CASE Suomen Lähikauppa
  • 21. The results of the ”Local Shops of Good Experiences” projects are seen in several areas: 7.9.2015 21Trainers’ House – CASE Suomen Lähikauppa
  • 22. According to a brand study, the brand image has improved significantly for both Siwa and Valintatalo during the cooperation 7.9.2015 22Trainers’ House – CASE Suomen Lähikauppa
  • 23. As a result of the two-week bakery trial, sales in that department increased by +152% 7.9.2015 23Trainers’ House – CASE Suomen Lähikauppa
  • 24. We are very pleased with what we have achieved in the shops 7.9.2015 24Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 25. The level of operations has improved and we have focused on the right things 7.9.2015 25Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 26. According to the working atmosphere survey, we are above the retail average 7.9.2015 26Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 27. 76%operating practices in their own shops had changed for the better as a result of the training sessions 7.9.2015 27Trainers’ House – CASE Suomen Lähikauppa
  • 28. Furthermore, it has been great to watch the change coaches in their work 7.9.2015 28Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 29. Furthermore, it has been great to watch the change coaches in their work 7.9.2015 29Trainers’ House – CASE Suomen Lähikauppa Ralf Holmlund CEO Suomen Lähikauppa
  • 30. Read more of our Change Management Success Stories trainershouse.fi/cases/?lang=en 7.9.2015 30Trainers’ House – CASE Suomen Lähikauppa
  • 31. Change Management Company Trainers’ House +35820 33 3333 info@trainershouse.fi Tekniikantie 14 02150 Espoo Finland