Daikin is a Japanese multinational company founded in 1924 that is now the world's largest air conditioning manufacturer. It has over 60,000 employees across 28 group companies and a presence in 145 countries. In India, Daikin established its first manufacturing plant in Neemrana in 2008 and has since become the top HVAC company in India in terms of revenue. Key to Daikin's success is its focus on energy-efficient and environmentally-friendly technologies like its inverter air conditioners, VRV systems, and use of refrigerant R32. Daikin India aims to provide the most advanced air conditioning solutions while ensuring customer satisfaction and establishing its brand as one of trust in the country.

1. DAIKIN
PRESENTED BY:
MAJOR SINGH(LPU)
M.HARISH NAIDU(NITT)
RUDRA RANJAN SWAIN(NITW)
YOGENDRA PRATAP SINGH(MNNIT)

3. Daikin Journey...
1924
founded
1935
Fluoro carbon gas
manufactured
1951
Japan’s first PA
developed
1958
Window AC
marketed
1966
Starts production
of centrifugal
chillers
1982
Multi split AC
1984
Inverter AC
1994
ISO 9001
1996
Marketed VRVs
1999
Ururu sarara
2012
Marketed R32
2014
World No. 1

4. No. of group
companies-
28+185
Global
presence in
145*
countries
No.of
employees-
60,805*
Total
turnover-
USD22bn*
*As of march,2016

5. Sales breakdown

6. Plots that matter...
Net sales and operating
income(ACs)
Net sales and
operating
income(defence)
Net sales and
operating
income(chemicals)

7. Growth and strategy

8. Key products...
1.Residential ACs and
air purifiers
2.Commercial ACs and
air purifiers
3.Chillers
4.Marine container
refrigeration
1.Flourocarbons
2.Flouroplastics
3.Flouroelastomers
4.Oil water repellent
products
5.Mold release agents
1.Ammunition
2.War heads
3.Grenades and other
military explosives
4.Aircraft parts

9. Key Technologies
VRV
Single ODU
multiple IDU
VRT
Space
efficient
Inverter
Tech.
R32
ODP is zero
low GWP
Energy efficient
Easy charging

10. Daikin Air-conditioning India Pvt.Ltd

11. Daikin India’s Mission
• To contribute to the society by providing the most
advanced air conditioning solutions.
• To ensure continuous customer satisfaction.
• To establish Daikin brand as brand of trust and
confidence and a brand which our customer, dealers
and employees are proud of.

12. DAIPL Milestones..
Currently ,India ‘s NO. 1 HVAC company in terms of revenue.
2014-Total sales have gone upto Rs.2200 crores
2009-Production stats at Neemrana facility
2008-Neemrana as the manufacturing plant for DAIPL
2007-Relocates headquarters to Gurgaon
2004-DAIKIN India becomes become a wholly own subsidiary of DIL,Japan
2002-Introduces VRV technology to India
2000-DAIKIN enters the Indian market in a JV with Usha Shriram

13. Neemrana Facility
• Total Area-40 acres
• No. Of employees-1400
• 4 mother warehouses
• 17 supporting warehouses.
• 100 Cr investment in the
R&D Centre.
• 5 lakhs high wall AC
• 20000 VRVs
• 365 Chillers
• 1 AC in every 25 seconds.

14. Market Presence
NORTH
35%
SOUTH
27%
WEST
28%
EAST
10%
70
30
30
70
0
20
40
60
80
100
120
FY2012 FY2014
COMMERCIAL RESIDENTIAL
440
850
1200
1800
2200
0
500
1000
1500
2000
2500
FY09-10FY10-11FY11-12FY12-13FY13-14
Turnover in Cr.
96%
75%
25%
4%
inverter non inverter others daikin
(*as of 2013-14)

15. SWOT analysis
1.Manufacturing facility in India.
2.More localised parts.
3.Strong logistics, sales and
service.
4.Having patented technology.
1.Critical parts are knock down
parts.
2.Manufacturing technology not
in India for critical process and
products.
3.
1.Growing real estate,
urbanisation.
2.Favourable govt. Policies.
3.Rise in temperature.
1.More no. of players entering
2.Products at low cost to
consumers available.

16. PEST Analysis
• Global warming could be driving factors
• Govt. Policies favouring towards the retail
segment.
Political
• Growing middle class especially in tier 2
and 3 cities
• Growth in retail sector and easy financial
options.
Economical
• Consumer perception is shifting from
luxurious to need
• Owning of ACs become social status
Social
• Energy efficiency consideration to meet the
BEE requirement.
• Alternative refrigerant to fulfil the
environmental requirement.
Technological

17. Five point strategy
• The company has devised a five point strategy which
includes :
1.Products
2.People
3.Service
4.Systems
5.Brand

18. CPM

19. Gurucool
Gurucool
Smart
Tidy
Approacha
ble
Ready
Meet and
greet
Acknowledge
and confirm
Get to work
Involve the
customer
Close with
smile

20. Awards and Sponsorship
• Daikin Thailand-Prime Minister’s industry award for safety
management,2012.
• Ururu Sarara 7-most energy efficient product by Japanese
PM,2013 .
• Daikin Europe-top employees 2013 award for eighth year in a
row.

21. Socio-environmental contribution
Village adoption programmes
undertaken by DAIPL.
Supporting the rural education
through its various campaigns. Cool
a school is one of its kind by DAIPL.
Rain water harvesting(Watershed
management) usually helps the
industries to control water use and its
wastage too.
Using green refrigerants

22. Media clippings..
Only global leaders get global attention

23. Bibliography...
• www.daikin.com
• www.wikipedia.org
• Report of V.M Patel Institute of Management.
• Daikin India Media clippings

24. THANK YOU