It would not come as a surprise that like all marketing professionals, B2B marketers are also crazy about numbers and data. For More: http://bit.ly/29CvHvJ

1. https://www.thomsondata.com/article/b2b-
online-marketing-programs.php

3.  It would not come as a surprise that like all marketing
professionals, B2B marketers are also crazy about
numbers and data. So technological innovation creates
immense opportunities for marketers to slice and dice
information in an effortto create more meaningful lead
acquisition strategies. But, in cases, as such innovation
might act as a deterrent and be considered as
overwhelming in some aspects.
 Do you really need analytics, measurement and mapping?
 Analytics is an excellent tool to make intelligent decisions
about the online marketing and where to spend your time
and resources, and better inform their strategies and
tactics moving forward. Moreover it will help you
demonstrate the ROI of your online marketing programs
and provide the proof that your efforts are delivering
results.

4.  What should you be measuring in online marketing?
 Website:
 Your website is the nest for all your online marketing
efforts and serves as the headquarter for all factors like:
 Unique Visitors
 Conversions
 % New Visits vs. % Return Visits
 Traffic Sources
 Inbound Links/Referring URLs
 Indexed Pages
 Bounce Rate
 Most Popular/Least Popular Pages
 Companies Visiting
 Leads Visiting

5.  Landing Pages:
 Landing pages, no doubt, plays a critical role
in online lead generation, consider the
following metrics while measuring for your
website:
 Visitor-to-Lead Conversion %
 Lead-to-Customer Conversion %
 Visitor-to-Customer Conversion %

6.  Blogging:
 Blogging is the cornerstone of content marketing
and can contribute directly to web traffic, SEO
and lead generation. So what should you
measure?
 Unique Visitors
 Traffic Sources
 Individual Post Views
 Subscribers
 Generated Leads
 Visitor-to-Lead Conversion %
 Call-to-Action (CTA) Performance

7.  Search Engine Optimization (SEO)
 Applying SEO best practices, its best to
measure:
 Organic Traffic
 Top Unique Search Terms
 Branded vs. Non-Branded Search Traffic
 Keyword Rankings
 Inbound Links

8.  Social Media Marketing
 Social media marketing is also a valuable
component of your B2B online marketing
program, and here’s what you should be
tracking:
 Audience (Followers, Likes, etc.)
 Engagement
(Shares/Mentions/Retweets/Likes/Pins)
 Website Traffic Generated
 Conversions Generated

9.  Email Marketing
 Email marketing can help to drive website traffic, generate leads,
nurture leads and upsell existing customers so be sure to pay
attention to these metrics:
◦ A/B Test Results
◦ Delivery Rate
◦ Bounce Rate
◦ Open Rate (with a grain of salt)i
 Click-through Rate
 Subscribers/Growth Rate
 Forwards
 Click-to-Conversion Rate
 Unsubscribes
 So once you know what to measure within the domain it
becomes clear where actually to maintain your focus area by
creating high-quality content within.