As the VP of Sales, you can benefit greatly from e-mail mining and e-mail analytics. Here's databahn's top 5 ways that e-mail mining and e-mail analytics can help contain costs and generate revenue for your company.

1. By
Top 5 Ways E-Mail Mining & E-Mail Analytics
Help Contain Costs & Generate Revenue

2. Using E-Mail Mining & E-Mail Analytics
For Co$t Containment
E-Mail Mining & E-Mail Analytics By

3. 1. Identify Poor Performers Early On
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4. E-Mail Frequency
E-Mail
Sentiment
# of E-Mail
Communications
Use E-Mail Analytics to understand
how your top performers
communicate via e-mail:
E-Mail Language

5. C Players
Transform Your Employees
B Players
A Players
From Underdogs
To Top Sellers
E-Mail Mining & E-Mail Analytics By

6. Make The Change Before It Impacts…
You (Sales
VP)
Your Company
Your Customers
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7. Problem:
2. Get To The Root Cause Of
Customer Churn Issues
Solution:
Use E-Mail Analytics to identify early
warning signs in e-mails
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8. Fact: You Can Prevent Customer Churn
How can E-Mail Analytics help?
2. Mine e-mails for any
indication of customer
dissatisfaction
1. Identify words and phrases
associated with customer
churn
3. Get warnings sent
directly to you
4. Get involved before the
situation becomes irreparable
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9. E-Mail Mining & E-Mail Analytics By
Using E-Mail Mining & E-Mail Analytics
For New $ources Of Revenue

10. 3. Create New Products & Services
From Customer Complaints
Customers express
frustration and
concerns via e-mail
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11. With E-Mail Analytics, your
company can uncover
valuable information:
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You have all the data –
now use it!

12. Don’t Just Be Tactical
Short Term Resolution
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Satisfy this
one customer…
at this one
specific moment.Result:

13. Instead – Be Strategic
ideas could be buried in millions of
new product new service
OR
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(Think Long Term)
improved process
OR

14. What Does This Mean
For Your Company?
You’re not just resolving the issue
for this one customer.
You’re also keeping your future
customers in mind!

15. 4. Keep Track Of Your Customer Base
To Optimize Marketing Effectiveness
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16. Fact: You can’t rely on your reps
to enter contact info into the CRM
Your reps enjoy interacting
with clients
NegativePositive
Critical contact info is not
being recorded
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17. You Need E-Mail Mining To…
• Extract valuable
contact info from
emails
• Capture valuable
‘tribal knowledge’
• Uncover new
product & service
ideas
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18. So When It Comes Time To Launch
That Marketing Campaign…
you can
communicate to
everyone who will be
receptive to your
messages!
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19. 5. Don’t Miss Out On Opportunities
When Your Sales Rep Leaves
Your rep may be out
the door …
but don’t let valuable
opportunities go too!
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20. If You Utilize E-Mail Mining…
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21. For more information, check out our blog at
www.databahn.com/blog
@844databahn
Databahn
databahn
E-Mail Mining & E-Mail Analytics By