The internet has changed the way we buy, beyond all recognition. Before e-commerce, we shopped using three distinct channels: in person, over the phone, via mail order.
Of those channels, two required the customer to engage with a real, live person. This meant more opportunities to convert on-the-fence customers. If they were in our store, we could approach them. If they had a question, they would approach us. To- day, that same on-the-fence customer might place items in their basket, get distracted or change their minds, and leave, potentially never to be seen again.
You need to know more than how to sell (although that’s still very important). You need to understand how consumers view online, and you need enough technical know-how to implement systems that help highlight when a customer should be approached.
Get all that right, and live chat can have a significant positive impact on your bottom line.
Of course, implementing a live chat function on your site isn’t enough - you have to know how to use it. This exhaustive roundup of practical tips and tactics will help you learn how.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
The internet has changed the way we buy, beyond all recognition. Before e-commerce, we shopped using three distinct channels: in person, over the phone, via mail order.
Of those channels, two required the customer to engage with a real, live person. This meant more opportunities to convert on-the-fence customers. If they were in our store, we could approach them. If they had a question, they would approach us. To- day, that same on-the-fence customer might place items in their basket, get distracted or change their minds, and leave, potentially never to be seen again.
You need to know more than how to sell (although that’s still very important). You need to understand how consumers view online, and you need enough technical know-how to implement systems that help highlight when a customer should be approached.
Get all that right, and live chat can have a significant positive impact on your bottom line.
Of course, implementing a live chat function on your site isn’t enough - you have to know how to use it. This exhaustive roundup of practical tips and tactics will help you learn how.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
Slides for a two day workshop in Shanghai for a multinational client. Contrasting a product vs. a customer oriented company. Utilizing the Business Model Canvas and IBM Studies to create an awareness for building a value proposition and customer centricity.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Saleskipathshala : Coun Sell Well - By Sanjay SinghSanjay Singh
Stay connected with Us for regular updates on Our Social Channels:
Like Us on Facebook: https://www.facebook.com/Consult4Sales1/
Follow Us on Twitter: https://twitter.com/Consults4Sales
Follow Us on LinkedIn: https://www.linkedin.com/company/strategic-concepts-i-pvt.-ltd/?originalSubdomain=in
Pinterest.com: https://in.pinterest.com/sciplmarkon/
If you want to invite Mr. Sanjay Singh for a Training, Seminar or Event, then please click on the link :
https://consult4sales.com or Call at +91- 9970506000
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Though lead generation for business purposes can be a rather
daunting task, there are various simple ways that can be adopted to
keep the exercise as simple as possible. This time tested methods
have proven to be very useful for those attempting the further their
business forays or expand current business opportunities.
As well, customer loyalty is the single most important element to
retain within a business relationship. A lot of positive elements can be
derived from a well established loyal customer base. Huge amounts of
money is periodically allocated to advertising, primarily to garner a
bigger market share of consumers, but with the existence of a loyal
customer base, this expenses can be channeled towards other better
and more beneficial areas.
Gerald Pilcher
gerald-pilcher.com
5 Steps Guide to Building a Customer Centric CompanyCustomericare
Many companies claim to be customer centric nowadays but very few really are. Here's a simple guide to help you be one of the few truly customer-centric companies out there.
Bonus: checklists to download, print and share (no email needed, just grab them in the slides)
10 Insights to Deliver Amazing Customer ServiceDesk
Think of the last time you contacted a "typical" company. Did you feel appreciated, acknowledged, or loved by their response? If so, that's great! If not, maybe you need to share these tips with them - they describe how to move from Customer Service vision to the actual practice of making customers happy at scale. We'd love to hear your tips as well, so feel free to add them in the comments!
Effective Low Cost Marketing Delivered By Jean Atkinson
Enterprise4All specialises in maximising engagement in enterprise, education and employment.
We offer a range of consultancy services and deliver publicly funded programmes that assist new and established businesses to help build more dynamic and cohesive communities.
In addition to our direct support activities, we also work with many organisations from the public and private sectors, helping them to ensure that their services are visible and accessible to a wider cross-section of the regional community.
Enterprise4All is recognised nationally as a centre of excellence for enterprise development and has an excellent track record of promoting and facilitating entrepreneurship amongst other socially excluded and ‘hard to reach’ groups, led by a panel of successful business professionals.
Slides for a two day workshop in Shanghai for a multinational client. Contrasting a product vs. a customer oriented company. Utilizing the Business Model Canvas and IBM Studies to create an awareness for building a value proposition and customer centricity.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Saleskipathshala : Coun Sell Well - By Sanjay SinghSanjay Singh
Stay connected with Us for regular updates on Our Social Channels:
Like Us on Facebook: https://www.facebook.com/Consult4Sales1/
Follow Us on Twitter: https://twitter.com/Consults4Sales
Follow Us on LinkedIn: https://www.linkedin.com/company/strategic-concepts-i-pvt.-ltd/?originalSubdomain=in
Pinterest.com: https://in.pinterest.com/sciplmarkon/
If you want to invite Mr. Sanjay Singh for a Training, Seminar or Event, then please click on the link :
https://consult4sales.com or Call at +91- 9970506000
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
Though lead generation for business purposes can be a rather
daunting task, there are various simple ways that can be adopted to
keep the exercise as simple as possible. This time tested methods
have proven to be very useful for those attempting the further their
business forays or expand current business opportunities.
As well, customer loyalty is the single most important element to
retain within a business relationship. A lot of positive elements can be
derived from a well established loyal customer base. Huge amounts of
money is periodically allocated to advertising, primarily to garner a
bigger market share of consumers, but with the existence of a loyal
customer base, this expenses can be channeled towards other better
and more beneficial areas.
Gerald Pilcher
gerald-pilcher.com
5 Steps Guide to Building a Customer Centric CompanyCustomericare
Many companies claim to be customer centric nowadays but very few really are. Here's a simple guide to help you be one of the few truly customer-centric companies out there.
Bonus: checklists to download, print and share (no email needed, just grab them in the slides)
10 Insights to Deliver Amazing Customer ServiceDesk
Think of the last time you contacted a "typical" company. Did you feel appreciated, acknowledged, or loved by their response? If so, that's great! If not, maybe you need to share these tips with them - they describe how to move from Customer Service vision to the actual practice of making customers happy at scale. We'd love to hear your tips as well, so feel free to add them in the comments!
Effective Low Cost Marketing Delivered By Jean Atkinson
Enterprise4All specialises in maximising engagement in enterprise, education and employment.
We offer a range of consultancy services and deliver publicly funded programmes that assist new and established businesses to help build more dynamic and cohesive communities.
In addition to our direct support activities, we also work with many organisations from the public and private sectors, helping them to ensure that their services are visible and accessible to a wider cross-section of the regional community.
Enterprise4All is recognised nationally as a centre of excellence for enterprise development and has an excellent track record of promoting and facilitating entrepreneurship amongst other socially excluded and ‘hard to reach’ groups, led by a panel of successful business professionals.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
Customer Loyalty Part 2 - The Secret Weapon in your BrandGail Carson
As much as 70% of a business’s revenue typically comes from upselling and renewals. And it can cost 5x more to gain a new customer than to continue nurturing the relationship with an existing one. Lock in loyalty and you'll reap rewards--Gail Syman Carson explains in this extremely useful SlideShare. Find out what the award-winning marketer advises. http://ow.ly/szmI30kmcbI
Email Marketing Dos and Don'ts (Series: Digital Marketing Tips for the New (o...Financial Poise
Email marketing has an average ROI of around 4,000%. Many individuals would say email marketing doesn’t work or is outdated. However, the ROI statistic doesn’t lie. The key to getting good results from email marketing is to do it well. In this episode we share best practices associated with email marketing. We also share tips of what not to do. These tips can easily be applied to your own email marketing campaign and are easy to implement. After finishing this episode, a business owner will have the necessary knowledge to get better results out of their own email marketing efforts.
To view the accompanying webinar, go to:https://www.financialpoise.com/financial-poise-webinars/email-marketing-dos-and-donts-2021/
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
There are three key areas that need to be fortified to accelerate your CL strategy: Competitive advantage, branding, and customer experience. In this four-part series, I will deliver a step-by-step guide to retaining B2B customers and ensuring your business reaps the revenue and benefits of customer loyalty. I will also give you things to start doing today to start gaining CL, beginning with the most critical of all of your assets — your competitive advantage.
Branded client communications (with automation).
Feedsy helps small businesses (like you) connect with clients through packages of fully integrated communication products.
Each product is totally branded as you including news web pages linked to email newsletters and news apps. If creating stories seems a bit daunting, Feedsy can source great content on your behalf to share on your Feedsy channels and social media.
That’s great news for you AND your clients.
PLAN Australia - social media and digital communication by Steve Holmes - FeedsyFeedsy
Your clients and potential clients are on social media.
Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.
This workshop is designed for beginners and intermediate users.
Agenda and outcomes.
1. How a business can benefit
2. The best channel(s) for you
3. Facebook for business set-up steps
4. Content, what do I share?
5. Facebook Myths and Truths
6. Record, email and share video
7. Facebook Advertising Basics
8. What makes a good website?
By Steve Holmes
w: www.feedsy.info
e: steve@feedsy.info
Growing the Value of your Customers - 2018 IPA Port Lincoln - Feedsy Presenta...Feedsy
"Growing the Value of your Customers" presentation by Gavin Klose (co-founder, Feedsy), March 2018.
Featuring the "Journey Method" to solve the "If Only.." Syndrome.
2018 IPA NSW Symposium - Feedsy Social Media PresentationFeedsy
Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use daily.
You'll discover:
- How having a social media presence can benefit your business
- Making content relevant
- Which social media profile(s) are right for your business
- What you should expect from social media (and what you should not expect!)
- Techniques to manage and run your business' profiles
- Advertising 101 - how to get started with boosted posts
2018 IPA conference - social media presentation by FeedsyFeedsy
How do you find more clients? It's not just young people on social media. 86% of 40-49 year olds use social media regularly and 59% of city-dwellers aged over 50 access social media every day.
So how can you make the jump with your business? Feedsy director and digital communications specialists Steve Holmes can help you cut through the jargon.
You'll discover:
• How having a social media presence can benefit your business
• Making content relevant
• Which social media profile(s) are right for your business
• What you should expect from social media (and what you should not expect!)
• Techniques to manage and run your business' profiles
Advertising 101 - how to get started with boosted posts
Webinar by Feedsy for Centrepoint Alliance:
- How having a social media can benefit your business
- Which social media profile(s) are right for your business
- How to make content more personal
- What you should expect from social media (and what you should not expect!)
- Techniques to manage and run your business' profiles
- Advertising 101 - how to get started with boosted posts
Provide the confidence for an advice based business to enter and thrive in the social media space.
Australians are increasingly turning to social media to communicate and network, with June 29 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.
And it's not just young people. 86% of 40-49 year olds use social media regularly and 59% city-dwellers aged over 50 access social media every day.
So how can you make the jump with your business? Feedsy digital communications specialists will help you cut through the jargon in this informative and tangible workshop.
Why Feedsy can make your content marketing effortlessFeedsy
Feedsy helps achieve goals with content.
Newsletters for the digital age with great content direct to your clients straight from you.
For more info: http://feedsy.info
Feedsy streamlines how you stay connected with clients (and stay front of mind). Putting together newsletters or coming up with ideas for social media updates is effortless with Feedsy.
Feedsy provides content for you and delivers it to your own news apps, enewsletter and news web pages.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
4. Agenda
Why: Grow the value of your clients
Goals: Activate dormant opportunities
retain your best clients
How: Segment clients implement
Tips: Insights measurement
targeted marketing
9. 20% of ACTIVE clients
produce 80% of revenue
80/20 Rule
10. More Channels = More Satisfaction
1 2 3 4 5 6 7 8+
6.9
7.9
8.5
8.9 9.1 9.3 9.4 9.5
Number of communication channels
Client satisfaction with adviser
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
20. Segmentation
by Frequency
for Activation
4 pa 2 pa 1 pa 1 pa
Client 1 Yes
Client 2 Yes
Client 3 Yes
Client 4 Yes
Client 5 Yes
= Activation Opportunity
(Annual Review Reminders)
21. Segmentation
by Value
for Retention
Revenue Referalls Testimonial
Client 1 High Some Yes
Client 2 Medium None
Client 3 High Many
Client 4 Low Some Yes
Client 5 Low None
= Gold Retention Opportunity
= Silver Retention Opportunity
(Premium Content)
24. Activate Campaign
Advice Based
Tactic Method
Week 1 Our “Why” Story Content EDM/Print
Week 2 Testimonial Content EDM/Print
Week 3 Missing Product Education/Tip EDM/Print
Week 4 Make appointments Phone
Monthly Relevant Articles and Stories EDM/Print
Week 8 Measure Various
Select 10 clients.
EDMs can be manually or auto scheduled and monitored.
The phone calls commence in week 4.
Monthly EDMs keep your brand front of mind.
Measure and iterate.
25. Trigger!
Enters Segment
Monitor
Response
Engagement
Email Marketing Automation(ComingSoon)
Email #1 Email #2 Email #3 Email #4 Email #5
Autosend personalised marketing
emails to segments of your clients
and prospects. Including ‘Call to
action’ to engage with you to help
them solve their problem.
1/1
26. Content Tips
Your “Why” Story
1. Make it personal:
who you are is critical.
2. People are instinctively self-centered:
articulate what’s in it for them.
3. Customer familiarity breeds
alignment: make your offer simple.
27. Content Tips
Your “Why” Story
Q: Describe those feel good moments
Q: What have you done when you had
those moments?
Q: Why you want to give back...?
Q: Describe that moment when you
knew financial planning was the
right career for you…
30. Phone Call Tips
Overview
Process:
1. Identify Segment
2. Research
3. Schedule time to call
4. Preparation to create a clear
message and ‘hook’
5. Make the call to book meeting
6. Follow up meeting to close sale
7. Create an opportunity for further
contact
Success of initial call:
Secure appointment (not selling strategy)
Effort:
70% Preparation
10% Booking the meeting
10% Close the sale
10% Leveraging the Contact
Value:
Re-connecting with existing client
Help existing client with relevant offer
Education
31. Phone Call Tips
Overcoming Objections
Time
Take the objection on
face value and reschedule
a more suitable time. If
the clients objects more
than twice on “time” then
it’s a not a time issue, it’s
another objection.
Cost
The clients need to
understand the benefit for
them versus the cost to
implement. Break down
the cost to a daily rate and
clearly demonstrate the
betterment.
Education
The client hasn’t
understood the offering.
Revisit the initial goal and
be very clear on how
this solution achieves
that requirement – it is
important you explain
this simply and using
language that resonates
with the client (and they
understand).
Trust
Why should the client
trust you? Clients won’t
normally say those exact
words but it maybe
what they’re thinking.
Verbalise the fact that the
relationship may not yet
be proven and that the
client may have concerns.
Reiterate that other clients
may have felt that way
previously but went on to
be happy with the advice
provided.
Use testimonials.
38. Email Newsletters
1.Keep brand in front of existing and prospective clients
2.Build credibility and authority
3.Educate your audience
4.Demonstrate reliability
5.Create clicks to your website (SEO)
6.Sharing email = referral
7.Measurable
Further reading: http://www.marketingprofs.com/articles/2016/30714/seven-ways-newsletter-marketing-still-works-for-professional-services-providers
39.
40. Measurement Metrics
1.Open rates: % of people who open email
20.89%
2. Click rates: % of people who click a link inside email
2.63%
3.Bounces: incorrect email address or firewall blocking?
0.73%
4.Unsubscribes: personal preference or red flag?
0.30%
5.Content performance: what is being read and by whom?
‘Professional Services’ Email Benchmarks, MailChimp, April 2016
Source: http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/
41. eNewsletter Tips
1.Optimum frequency
1-2 times a month
2. Keep a clean list
Check and clarify bounces
3.Use a third party
Not through your Outlook or Gmail
4.Mobile friendly
Optimised for devices
42. Frequency goes up,
engagement goes down
Source: https://econsultancy.com/blog/64165-email-frequency-how-much-is-too-much
43. Email List Tips
1.Opt-ins only
2.Provide easy and clear unsubscribing
(Average annual depreciation is 25%)
3.Let subscribers edit email settings
4.Do not send to unsubscribes or bounces
(More than 3-5% bounces may lead to blacklisting)
5.Use segmentation to personalise (if appropriate)
Source: http://www.marketingprofs.com/chirp/2016/31206/keep-it-clean-the-importance-of-email-list-hygiene-infographic
44. Marketing Automation
Spend less time on marketing
1.Used by over 60% ‘Best-in-Class’ businesses
2.Used by 49% of companies
3.Over 60% outsource all or part of automation
4.Used for customer aquisition (69%) and retention (50%)
5. From multi-channel content marketing
to sales funnel marketing
http://www.emailmonday.com/marketing-automation-statistics-overview
45. Takeaways
Help people relate to you
Be yourself
Find common ground
Original or shared content
Email, Facebook, YouTube