The document outlines 10 best practices for writing effective transactional emails, emphasizing the importance of using a recognizable email sender, engaging subject lines, and clear communication. It suggests personalizing emails, showing gratitude, and providing essential information to facilitate the transaction process. Additionally, it highlights the need for a privacy statement and a recognizable brand to prevent misidentification by recipients.

1. 10 Best Practices For Writing
Transactional Emails
By: Alphasandesh.com

2. Initiation
• Generally, transactional emails are those messages that
you deliver to someone who has just ordered your
products or benefited from your services, or those who
have just registered for obtaining your email newsletter.
So mainly, you deliver transactional emails when you
validate purchases made by your recipient, inform them
of shipping settlements and other information, greet new
users or subscribers.

3. Tips for transactional email
1. You should always use a
suitable, existing email id
and ignore using ‘ noreply’ in the ‘ from’ field.
This makes it simpler for
the recipient to recognize
the email sender and to
reply right away if they
have any queries.

4. Tips for transactional email
2. Make use of effective
email subject line to
remind your customers
who you are and what the
objective of your email
is. For example, it could
be: ‘ Linda Bonas – Order
Confirmation’ .

5. Tips for transactional email
3. Show your gratitude and
be thankful for their
purchase, no issue how
big or small the order. It
is somewhat common for
this to be one of the
primary sentences of
your message.

6. Tips for transactional email
4. Think about any questions
that customers may have.
What different methods
can they pursue up on their
purchase? After that, make
it simple for them to do
accordingly.

7. Tips for transactional email
5. Keep your email copy
simple to interpret and
scan from beginning to
end.
Your
email
Sentences should be
small and apparent and
use bullet points if
required.

8. Tips for transactional email
6. Always use an effective
call to action. What
action your client has to
carry out next?

9. Tips for transactional email
7. Try to personalize your
transactional emails. This
can
be
something
straightforward, for example
“ Dear Ms. Gracy or Dear
Steffy” .

10. Tips for transactional email
8. Ensure your brand logo is
easy to identify. Various
spammers use false
transactional emails as
their tool and if your
customer is not able to
recognize the email right
away, it may well get
removed.

11. Tips for transactional email
9.
Incorporate any significant
data that the customer might
need to complete the
transaction.
This
may
involve billing details, or
information they would
require if they want to alter
an order or renew their
profile or choices.

12. Tips for transactional email
10. Do not forget to include a
privacy statement. Ensure
that it is detailed and
notify your customer
about what you want to
do with the information
they have personally
shared with you.

13. Conclusion
•
Overall, it is essential to
remember that because
transactional emails are
so highly predictable,
they get opened more
frequently.

14. Interested in learning more
•
•
•
•
www.alphasandesh.com
www.facebook.com/Sandeshalpha
twitter.com/alpha_sandesh
plus.google.com/u/0/111418856016496243916