Black Hat SEO is a set of techniques aimed at boosting a website’s ranking and getting it on the top of the SERP. However, these techniques are against the mandatory guidelines set by search engines, and therefore they simply are penalized by the search engines and result in negative ranking. They provide no value or solution to the searchers. Suppose you are in search for Top SEO Company Near Me. In that case, it is beneficial if you stay away from these Black Hat SEO practitioners and get in touch with the Best SEO Company In Kolkata, namely Vxplore Technologies. This company is unlike no other, as it has provided positive results to its clients for years. They have experienced experts who are certified and use only techniques that favour search engine guidelines. For more information please visit our site : https://www.v-xplore.com/ #SEOServicesAgencyKolkata #BestSEOServiceProviderInKolkata #BestSEOCompanyInIndia #TopSEOCompanyInKolkata #TopSEOServicesNearMe #BestSEOServicesNearMe #TopSEOCompanyNearMe #TopSEOCompanyInIndia #BestSEOCompanyNearMe #BestSEOCompanyInIndia #Kolkata #Delhi #India

1. Introduction To
Black Hat SEO and Some
Unethical Tactics

2. The number of SEO Service Providers has
tremendously increased in recent years. This has
resulted in a rise in competition as well as some
false companies claiming the title of Best SEO
Company In India. These companies often provide
the Best SEO Packages In India but at the cost of the
client’s reputation and ranking. They violate the
search engine guidelines and utilize Black Hat SEO.
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3. “
What is Black Hat SEO?
￮ Black Hat SEO is a set of techniques aimed at
boosting a website’s ranking and getting it on the
top of the SERP. However, these techniques are
against the mandatory guidelines set by search
engines, and therefore they simply are penalized
by the search engines and result in negative
ranking. They provide no value or solution to the
searchers. Suppose you are in search for Top SEO
Company Near Me. In that case, it is beneficial if
you stay away from these Black Hat SEO
practitioners and get in touch with the Best SEO
Company In Kolkata, namely Vxplore Technologies.
This company is unlike no other, as it has provided
positive results to its clients for years. They have
experienced experts who are certified and use only
techniques that favour search engine guidelines.
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Well, if you are
wondering, what are
these Black Hat SEO
techniques? Then there
are a few:-
Keywords Stuffing
Sneaky Redirects
Paid Links
Poor Quality Content

4. Keywords Stuffing:
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It is a popular practice done by both Black Hat SEO practitioners and novice companies. This is done by
practitioners who don’t know much about the Search Engine’s algorithm. So keyword stuffing is using
irrelevant keywords in different parts of the content. Using popular keyword strings with the aim of making
content visible for various search queries also falls under keyword stuffing. However, this doesn’t work, as
today’s search engine algorithm is highly advanced and can easily detect unnatural content. For example, if
the keyword is Digital Marketing, then keyword stuffed content will sound like:- We are a Digital Marketing
company that provides Digital Marketing services. Digital Marketing services are what we provide. If you are
interested in Digital Marketing services, you can contact our Digital Marketing team, who will fulfill your
Digital Marketing needs. This seems unnatural and also does not provide any value to the searchers. This is
just a desperate attempt to get the website on top of the SERP based on keyword ranking. It is
recommended that you do effective keyword targeting and use keywords in the content only where it makes
sense. You must avoid overdoing it.

5. Sneaky Redirects
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The Best SEO Company In India, namely Vxplore
Technologies, says that redirects are meant to be used by
websites to redirect users to a different yet relevant page.
The redirects must fulfill the user’s click’s intent and
provide them value. However, Sneaky Redirects are when
the click takes you to a page which isn’t relevant to the
content mentioned in the source page. This can often be
noticed in the redirect links posted on a page with several
backlinks; some links there will take you to an irrelevant
page to boost its ranking. However, this is also easily
recognizable by Search Engines and will result in a
negative ranking, as it violates the guidelines.

6. Paid Links
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Unlike those managed by Best SEO Company In India, some websites offer an unethical
service of selling backlinks in exchange for money or items. This is a strictly prohibited
practice and will result in hefty penalties if caught. Google says that this violates various
sections of Google’s Webmaster Guidelines. It is unwise to use any practice that
manipulates the ranking of a website on the SERP. Google penalizes both the buyer and
seller if such a practice is reported or caught. Google has asked people to report such
practices various times in the past. They take strict actions such as blacklisting the website
or eliminating the ranking of the website that is found to be the culprit in the act. Suppose
you want to get ranked by spending money. In that case, you should spend it on Best SEO
Packages In India offered by Vxplore Technologies, the Best SEO Company In Kolkata, as
they are completely ethical and operate according to Google’s guidelines.

7. Poor Quality Content
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Google rewards quality content that provides value
and solutions to the searchers with a positive ranking
on the SERP. In contrast, it also penalizes websites that
post content that is of low quality or utilizes plagiarism.
Google didn’t have the ability to differentiate between
quality content and inferior content. However, with the
passing of time and frequent updates like the Panda
update, Google has become highly efficient. Therefore
it is advised that you write only the content that is
valuable for the searcher and also is according to
Google’s guidelines.

8. Bottomline
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The Best SEO Company In Kolkata, like Vxplore Technologies, are strictly
against Black Hat SEO practices and still deliver value to your
investment. You should try their services if you have been frantically
searching for a Top SEO Company Near Me.

9. Vxplore
Technologies
We are waiting for your message. We love to
hear from you. Submit your query to us.
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+91 8100461999
info@v-xplore.com
www.v-xplore.com
Sapuipara, Bally, Nischinda,
Howrah – 711227