1. Date: 16 April 2012
From: Tarun Choudhari
tarun.choudhari@gmail.com

2. Introduction:
. Google Penalty & Recovery idea:
Search Engine Optimization is the process of developing web sites to achieve high rankings on
search engines, which in turn increases traffic to your website Organic SEO is an important part of
website SEO that can bring more traffic to your website. Organic SEO is the process of optimizing a
website in a natural manner and does not include paid campaigning. It is one of the most prominent
methods to increase volumes of targeted traffic to a website. But this process becomes a harmful for
website ranking and traffic when it’s done access and more for websites. This is called “Google
Penalty” dude to over stuff for particular website.
In this presentation, I want to discuss about some process of “SEO” which helps to grow ranking
and traffic. And about “Google Penalty”, its effects and its solution which pull Out Of a “Google
Penalty”.
Have you seen your Google traffic coming down to zero in last 2-3 days and wondering what is
going on? Well there could be only two reasons. One people are not searching for your keywords
which is not possible. Other is your site has been penalized by Google and most probably this is the
reason you are not getting visitors to your site.

3. .Why Google Penalty:
There are some points which region of Google penalty of site. Website not follows rules according
to Google Webmaster Guidelines. Website might be engaged in one or more of following activities.
1. Keyword stuffing on website pages
2. Cloaking

4. 3. Duplicate content from other websites
4. Paid back links
5. Hidden text

5. 6. Linking to websites that are involved in above activities (bad neighborhood)
.Kind of Google Penalties:
Filtering – This is mild form of penalty. Google adjusts website page ranking and indexing. So if
website was ranking at number one for certain keywords, website’s ranking will come down for
those keywords.
-950 Ranking penalties – This penalty is imposed on pages of website not on complete website.
Google moves your webpage to 950th position.
-60 Ranking penalties – Google moves complete website to 6th page on search result
-30 /-40 Ranking penalties – Google moves your website to 3rd/4th pages. (-60 and -30/-40
ranking penalties are imposed mostly because of duplicate contents)
Complete Ban – This is the harshest penalty wherein Google completely bans a website and
removes it from its index. So if you search for just name of website, you will not see website in
search list.

6. How to check for Google Penalty
Search for website domain name without “www” and without your domain (like .com/.net/.org. For
example if you want to check if this domain has been penalized or not, searches for blog demy. If
your website is not on number one, you have been penalized. To find out what penalty, check page
3/4, page 6 or page 95.
.The precautions, need to follow to avoid and fix the Google
Penalty?
Here some tips how to avoid and fix Google Penalty:
1- Google Penalty because of providing outbound links to banned websites: You must to check
all website outbound links if any website is banned by Google.
2- Linking to bad neighborhoods Google Penalty: You check that website is not linking to any
bad neighborhoods, doorway pages or link farms. Bad neighborhoods include spammed websites
and doorway pages, while link farm pages are just pages which contains non relevant link
depository.
3- Automated query Google penalty: Google penalties sometimes can be caused by using
automated query tools which make use of Google’s API, particularly when such queries are made
from the same IP address that hosts your site. Such tools break Google’s terms of service (as laid out
in their Google webmaster guidelines). Google allows certain automated queries into its database
using its analytic tools and when accessing through a registered Google API account. Unauthorized
types of automated query can cause Google penalty when used excessively.
4- Over SEO optimization Google Penalty: These things can be triggered by poor SEO techniques
such as aggressive link building using the same keyword or phrase in link anchor text. When
managing link building campaigns always vary the link text used and incorporate a variety of
different keyword terms. Use a backline anchor text analyzer tool to check backlines for sufficient
keyword spread. Optimizing for high paying keywords like “Viagra” can further elevate risk, so mix
in some long tail keywords into the equation. For brand new domains, add no more than 5 new one
way backlines a week and use deep linking to website internal pages, rather than just homepage
link building.
5- Website cross linking & link schemes Google Penalty: If you run more than one website and
the Google penalty hits all sites at the same time, check the interlinking (cross linking) between
those sites. Extensive interlinking of websites, particularly if they are on the same C Class IP
address can be viewed as “link schemes” by Google, breaking their terms of service. The risks are
even higher where site A site wide links to site B and site B site wide links back to site A. If you must
use site wide links, make sure they are not reciprocal links. Link schemes built around links in the

7. footer of each webpage are particularly risky. The reality is that site wide links do little to increase
site visibility in the Google SERPS, nor do they improve Page Rank more than a single link, as Google
only counts one link from a site to another.
6- Invisible text or links Google Penalty: Remove all invisible text from website content and
remove any hidden keywords. Such content may be hidden by using CSS or alternatively, text may
have been coded to be the same color as the page background, rendering it invisible. These risky
SEO techniques often cause of a Google penalty or web site banned by Google so hidden text should
be removed immediately.
7- Keyword stuffing Google Penalty: Remove keyword stuffing in your website content
(unnatural repetitions of the same phrase in body text) if there are. Always use natural, well written
ethical seo copywriting techniques.
8- Automated page redirects Penalty: The use of automated browser re-directs in any of your
pages. Meta Refresh and JavaScript automated re-directs often result in Google penalties as the
pages using them are perceived to be doorway pages. This technique is especially dangerous if the
refresh time is less than 5 seconds. To avoid Google penalties, you can use a 301 re-direct or Mod
Rewrite technique instead of these methods. This involves setting up .htaccess file on your web
server.
9- Link buying or selling Google Penalty: Check for any paid links. There is some evidence that
buying links can hurt rankings and this was implied by comments from Matt Cuts on his SEO blog in
which he discuss Google seo tips. Matt states that Google will also devalue links from companies
selling text links, such that they offer zero value to the recipient in terms for improving website
rankings or Page Rank. More recently, Google applied a Page Rank penalty to known link sellers and
many low quality directories.
10- Reciprocal link building campaigns Google Penalty: Excessive reciprocal linking may
trigger a Google penalty or cause a SERPS filter to be applied when the same or very similar link
anchor text is used over and over again and large numbers of reciprocal links are added in a
relatively short time. The dangers are made worse by adding reciprocal links to low quality sites or
websites which have an unrelated theme. Google Backlink over Optimization Penalty causes sudden
drops in SERPS ranking. To avoid this problem, reciprocal link exchange should only be used as part
of a more sustainable SEO strategy which also builds quality one way links to original website
content.
11- Check Google Guidelines
Read the Google Webmaster Guidelines thoroughly and check website compliance in all respects.
Google may alert webmasters via the Google Webmaster Console who they feel might have
unknowingly broken their guidelines to advise them that their site has been removed from Google
for a set period of time due to breaking one or more of Google’s Webmaster Guidelines. However,
blatant spam or significant breaches of Google’s rules will often result in a site being banned, with
no Webmaster Console notification. Where notification of a violation of Google’s guidelines is
received, it usually encourages the webmaster to correct the problem and then issue a re-inclusion

8. request to re-include their site. From my experience, after this is done the website will usually
regain its original ranking, having lost no trust.
12- Google Webmaster Central
Google is improving webmaster communication with respect to banned and penalties websites.
Google is now informing some webmasters the cause of a website ban or penalty, via their excellent
new Webmaster Console. In addition, a Google re-inclusion request can be made from the same
interface. For this reason, if you’ve been hit by a web site ban or penalty, it is worthwhile signing up
for Google Webmaster Tools and uploading an XML Sitemap onto your site and then to check site
status in the Google Webmaster Console. This is an easy 10-15 minutes job and may help to identify
the cause of Google Penalty and fix for the problem!
When all issues are fixed then send a re-inclusion request to Google.
.How to recover from Google Penalty:
Google slaps penalty because its algorithm think that your website is flouting Google Webmasters
Guidelines. There is no magic formula to recover from these penalties. One of the ways is to go
through Google Webmasters Guidelines and review your website against those guidelines. Remove
a thing (webpage, link etc) that violates those guidelines. This should help your website ranking.
But as everything is algorithmic it will take time and there no guarantee that you will get our
website to front page of Google. You can also request Google to reconsider your website after you
have done complete clean up. This is again time consuming process and you do not know when
your request will be considered. For this reason, it is advisable to abandon your website and start
new one. You can also create a new blog page a put unique and fresh content in it. Because
according to Google panda “Content is a king”. Google loves fresh and new content. It searches
always for new content.
Another idea that you can try is to get more traffic through social media sites like facebook, twitter
and social networking sites. Though it is not going to make up for lost organic traffic but till your
new website comes up there is no harm in trying.
Important Note – “Important lesson to learn is never depend on only one source for getting
visitors. Make social traffic building task as important as SEO.”

9. S you know SEO is more important for generate traffic and leading SERP for website. There
are some process which known as “Off Page SEO”. Off page SEO or search engine optimization is
doing things off site to improve your sites search engine rankings. The only thing you can do off site
to increase your rankings is build up more links. More links will generally lead to better Google
Page Rank and better search engine rankings.
.Off Page SEO Process:
Once the on-page optimization likes bolding text, keyword in title, Meta tags are some things which
you should do for your website is complete than we move ahead to the off-page optimization
process introducing it to the actual World Wide Web. Off page optimization is important as well as
on page optimization. Here we will focus on off page optimization factors which you should follow
so that you will get your website to the top of search engines.
 Off Page Optimization Consists:
 Web Directory Submission- Submit your site to relevant categories of high ranked
web directories.
 Blog Submission and Blog Directory Submission-Create your own Blog and submit
post in blog directories.

10.  Article Submission- Submit your article in article directories like article base, go
articles etc.
 Video Submission- Video submission is the great method to drive the traffic to your
website; it is also the interesting for the watching in the comparison to reading long
articles, like article submission service the video submission can save your time.
 Blog Commenting- There is absolutely nothing wrong with earning a link from a blog
post you decide to comment on. In fact, if you comment often on blogs, it is a good way
to increase the amount of inbound links pointing to your site’s pages.

11.  Forum Posting- forum posting is a way to increase your page rank. Now the question is
how its work. In webmaster forums there is a option of signature. Put your anchor text
and attached the URL of your website. By this process you create a back link. now post
comments regularly to the forum.
 Social bookmarking- Social bookmarking is a way for people to save their favorite web
pages online.
 Press Release- A press release, also known as a news release, is simply a written
statement to the media. They can announce a range of news items.

12.  RSS Submission- RSS (most commonly expanded as "Really Simple Syndication") is a
family of web feed formats used to publish frequently updated works—such as blog
entries, news headlines, audio, and video—in a standardized format.
 Search Engine Submission- The act of submitting specific URLs to popular search
engines like Google, MSN and Yahoo! to ensure the web page gets spidery and indexed.
 Social Media Optimization - Social media related website like digg, twitter etc is good
website for taking initial traffic on any website. Social media optimization is a technique
for indexing any website in search engine and promote website in his social network.