The top 5 hot digital trends that every business should implement are: 1. Mobile strategies including a mobile friendly site, mobile marketing SMS, and mobile apps. 2. Machine to machine (M2M) marketing. 3. Leveraging Google properties such as Google My Business. 4. Reputation management to guard against anonymous cyber bullies damaging a business's reputation. 5. Social shopping by building on foundational digital marketing strategies with an eye toward the future.