This document discusses different aspects of public relations work. It covers how PR professionals create successful celebrity personalities through interviews, biographies, marketing strategies, press releases and public appearances. It also discusses how PR handles conflicts between high profile clients through damage control statements. The document outlines publicity campaigns for events using a "drip-drip-drip" technique of steady information releases. It describes the PR role in sports of maintaining a positive team and player image and handling problems. Finally, it summarizes how PR stimulates travel by promoting destinations and ensuring visitor comfort.

1. CHAPTER 16 TOP 5
Sarah Maxson
Pindar 355

2. #1
PERSONALITY CAMPAIGNS
 Taylor Swift may not be the best singer around but she and her PR
team have made her into a superstar because of her personality.
 What made Tswift so successful so quickly?
• 5 things to create the perfect superstar
1. Interviews
2. Biography of Client
3. Solid Marketing Strategy
4. News/ Press releases
5. Public Appearances

3. #2
DAMAGE CONTROL FOR
HIGH PROFILE CLIENTS
We all know celebrities can get out of control. Take the recent Nicki
Minaj-Taylor Swift incident. How do publicists handle conflicts like
this?
1. Damage Control: Some practitioners will outright lie to protect
their clients image. Others will prepare a statement to explain the
clients behavior.
2. May minimize clients activity on social media/ public
appearances
3. May utilize social media to issue apology

4. #3
PUBLICITY CAMPAIGNS
 So ya wanna plan a big event? HOW THE HECK do you get
people to come to it??????
• Publicity campaigns include publicity to stimulate ticket sales.
• The “drip-drip-drip” technique involves a steady output of
information as the event is being planned
• You must define your target audience to ensure that you’re hitting
your maximum potential

5. #4
PR AND SPORTS
 What does a PR person do in the sports world?
• Creates positive image of the team
• Keeps public interest even when the team is losing
• Helps build and maintain the image of their star players
• Runs interference when a problem arises with a player or the team
• Athletes are easy targets especially when they’1re high profile. I’s the job
of a PR team to ensure the player is kept in the best light possible

6. #5
PR AND TRAVEL
 How do PR people get others to travel to different destinations?
1. They stimulate the public’s desire to visit a place
2. Arrange for the travelers to reach their destination
3. Making Certain that visitors are comfortable, well treated, and
entertained during their stay.