This edition features a handful of PR & Marketing leaders across several sectors that are at the forefront of leading us. Read More: https://insightssuccess.com/the-game-changer-of-the-pr-and-marketing-industry-october2022/

1. Marie Alexander
THE GAME
CHANGEROF THE
PRand MARKETING
INDUSTRY
WORLD’S BEST 10
DIGITAL
MARKETING
&PR Agency
2022

4. editor
Bhushan Bhad
Managing Editor
prouting a business into a success story has always
Sbeen a roller-coaster ride. From ideating an
imagination to ushering a commercial organization
amid a demand-supply ruled market, social perception plays
a vital role in changing the market dynamics.
Imagine you have registered a company and emerged as a
one-stop solution for the market demand. You have also
established your supply pipeline and well-established
distribution mechanism. But, the game-changer would be
launching a communication thread between the market,
suppliers, and ultimately your target customer pool!
How do you strategize to connect and convince your
potential clientele?
One proven strategy is to get your social outreach campaign
most effectively. But, in an existing market with a
functional hierarchy of unicorns and multinational
corporations, communicating a business worth seems like
biting the bullet. Understanding these businesses'
criticalities, Public Relations has proved to be a game-
changer.
Transgressing
the Perspective!

5. In an age of a digitized world, PR companies are utilizing
new tools and techniques to highlight companies on their
outstanding performance and represent the organization's
true potential to its customer base. Once an organization is
assisted with a strong branding and marketing hand, guided
by an impactful social media presence, businesses can
become disruptors with a snap of a finger.
Knowing these advantages, PR and marketing companies
have opened new opportunities for businesses to move
ahead of the curve and exemplify standout leadership.
Focussing on these developments in the Public Relations
industry is our new Edition, "The Game Changer of the PR
and Marketing Industry.”
Featuring on the cover is Alexander PR Group. A
bandwagon that is revolutionizing the industry with its
novel technologies and integrated approach for crisis
management, content creation, media relations, reputation
management, and the list goes on.
It's time that you flip through the pages that embarks you on
the PR and marketing journey.
I wish you a happy read.
, ,
Public Relations has changed the business
dynamics and in the coming future, it will
prove to be the gamechanger of in the
marketing industry.

8. sales@insightssuccess.com
August, 2022
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Editor-in-Chief Merry D'souza
Anish Miller
Senior Editor
Kelly, David
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Bhushan Bhad
Art & Design Head
Art & Design Assistant
Visualiser David King
Co-designer
Rohil Shinganapurkar
Mrunalinee Deshmukh
Marketing Manager Joseph D'souza
Technical Consultants Prachi, Rajeshwari
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executive Gemson
Digital Marketing Manager Alina Sege
Assistant Digital Marketing Manager Renuka Kulkarni
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12. A World-Class Avant-Garde PR, Adver sing and Marke ng
Leader, Se ng Trends and Delivering Results
Alexander
,My leadership style is
hands-on and
passionate, focusing on
strategic thinking and
creative ideas that
produce results.

13. THE GAME
CHANGEROF THE
PRand MARKETING
INDUSTRY

14. ,My media credentials
and business acumen
complement my driving
passion.

15. While the word "influence" is easy to
comprehend, it has more depth and weight
when experienced in a realistic setting. If you
made a record of how many people of influence you were
surrounded by throughout your lifespan, the number would
be overwhelming. Teachers, parents, siblings, friends,
politicians, movie stars, artists, and the list goes on. Certain
people, however, manage to redefine the impact of a
particular influence on others at home and globally. In the
realm of business, these people are called PR trendsetters.
Featuring in this magazine is an alpha leader, Marie
Alexander (Executive Director). Through her agency,
Alexander PR Group, she has taken the modern world of
digital media by a vigorous storm. APR is a world-class,
global award-winning ROI digital marketing, PR, events,
and advertising agency.
Marie is an expert in PR, marketing, advertising, and
finance. Her budget allocation expertise helps clients grow
their brands. Warren Buffet is her financial inspiration. She
also admires Michael Jordan as an athlete.
In the following interview, Marie unveils details of her
journey in the media industry over the past 18 years. She
also gives us details about how her company is currently
positioned as one of the top PR and marketing agencies in
Singapore, APAC, the US, and the rest of the world.
Additionally, she shares her opinions on the industry
landscape, the impact of the COVID-19 pandemic, and her
vision for her company's future.
A 360-Degree Professional Experience
Over the past 18 years, Marie has worked with various
industries, including Fashion and Beauty, Automotive,
Home and Décor, Medical, Food and Beverages,
Hospitality, and Luxury and Lifestyle media. She also has a
proven track record of delivering effective and measurable
marketing, branding, and public relations strategies for
clients.
"I have spent those years learning about different B2C and
B2B sectors. I began my career in interior design and
fashion with Runway Productions, Home & Decor
magazine, and other Singapore Press Holdings publications
in 2003. I achieved success by staying on top of the latest
design trends and improving my skills," Marie says.
In addition, Marie has hosted SPH Magazines' Woman's
Fair comprising Her World, Icon, NuYou, Shape and Citta
Bella, the Home and Decor Fair, Young Parents events, and
movie launches for Movie Magazine FIRST Magazine,
such as Paris Je'Taime and Eragon.
From 2005 to 2008, Marie worked as a fashion stylist and
fashion director for FHM and Simply Her magazines. She
was also the design and fashion director of Carrie Models
International, where she quickly built a strong presence in
Singapore's luxury fashion, beauty, and F&B industries.
Her experience in designing fashion campaigns for local
and international brands, as well as styling celebrities,
politicians, and CEOs, tells the story of what makes her
different from others in the field.
Foundation of APR
In her first business venture, Marie Ng Advertising, Events
and PR, in 2008, Marie implemented marketing and PR
campaigns on behalf of many national and international
clients. Within two years, the company took on several eco-
vegan accounts and changed its name to Alexander &
Alexandria from 2010 to 2013.
Following an increased growth in clientele across
industries, and the demand for projects spanning public
relations, publishing, and events, she changed the firm's
name to Alexander PR Group in 2015. "As a true
trendsetter, from then to now, I have both predicted and set
trends," Marie says.
"Alexander PR Group is an experienced marketing and
branding agency with a wealth of world-class experience,"
she describes when asked about her company.
Career Specialities
As an influencer, Marie is committed to satisfying the
demands of APR's clients, developing their brands, and
making good decisions on their behalf. Each client she has
worked with has found her to be trustworthy, dependable,
and reliable.
Marie has gained deep knowledge and insights throughout
her career. She has managed many of her work assignments
with utmost dedication and integrity. Talking about her
career specialties, Marie says, "I am a Digital Marketing
Champion, PR Champion, Advertising Champion, Events
Champion, Host, Triathlete, Creative Director, and Model.
Apart from that, I have art directed and designed 13,000
creatives."
W

16. ,Our most successful
B2C campaign (an
F&B campaign) has
generated more than
18 million views and
huge prots.
Cover Story

17. Thanks so much to P Diddy and Kevin Hart's
management agency. I loved every bit of Diddy
and Kevin's performances at their event on 18th
Feb, 2018 at Academy LA.
Guess which super celebrity was supposed to be in Singapore
with Marie for a launch in 2019.

18. She adds, "I have also choreographed, hosted, and
organized nearly 100 events, and launched 150 PR
campaigns. I single-handedly led numerous teams and
helped all my clients reach their destiny and goals with
kindness."
Unique Persona
Since Marie has traveled worldwide and experienced many
cultures, her clients deeply trust her personality, ENFJ-A,
and Pisces nature, which is extremely rare. "Myers-Briggs
says I am the most influential and powerful person," Marie
tells us.
Her unique personality has enabled her to develop savvy
interpersonal skills, which have made her a celebrity in her
own right. Marie claims, "People have even asked me
whether I am an actor, the CEO of a corporation, or a
politician."
Most Successful Campaigns
Describing the proven work outcomes, Marie provides us
the APR's most successful campaign statistics that her
company has delivered. She says, "Our most successful
B2C campaign (an F&B campaign) has generated more
than 18 million views and huge profits."
Shout-out to Busta Rhymes and his crew, DJ Scratchator, and Splitstarr Lewis
for invi ng me to the launch of the documentary Biggie & Tupac. I am
grateful to have been backstage, too, watching Busta perform all his
legendary songs. I have the greatest respect for all of America's top rappers.

19. ,My father, Peter Ng,
will always be
famous to me.

21. ,
Recently, 17 of her campaigns for Singapore, Southeast
Asia, and the United States received tens of millions of
views collectively. Moreover, she was recently named one
of the top 10 Digital Marketing and PR Specialists in the
World and one of the top 10 World Marketing &
Advertising Champions for 2022.
Highly Regarded Clients
From wellness products to new product launches and
jewelry representation, APR helps brands translate their
desires into innovative, engaging, and appealing products. It
includes news releases for launches, engaging key
personalities to represent the brand, and handling creatives
for ads and videos.
APR has also provided specialized services to various
brands of its clients over the years, according to their
requirements. When asked about all the clients that APR
has served and the experience that she has gained, Marie
says, "With Fortune 500 companies, global brands, and
celebrities on our client list, Alexander PR Group continues
to flourish, and I am thankful for all the opportunities given
to me."
Core Values and Qualities
When asked about what set of values and qualities guided
her on her exciting career journey, Marie says, "I am 100%
committed to my work. I am straightforward, kind, honest,
dependable, and trustworthy."
"Our bigger-picture mindset enables us to localize content
according to the country or region where a release or launch
is taking place. Whether we are working internally or with a
client, we truly believe teamwork makes the dream work,"
she adds.
"My alpha parents instilled in me the importance of being
an alpha personality in a good way. My father taught me
discipline, humility, and kindness, and my mother: love,
friendship, compassion, and respect. My team reflects these
values," she declares.
Collaboration with Leading Entertainment Figures
Asked about which prominent public and entertainment
figures she has worked within the US and Singapore
through her leading PR and digital marketing agency and as
a worldwide entertainment broker, Marie answers, "I flew
Sean 'Puffy' Combs' manager to Singapore in 2017 to meet
Myers-Briggs says I
am the most
inuential and
powerful person.

22. with one of my clients. Within a month, I was invited by
Diddy, Busta Rhymes, and Kevin Hart to a music and
movie launch party in Los Angeles. While in LA, I met with
leading entertainment companies that represent the
Kardashians, Paris Hilton, and other US celebrities and
athletes."
Since then, Marie has been an entertainment broker with
global leads. APR is affiliated with leading celebrities and
athletes in the United States, Singapore, Europe, and the
Asia-Pacific region.
Career Journey
Marie has experience in working with brands from a variety
of industries, including automotive, medical, FMCG,
technology, health and sports, fashion, interior design,
beauty, entertainment, hospitality, food and beverage, and
corporate. "My clients keep coming back and referring
others to me," she tells us.
Her name also gets searched a lot on the internet
worldwide. In Singapore, her company was nominated as a
top PR agency on numerous media sites. APR runs
campaigns that receive direct views from nearly 20 different
countries in Asia, Europe, the US, etc.
Personality Influences
Marie credits her strong intuition and creative ability to her
alpha father. He was a sprinter, a gymnast champion, a boy
scout, a marksman, and a commanding officer in the army,
as well as an advertising and design expert. She says, "Both
creatively and physically, I am like him. My mother
dedicated her life to me. Her beauty, kindness, feistiness,
and gracefulness taught me to always be graceful, kind, and
empathetic towards others."
"Additionally, I attribute my success to my 10 best friends,
who have been my mentors and helped me to become the
professional that I am today. I also credit my life coach
Caroline Chapman and personal advisors such as C, Anshul
Gupta, Ann Ling," she adds.
Leading celebrities such as Jean Danker, Andrea DeCruz,
Cassandra See, and Zoe Tay have also helped her
personally and professionally. "My amazing cousins Xan
Chew, Chanel Ng, and Stephanie Loke, my besties, have
been by my side since I was 2," she adds. Lastly, she credits
herself for staying motivated throughout her career, saying,
"The saying 'you become one of your best friends' is true."

23. ,I achieved success by
staying on top of the
latest design trends
and improving my
skills.

24. Leadership and Exclusivity
Marie has developed strong leadership skills during her
career journey. She makes sure to always apply the lessons
she has learned to the benefit of her company. She says,
"My commitment to excellence is reflected in every project
I handle for Alexander PR Group.
My leadership style is hands-on and passionate, focusing on
strategic thinking and creative ideas that get results."
She further adds, "It is also an honor to be born a Pisces, a
sign that represents less than 5% of the people in the world.
In line with my sign, I excel in business and personal
relationships, and I make decisions based on empathy,
kindness, logic, precision, and meticulousness. "
Marie values her company's clients. She wishes them the
best when it comes to having positivity all around them.
She says, "Every year, my one wish is that my long-term
clients to faster get on the social media bandwagon with me
leading them. As a luxury and lifestyle expert, I dedicated
myself 18 years learning Medical, Automotive, Health,
Beauty, F&B, Interior, Sports, Entertainment etc sectors
intensively.
Views on Technology
In response to a question about how Alexander PR Group is
riding the technology wave, Marie says, "My media
credentials and business acumen complement my driving
passion. Staying up to date keeps us on top of our game."
"Our expertise includes keeping abreast of the latest
technologies and innovations our clients can apply to their
online and social media campaigns," she further notes.
The advent of digital marketing has created a world of
possibilities for every industry to grow its customer base.
As a digital marketing expert, APR has gained a strong
market position in the process. Marie says, "We are the
industry leaders for Digital Marketing, climbing the social
media mountain of maximum visibility for our clients by
creating unique virtual creatives and campaigns with
visuals and videos that capture consumers' attention in a
single glance. It is challenging but not impossible."
"As a digital marketing champion, I am the King of IG and
FB; in one week, one IG post can reach 120K views in
multiple countries such as the US, UK, Singapore, Korea,

25. ,As a true trendsetter,
from then to now, I
have predicted and set
trends.

26. Indonesia, Thailand, Brazil, Turkey, Hong Kong, Italy, and
France." she notes.
Plans for 2022 and Beyond
Occasionally, it is a good idea to look back over the journey
that has been taken to determine if it is heading in the right
direction or if it is heading in the wrong direction. The
COVID-19 lockdowns and the crisis that followed taught us
a great deal. "Most of us have had the opportunity to reflect
and pause professionally over the past couple of years.
"As a result, I learned to practice value listening to
understand customer pe rceptions and possibilities.
Outstanding PR professionals can spot
inconsistencies and dishonesty simply by
listening to others explaining what they mean."
Describing the goals for her agency in the
coming years, Marie says, "Alexander PR
Group's goal is to generate visionary ideas,
be responsive in times of crisis, and find an
effective balance."
Father As an Inspiration
Our personalities are derived from
members of our family, usually our
parents. Having someone to look after
and be motivated by from childhood
helps us realize what it takes to succeed in
life. Describing her source of inspiration in
her family, Marie says, "My father, Peter
Ng, will always be famous to me."
Her father spent 25 years at Singapore Press
Holdings as an artist, a visualizer, and then an art
director, working for The Straits Times, Business
Times, The New Paper, Sunday Times, Lianhe
Zaobao, Wanbao, Berita Harian, and Tamil Murasu.
In his prime, he was also a leading gymnast, a sprinter and a
champion long-distance runner. Additionally, he was a
commander in Singapore's Armed Forces, as well as an
expert marksman.
He holds distinctions in advertising art, display design, and
logo design from the Baharuddin Vocational Institute (now
Temasek Polytechnic) and designed a renowned poster
design campaign for Singapore between 1971 and 1972.

27. He would have gone to Japan to work with an advertising
agency if I hadn't been born," Marie adds.
She further elaborates, "Having worked with and hired
many leading celebrities for campaigns in Singapore and
the US, I consider myself the most powerful in my family."
Exemplary Sportsmanship
Marie ran track when she was young. "As a
swimming champion and team captain in the
East One Cluster School competitions, I
beat my rivals four times in four years of
swimming," Marie says. She completed her
swimming course with gold, silver, and
bronze certificates and had the opportunity to
go for Goldstar, but she thought it was too
risky since she had to jump from a swimming board 6 to
10m above the ground.
As a student, she was a running, swimming, javelin, short-
distance, long-distance, and swimming champion, as well
as the swim team's captain. She is a triathlete and has the
ability to excel in any sport. "I don't have enough time to
devote to any sport at the moment. For it to grow, I need to
make time. I'm trying my best to keep both things going at
once right now," Marie says. Her strengths in school were
leadership, academics, and ECAs. She ran the 100, 200, and
400m, 4 x 100m, and 4 x 400m at Loyang Secondary
School for four years. She also won the javelin without
practice. Additionally, she was a percussionist in the
Loyang Secondary School Symphonic Band for two years.
Because of her involvement in sports and other ECAs,
along with her responsibilities as a monitor and then a
prefect, she decided to leave the band. She served as a
school commander, a pledge announcer, the swim team
captain, and a prize-winning swimmer while she was on the
prefectorial board. She describes her life as very busy and
rewarding since she was the most popular and one of the
top five academic students in her class.
Website: www.aprgrp.com
IG: https://www.instagram.com/mariealexander007
FB: https://www.facebook.com/AlexanderPRGroup/

28. Art / Crea ve Director: Marie
Alexander
Photographer: James Lum & Henry
Chua from Tristeps Studios
Fashion Stylist: Marie Alexander +
Clarissa Chua
Makeup & Hair: Clarissa Chua
Assisted by: Nicole Huang
Interna onal Models starring: Marie
Alexander for Alexander PR Group,
Lenskaia Elizaveta & Amanda Leemis
from Upfront Models
Loca on W Hotel Singapore at
Sentosa Cove
Cred s